Here's why 18.7 million people watched a women's basketball game - The Caitlin Clark effect
If you build it, they will come. South Carolina vs Iowa Championship game ratings
Raven Johnson squared off against Caitlin Clark in a highly anticipated rematch between South Carolina and Iowa, and it did not disappoint. Dawn Staley's South Carolina Gamecocks emerged victorious, capping off an undefeated season in the championship game.
But this wasn't just a win for South Carolina—it was a triumph for women's basketball. For the third time in just seven days, women's basketball shattered records, drawing in its largest audience ever. An average of 18.7 million viewers tuned in, peaking at…
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