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AI Forward, Not AI First - with Brian McHale
Plenty of companies have bolted AI onto how they already work and called it transformation. Far fewer have rebuilt the business around it.
In this episode of The Trending Communicator, host Dan Nestle talks with Brian McHale, CEO and owner of Brandience, who bought a struggling traditional ad agency back in 2008 and spent the better part of two decades quietly rebuilding it around AI. His shop now runs eight AI agents for every human employee, cut prospect research from 45 minutes to under 10, and was among the first agencies in the country to earn AI ethics certification. And he did all of…
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