Melina Palmer: Why Your Customers Can't Tell You What They Want
We, as humans, don’t buy for the reasons we think we do, and there are ways to communicate our message so that we tap into those mental models and frameworks - not to manipulate, but to make your case in a way our brains can understand and connect with. My guest today, Melina Palmer, CEO of The Brainy Business, and author of What Your Customer Wants and Can’t Tell You, will share exactly what behavioral economics is and why it matters to your success as a business, as a marketer, and as a persuasive communicator. Melina also shares why our customers can’t even always tell us what they want…
The skinny
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