200 | Hustle Culture or Cozy Culture? Which is Best for Business?

The Dream Biz® Podcast | Anti-Hustle Business Strategies for Creative Entrepreneurs · Feb 18, 2026 · 26m

Today's topic is inspired by a threads post where they were wondering where the people were who didn't follow hustle culture, but also didn't fall into the soft/cozy culture of business and how they actually think business should be a mix of both.

Let's talk about it!

How do you build a sustainable business?

For me, it involves:

Putting self-care as a foundation

Following your natural energy rhythms

Spending time on things you LOVE so that they feel easier

Starting with self acceptance

Want to work with me? Visit christijohnsoncreative.com