Latest / Good Morning From The Chicken Coop! / Season 5 - Episode 34 - Branding & messaging!

Transcript

Season 5 - Episode 34 - Branding & messaging! · Good Morning From The Chicken Coop!

• 0:01
  Hey everybody, welcome to the good morning from the Chicken
• 0:04
  Coop podcast. My name is Kim Johnson and I am
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  a mastermindset coach, creative strategist, and also happened to
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  be a farmer. This is my chicken coop and I
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  come out here every day to record a podcast to teach
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  distinctions, possibilities, new ways of thinking, and just bring
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  some joy into the world. So welcome to the coop and let's
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  start your day off in a fantastic way.
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  Hey, everybody. Good morning.
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  I'm working on a project currently for actually I'm
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  working on a multiple projects for clients helping them with
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  branding right now. And you might be saying like
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  what's the deal with that? Why are you helping them with
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  branding? Well, part of branding is really
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  all of branding is all about who you are and the message you want
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  to send. So it has to align with who you
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  are. And often things that come up
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  when we're working on these projects is, does this still
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  represent the person you are now?
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  I've gone through this myself many, many times and my identity
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  for my company has remained the same.
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  However, I have changed the vision, the version, the logo.
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  I have worked on things. I have updated things because we
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  are in constant evolution as humans and we change our minds
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  like this is the entire industry of your home.
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  Think about it. Why does HomeGoods stay in
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  business? Because you're always changing
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  things. You're always walking.
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  And you're saying, oh, that might look really great here.
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  Oh, oh, I want to change the color.
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  Oh, I want to move my furniture around.
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  But we get really hung up and don't think about that as to how
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  that represents our, our, our marketing of our business or
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  our, our logos or what we put out there for material that
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  essentially gets us clients. And I think it's a really
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  important distinction to look at, especially at the beginning
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  of the year, because if you're going to change something, now
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  is the time to do it. And, and, and have a full year
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  with it and look at it and really be able to, you know, put
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  something out that you're proud of.
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  Because ultimately, if there's something going on and you don't
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  like a look that you have or you don't like how it makes you
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  feel, then the question is why are you using it?
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  Now? My background consists of
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  marketing, advertising, photography.
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  So before I went into all of what I went into because, you
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  know, that's how life works. And it's a perfect blend for me
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  to have these skills because then I get to help my clients as
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  they're, you know, navigating all of this themselves and
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  trying to deal with stuff. So often times I just jump in
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  and I say, hey, let me help you with that because I know who
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  they are. I know how they see the world
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  and I know like what's in their head.
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  So I can get it on paper sometimes quicker than someone
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  who doesn't know them who might be trying to do it.
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  So in the process of this, it's it's so imperative, like I can't
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  say that word enough. It's imperative to actually take
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  your time and look at your stuff and say, huh, OK, how does this
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  make me feel when I look at it? And the quintessential question
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  is, would this move me to buy if I was going to work with me?
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  Because ultimately we want to work with people that are like
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  us. We might not realize that, but
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  that's really true. We want to like your ideal
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  clients. If you wrote your ideal clients,
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  are you your ideal client at least 75% of the way?
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  And for most of us, the answer is yes, we are.
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  Now when you look at your stuff, you, if you just decide, OK,
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  let's start with something simple.
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  My logo, I'm going to put it out there.
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  I'm going to print it out and I'm going to stare at it.
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  Does it represent who you are right now?
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  And the answer may be yes. The answer may be no.
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  The answer may be, hmm, I don't, I'm not sure.
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  And I'm in the I'm not sure right now.
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  So for my actual company name, my corporation, I can look at
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  that and say, huh, I'm not sure if I still like that.
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  I think I might want to update it.
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  I think I might want to change it because I like to poke around
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  at little things and that's not something that people see that
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  often, but I still want it to matter.
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  I still want it to to look good. Now my other my mindset with him
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  logo. Well, one of my dear, my longest
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  client ever designed that for me and I absolutely love that logo
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  and it's staying with me. I just love that logo.
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  It's it's perfect. I do change the colors here and
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  there, but I do love everything about that.
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  Yet guess what? I want to go in and change the
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  cover of the podcast all the time.
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  I every year I change it. I want to go in and finagle all
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  of my speaking material. I want to go in and do things
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  that have different looks to them because well, guess what?
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  Our personalities shift, our personalities change, and what
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  we do ultimately with all of that matters because that's part
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  of your attraction. It's just part of what you're
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  putting out there. All has an energy.
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  So if you haven't looked at your stuff, you need to take a look
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  at your stuff. You need to stop, pause, and go
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  take a peek at it because I promise you, you will feel much
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  more excited about what you're doing when you know you like
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  what you're doing and it feels good to look at.
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  All right my friends, I hope you have a blessed day and I will
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  see you all tomorrow. Bye.