Agile Beyond IT: How Marketing and HR Teams Are Adopting Scrum and Kanban
Episode 117: Agile is Not Just for Developers
Read the full article here: https://smartkeys.org/agile-beyond-it/
In this episode of the SmartKeys podcast, we explore how the principles of Agile—originally built for software developers—are transforming Marketing and HR departments. We discuss the shift from rigid, long-term planning to iterative cycles that allow teams to adapt quickly to changing market conditions and candidate pools.
Based on the strategic guide by Felix Römer, we break down how Marketing teams are treating campaigns as "products" to test and learn faster, while HR teams are…
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