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SBP 130: Zombie Metrics: Don’t Fall for Misleading Data. With Dale Harrison.
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In this episode, Dale Harrison discusses the concept of 'zombie metrics' and their misleading nature in marketing.
He emphasizes the importance of data literacy for marketers to gain credibility and make informed decisions. The conversation critiques the traditional funnel model, suggesting it is outdated and does not accurately represent the marketing process.
Dale proposes a new way of thinking about marketing metrics, focusing on the impact of brand marketing and the often unreliable nature of intent data.
Enjoy the show!
Our guest:
Dale Harrison
Consultant - Inforda Life…
The skinny
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