Latest / The Founder's Journey with Fexingo: First-Time Entrepreneurs, Failures, and Lessons Learned
How a Rejected Freelance Pitch Built a 40M Agency
In 2012, graphic designer Nora Lin submitted a pitch to a direct-to-consumer mattress startup that didn't even exist yet. The startup rejected her, but Nora kept the presentation deck. Two years later, she rebuilt that pitch into a full-service brand strategy agency called Lin & Co., now generating $40 million in annual revenue with clients like Warby Parker and Allbirds. In this episode, Lucas and Luna unpack the specific moment of rejection, how Nora repurposed her creative assets, and the surprising business lesson about 'asset reuse' that turned a single 'no' into…
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