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The Foundation Ceiling

Every founder is the principal investor in their own business, yet very few think like one. In this mini-series, Jo Parker and business designer, turnaround specialist and author Tim Meadows-Smith work through the 10 ceilings where businesses tend to slow down. For each one, they ask what a professional investor would ask: what permanent capability should you invest in now so the next ceiling never slows you down?

We start at the beginning. Ceiling 1 covers £0–60K revenue and one to three people. At this stage you have an idea looking for evidence that strangers will pay.

In this episode:

The…

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