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Aerie and Pamela Anderson’s Anti-AI Pledge | Fast Five Shorts · Omni Talk Retail

• 0:00
  Aerie,
• 0:00
  the
• 0:00
  American
• 0:01
  Eagle,
• 0:02
  you
• 0:02
  know,
• 0:03
  lingerie
• 0:03
  brand
• 0:04
  has
• 0:04
  launched
• 0:04
  an
• 0:05
  anti
• 0:05
  AI
• 0:06
  campaign
• 0:06
  starring
• 0:07
  Pamela
• 0:07
  Anderson
• 0:08
  under
• 0:08
  a
• 0:09
  pledge
• 0:09
  the
• 0:09
  brand
• 0:10
  is
• 0:10
  calling
• 0:10
  100%
• 0:11
  Arri
• 0:12
  Real,
• 0:12
  which
• 0:13
  is
• 0:13
  a
• 0:13
  commitment
• 0:13
  to
• 0:13
  never
• 0:14
  use
• 0:14
  AI
• 0:15
  generated
• 0:15
  bodies
• 0:16
  or
• 0:16
  people
• 0:16
  in
• 0:17
  its
• 0:17
  marketing.
• 0:18
  According
• 0:19
  to
• 0:19
  Marketing
• 0:19
  Dive,
• 0:20
  Arri
• 0:20
  first
• 0:20
  formalized
• 0:21
  its
• 0:21
  100%
• 0:22
  Arri
• 0:23
  Real
• 0:23
  pledge
• 0:23
  in
• 0:23
  October
• 0:24
  2025,
• 0:25
  committing
• 0:25
  to
• 0:26
  never
• 0:26
  use
• 0:26
  AI
• 0:26
  generated
• 0:27
  bodies
• 0:27
  or
• 0:28
  people
• 0:28
  in
• 0:28
  its
• 0:28
  marketing.
• 0:29
  The
• 0:29
  latest
• 0:29
  campaign
• 0:30
  centers
• 0:30
  on
• 0:31
  a
• 0:31
  film
• 0:31
  starring
• 0:31
  Pamela
• 0:32
  Anderson
• 0:32
  in
• 0:33
  which
• 0:33
  she
• 0:33
  is
• 0:33
  shown
• 0:33
  prompting
• 0:34
  an
• 0:34
  AI
• 0:35
  to
• 0:35
  generate
• 0:35
  female
• 0:36
  models
• 0:36
  and
• 0:36
  growing
• 0:37
  increasingly
• 0:37
  dissatisfied
• 0:38
  with
• 0:38
  the
• 0:38
  artificial
• 0:39
  results
• 0:40
  until
• 0:40
  real
• 0:40
  women
• 0:41
  appear
• 0:41
  on
• 0:42
  a
• 0:42
  live
• 0:42
  Aerie
• 0:43
  set.
• 0:43
  Chris,
• 0:44
  this
• 0:44
  is
• 0:44
  also
• 0:45
  the
• 0:45
  A
• 0:45
  and
• 0:45
  M
• 0:45
  put
• 0:46
  you
• 0:46
  on
• 0:46
  the
• 0:46
  spot
• 0:46
  question
• 0:47
  of
• 0:47
  the
• 0:47
  week,
• 0:47
  so
• 0:48
  get
• 0:48
  ready.
• 0:49
  I
• 0:49
  get
• 0:49
  it.
• 0:49
  You
• 0:49
  don't
• 0:49
  get
• 0:49
  it
• 0:50
  this
• 0:50
  week.
• 0:50
  I
• 0:50
  get
• 0:50
  it.
• 0:50
  No.
• 0:52
  Thanks,
• 0:52
  producer
• 0:52
  Ella
• 0:53
  A
• 0:53
  and
• 0:53
  M,
• 0:53
  happy.
• 0:54
  To
• 0:54
  pass
• 0:55
  it
• 0:55
  over
• 0:55
  there.
• 0:56
  While
• 0:56
  the
• 0:56
  public
• 0:56
  debate
• 0:57
  around
• 0:57
  AI
• 0:57
  generated
• 0:58
  content
• 0:58
  today
• 0:59
  focuses
• 1:00
  on
• 1:00
  keeping
• 1:00
  it
• 1:01
  real,
• 1:01
  can
• 1:02
  the
• 1:02
  same
• 1:02
  brands
• 1:03
  making
• 1:03
  stances
• 1:03
  today
• 1:04
  hold
• 1:04
  firm
• 1:05
  over
• 1:05
  time
• 1:05
  against
• 1:05
  the
• 1:06
  temptations
• 1:06
  of
• 1:07
  lower
• 1:07
  production
• 1:07
  costs
• 1:08
  by
• 1:08
  using
• 1:09
  AI?
• 1:10
  What
• 1:10
  do
• 1:10
  you
• 1:10
  got,
• 1:10
  Chris?
• 1:11
  Oh.
• 1:11
  Oh,
• 1:12
  man.
• 1:12
  Yeah.
• 1:12
  Wow.
• 1:13
  Can
• 1:13
  of
• 1:13
  worms
• 1:14
  on
• 1:14
  this
• 1:14
  one.
• 1:14
  Wait,
• 1:14
  wait,
• 1:14
  wait
• 1:15
  till
• 1:15
  the
• 1:15
  social
• 1:15
  media
• 1:15
  comments
• 1:16
  start
• 1:16
  to
• 1:16
  fly
• 1:16
  on
• 1:16
  this
• 1:16
  one.
• 1:17
  Oh,
• 1:17
  man.
• 1:17
  Laura,
• 1:18
  my
• 1:19
  thoughts
• 1:19
  on
• 1:19
  this
• 1:19
  have
• 1:20
  swung
• 1:20
  back
• 1:20
  and
• 1:20
  forth
• 1:21
  so,
• 1:21
  so
• 1:21
  many
• 1:22
  times,
• 1:22
  and
• 1:22
  I
• 1:22
  think
• 1:22
  we
• 1:22
  talked
• 1:23
  about
• 1:23
  this
• 1:23
  on
• 1:23
  the
• 1:23
  show,
• 1:23
  like,
• 1:24
  you
• 1:24
  know,
• 1:24
  six,
• 1:24
  seven
• 1:24
  months
• 1:25
  ago,
• 1:25
  too.
• 1:25
  But,
• 1:26
  you
• 1:26
  know,
• 1:26
  I
• 1:26
  think.
• 1:27
  I
• 1:28
  think
• 1:28
  you.
• 1:28
  I
• 1:28
  think,
• 1:28
  like,
• 1:29
  I
• 1:29
  would
• 1:29
  give,
• 1:29
  you
• 1:29
  know,
• 1:30
  Arie,
• 1:30
  who
• 1:30
  has
• 1:30
  a
• 1:30
  better
• 1:31
  chance
• 1:31
  of
• 1:31
  others,
• 1:31
  and
• 1:32
  I'll
• 1:32
  talk
• 1:32
  about
• 1:32
  that
• 1:32
  more
• 1:32
  in
• 1:32
  a
• 1:33
  second
• 1:33
  of
• 1:33
  why.
• 1:33
  But,
• 1:33
  like,
• 1:34
  I
• 1:34
  give
• 1:34
  them
• 1:35
  even
• 1:35
  a
• 1:35
  5
• 1:35
  and
• 1:36
  10
• 1:36
  shot,
• 1:36
  like
• 1:36
  a
• 1:36
  50,
• 1:37
  50
• 1:37
  shot
• 1:37
  of
• 1:37
  being
• 1:38
  able
• 1:38
  to
• 1:38
  hold
• 1:38
  this
• 1:38
  over
• 1:39
  the
• 1:39
  long
• 1:39
  term.
• 1:40
  You
• 1:40
  know,
• 1:41
  I
• 1:41
  like
• 1:41
  it
• 1:41
  for
• 1:41
  them
• 1:41
  right
• 1:42
  now
• 1:42
  because
• 1:42
  they've
• 1:42
  got
• 1:43
  a.
• 1:43
  They're.
• 1:43
  They're
• 1:43
  doing
• 1:43
  it
• 1:44
  from
• 1:44
  a
• 1:44
  high
• 1:44
  perch.
• 1:44
  I
• 1:44
  mean,
• 1:45
  their
• 1:45
  comp
• 1:45
  was
• 1:45
  24
• 1:46
  in
• 1:46
  the
• 1:46
  quarter,
• 1:46
  which
• 1:47
  is
• 1:47
  just
• 1:47
  absolutely
• 1:47
  insane.
• 1:48
  They
• 1:48
  get
• 1:48
  first.
• 1:48
  First
• 1:49
  mover
• 1:49
  on
• 1:49
  this
• 1:50
  type
• 1:50
  of
• 1:50
  positioning.
• 1:51
  And
• 1:51
  using
• 1:51
  Pamela
• 1:52
  Anderson
• 1:52
  is
• 1:52
  also
• 1:52
  very
• 1:53
  smart,
• 1:53
  given,
• 1:53
  you
• 1:54
  know,
• 1:54
  how
• 1:54
  she's
• 1:54
  kind
• 1:54
  of
• 1:55
  had
• 1:55
  a
• 1:55
  resurgence
• 1:55
  too.
• 1:56
  But
• 1:56
  is
• 1:56
  it
• 1:56
  applicable
• 1:57
  to
• 1:57
  everyone?
• 1:59
  I
• 1:59
  don't
• 1:59
  think
• 2:00
  so.
• 2:00
  And
• 2:00
  the
• 2:00
  other
• 2:00
  part,
• 2:00
  which
• 2:00
  I'm
• 2:01
  curious
• 2:01
  to
• 2:01
  get
• 2:01
  your
• 2:01
  take
• 2:01
  on
• 2:02
  too,
• 2:02
  is
• 2:02
  like,
• 2:02
  where
• 2:03
  does
• 2:03
  this
• 2:03
  actually
• 2:03
  begin
• 2:04
  and
• 2:04
  end?
• 2:04
  You
• 2:04
  know?
• 2:04
  You
• 2:05
  know,
• 2:05
  you
• 2:05
  could
• 2:05
  say
• 2:05
  you're
• 2:05
  not
• 2:05
  using
• 2:06
  models,
• 2:06
  but,
• 2:07
  you
• 2:07
  know,
• 2:07
  like,
• 2:08
  but.
• 2:08
  And.
• 2:09
  And
• 2:09
  you're
• 2:09
  supposed
• 2:09
  to
• 2:09
  get
• 2:09
  some
• 2:10
  big
• 2:10
  prize
• 2:10
  out
• 2:10
  of
• 2:10
  that.
• 2:11
  But,
• 2:11
  like,
• 2:11
  are
• 2:11
  you
• 2:11
  using
• 2:12
  it
• 2:12
  in
• 2:12
  your
• 2:12
  video
• 2:13
  editing?
• 2:13
  Are
• 2:13
  you
• 2:13
  using
• 2:14
  it
• 2:14
  in
• 2:14
  copywriting?
• 2:15
  Are
• 2:15
  you
• 2:15
  using
• 2:15
  your
• 2:16
  background
• 2:16
  imagery
• 2:16
  for
• 2:16
  your
• 2:17
  website?
• 2:17
  So
• 2:18
  there's
• 2:18
  just
• 2:18
  so
• 2:18
  many
• 2:19
  shades
• 2:19
  of
• 2:19
  gray
• 2:20
  here,
• 2:20
  where
• 2:20
  I
• 2:20
  actually
• 2:20
  start
• 2:21
  to
• 2:21
  question
• 2:21
  the
• 2:22
  real
• 2:22
  authenticity
• 2:23
  of
• 2:23
  it
• 2:24
  too.
• 2:24
  If
• 2:24
  everyone
• 2:25
  starts
• 2:25
  to
• 2:25
  follow
• 2:26
  suit.
• 2:27
  You
• 2:27
  know,
• 2:27
  I
• 2:28
  think
• 2:28
  there
• 2:28
  is
• 2:28
  something
• 2:28
  about
• 2:28
  models
• 2:29
  being
• 2:29
  different
• 2:30
  than
• 2:30
  copywriting
• 2:31
  and
• 2:31
  video
• 2:32
  editing
• 2:32
  tools
• 2:33
  and
• 2:33
  productivity
• 2:34
  tools
• 2:34
  versus
• 2:34
  the
• 2:34
  actual
• 2:35
  models
• 2:35
  themselves.
• 2:36
  But
• 2:36
  are
• 2:36
  you
• 2:37
  still
• 2:37
  going
• 2:37
  to
• 2:37
  be
• 2:37
  able
• 2:37
  to
• 2:37
  hold
• 2:37
  on
• 2:38
  to
• 2:38
  this
• 2:38
  mantra
• 2:38
  when
• 2:39
  you're
• 2:39
  not
• 2:39
  on
• 2:39
  as
• 2:39
  high
• 2:39
  of
• 2:39
  a
• 2:40
  perch
• 2:40
  and
• 2:41
  everyone's
• 2:41
  congealing
• 2:42
  that
• 2:42
  way
• 2:42
  and
• 2:42
  the
• 2:43
  AI
• 2:43
  generated
• 2:43
  content
• 2:44
  gets
• 2:44
  better
• 2:44
  and
• 2:44
  better
• 2:44
  and
• 2:45
  hooks
• 2:45
  us
• 2:45
  better
• 2:45
  and
• 2:46
  better?
• 2:47
  I
• 2:47
  don't
• 2:47
  know.
• 2:48
  I
• 2:48
  don't
• 2:48
  know.
• 2:48
  But
• 2:48
  what
• 2:48
  do
• 2:49
  you
• 2:49
  think?
• 2:50
  Yeah,
• 2:50
  I
• 2:50
  mean,
• 2:50
  I
• 2:51
  think.
• 2:51
  I
• 2:51
  mean,
• 2:51
  it's,
• 2:51
  it's
• 2:52
  wild.
• 2:52
  You
• 2:52
  said
• 2:52
  aries
• 2:53
  comp
• 2:53
  is
• 2:53
  24.
• 2:54
  I
• 2:54
  mean,
• 2:54
  the
• 2:55
  rest
• 2:55
  of
• 2:55
  American
• 2:55
  Eagle,
• 2:56
  they,
• 2:57
  they
• 2:57
  still
• 2:57
  make.
• 2:57
  They
• 2:57
  make
• 2:57
  up
• 2:58
  like
• 2:58
  40
• 2:58
  of
• 2:58
  American
• 2:59
  Eagle.
• 2:59
  Right.
• 2:59
  Rest
• 2:59
  of
• 2:59
  American
• 3:00
  eagle
• 3:00
  is
• 3:00
  like
• 3:00
  2%
• 3:01
  comp.
• 3:01
  It's
• 3:01
  like.
• 3:02
  That's
• 3:02
  right.
• 3:02
  That
• 3:02
  is
• 3:02
  rough.
• 3:03
  I
• 3:03
  mean,
• 3:03
  they're,
• 3:03
  they're
• 3:03
  holding
• 3:04
  this
• 3:04
  ship
• 3:04
  afloat
• 3:05
  pretty
• 3:06
  much.
• 3:07
  So
• 3:07
  they
• 3:07
  obviously
• 3:08
  have
• 3:08
  a
• 3:08
  lot
• 3:08
  of
• 3:08
  power.
• 3:10
  You
• 3:10
  know,
• 3:10
  I
• 3:10
  think
• 3:10
  there's
• 3:11
  again,
• 3:11
  sort
• 3:11
  of
• 3:12
  two
• 3:12
  parts
• 3:13
  to
• 3:13
  it.
• 3:14
  AI
• 3:14
  overall,
• 3:15
  I
• 3:15
  agree.
• 3:15
  Well,
• 3:16
  I
• 3:16
  guess
• 3:16
  I'll
• 3:16
  start
• 3:16
  with
• 3:17
  talking
• 3:17
  about
• 3:17
  Aerie.
• 3:18
  I
• 3:18
  think
• 3:19
  this
• 3:19
  is
• 3:19
  much
• 3:20
  stronger
• 3:20
  as
• 3:21
  just
• 3:21
  branding
• 3:22
  rather
• 3:22
  than
• 3:23
  a
• 3:23
  moat.
• 3:23
  And
• 3:23
  maybe
• 3:24
  you
• 3:24
  mean
• 3:24
  the
• 3:24
  moat
• 3:25
  is
• 3:25
  branding.
• 3:26
  But
• 3:26
  you
• 3:26
  know,
• 3:26
  Arie
• 3:27
  already
• 3:27
  has
• 3:28
  this
• 3:28
  positive
• 3:28
  body
• 3:28
  image
• 3:29
  thing.
• 3:30
  To
• 3:30
  your
• 3:31
  point,
• 3:31
  Pamela
• 3:31
  Anderson
• 3:32
  has
• 3:32
  been
• 3:32
  doing
• 3:32
  this
• 3:32
  whole
• 3:33
  no
• 3:33
  makeup
• 3:33
  thing,
• 3:33
  so
• 3:34
  it's
• 3:34
  like
• 3:34
  very
• 3:34
  on
• 3:34
  brand
• 3:35
  for
• 3:35
  her.
• 3:36
  It
• 3:37
  is
• 3:37
  interesting
• 3:37
  if
• 3:37
  you
• 3:37
  think
• 3:37
  about
• 3:38
  the,
• 3:39
  the
• 3:40
  consumer
• 3:40
  base
• 3:40
  of
• 3:40
  Aerie
• 3:41
  versus
• 3:41
  people
• 3:42
  who
• 3:42
  know
• 3:42
  who
• 3:42
  Pamela
• 3:42
  Anderson
• 3:43
  is.
• 3:43
  But
• 3:43
  that's
• 3:43
  for
• 3:44
  like
• 3:44
  a
• 3:44
  celebrity
• 3:46
  analysis
• 3:46
  podcast,
• 3:47
  I
• 3:47
  guess.
• 3:48
  But
• 3:48
  still,
• 3:49
  the,
• 3:49
  the
• 3:49
  brands
• 3:50
  lineup,
• 3:51
  you
• 3:51
  know,
• 3:52
  you
• 3:52
  can
• 3:52
  make
• 3:52
  it
• 3:53
  the
• 3:53
  argument
• 3:53
  that
• 3:54
  maybe
• 3:54
  brand
• 3:54
  trust
• 3:55
  becomes
• 3:55
  even
• 3:56
  more
• 3:56
  important
• 3:56
  when
• 3:57
  consumers
• 3:57
  might
• 3:57
  think
• 3:58
  everything
• 3:58
  is
• 3:58
  fake.
• 3:59
  And
• 3:59
  that
• 4:00
  gets
• 4:00
  to
• 4:00
  the
• 4:00
  other,
• 4:00
  the
• 4:01
  other
• 4:01
  side
• 4:01
  of
• 4:02
  things,
• 4:02
  which
• 4:02
  is,
• 4:02
  I
• 4:02
  just
• 4:03
  agree
• 4:03
  with
• 4:03
  the
• 4:03
  idea
• 4:04
  that
• 4:05
  AI
• 4:05
  is
• 4:05
  just
• 4:06
  such
• 4:06
  a
• 4:06
  slippery
• 4:06
  slope.
• 4:07
  And
• 4:07
  I
• 4:07
  think
• 4:07
  the
• 4:08
  real,
• 4:09
  the
• 4:10
  real
• 4:10
  issue
• 4:10
  is
• 4:10
  that
• 4:11
  we
• 4:11
  just
• 4:11
  don't
• 4:12
  know
• 4:13
  how
• 4:13
  big
• 4:14
  its
• 4:14
  impact
• 4:14
  is
• 4:14
  going
• 4:14
  to
• 4:15
  be.
• 4:15
  And
• 4:15
  this
• 4:15
  is
• 4:15
  true
• 4:15
  across
• 4:16
  like
• 4:16
  every
• 4:17
  part
• 4:17
  of
• 4:17
  life.
• 4:18
  You
• 4:19
  know,
• 4:19
  I
• 4:19
  know
• 4:19
  you
• 4:19
  talked
• 4:20
  about
• 4:20
  it
• 4:20
  a
• 4:20
  few
• 4:21
  weeks
• 4:21
  ago
• 4:21
  in
• 4:22
  the
• 4:22
  context
• 4:22
  of,
• 4:23
  you
• 4:23
  know,
• 4:23
  Jack
• 4:23
  Dorsey,
• 4:24
  you
• 4:25
  know,
• 4:25
  laying
• 4:25
  off
• 4:25
  so
• 4:25
  many
• 4:25
  people
• 4:26
  because
• 4:26
  they're
• 4:26
  going
• 4:26
  to
• 4:26
  use
• 4:26
  AI
• 4:27
  and
• 4:27
  it's
• 4:27
  sort
• 4:27
  of
• 4:27
  like,
• 4:27
  well,
• 4:27
  where
• 4:28
  does
• 4:28
  AI
• 4:28
  come
• 4:28
  in
• 4:28
  there
• 4:29
  in
• 4:30
  the
• 4:30
  workflow?
• 4:31
  Where
• 4:31
  are
• 4:31
  you
• 4:31
  eliminating
• 4:32
  people?
• 4:32
  So
• 4:32
  we
• 4:32
  don't
• 4:33
  know
• 4:33
  there.
• 4:33
  We
• 4:34
  don't
• 4:34
  know
• 4:34
  how
• 4:34
  much
• 4:34
  content
• 4:35
  it's
• 4:35
  going
• 4:35
  to
• 4:36
  impact.
• 4:36
  Like
• 4:37
  you
• 4:37
  said,
• 4:37
  is
• 4:37
  it
• 4:37
  just
• 4:37
  the
• 4:37
  backgrounds?
• 4:38
  Is
• 4:38
  it
• 4:38
  the
• 4:39
  people?
• 4:40
  You
• 4:40
  know,
• 4:41
  I,
• 4:41
  I
• 4:41
  hope
• 4:42
  it
• 4:42
  doesn't
• 4:42
  permeate
• 4:43
  everything
• 4:43
  in
• 4:43
  our
• 4:43
  lives
• 4:43
  and,
• 4:44
  and
• 4:44
  things
• 4:44
  reach
• 4:44
  an
• 4:45
  equilibrium.
• 4:45
  But
• 4:47
  you
• 4:48
  know,
• 4:48
  needless
• 4:48
  to
• 4:48
  say,
• 4:48
  I
• 4:49
  do
• 4:49
  think
• 4:49
  a
• 4:49
  lot
• 4:49
  of
• 4:49
  consumers
• 4:50
  are
• 4:50
  already
• 4:50
  really
• 4:50
  skeptical
• 4:51
  of
• 4:51
  everything
• 4:51
  they
• 4:51
  see.
• 4:52
  So
• 4:52
  it
• 4:52
  might
• 4:52
  be
• 4:53
  AI.
• 4:53
  And
• 4:53
  so
• 4:54
  then
• 4:54
  you're
• 4:54
  saying
• 4:54
  anti
• 4:55
  retouching
• 4:55
  and
• 4:56
  AI
• 4:56
  generated
• 4:57
  bodies.
• 4:57
  And
• 4:58
  you
• 4:58
  know,
• 4:58
  Adobe
• 4:59
  Photoshop
• 4:59
  has
• 5:00
  AI
• 5:00
  features.
• 5:01
  Like
• 5:01
  they,
• 5:03
  Everybody
• 5:03
  uses
• 5:03
  Photoshop,
• 5:04
  everything's
• 5:05
  retouched.
• 5:06
  Right.
• 5:06
  You
• 5:07
  know,
• 5:07
  I
• 5:07
  think
• 5:08
  you,
• 5:08
  I'm
• 5:08
  like
• 5:09
  wondering
• 5:09
  what's
• 5:10
  the
• 5:10
  word
• 5:10
  that
• 5:10
  we're
• 5:10
  going
• 5:10
  to
• 5:11
  use
• 5:12
  in
• 5:12
  place
• 5:12
  of
• 5:13
  greenwashing?
• 5:13
  You
• 5:14
  know,
• 5:14
  is
• 5:14
  like,
• 5:15
  is
• 5:15
  it
• 5:15
  going
• 5:16
  to
• 5:16
  be
• 5:16
  like
• 5:16
  AI
• 5:16
  washing
• 5:17
  or,
• 5:17
  you
• 5:18
  know,
• 5:18
  once
• 5:18
  other
• 5:18
  brands
• 5:19
  copy
• 5:19
  this
• 5:19
  because
• 5:19
  inevitably
• 5:20
  to
• 5:20
  your
• 5:20
  point,
• 5:21
  they're
• 5:21
  the
• 5:21
  first
• 5:21
  mover.
• 5:22
  But
• 5:22
  like
• 5:22
  other
• 5:23
  brands
• 5:23
  are
• 5:24
  going
• 5:24
  to
• 5:24
  copy
• 5:24
  this.
• 5:25
  That
• 5:25
  was
• 5:25
  going
• 5:25
  to
• 5:25
  be
• 5:26
  my
• 5:26
  question.
• 5:26
  So
• 5:26
  do
• 5:27
  you.
• 5:27
  Yeah.
• 5:27
  This
• 5:27
  is
• 5:27
  the
• 5:28
  first
• 5:28
  domino
• 5:28
  to
• 5:28
  fall.
• 5:29
  You
• 5:29
  think
• 5:29
  other
• 5:30
  specialty
• 5:30
  apparel
• 5:31
  brands
• 5:31
  will
• 5:31
  come
• 5:31
  out
• 5:32
  and
• 5:32
  say
• 5:32
  similar
• 5:32
  types
• 5:33
  of
• 5:33
  things?
• 5:33
  That's
• 5:33
  my
• 5:33
  first
• 5:33
  question
• 5:34
  for
• 5:34
  you
• 5:34
  that
• 5:34
  I
• 5:34
  have.
• 5:35
  Yeah,
• 5:36
  I
• 5:36
  mean,
• 5:36
  that's
• 5:36
  a
• 5:36
  good
• 5:36
  point.
• 5:37
  I,
• 5:37
  I
• 5:37
  guess
• 5:37
  you
• 5:37
  wonder
• 5:37
  what
• 5:38
  other
• 5:38
  brands
• 5:38
  really
• 5:39
  have
• 5:39
  a
• 5:39
  lot
• 5:39
  of
• 5:39
  ground
• 5:39
  to
• 5:40
  stand
• 5:40
  on.
• 5:40
  I
• 5:40
  could
• 5:40
  see
• 5:41
  like
• 5:42
  Patagonia
• 5:43
  saying
• 5:43
  something
• 5:44
  about
• 5:44
  their
• 5:45
  use
• 5:45
  of
• 5:45
  AI,
• 5:46
  but
• 5:46
  not
• 5:46
  in
• 5:46
  the,
• 5:47
  they
• 5:47
  don't
• 5:47
  care
• 5:47
  about
• 5:47
  their
• 5:48
  models
• 5:48
  being
• 5:48
  retouched
• 5:49
  or
• 5:49
  something,
• 5:49
  but
• 5:49
  like
• 5:50
  they're
• 5:50
  going
• 5:50
  to
• 5:50
  make
• 5:50
  some
• 5:50
  kind
• 5:50
  of
• 5:51
  AI
• 5:51
  statement,
• 5:52
  you
• 5:52
  know,
• 5:52
  so
• 5:53
  then
• 5:53
  it
• 5:53
  just
• 5:53
  becomes
• 5:53
  all
• 5:54
  these
• 5:54
  different
• 5:54
  things.
• 5:54
  And
• 5:55
  then
• 5:55
  like,
• 5:55
  to
• 5:55
  your
• 5:55
  point,
• 5:55
  it's
• 5:56
  like
• 5:56
  you're
• 5:56
  going
• 5:57
  to
• 5:57
  tell
• 5:57
  me
• 5:57
  that
• 5:57
  really,
• 5:57
  like,
• 5:58
  nobody
• 5:58
  at
• 5:59
  XYZ
• 5:59
  brand
• 6:00
  will
• 6:00
  just,
• 6:00
  I'm,
• 6:00
  you
• 6:00
  know,
• 6:01
  Patagonia
• 6:01
  obviously
• 6:02
  is
• 6:02
  a
• 6:02
  great
• 6:02
  brand.
• 6:02
  Nobody's
• 6:03
  using
• 6:03
  Chat
• 6:03
  gbt,
• 6:04
  you
• 6:05
  know,
• 6:05
  to
• 6:05
  help
• 6:06
  with
• 6:06
  their
• 6:06
  work.
• 6:06
  And
• 6:07
  it's
• 6:07
  like,
• 6:07
  that
• 6:08
  would
• 6:08
  be
• 6:08
  strange,
• 6:09
  honestly.
• 6:09
  So
• 6:11
  I
• 6:12
  have
• 6:12
  to
• 6:12
  imagine
• 6:12
  others
• 6:12
  are
• 6:13
  going
• 6:13
  to
• 6:13
  do
• 6:13
  it,
• 6:13
  but
• 6:13
  I
• 6:14
  don't
• 6:14
  know
• 6:14
  that
• 6:14
  actually
• 6:14
  anybody
• 6:15
  else
• 6:15
  is
• 6:15
  in
• 6:15
  quite
• 6:15
  the
• 6:15
  position
• 6:16
  for
• 6:16
  their
• 6:16
  models.
• 6:17
  I
• 6:17
  mean,
• 6:17
  Victoria's
• 6:17
  Secret's
• 6:18
  trying
• 6:18
  to
• 6:18
  get
• 6:18
  back
• 6:19
  with
• 6:20
  it.
• 6:20
  Right.
• 6:20
  And
• 6:20
  they,
• 6:21
  maybe
• 6:21
  they'll
• 6:21
  do
• 6:21
  it.
• 6:22
  Yeah,
• 6:22
  they
• 6:22
  probably
• 6:23
  would
• 6:23
  do
• 6:23
  it.
• 6:23
  Yeah,
• 6:23
  I
• 6:23
  think,
• 6:23
  Yeah,
• 6:24
  I
• 6:24
  think
• 6:24
  I,
• 6:24
  I
• 6:24
  think
• 6:25
  you'll,
• 6:25
  I,
• 6:25
  my
• 6:25
  hunch
• 6:26
  is
• 6:26
  you'll
• 6:26
  actually
• 6:26
  see
• 6:26
  a
• 6:26
  lot
• 6:26
  of
• 6:27
  people
• 6:27
  go
• 6:27
  this
• 6:27
  direction
• 6:27
  on
• 6:28
  the
• 6:28
  model
• 6:28
  side.
• 6:29
  Yeah,
• 6:29
  but
• 6:30
  my,
• 6:30
  but
• 6:30
  my
• 6:30
  other
• 6:30
  question
• 6:31
  for
• 6:31
  you
• 6:31
  is
• 6:31
  because
• 6:32
  this
• 6:32
  is,
• 6:32
  this
• 6:32
  is
• 6:32
  like
• 6:33
  current,
• 6:33
  like
• 6:34
  current
• 6:34
  retailers
• 6:35
  and
• 6:35
  we
• 6:35
  talk
• 6:35
  about
• 6:35
  the
• 6:36
  future
• 6:36
  too,
• 6:36
  in
• 6:36
  terms
• 6:36
  of
• 6:37
  upstart
• 6:37
  retailers
• 6:38
  and
• 6:38
  how
• 6:38
  they'll
• 6:38
  approach
• 6:38
  things.
• 6:39
  I
• 6:40
  think
• 6:40
  upstart
• 6:40
  retailers
• 6:41
  are
• 6:41
  probably
• 6:41
  less
• 6:41
  inclined
• 6:42
  to,
• 6:42
  you
• 6:42
  know,
• 6:43
  lever
• 6:43
  into
• 6:43
  models
• 6:44
  because
• 6:44
  they're
• 6:44
  expensive.
• 6:44
  So
• 6:46
  my
• 6:46
  other
• 6:47
  question
• 6:47
  for
• 6:47
  you
• 6:47
  is,
• 6:47
  as
• 6:48
  all
• 6:48
  these
• 6:48
  know,
• 6:48
  digitally
• 6:49
  native
• 6:49
  brands
• 6:50
  start
• 6:50
  up
• 6:50
  and
• 6:50
  try
• 6:50
  to
• 6:50
  get,
• 6:51
  you
• 6:51
  know,
• 6:51
  Cachet
• 6:52
  in
• 6:52
  the
• 6:52
  marketplace.
• 6:54
  I
• 6:54
  personally,
• 6:54
  I'm
• 6:55
  curious
• 6:55
  if
• 6:55
  you
• 6:55
  have
• 6:55
  the
• 6:55
  same
• 6:55
  experience
• 6:56
  when
• 6:56
  I'm
• 6:56
  scrolling,
• 6:57
  when
• 6:57
  I'm
• 6:57
  doom
• 6:57
  scrolling
• 6:58
  on,
• 6:58
  you
• 6:58
  know,
• 6:58
  Instagram
• 6:59
  and
• 6:59
  Facebook
• 7:00
  at
• 7:00
  night,
• 7:01
  the
• 7:01
  AI
• 7:02
  catches
• 7:02
  me
• 7:02
  in
• 7:03
  a
• 7:03
  different
• 7:03
  way
• 7:03
  than
• 7:04
  the
• 7:04
  other
• 7:04
  stuff.
• 7:04
  Is
• 7:05
  that
• 7:05
  true
• 7:05
  for
• 7:05
  you
• 7:05
  too?
• 7:06
  It
• 7:07
  is.
• 7:07
  I
• 7:07
  think
• 7:08
  the
• 7:08
  quality
• 7:08
  is
• 7:09
  still
• 7:09
  not
• 7:09
  there
• 7:09
  where
• 7:09
  if
• 7:10
  you
• 7:10
  look
• 7:10
  at
• 7:10
  it
• 7:10
  for
• 7:11
  one
• 7:11
  more
• 7:11
  beat,
• 7:12
  you're
• 7:12
  like,
• 7:12
  ooh,
• 7:13
  this
• 7:13
  is
• 7:13
  weird.
• 7:14
  Like,
• 7:14
  I
• 7:14
  can
• 7:14
  tell
• 7:14
  this
• 7:15
  is
• 7:15
  weird.
• 7:16
  I'm
• 7:16
  probably
• 7:16
  going,
• 7:16
  is
• 7:17
  this
• 7:17
  AI
• 7:17
  or
• 7:17
  not?
• 7:17
  You
• 7:18
  know,
• 7:18
  like
• 7:18
  that.
• 7:18
  Exactly.
• 7:19
  I
• 7:19
  think
• 7:19
  we're
• 7:20
  already
• 7:20
  at
• 7:20
  like,
• 7:21
  is
• 7:21
  this
• 7:21
  AI?
• 7:23
  And
• 7:23
  you
• 7:23
  know,
• 7:23
  there
• 7:23
  was
• 7:23
  a
• 7:24
  time
• 7:24
  like
• 7:24
  five
• 7:25
  years
• 7:25
  ago
• 7:25
  where
• 7:26
  we
• 7:27
  were
• 7:27
  talking
• 7:28
  all
• 7:28
  about
• 7:28
  like,
• 7:28
  the
• 7:28
  virtual
• 7:29
  avatar
• 7:29
  is
• 7:30
  going
• 7:30
  to
• 7:30
  take
• 7:30
  over.
• 7:30
  Oh,
• 7:31
  it's
• 7:31
  cheaper
• 7:31
  for,
• 7:31
  you
• 7:31
  know,
• 7:32
  you
• 7:32
  don't
• 7:32
  have
• 7:32
  to
• 7:32
  model
• 7:32
  on
• 7:33
  people
• 7:33
  and
• 7:33
  all
• 7:33
  this
• 7:33
  kind
• 7:33
  of
• 7:34
  stuff.
• 7:34
  I
• 7:34
  think
• 7:34
  there's
• 7:35
  still
• 7:35
  a
• 7:35
  lot
• 7:35
  of
• 7:35
  room
• 7:35
  for
• 7:36
  that.
• 7:36
  If
• 7:36
  you're
• 7:36
  a
• 7:36
  fashion
• 7:37
  designer,
• 7:37
  of
• 7:37
  course,
• 7:38
  you
• 7:38
  don't
• 7:38
  have
• 7:38
  to
• 7:38
  produce
• 7:39
  every
• 7:39
  single
• 7:39
  garment
• 7:40
  and
• 7:40
  stuff
• 7:40
  like
• 7:40
  that.
• 7:41
  But
• 7:43
  like
• 7:43
  I
• 7:43
  said,
• 7:43
  the
• 7:43
  quality
• 7:44
  right
• 7:44
  now,
• 7:45
  I
• 7:45
  feel
• 7:45
  pretty
• 7:46
  quickly,
• 7:46
  you
• 7:46
  can
• 7:47
  see
• 7:47
  that
• 7:47
  said,
• 7:48
  I
• 7:48
  mean,
• 7:48
  I
• 7:48
  think
• 7:48
  everyone's
• 7:49
  gotten
• 7:49
  got
• 7:50
  by
• 7:50
  something,
• 7:51
  you
• 7:51
  know,
• 7:52
  in
• 7:52
  the
• 7:52
  news
• 7:52
  or
• 7:52
  whatever,
• 7:53
  so
• 7:53
  it's
• 7:53
  on
• 7:53
  its
• 7:54
  way.
• 7:56
  But
• 7:56
  yeah,
• 7:57
  you
• 7:57
  wonder
• 7:57
  if
• 7:58
  the
• 7:58
  newer
• 7:58
  brands
• 7:59
  are
• 7:59
  gonna
• 7:59
  dip
• 8:00
  their
• 8:00
  toe
• 8:00
  in
• 8:00
  it
• 8:01
  and
• 8:01
  they
• 8:01
  could
• 8:01
  really
• 8:02
  get
• 8:02
  burned,
• 8:02
  though.
• 8:03
  I
• 8:03
  almost
• 8:03
  wonder
• 8:03
  if
• 8:04
  the
• 8:04
  risk
• 8:04
  is
• 8:04
  actually
• 8:05
  higher
• 8:05
  for
• 8:06
  a
• 8:06
  newer
• 8:06
  brand
• 8:07
  because
• 8:07
  if
• 8:07
  you
• 8:07
  are
• 8:07
  instantly
• 8:08
  known
• 8:08
  as
• 8:08
  the
• 8:08
  brand
• 8:08
  that
• 8:08
  used
• 8:09
  all
• 8:09
  AI
• 8:09
  models.
• 8:11
  Is
• 8:11
  that
• 8:11
  good?
• 8:11
  Yeah.
• 8:12
  Or
• 8:12
  you
• 8:12
  just
• 8:12
  hold
• 8:12
  to
• 8:13
  it,
• 8:13
  you
• 8:13
  know,
• 8:13
  you
• 8:13
  just.
• 8:14
  Yeah,
• 8:14
  right.
• 8:14
  Like,
• 8:15
  hey,
• 8:15
  we're
• 8:15
  gonna,
• 8:16
  we're
• 8:16
  gonna
• 8:16
  do
• 8:16
  the
• 8:16
  anti
• 8:17
  branding.
• 8:17
  Right.
• 8:17
  It's
• 8:17
  kind
• 8:18
  of
• 8:18
  like
• 8:18
  true,
• 8:18
  like,
• 8:19
  you
• 8:19
  know,
• 8:19
  that
• 8:19
  whole
• 8:20
  thing
• 8:20
  too.
• 8:20
  So
• 8:21
  we'll
• 8:21
  probably
• 8:21
  real
• 8:22
  people.
• 8:22
  Yeah.
• 8:23
  Hey,
• 8:24
  we
• 8:24
  just
• 8:24
  are
• 8:24
  who
• 8:25
  we
• 8:25
  are,
• 8:25
  you
• 8:25
  know,
• 8:25
  we
• 8:25
  make
• 8:26
  good
• 8:26
  stuff,
• 8:26
  good
• 8:27
  clothes
• 8:27
  that
• 8:27
  you
• 8:27
  want
• 8:27
  to
• 8:28
  buy.
• 8:28
  I
• 8:28
  don't
• 8:28
  know.
• 8:28
  We'll
• 8:28
  see.
• 8:29
  It's
• 8:29
  a
• 8:29
  dark
• 8:29
  time.
• 8:30
  I
• 8:30
  don't
• 8:30
  know.
• 8:30
  It's
• 8:31
  a
• 8:31
  dark
• 8:31
  time.
• 8:32
  Yes,
• 8:32
  yes.
• 8:33
  12
• 8:33
  sides
• 8:33
  of
• 8:34
  the
• 8:34
  apocalypse
• 8:34
  is
• 8:34
  upon.