Neal Foard on Storytelling That Wins Trust
Haggai is a paying customer of Neal Foard’s Storyfire—and this episode is the “how it actually works” playbook. After 30+ years in advertising and sales, Neal has a simple conviction: most people don’t lose deals because their product is weak—they lose because their story is forgettable.
We talk about the real mechanics behind persuasion: why the best pitches feel like show business, how to turn your messaging into a “love letter” your customers actually want to read, and why “kindness” can be a ruthless competitive advantage when everyone else sounds the same. If you sell anything—an idea, a…
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