Latest / Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
How Important is it to Declare a Niche for your Agency?
Trying to decide whether your agency really needs to declare a niche? Can a generalist approach equate to more clients? In the marketing agency space, it's all about standing out from the crowd. Whether you can find success as a generalist may depend more on your process than your expertise.
In this episode, we'll cover:
#1 Thing to remember whether you're a generalist agency or declare a niche.
3 Ways to stand out as a generalist.
3 Reasons you're better off choosing a niche.
Today I had the opportunity to talk to Ted Birkhahn, president and part-owner of Hot Paper Lantern. Hot Paper Lantern…
The skinny
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