Fixing your Blind Spot: You Can’t Know What You Don’t Know | EP76 (Chanda Bell and Christa Pitts)

Let Me Save You 25 Years · Nov 20, 2025 · 1h

You can plan, prepare, and strategize, but some lessons only reveal themselves once you jump.

This week Shawn sits down with the powerhouse sisters behind The Elf on the Shelf, Chanda Bell and Christa Pitts, to explore the truth behind the Shawnism: “You Can’t Know What You Don’t Know.”

Shawn, Chanda, and Christa dig into the value of knowing the worth of your idea, the evolution of vision, and why authenticity, paired with the courage to adapt, is the magic ingredient behind lasting success. Chanda and Christa also share how a simple family tradition grew into a global phenomenon, and how…