Latest / 70 80 / SETTANTAxOTTANTA: 1959 L’omino coi baffi Bialetti esordisce a Carosello, testimonial di un design italiano destinato a durare

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SETTANTAxOTTANTA: 1959 L’omino coi baffi Bialetti esordisce a Carosello, testimonial di un design italiano destinato a durare · 70 80

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• 0:38
  70 per 80, the 7080 .it rubric dedicated to the
• 0:42
  depth of the topics discussed in the articles
• 0:44
  of the portal. We are with the director Massimo
• 0:47
  Lualdi, who introduces the modern topic. What
• 0:49
  are we talking about today? Of advertising. It
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  was the year 1959 when a character in the shape
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  of a cone was born in Carosello, destined to
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  become the witness of a prestigious Italian brand
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  in two different centuries. Evolving from a two
• 1:02
  -dimensional black -and -white man to a three
• 1:05
  -dimensional character in high definition, L
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  'umino era quello della Bialetti. Designed in
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  1953 by the smoker Paul Campani and by Renato
• 1:19
  Bialetti, Lomino characterized himself for the
• 1:22
  famous phrase, eh, yes, yes, yes, it seems easy
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  to make a good coffee. And for a strange characteristic,
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  the lips turned into letters synchronized with
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  the words pronounced. The thing happened at full
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  speed, the phrase, eh, yes, yes, yes, it seems
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  easy to make a good coffee, composed of 35 letters
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  and was pronounced in about two seconds, causing
• 1:42
  a continuous stress in the... Now, dear viewers,
• 1:50
  we're going to play a very fun game. As we say
• 1:53
  today, we're going to do a quiz. No, no, no,
• 1:56
  no, no. In fact, a tele -quiz. You don't have
• 1:59
  to guess what this particular gentleman is doing.
• 2:02
  No, it would be too easy. But this distraction
• 2:17
  was a good way to avoid giving too much weight
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  to the questionable instructions of the man on
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  how to make simple repairs at home or how to
• 2:25
  use a sewing machine. Because in the world everything
• 2:28
  seems easy, while everything is complicated,
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  even making a good coffee. Oh, yes, yes, it seems
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  easy to make a good coffee. Unless you have the
• 2:40
  moka express, preferably the one with the mysterious
• 2:43
  thermo crema. The gentleman does his best not
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  to go to the bottom, and in the meantime, you
• 2:49
  will say, what does the captain do? That old
• 2:54
  sea wolf is making an espresso. Is it easy to
• 2:59
  guess? Con la caffettiera Mocha Express. Quella
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  che usiamo anche noi. Con la caffettiera Mocha
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  Express. Un espresso meglio che al bar. Caffettiera
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  Mocha Express in 5 misure. Caffettiera Mocha
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  Express. Prodotta da Violetti a Cruzinallo nella
• 3:17
  più grande fabbrica di caffettiere espresso per
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  famiglia. The history of mocha dates back to
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  1933, when Renato's father, Alfonso Bialetti,
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  had the idea to design this innovative type of
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  machine by observing some washers who used soap
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  to make the hole, which came out of a tube in
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  the center of their tanks or something like that.
• 3:38
  The name mocha is inspired by the port city of
• 3:41
  Moca in Yemen, one of the main coffee markets
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  between the 15th and 18th centuries. After the
• 3:58
  end of the Second World War, sales exploded,
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  also supported by the typical creativity of Italian
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  advertising of the time. In addition to the halloumi
• 4:09
  of the TV cafe, we remember the numerous giant
• 4:12
  mochas installed in areas of great passage. Believe
• 4:15
  it or not, the one we published in the article
• 4:17
  on 7080 .it was arranged at the entrance of the
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  Milano -Laghi highway shortly after the current
• 4:22
  Casello Milano -North. As in the case of the
• 4:25
  Valentines, the mocha is also part today of the
• 4:28
  iconic objects of Italian design that have earned
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  a place at the MoMA of New York and at the Triennale
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  of Milan and obviously in the home of many citizens
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  around the world. Far from being Thanks to the
• 4:50
  director of 7080 .it, Massimo Lualdi, for having
• 4:54
  dealt with the daily topic. See you in the next
• 4:57
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