Latest / The iDesign Lab Podcast / How Jackie Morocco Built a Personal Brand Through Transformation, Identity, and Storytelling

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How Jackie Morocco Built a Personal Brand Through Transformation, Identity, and Storytelling · The iDesign Lab Podcast

• 0:00
  Voice Over: This is iDesign Lab, a podcast where creativity and curiosity meet style and design.
• 0:06
  Voice Over: Curator of interiors, furnishings, and lifestyles.
• 0:09
  Voice Over: Hosted by Tiffany Woolley, an interior designer and a style enthusiast, along with her serial entrepreneur husband Scott.
• 0:17
  Voice Over: iDesign Lab is your ultimate design podcast, where we explore the rich and vibrant world of design and its constant evolution in style and trends.
• 0:26
  Voice Over: Today on the iDesign Lab, we're diving into the art and design of the perfect smile with Dr.
• 0:30
  Voice Over: Jackie Morocco, South Florida's premier orthodontist who's been creating confident, life-changing smiles for over 30 years.
• 0:38
  Voice Over: From braces to brilliance, Dr.
• 0:40
  Voice Over: Morocco has turned her passion into purpose, designing not just smiles, but joy and confidence that last a lifetime.
• 0:48
  TIffany Woolley: Welcome to the i Design Lab Podcast.
• 0:51
  TIffany Woolley: Today we are joined by Jackie Morocco, Doctor Jackie Morocco.
• 0:56
  TIffany Woolley: Who designs the most beautiful smiles, but also has designed a beautiful career and an amazing practice.
• 1:02
  TIffany Woolley: So we're looking forward to a great conversation.
• 1:05
  SPEAKER_03: Thank you.
• 1:05
  SPEAKER_03: Great, great to be here.
• 1:07
  SPEAKER_03: Thanks for having me.
• 1:08
  Scott Woolley: So as a doctor, it's an orthodontist.
• 1:10
  Scott Woolley: Am I saying it correctly?
• 1:11
  Scott Woolley: Orthodontist, yes, orthodontist.
• 1:13
  SPEAKER_03: Specialist in, you know, a dentist that specializes in orthodontics.
• 1:17
  SPEAKER_03: You have to become a dentist first and then you know You do.
• 1:20
  SPEAKER_03: Yes, you do.
• 1:22
  SPEAKER_03: It's interesting because I was just having this conversation with my daughter, who um I just told you was, you know, thinking about now going on into furthering her career and going into nursing nursing.
• 1:34
  SPEAKER_03: And uh I was explaining to her that I had to become a dentist first.
• 1:38
  Scott Woolley: I never realized that.
• 1:39
  SPEAKER_03: Yeah.
• 1:40
  SPEAKER_03: And then you choose, you know, a specialty if you desire.
• 1:43
  Scott Woolley: So you have to go through dental school, which is how many years is that?
• 1:46
  Scott Woolley: That's four years.
• 1:47
  SPEAKER_03: Four years.
• 1:48
  SPEAKER_03: Okay.
• 1:48
  Scott Woolley: Then you have to go through more schooling.
• 1:50
  SPEAKER_03: Yes.
• 1:50
  SPEAKER_03: So then you choose if you get accepted, you go into a residency.
• 1:56
  SPEAKER_03: And my residency was a two and a half year residency.
• 1:59
  SPEAKER_03: So another two and a half years after dental school.
• 2:01
  TIffany Woolley: Aaron Ross Powell And did you know it was that that you were going to pursue?
• 2:05
  SPEAKER_03: Yeah.
• 2:06
  SPEAKER_03: So um in high school, I had to get braces.
• 2:10
  SPEAKER_03: Worst possible time ever, right?
• 2:12
  SPEAKER_03: Hi, hello, going into your sophomore room.
• 2:15
  SPEAKER_03: By the way, you need braces.
• 2:16
  SPEAKER_03: I mean, I cried.
• 2:18
  SPEAKER_03: Okay, like like in the orthodont, the first orthodontist office, my parents took me to bawling like it wasn't all beautiful and fancy.
• 2:27
  SPEAKER_03: I didn't have it wasn't an issue of my teeth didn't look good.
• 2:31
  SPEAKER_03: I had cry, you know, like my teeth looked great.
• 2:33
  SPEAKER_03: It was an issue of two permanent teeth had not come in, and all of a sudden my dentist was like, hey, she still has these two baby teeth.
• 2:42
  SPEAKER_03: You know, let's get her to the orthodontist and see what the problem is.
• 2:45
  SPEAKER_03: So 15 years old, taken to the orthodontist, impacted eye teeth.
• 2:52
  SPEAKER_03: I'm sure a lot of people can relate to that story.
• 2:55
  SPEAKER_03: Um and uh all of a sudden my d the the orthodontist is, okay, yes, you need braces.
• 3:01
  SPEAKER_03: I balled in his office, I got in the car, I said to my mom, I need a second of doing this to me.
• 3:07
  SPEAKER_03: I don't even believe this came out of my mouth, but I remember this, of course.
• 3:10
  Scott Woolley: It was traumatizing.
• 3:13
  Scott Woolley: But I think years ago people were more upset about getting braces than they are today.
• 3:19
  SPEAKER_03: Is that kind of accurate?
• 3:21
  SPEAKER_03: They were they were hideous.
• 3:22
  SPEAKER_03: Let's just they were hideous.
• 3:26
  SPEAKER_03: They were the braces that wrapped around the teeth.
• 3:28
  SPEAKER_03: I'm aging myself here.
• 3:30
  SPEAKER_03: But but they were the they were the braces that went all the way around.
• 3:34
  SPEAKER_03: Bands, if you will, bands around the braces.
• 3:36
  SPEAKER_03: So balling my eyes out, wait a minute, all my friends just got their braces off.
• 3:42
  SPEAKER_03: Like, what do you mean I need them on?
• 3:43
  SPEAKER_03: Like, this is craziness.
• 3:45
  SPEAKER_03: My mom says, okay, we'll get a second opinion.
• 3:48
  SPEAKER_03: Got a second opinion, liked that guy.
• 3:50
  SPEAKER_03: I know, I just I just connected with that guy more.
• 3:53
  SPEAKER_03: Uh Dr.
• 3:54
  SPEAKER_03: Jim Martuccio.
• 3:55
  SPEAKER_03: I love him.
• 3:56
  SPEAKER_03: So cute.
• 3:57
  SPEAKER_03: Born Ohio.
• 3:58
  SPEAKER_03: Shout out to him.
• 3:59
  SPEAKER_03: Uh and he was just the greatest guy.
• 4:02
  SPEAKER_03: And you know what?
• 4:03
  SPEAKER_03: Looking back on it, of course, hindsight's 2020, it just came at the right time in my life when I was thinking about you know what I want to do.
• 4:12
  SPEAKER_03: And I had been thinking about medicine at that time.
• 4:15
  TIffany Woolley: Okay.
• 4:16
  SPEAKER_03: So, and it's great.
• 4:18
  SPEAKER_03: I mean, I'm I'm from a small steel town in western Pennsylvania, right on the border of Ohio and Pennsylvania, between Pittsburgh and Erie, Pennsylvania, between Pittsburgh and Cleveland, right smack on the border.
• 4:31
  SPEAKER_03: And um I had been thinking about, geez, what do I want to do?
• 4:35
  SPEAKER_03: And, you know, what do successful people in my in my neighborhood look like?
• 4:41
  Scott Woolley: I mean, you know, doctors and lawyers?
• 4:43
  SPEAKER_03: Yeah, doctors and lawyers.
• 4:44
  SPEAKER_03: So I'm thinking, okay, how about medicine?
• 4:47
  SPEAKER_03: Good for you.
• 4:47
  SPEAKER_03: Bam, I have to get braces.
• 4:49
  SPEAKER_03: And back then, I was 16 by the time I got them on, so I'm driving, right?
• 4:55
  SPEAKER_03: I mean, my parents, not one time did they go to an appointment with me.
• 4:58
  SPEAKER_03: I took myself to every single appointment.
• 5:01
  SPEAKER_03: I think about the parents in the world.
• 5:02
  SPEAKER_03: Now that you're dealing with them, like, oh my goodness, wow.
• 5:06
  SPEAKER_03: So I made all my own appointments.
• 5:09
  SPEAKER_03: I got myself there.
• 5:11
  SPEAKER_03: You're so independent at a younger.
• 5:12
  SPEAKER_03: Yeah.
• 5:13
  SPEAKER_03: And the whole time I'm going to my appointments, I'm thinking to myself, look at this guy.
• 5:20
  SPEAKER_03: He's dealing with happy people.
• 5:24
  SPEAKER_03: They actually want this.
• 5:26
  SPEAKER_03: True.
• 5:27
  SPEAKER_03: Very little insurance, you know, like um interference, let's just put it that way.
• 5:34
  SPEAKER_03: I mean, insurances can help, certainly, but it doesn't cover the whole thing.
• 5:37
  SPEAKER_03: So yeah.
• 5:39
  SPEAKER_03: And again, it it all just depends on the type of practice you have.
• 5:42
  SPEAKER_03: People, I'd go there, people were sitting on the floor in his waiting room.
• 5:46
  SPEAKER_03: Like he was so busy.
• 5:48
  SPEAKER_03: He was the greatest guy, greatest personality, happy as could be.
• 5:52
  SPEAKER_03: One day I say to him, I'm thinking about orthodontics as a career.
• 5:57
  SPEAKER_03: And if he didn't sweep me up and send pull me into his office and was like, Jackie, this is a great career for a woman.
• 6:07
  SPEAKER_03: He's like, You, you know, you don't have emergencies, you're not getting called out in the middle of the night, you're not dealing with life or death.
• 6:14
  SPEAKER_03: You're making people happy, proud of their smiles, changing people's lives in that way.
• 6:21
  SPEAKER_03: Um He's like, none of my kids want to go into this.
• 6:24
  SPEAKER_03: You should go into this.
• 6:25
  SPEAKER_03: He's like, then you can decide what type of practice you want to have.
• 6:28
  SPEAKER_03: You can have your own practice, you can work for someone, you can have a family.
• 6:33
  SPEAKER_03: He was the best, most inspiring, you know, person in my life.
• 6:39
  SPEAKER_03: So you're in high school at this time.
• 6:40
  SPEAKER_03: I'm in high school.
• 6:41
  SPEAKER_03: So I'm braces, you know, sophomore, junior, senior year high school.
• 6:45
  SPEAKER_03: So he's awful time.
• 6:47
  Scott Woolley: So you're wearing braces, and you've kind of decided that's your career direction.
• 6:52
  SPEAKER_03: Yeah.
• 6:52
  SPEAKER_03: So that's that's where I got the inspiration and the vision of becoming an orthodontist.
• 6:58
  SPEAKER_03: And then as my my family will tell you, I just set my sight on that and I knew the process.
• 7:05
  SPEAKER_03: You know, he he explained it to me.
• 7:07
  SPEAKER_03: He's like, you're gonna have to go to dental school.
• 7:08
  SPEAKER_03: You know, you go, you know, obviously undergrad and then dental school and then beyond dental school, you know, you have to apply for and get accepted to a residency.
• 7:18
  SPEAKER_03: And you you have I mean, it's a very popular profession.
• 7:23
  SPEAKER_03: Is it really?
• 7:24
  SPEAKER_03: Well, it's a very popular um specialty, I say, coming out of dental school.
• 7:29
  SPEAKER_03: And and there I think there are more spots available for for people today.
• 7:35
  SPEAKER_03: But when I was going to school, I mean my residency five people in my residency.
• 7:41
  SPEAKER_03: So they didn't they didn't have these huge residency programs.
• 7:44
  SPEAKER_03: They have bigger ones now, but this is going back away.
• 7:47
  SPEAKER_03: So I would think it would be a specialty in certain schools in certain areas.
• 7:52
  SPEAKER_03: Yeah.
• 7:53
  SPEAKER_03: So um I did my undergrad at Penn State.
• 7:56
  SPEAKER_03: That's why I'm from Pennsylvania, so I stayed in state uh for that.
• 7:59
  SPEAKER_03: I went to Northwestern University in Chicago for dental school, four years there.
• 8:06
  SPEAKER_03: Great.
• 8:07
  SPEAKER_03: Done with the weather.
• 8:08
  SPEAKER_03: Oh, yeah.
• 8:08
  SPEAKER_03: Fantastic school.
• 8:10
  SPEAKER_03: Yeah.
• 8:10
  SPEAKER_03: Love Chicago by Chicago, Chicago winds.
• 8:14
  SPEAKER_03: I'm like wonderful city, wonderful place.
• 8:18
  SPEAKER_03: I came, I went to Dallas.
• 8:20
  SPEAKER_03: So I love Dallas.
• 8:21
  SPEAKER_03: When I was yeah, when I was in my when I was in dental school and I was, you know, had my sights set on a residency.
• 8:27
  SPEAKER_03: Um, I decided I really wanted to get out of that cold and you know, the the winters that last from like October through May.
• 8:35
  SPEAKER_03: You know, like dark two and four o'clock.
• 8:37
  SPEAKER_03: Dark and gray.
• 8:39
  SPEAKER_03: Um I was looking at uh Chapel Hill, UNC Chapel Hill, Baylor were like my top twos.
• 8:45
  SPEAKER_03: And then once I got into those, then I decided between between those.
• 8:48
  SPEAKER_03: So I ended up going to Dallas because again, kind of going back to I really loved being in the city in Chicago.
• 8:55
  SPEAKER_03: And Chapel Hill was a little bit more of a little more of a college campus sort of feel versus Dallas, which the dental school uh of Baylor at the time it was Baylor, and now it's called it's UT Southwest.
• 9:09
  SPEAKER_03: They're kind of part of the UT system.
• 9:11
  SPEAKER_03: But um it was Baylor's dental school at the time, and they are in Dallas.
• 9:15
  SPEAKER_03: So they're not in Waco, they're in Dallas, the dental school.
• 9:18
  SPEAKER_03: So I decided let's go to Dallas.
• 9:20
  SPEAKER_03: That that sounds like a good you know place to be.
• 9:23
  Scott Woolley: Still you're in a city, you know, but it's not so how long were you in Dallas for?
• 9:28
  SPEAKER_03: Uh two and a half years.
• 9:29
  Scott Woolley: Were you working?
• 9:30
  SPEAKER_03: I was doing my residency full time.
• 9:32
  Scott Woolley: Okay.
• 9:33
  TIffany Woolley: So how does that work doing the residency?
• 9:35
  TIffany Woolley: So you apply through the school.
• 9:37
  TIffany Woolley: Yes.
• 9:37
  TIffany Woolley: And is the residency at a teaching?
• 9:41
  SPEAKER_03: Yes.
• 9:41
  SPEAKER_03: So it's at a dental school.
• 9:43
  SPEAKER_03: So just like I was in dental school at Northwestern, which is not on their um Evanson campus.
• 9:50
  SPEAKER_03: They're they're professional schools like Kellogg, their law, they're dental, at the time dental, and they they closed their dental school since.
• 9:57
  SPEAKER_03: But medical, all the grad programs are downtown.
• 10:02
  SPEAKER_03: Those are right on the Gold Coast, beautiful part of Chicago, great place to be for four years, a lot of fun.
• 10:09
  SPEAKER_03: Um we would periodically go up to Evanston for some things, but m I lived right downtown Chicago.
• 10:16
  SPEAKER_03: What a great experience.
• 10:17
  SPEAKER_03: Yeah.
• 10:17
  SPEAKER_03: So same thing for Baylor's program.
• 10:19
  SPEAKER_03: So Baylor, downtown Dallas, has their dental school and then has their specialty programs within the dental school, like oral surgery, periodonics, orthodontics, you know.
• 10:32
  TIffany Woolley: Yeah, there are so many little different niches within the industry that you kind of forget about.
• 10:37
  TIffany Woolley: Yeah.
• 10:38
  SPEAKER_03: I know when I entered dental school, I thought to myself, let me keep all my doors open when I'm going to do that.
• 10:41
  SPEAKER_03: Yeah, I would think so.
• 10:42
  SPEAKER_03: See what if I change my mind?
• 10:44
  SPEAKER_03: What if I don't want to go ortho?
• 10:46
  SPEAKER_03: I just wanted to do well, so all my doors were open.
• 10:50
  SPEAKER_03: So I just, you know.
• 10:52
  Scott Woolley: So what happened after Dallas?
• 10:53
  Scott Woolley: Where did you how did you end up in Florida?
• 10:56
  SPEAKER_03: That's a great story, and I'll try to keep it short.
• 11:00
  SPEAKER_03: Did you meet Jack in Dallas?
• 11:02
  SPEAKER_03: Actually, no.
• 11:02
  SPEAKER_03: I met Jack in South Florida.
• 11:04
  SPEAKER_03: Okay.
• 11:05
  Scott Woolley: But what brought you to South Florida?
• 11:06
  Scott Woolley: My boyfriend.
• 11:07
  Scott Woolley: I love boyfriend.
• 11:08
  unknown: Okay.
• 11:09
  SPEAKER_03: So I had met I had met somebody who was from South Florida.
• 11:13
  SPEAKER_03: Grew up he had grown up in Miami, but he was uh in Palm Beach Gardens.
• 11:17
  SPEAKER_03: So I started traveling back and forth to you know to Florida.
• 11:22
  SPEAKER_03: I really had never spent much time in Florida at all prior to that.
• 11:25
  SPEAKER_03: I think our family came on one vacation to like Pompano Beach or something when I was growing up.
• 11:31
  SPEAKER_03: But never, ever, ever pictured myself, you know, in South Florida.
• 11:36
  SPEAKER_03: But had this boyfriend, kind of did this back and forth.
• 11:39
  SPEAKER_03: So I'm getting okay.
• 11:40
  SPEAKER_03: So I'm getting to the end of my goal, right?
• 11:42
  SPEAKER_03: I set the goal of becoming the orthodontist in high school, then all of a sudden I'm like, oh my goodness.
• 11:47
  SPEAKER_03: Like now it's happening.
• 11:49
  SPEAKER_03: Where am I going?
• 11:50
  SPEAKER_03: You know, my parents, my dad's like, Jackie, we need a great orthodontist in Sharon, Pennsylvania.
• 11:55
  TIffany Woolley: Of course they want you back home.
• 11:57
  TIffany Woolley: There's no way.
• 11:58
  SPEAKER_03: I love, I absolutely shout out to Sharon.
• 12:00
  SPEAKER_03: I absolutely love where I grew up, wouldn't change it for anything.
• 12:05
  SPEAKER_03: But I just had lived other places.
• 12:07
  SPEAKER_03: And I was like, no, that's just that's just not my vision.
• 12:11
  SPEAKER_03: So I'm thinking to myself, where am I going to go?
• 12:15
  SPEAKER_03: So this boyfriend says to me, Hey, what do you think of South Florida?
• 12:20
  SPEAKER_03: Why don't you check out South Florida?
• 12:22
  SPEAKER_03: So, you know, I start like sending out the snail mail with my CV, my photo, your resume.
• 12:28
  SPEAKER_03: Like there was no internet, you know, like there was no computer.
• 12:31
  SPEAKER_03: You have to call, follow up.
• 12:33
  SPEAKER_03: Call, follow up, yeah, the whole thing, right?
• 12:35
  SPEAKER_03: And uh this orthodontist in Delray Beach reached out to me and she's like, oh, I could really use some help, you know, like in my practice in Delray Beach.
• 12:45
  SPEAKER_03: I'm like, okay, sure.
• 12:47
  SPEAKER_03: And and she wasn't requiring me to like sign a major contract.
• 12:51
  SPEAKER_03: It was kind of a per diem thing.
• 12:53
  SPEAKER_03: It it just gave me the flexibility.
• 12:56
  SPEAKER_03: Just in case I didn't like it.
• 12:58
  SPEAKER_03: What if the relationship doesn't work out?
• 13:00
  SPEAKER_03: You know.
• 13:01
  SPEAKER_03: So I'm like, I always tell my kids that's like my first what the hell moment of my life.
• 13:06
  TIffany Woolley: Okay, what the hell?
• 13:07
  TIffany Woolley: My kids are reading a book right now.
• 13:08
  TIffany Woolley: It's what is it?
• 13:09
  TIffany Woolley: Carpadia.
• 13:10
  TIffany Woolley: Seize the day.
• 13:11
  TIffany Woolley: You still have to like see the case.
• 13:12
  SPEAKER_03: It was literally like because everything was like so planned out, you know, before that.
• 13:16
  SPEAKER_03: Like, okay, I'm gonna do this, I'm gonna do that.
• 13:18
  TIffany Woolley: Which I'm sure after being so regimented for so long to achieve this goal and so methodical in all of your steps and Del Rey?
• 13:29
  Scott Woolley: I did.
• 13:30
  Scott Woolley: How old are you at this point?
• 13:31
  Scott Woolley: You lived in Marine Way, right?
• 13:32
  SPEAKER_03: I'm like 20, I'm 28 years old at this time, yeah.
• 13:36
  SPEAKER_03: So I lived on Marine Way.
• 13:38
  SPEAKER_03: So I moved to downtown Del Rey when it was scary downtown Del Rey, right?
• 13:44
  SPEAKER_03: Like like I worked at okay, so I worked a very short time in that practice in Del Rey.
• 13:49
  SPEAKER_03: And then I just we just shortly re just realized that, okay, we're not a good match.
• 13:57
  SPEAKER_03: You know.
• 13:57
  SPEAKER_03: So I remember calling my parents and saying, okay, I I don't have a job or I'm gonna leave this position.
• 14:05
  SPEAKER_03: Can you hang in there with me for a little bit?
• 14:07
  SPEAKER_03: You know, because they're still helping subsidizing my lifestyle.
• 14:11
  SPEAKER_03: Lots of debt, you know, lots of student debt, all the things.
• 14:14
  SPEAKER_03: Um I promise I'm I'm committed.
• 14:18
  SPEAKER_03: I'm staying, I'm staying here, I'm committed, I have to find something.
• 14:22
  SPEAKER_03: And wouldn't you know, again, I call these godowances, right?
• 14:26
  SPEAKER_03: Like all of a sudden I get this call from an orthodontist in Boca who I had spoken to before I moved from Dallas to South Florida, but he wanted more of a serious contract and totally understandable, you know, about it, but I just wasn't ready to commit to that.
• 14:44
  SPEAKER_03: So all of a sudden he's calling me again.
• 14:47
  SPEAKER_03: Hey Jackie, what are you doing?
• 14:48
  SPEAKER_03: You know, how's it going up there?
• 14:50
  SPEAKER_03: How's it going with the practice?
• 14:51
  SPEAKER_03: I said, It's crazy that you're calling because it's it's not gonna work out, it's not the place for me.
• 14:56
  SPEAKER_03: We just have different philosophies, and but I'm definitely, as you guys are coming to know, I'm definitely committed to what my visions are.
• 15:06
  SPEAKER_03: Right.
• 15:07
  SPEAKER_03: And I just, you know, I can't work for someone that I just we just our visions don't match.
• 15:13
  SPEAKER_03: And that's okay.
• 15:14
  SPEAKER_03: It is doesn't make mine better.
• 15:17
  SPEAKER_03: No, and thank God you went with that too.
• 15:20
  SPEAKER_03: Gut, we try it's just like a gut thing, right?
• 15:23
  SPEAKER_03: And so he said to me, huh.
• 15:24
  SPEAKER_03: He's like, okay, he's like, let's let's talk, let's let's open up a conversation again.
• 15:28
  SPEAKER_03: And so we did, and then we ended up working together for four years.
• 15:32
  SPEAKER_03: I still remained in Del Rey as far as living, but I worked in out of his office in Bogor Town, and you know, and that was invaluable experience.
• 15:43
  TIffany Woolley: It is.
• 15:43
  TIffany Woolley: My dad gave me that advice.
• 15:45
  TIffany Woolley: Go work for someone, go work especially somebody that you respect and appreciate.
• 15:50
  TIffany Woolley: Like an apprenticeship almost.
• 15:52
  SPEAKER_03: It's totally different than the first practice I was in.
• 15:54
  SPEAKER_03: I had such respect for this, for this doctor, Dr.
• 15:57
  SPEAKER_03: Barry Matza.
• 15:58
  SPEAKER_03: I know he was my first sentence.
• 16:00
  SPEAKER_03: And I have such respect for him then and now.
• 16:02
  SPEAKER_03: Yep.
• 16:03
  SPEAKER_03: And we had a great relationship and we worked well together for you know four years.
• 16:08
  SPEAKER_03: And then in that time I met Jack, you know.
• 16:10
  SPEAKER_03: Okay.
• 16:11
  SPEAKER_03: So that's, you know, we you know, we met through some mutual friends and and then that relationship got rid of the first the first boyfriend.
• 16:19
  SPEAKER_03: That that ended really quick.
• 16:21
  SPEAKER_03: But it got you here.
• 16:22
  SPEAKER_03: It did.
• 16:23
  SPEAKER_03: Got you to a beautiful future.
• 16:25
  SPEAKER_03: Trevor Burrus, Jr.: It did.
• 16:25
  SPEAKER_03: And Jack always says, he's like, we really need to call him up and thank him, you know, for getting down there.
• 16:31
  SPEAKER_03: But you know, these are all like Godowinces, right?
• 16:34
  SPEAKER_03: They are.
• 16:35
  SPEAKER_03: When you just look back at it and you're like, wow, who would have thought that that would be, you know, the path?
• 16:42
  TIffany Woolley: So when did you decide you were ready to not only embark on your own practice?
• 16:49
  TIffany Woolley: I mean, it's uh such an entrepreneurial decision as well.
• 16:53
  SPEAKER_03: Yeah.
• 16:54
  SPEAKER_03: I will have to say after the four years?
• 16:57
  SPEAKER_03: So Barry uh so Barry and I worked together, and then you know, then he was like, hey, listen, I'm not ready to sell any part of my practice.
• 17:04
  SPEAKER_03: And I was getting to the point where I was like, okay, well, I need to establish myself as an owner, you know, somewhere, in some way and somewhere.
• 17:14
  SPEAKER_03: And he's like, hey, you could continue being an associate, but you know, I was ready to like actually like let's put some dive into this.
• 17:20
  SPEAKER_03: Yeah.
• 17:21
  SPEAKER_03: And honestly, it was my dad and Jack, like the two of them, that were like, you can do this.
• 17:27
  SPEAKER_03: You can do this.
• 17:28
  SPEAKER_03: You can I mean, I honestly feel like I didn't have the confidence to just say, yes, I'm gonna do that at the time.
• 17:35
  SPEAKER_03: But my relationship with Jack and my relationship with my dad and the two of them were just like, if anybody can do this, you can do this.
• 17:44
  SPEAKER_03: And I just remember okay.
• 17:47
  SPEAKER_03: So Barry and I decided, okay, we're gonna part ways.
• 17:50
  SPEAKER_03: And of course I had, you know, like a non-compete, and I wasn't gonna go in his backyard.
• 17:54
  SPEAKER_03: I was like, I live in Delray, I'm gonna go to Delray.
• 17:56
  SPEAKER_03: Yeah.
• 17:56
  SPEAKER_03: You know, like that, that just makes the most sense.
• 17:58
  SPEAKER_03: I want to raise my family there.
• 18:00
  SPEAKER_03: I love it.
• 18:00
  SPEAKER_03: I see how it's changing.
• 18:02
  SPEAKER_03: Right, it growing.
• 18:03
  SPEAKER_03: It's growing.
• 18:04
  SPEAKER_03: And you know, so many people were suggesting to me that Delray wasn't a great place to put a practice.
• 18:11
  SPEAKER_03: But I lived here and I knew what was going on.
• 18:13
  SPEAKER_03: Yeah.
• 18:14
  SPEAKER_03: And I loved being sandwiched between like Boynton Beach and Boy Tone.
• 18:19
  SPEAKER_03: I I again a vision.
• 18:20
  SPEAKER_03: I just it got vision.
• 18:23
  SPEAKER_03: I lived here, I knew what was going on.
• 18:26
  SPEAKER_03: And I said, no, that's perfect.
• 18:28
  SPEAKER_03: I want to be close to my house.
• 18:30
  SPEAKER_03: I want to, Jack and I are gonna start a family, I don't want to be far away.
• 18:34
  SPEAKER_03: Uh it all makes sense.
• 18:36
  SPEAKER_03: So um that's when I decided to open up my own practice in Del Rey.
• 18:42
  SPEAKER_03: And the night before I signed the lease, I remember not sleeping a wink thinking, oh my goodness, what am I doing?
• 18:47
  SPEAKER_03: What am I doing?
• 18:49
  SPEAKER_03: And then the moment I signed that lease, I was like, oh, let's go.
• 18:52
  SPEAKER_03: So what does that look like?
• 18:54
  SPEAKER_03: You know, I guess it's so interesting.
• 18:56
  Scott Woolley: Is that the lease for where you are now?
• 18:58
  Scott Woolley: Well, did you start somewhere else?
• 19:00
  SPEAKER_03: Yeah.
• 19:00
  SPEAKER_03: So my original office was in the Linton Medical Park, which you guys would know it's nearby.
• 19:06
  SPEAKER_03: You know, it's um just before you get to that Poppy's Plaza on the south side.
• 19:11
  SPEAKER_03: Oh, yeah, yeah, yeah, yeah.
• 19:12
  SPEAKER_03: There's a multiple multiple building complex.
• 19:17
  SPEAKER_03: Right.
• 19:17
  SPEAKER_03: So my first office was in there.
• 19:19
  SPEAKER_03: Uh-huh.
• 19:20
  SPEAKER_03: Yes.
• 19:21
  SPEAKER_03: You have an orthopedic doctor in there, yes.
• 19:23
  SPEAKER_03: Uh-huh.
• 19:24
  SPEAKER_03: So that's where my first office was.
• 19:26
  SPEAKER_03: And I was there for twelve years in that.
• 19:29
  SPEAKER_03: Twelve years, wow.
• 19:30
  SPEAKER_03: Okay.
• 19:30
  SPEAKER_03: And you remember Bloods was, of course, I know we loved that.
• 19:34
  SPEAKER_03: I loved it.
• 19:34
  SPEAKER_03: We did too.
• 19:35
  SPEAKER_03: I know.
• 19:37
  Scott Woolley: Right.
• 19:38
  SPEAKER_03: Well, isn't that so sad when they took two I mean, we all were like devastated when they were going to take that place?
• 19:44
  SPEAKER_03: Great little snack place.
• 19:46
  SPEAKER_03: Absolutely.
• 19:46
  SPEAKER_03: Yeah.
• 19:47
  SPEAKER_03: So just that authentic Florida grove where you could just get fresh produce and flowers and everything.
• 19:57
  SPEAKER_03: It was so sad.
• 19:58
  SPEAKER_03: Little big deep thing.
• 19:59
  SPEAKER_03: We're going to put a school in there and then put, you know, and then sell a property.
• 20:02
  SPEAKER_03: However, um, I would drive by that this is before anything was even on it.
• 20:09
  SPEAKER_03: I would drive by and I'd be like, I see.
• 20:11
  SPEAKER_03: I'm like, I see an office there.
• 20:13
  SPEAKER_03: I'm like, I just feel my office is there.
• 20:15
  TIffany Woolley: Yeah.
• 20:16
  SPEAKER_03: And and the orange, that's where the orange came from, too.
• 20:20
  TIffany Woolley: That's so oh I was going to ask you to be able to do that.
• 20:21
  TIffany Woolley: The orange color in your office.
• 20:23
  TIffany Woolley: Really?
• 20:23
  TIffany Woolley: Wow.
• 20:24
  TIffany Woolley: Oh, like a little knot.
• 20:26
  TIffany Woolley: The connection.
• 20:27
  TIffany Woolley: I love that.
• 20:28
  SPEAKER_03: Because my original logo colors and brand colors were like a deep purple, you know, and another gold.
• 20:37
  Scott Woolley: So is that really true that the orange?
• 20:41
  SPEAKER_03: It's again, I love the color orange for so many reasons.
• 20:46
  SPEAKER_03: Bright and cheerful and positive and all of that.
• 20:49
  SPEAKER_03: And I love to use accents in my home with the orange, as Tiffany knows.
• 20:54
  SPEAKER_03: But the orange, I thought, well, that's just perfect because blood's was there.
• 21:01
  SPEAKER_03: Orange is just so vibrant and positive and colorful and appeals to kids, appeals to adults.
• 21:10
  SPEAKER_03: Like just it just seemed right again.
• 21:13
  Scott Woolley: Trevor Burrus, Jr.: It's another aspect of how design is so wrapped in your life.
• 21:17
  Scott Woolley: Because besides the fact that you're designing beautiful smiles, beautiful teeth, beautiful faces in your office is just a design wonder.
• 21:26
  Scott Woolley: Trevor Burrus, Jr.: From the standpoint of a medical doctor's office.
• 21:30
  SPEAKER_03: When I first walked into it, it stands out.
• 21:32
  Scott Woolley: I called Tiffany up because when I first brought the kids, I was, I said, you have to see this place.
• 21:37
  Scott Woolley: She's like, I know I've seen it.
• 21:39
  Scott Woolley: I said, there's nothing like this.
• 21:40
  Scott Woolley: And why do why don't other doctors are dentists?
• 21:43
  Scott Woolley: What an experience it is just sitting there.
• 21:45
  SPEAKER_03: Trevor Burrus, well, I spend the most time there, right?
• 21:49
  SPEAKER_03: Trevor Burrus, Jr.
• 21:49
  SPEAKER_03: Right.
• 21:50
  SPEAKER_03: Probably more than you are at home.
• 21:52
  SPEAKER_03: Exactly.
• 21:52
  SPEAKER_03: And I think to myself, well, I need to surround myself with quality, with detail.
• 22:00
  SPEAKER_03: It's it's uh uh the devil's in the details, right?
• 22:03
  Scott Woolley: It is and it's but it's not just the colors and the materials that you have, just the layout of things, how you have like you walk to the left in the sinks and so forth.
• 22:12
  Scott Woolley: And it's just it's a very cool fun experience.
• 22:16
  Scott Woolley: Yeah.
• 22:17
  Scott Woolley: Especially for a person like you said earlier, like how you went through when you got your braces.
• 22:21
  Scott Woolley: People are some people may be on edge.
• 22:23
  Scott Woolley: I think it kind of helps settle them.
• 22:28
  SPEAKER_03: And I do treat both children and adults.
• 22:32
  SPEAKER_03: So I needed to appeal to both.
• 22:35
  SPEAKER_03: I didn't want adults to walk in and feel like, okay, they're just in a kid place.
• 22:38
  SPEAKER_03: Right.
• 22:39
  SPEAKER_03: And I didn't want kids to just walk in and not feel like warm and inviting.
• 22:44
  SPEAKER_03: You know, so I think we struck that balance.
• 22:47
  SPEAKER_03: Without a doubt.
• 22:48
  SPEAKER_03: But it also doesn't feel like you're in like a an operating room, like someone Yes, sterile, cold, stuff like that.
• 22:56
  SPEAKER_03: Yeah.
• 22:56
  SPEAKER_03: And that's and you know, we built that office in 2009, 8009, you know, right when the crash of the like the the housing, residential, you know.
• 23:11
  SPEAKER_03: Um and we moved in in 2010.
• 23:14
  SPEAKER_03: So we've been in there 15 years now.
• 23:16
  SPEAKER_03: That's why Tiffany will be coming in to help me with some redesign stuff.
• 23:21
  SPEAKER_03: With refresh, you know, we like the bones are good.
• 23:24
  SPEAKER_03: The bones are big.
• 23:25
  SPEAKER_03: I always say the bones are fine.
• 23:26
  SPEAKER_03: We don't need to change the bones, but we need to update some some things that are one.
• 23:36
  TIffany Woolley: Was I always had heard of you.
• 23:39
  TIffany Woolley: And I was always in the most positive way.
• 23:43
  TIffany Woolley: And as a mom and raising kids here, like I would always see your involvement in everything I attended or an event or community, through the school, even like I feel like my kids would come home trick-or-treating, and I'd always like wherever we went in the neighborhood or to a friend's neighborhood, like I was always blown away at how you got the word out.
• 24:08
  TIffany Woolley: And it was funny because Dr.
• 24:10
  TIffany Woolley: Matzah was my orthodontist and I grew up here.
• 24:13
  TIffany Woolley: And when it came to that first time we were considering with the kids, somebody told me that you worked with him.
• 24:20
  TIffany Woolley: And I was like, oh my gosh, that m kind of made me feel like a little comfort.
• 24:28
  TIffany Woolley: And then it was also like you're in Delray, and I'm in Delray, so it made a perfect match.
• 24:34
  TIffany Woolley: And it was a subliminal thing to me, too, because all these little things I went through the years, and whether it be little church things at the school, like I said, your branding was always subtle, but I got it.
• 24:51
  TIffany Woolley: I got your message.
• 24:52
  TIffany Woolley: How did you know to dive in that way?
• 24:56
  TIffany Woolley: I mean, that was even before a social media.
• 25:00
  TIffany Woolley: That's absolutely PR.
• 25:05
  TIffany Woolley: I don't know.
• 25:06
  TIffany Woolley: I feel like it was kind of ahead of itself.
• 25:08
  TIffany Woolley: I don't know.
• 25:08
  SPEAKER_03: You know, you just yeah, I don't know how to explain that.
• 25:12
  SPEAKER_03: But yes, I love I I tell Tiffany all the time, I say, I'm gonna come work for you.
• 25:16
  SPEAKER_03: You know you have to pay me.
• 25:17
  SPEAKER_03: Like what I look at the creative side of things.
• 25:20
  SPEAKER_03: I'm like, I just love I love the limitless.
• 25:25
  SPEAKER_03: Uh-huh.
• 25:26
  SPEAKER_03: The brain can go to all those areas.
• 25:29
  SPEAKER_03: Have you ever read the book Um The Science of Getting Rich?
• 25:31
  SPEAKER_03: No.
• 25:32
  SPEAKER_03: Oh, you must.
• 25:33
  SPEAKER_03: Okay.
• 25:34
  SPEAKER_03: Everything I write one more.
• 25:35
  SPEAKER_03: Must, must.
• 25:35
  SPEAKER_03: I've given that to my kids.
• 25:37
  SPEAKER_03: The science of getting rich.
• 25:38
  SPEAKER_03: And it doesn't necessarily mean much rich enough.
• 25:40
  SPEAKER_03: I understand.
• 25:41
  SPEAKER_03: It means rich in so many other ways, right?
• 25:44
  SPEAKER_03: Just satisfaction, just personal, personal feelings, happiness, um, richness in relationships.
• 25:52
  SPEAKER_03: You know, you can life well in.
• 25:54
  SPEAKER_03: You can now it can apply to money, sure, it can lead to that as well.
• 25:57
  SPEAKER_03: But it talks about the think stuff.
• 25:59
  SPEAKER_03: It talks about the limitless power of our thoughts and our ability to imagine and create.
• 26:08
  SPEAKER_03: And there's this stuff that you are going to think about, and then all of a sudden you're going to channel that into actually something happening or or um, I don't know, a panel for a panel for a refrigerator or something like that.
• 26:22
  SPEAKER_03: It's like you can vision it, you can see it in your mind, and then you have to start making it.
• 26:26
  SPEAKER_03: How do I make that happen?
• 26:28
  SPEAKER_03: But that's how things start, right?
• 26:30
  SPEAKER_03: That's how things start.
• 26:31
  SPEAKER_03: So read that book.
• 26:32
  SPEAKER_03: Give that to your kids.
• 26:34
  Scott Woolley: Trevor Burrus, Jr.: So you have a unique blend of what I consider art and science.
• 26:38
  Scott Woolley: Trevor Burrus, Jr.: Yes.
• 26:39
  Scott Woolley: And what you do.
• 26:39
  Scott Woolley: There's the art of making a face and teeth beautiful.
• 26:44
  Scott Woolley: But then there's I call it the engineering side to what you do.
• 26:46
  Scott Woolley: Trevor Burrus, Jr.: of like how are we going to make your the art of making your mouth, your teeth, your face beautiful?
• 26:54
  Scott Woolley: And what here's the engine-which one do you kind of gravitate or like that?
• 26:58
  SPEAKER_03: I love them both.
• 26:58
  SPEAKER_03: I I do.
• 26:59
  SPEAKER_03: I really love them both.
• 27:01
  SPEAKER_03: And I it's what I love about what I do.
• 27:04
  SPEAKER_03: I mean, I I say to patients all the time, I'm like, the beauty of what I do is that and why I don't get bored is because every single person who walks through my door has a unique set of circumstances.
• 27:19
  SPEAKER_03: Now I get some identical twin.
• 27:20
  SPEAKER_03: I get some identical twins.
• 27:21
  SPEAKER_03: Really?
• 27:22
  SPEAKER_03: And do they have like the same makeup?
• 27:23
  SPEAKER_03: They have a lot of similarities, but there's always a slight difference that I can pick up, but many people maybe can't.
• 27:32
  SPEAKER_03: Right.
• 27:32
  SPEAKER_03: But I can pick things up, right?
• 27:35
  SPEAKER_03: You always know, like the identical twin.
• 27:36
  SPEAKER_03: Right?
• 27:37
  SPEAKER_03: So there's those, and I've treated many of those.
• 27:39
  SPEAKER_03: But it's an art and a science.
• 27:42
  SPEAKER_03: It is the it is a act.
• 27:44
  SPEAKER_03: It is absolutely beautiful.
• 27:46
  SPEAKER_03: And I say about what I love about being in South Florida.
• 27:50
  SPEAKER_03: Another thing that I love about being here, because when I was sticking my toes in the sand in December of 1993 when I moved down here, you were like, I am home.
• 27:59
  SPEAKER_03: Yeah, this is it.
• 28:00
  SPEAKER_03: It feels really good right now.
• 28:02
  SPEAKER_03: This feels really good.
• 28:03
  SPEAKER_03: It feels really good to be sitting on the beach in a sweatshirt and a pair of shorts and sticking my toes in the sand.
• 28:08
  SPEAKER_03: I'm done.
• 28:09
  SPEAKER_03: We're good.
• 28:10
  SPEAKER_03: We're good.
• 28:11
  SPEAKER_03: But um I love, love, love South Florida because it is such a diverse group of people from all over the world.
• 28:20
  SPEAKER_03: I have people from South America and the islands and Europe and Canada.
• 28:26
  SPEAKER_03: It's a melting pot.
• 28:28
  SPEAKER_03: It is.
• 28:29
  SPEAKER_03: And it's like everybody has different values to their appearance, right?
• 28:38
  SPEAKER_03: Yeah.
• 28:38
  SPEAKER_03: I mean, I get sometimes patients who come into me and say, I want to keep my space between my upper front teeth.
• 28:44
  SPEAKER_03: That's always a trademark of mine.
• 28:46
  SPEAKER_03: I don't like how my lower teeth are crowding.
• 28:49
  SPEAKER_03: But it and as orthodontics has evolved and different techniques have come into the fold and the way we move teeth, we have better options, more options.
• 29:00
  TIffany Woolley: Not as heavy options.
• 29:02
  unknown: Yeah.
• 29:03
  SPEAKER_03: Not as not as aesthetically unpleasing options.
• 29:06
  SPEAKER_03: You know, we I can do that.
• 29:08
  SPEAKER_03: I always say custom smiles here.
• 29:10
  SPEAKER_03: Like I don't have a rubber stamp.
• 29:12
  SPEAKER_03: I do not have a rubber stamp.
• 29:14
  Scott Woolley: Technology changed over time in terms of so changed, yeah.
• 29:18
  Scott Woolley: Totally.
• 29:19
  TIffany Woolley: You know, I mean, I was so relieved that you don't have to go make a mold with that stuff anymore.
• 29:24
  SPEAKER_03: That's huge.
• 29:25
  SPEAKER_03: That's that's another thing I feel like I'm I'm good at assessing.
• 29:29
  SPEAKER_03: Like, there's so many things, of course, in 32 years of practice that have come into my world, like, oh, do this, do this, do this.
• 29:37
  SPEAKER_03: And uh I feel like I'm really good at assessing, like, is that gonna make my team's life, my life, and my patients' lives better?
• 29:46
  SPEAKER_03: I'm gonna sit on that one for a while.
• 29:47
  SPEAKER_03: That one needs to prove itself to me.
• 29:49
  SPEAKER_03: But then there's other things like the scanner that you're talking about, where it's like, okay, you don't have to take these impressions.
• 29:54
  SPEAKER_03: Oh, I'm like, sign me up, I'll take four.
• 29:57
  SPEAKER_03: Like, like, like, don't, like, there's no hesitation.
• 29:59
  SPEAKER_03: Like, that is going to make my patients' lives better, right?
• 30:04
  SPEAKER_03: My team's lives better, you know, and and there's just no question.
• 30:08
  SPEAKER_03: Like, that's the way of the future.
• 30:09
  SPEAKER_03: That's the way we're correct.
• 30:10
  SPEAKER_03: I mean, even just like with time and the materials, even it's time, materials, comfort of the patient, speed.
• 30:18
  SPEAKER_03: And just there, there's so many benefits to it.
• 30:22
  SPEAKER_03: So many benefits to it.
• 30:23
  SPEAKER_03: So I first got my first scanner.
• 30:26
  SPEAKER_03: I was still in my old office, so this must have been like 2005 or six or something like that.
• 30:32
  SPEAKER_03: And uh, I used to say to my team, I'm like, I just want to sleep with it.
• 30:36
  SPEAKER_03: I'm so excited.
• 30:37
  SPEAKER_03: Yeah.
• 30:37
  SPEAKER_03: I'm like, I love it so much.
• 30:39
  SPEAKER_03: This is so great.
• 30:39
  SPEAKER_03: And they're like, oh my God, we love it too.
• 30:42
  SPEAKER_03: It's yeah, it's it's great.
• 30:43
  SPEAKER_03: And then you guys are familiar with the dental monitoring.
• 30:46
  SPEAKER_03: Right, of that.
• 30:47
  SPEAKER_03: So dive into that for a little bit.
• 30:49
  SPEAKER_03: Oh, again, game changer.
• 30:51
  SPEAKER_03: Um, so going How recently has that come about?
• 30:54
  Scott Woolley: Has that been around a while?
• 30:55
  SPEAKER_03: I didn't introduce it into my practice until 2021, but it was around before that, but not long, maybe 18, 2018.
• 31:03
  SPEAKER_03: I I might have my dates way off, but in terms of um practitioners using it, you know, clinicians using it and everything, um I think it was more in like the 18, 2017, 18.
• 31:18
  SPEAKER_03: Um, but it came across my radar from a very good friend colleague, Dr.
• 31:24
  SPEAKER_03: Jesse Schrader in Dallas, Texas, uh, who I'm very close to.
• 31:28
  SPEAKER_03: He was a year ahead of me in my um residency.
• 31:31
  SPEAKER_03: And he's uh he's always on top of this stuff too.
• 31:34
  SPEAKER_03: So then he would call me, Jackie, you have to look at this.
• 31:37
  SPEAKER_03: This is like this is a game changer, you have to consider this.
• 31:41
  Scott Woolley: So people listening and watching who don't and maybe have never heard or know what this is, this is where you're taking your cell phone, taking a device that you're giving the patient, and at home, they're using their cell phone to send images back to your office.
• 31:56
  Scott Woolley: Yes.
• 31:57
  Scott Woolley: So you can look and see how they're progressing.
• 31:59
  SPEAKER_03: Aaron Powell So essentially, I am actually seeing the patients more often than I previously did, but just with a remote monitoring system.
• 32:09
  SPEAKER_03: So this is a remote monitoring system.
• 32:12
  SPEAKER_03: Yes.
• 32:12
  SPEAKER_03: And it is AI assisted.
• 32:14
  SPEAKER_03: So like let's just talk yeah.
• 32:16
  SPEAKER_03: So let's talk about how it's AI assisted.
• 32:19
  SPEAKER_03: So and sometimes you say AI and people freak out.
• 32:22
  SPEAKER_03: Oh my god, you're not seeing us.
• 32:23
  SPEAKER_03: You're not you're not the one.
• 32:24
  SPEAKER_03: And I'm like, hang on.
• 32:25
  SPEAKER_03: Yeah.
• 32:25
  SPEAKER_03: I'm like, hang on.
• 32:27
  SPEAKER_03: We have to understand AI assisted means AI, the actual intelligence, has to tell the artificial intelligence what to do, what I need to see in these scans.
• 32:38
  SPEAKER_03: So going back to the diversity of South Florida, I have patients all over the world.
• 32:44
  SPEAKER_03: My patients don't live here full time.
• 32:46
  SPEAKER_03: A lot of them do, of course, but a lot of them are part-timers and they go all over.
• 32:51
  SPEAKER_03: So for me to be able to see their progress, they might be scanning and I might be sleeping.
• 32:57
  SPEAKER_03: You know, they're in the they're in the middle of their day and I'm in bed.
• 33:00
  SPEAKER_03: So the AI assistant, I have I have had to program that assistant to say, let's just say it's an invisalign patient.
• 33:11
  SPEAKER_03: I have had to program that assistant, and I've programmed them very strict, that these are the things I need to see in that scan for that patient to be able to move into their next aligner.
• 33:27
  SPEAKER_04: Right.
• 33:28
  SPEAKER_03: Now, uh because it's a very stringent, strict list, there's a lot of times when patients will get a, hey, don't move on.
• 33:36
  SPEAKER_03: You're not, you know, do not move on.
• 33:38
  SPEAKER_03: Because I am going to get into the office and get a full report, whether you got the go-ahead or not.
• 33:45
  SPEAKER_03: I either way, I always get the full report.
• 33:47
  SPEAKER_03: Okay.
• 33:48
  SPEAKER_03: And now I spend a lot of my time going through those reports during the day and seeing less patients in the clinic because we've eliminated the unnecessary appointments for people, which is only good for them and for us.
• 34:04
  SPEAKER_03: I agree.
• 34:05
  SPEAKER_03: And I'm sure for Invisalign, especially.
• 34:08
  SPEAKER_03: Right.
• 34:08
  SPEAKER_03: So they so it goes through this checklist, it spits a report back to me, but it also sends a message to the patient.
• 34:15
  SPEAKER_03: Okay, yes, everything's thumbs up, go ahead, move on.
• 34:18
  SPEAKER_03: But I always tell the patients, I'm like, remember, I'm still getting that report.
• 34:22
  SPEAKER_03: So if I see something that I don't like in that report, I'm gonna say, hey, hang on, go back to your old one.
• 34:28
  SPEAKER_03: Almost never happens.
• 34:30
  SPEAKER_03: What happens though is they'll get a no-go, we call it a no-go.
• 34:34
  SPEAKER_03: They'll get held up, hey, stay in that aligner.
• 34:38
  SPEAKER_03: Then I'll get the full report.
• 34:40
  SPEAKER_03: I'll look at that and I'll be like, okay, that's okay.
• 34:42
  SPEAKER_03: Like it I it'll say I made it stringent on purpose because I want to make sure that somebody's not getting the go-ahead and it really shouldn't have.
• 34:51
  Scott Woolley: So it's also a time cons time saver for the patient that's right they don't have to be running to your office and then exactly.
• 34:58
  SPEAKER_03: It also is a communication tool, and my team and I have worked really well with how to how to maximize the benefits of it.
• 35:05
  SPEAKER_03: It's uh patients can now send um, you know, Tiffany, you're a you're a patient.
• 35:12
  SPEAKER_03: You have a question, uh hey, you know, Dr.
• 35:15
  SPEAKER_03: Morocco, uh, I noticed this or that or in the end thing.
• 35:19
  SPEAKER_03: That comes directly to me.
• 35:21
  SPEAKER_03: Now I have other team members who monitor this the message system.
• 35:26
  SPEAKER_03: But if they see, if they see, hey Dr.
• 35:28
  SPEAKER_03: Morocco, they assign that to me.
• 35:31
  SPEAKER_03: Nobody answers that question or touches that question.
• 35:34
  SPEAKER_03: I get that directly.
• 35:36
  SPEAKER_03: You know what used to happen in the past?
• 35:38
  SPEAKER_03: You called the office, you spoke to the front desk, the front desk interpreted what they heard, they they wrote a message to me, then some other details are lost in that message.
• 35:50
  SPEAKER_03: I mean, by the time I get the message, it's not even the right thing.
• 35:53
  SPEAKER_03: Then I have to end up calling the patient back.
• 35:55
  SPEAKER_03: Well, I don't have time in my day to call.
• 35:58
  SPEAKER_03: I I would rather just directly message them.
• 36:02
  SPEAKER_03: Like you have a problem, you have a question, and it has related to your treatment, send it directly to me.
• 36:07
  SPEAKER_03: And that's what the app of this program offers.
• 36:11
  TIffany Woolley: And I've even noticed like it's updating itself all the time, too.
• 36:15
  TIffany Woolley: Like it the software uh itself, even just since I've done it, has evolved.
• 36:22
  SPEAKER_03: The software has evolved.
• 36:24
  SPEAKER_03: The the device that you connect, like we just had people got an upgraded 17 phone.
• 36:30
  SPEAKER_03: Well, now we have to adjust how the device works with that 17 phone, which now has there's going to constantly be these modifications that need to be made to accommodate, you know, the the hardware and the software.
• 36:45
  SPEAKER_03: So, but it's a game changer.
• 36:47
  SPEAKER_03: I can't practice without it.
• 36:49
  SPEAKER_03: I will not practice without it, actually.
• 36:51
  SPEAKER_03: I uh I'm the what's what I used to know.
• 36:54
  SPEAKER_03: What I used to know with patients having to come in for all these extra appointments, no longer.
• 36:59
  SPEAKER_03: Like they don't want to see us if they don't have to.
• 37:03
  SPEAKER_03: So if we have a way It's streamlining, like I mean it's better care.
• 37:08
  SPEAKER_03: Yeah.
• 37:08
  SPEAKER_03: I see them more.
• 37:09
  SPEAKER_03: I tell you, I see them more.
• 37:11
  SPEAKER_03: And and once they understand, then I'm actually it's actually a higher level of care than it was before.
• 37:18
  SPEAKER_03: So you have to kind of teach that too.
• 37:20
  SPEAKER_03: We have it's all in how we explain, like this is I have to spend this time educating the patient to get them to understand this is a higher level of care.
• 37:29
  SPEAKER_03: Right.
• 37:29
  SPEAKER_03: Much higher level of care than what you were doing before.
• 37:33
  SPEAKER_03: And there's also no surprises that walk in my office.
• 37:37
  SPEAKER_03: Every single patient in my office is on this, except that they're not in treatment yet.
• 37:42
  SPEAKER_03: Um and they have an issue or a problem, we already know about it.
• 37:47
  SPEAKER_03: Sometimes before they do, and then we're contacting them, like, I noticed a bracket was loose on this tooth, we're gonna get you in, and they're like, wow, I didn't even notice that.
• 37:56
  SPEAKER_03: Or they notice something, they reach out, I noticed a bracket you might be.
• 38:01
  SPEAKER_03: Okay, which one is send me the picture?
• 38:03
  SPEAKER_03: We'll know exactly.
• 38:04
  SPEAKER_03: My team's ready.
• 38:05
  SPEAKER_03: They aren't like deciding what's wrong or figuring out what's wrong.
• 38:09
  SPEAKER_03: They're like, we know what's wrong.
• 38:10
  SPEAKER_03: You walk with the girls in the office, they're gonna come right back, we're ready for them, we're not wasting your time.
• 38:17
  SPEAKER_03: You know, it's it's a smooth, it's it's just smoothed down the whole process.
• 38:22
  Scott Woolley: So let's let's go back to design.
• 38:25
  Scott Woolley: Yeah.
• 38:25
  Scott Woolley: And the design of your office, because it's not just the design of your office that's just so unusual.
• 38:30
  Scott Woolley: Maybe you can walk us through like how you came up with some of that design.
• 38:33
  Scott Woolley: But but but but you've also, from a design standpoint, just how you run the business, you've got so many different things that I think the average person that I've experienced doesn't do.
• 38:44
  Scott Woolley: You have like contests going on, you have Morocco dollars, you have there's multiple things that engage how do you come up with all these things.
• 38:56
  SPEAKER_03: Well, I can't take I can't take full credit for those ideas because a lot of Orthodox have like those those things going on.
• 39:02
  SPEAKER_03: Um and we get of course we get a lot of these ideas from the industry and from practice advisors and you know marketing people in our in our execute them really well.
• 39:14
  SPEAKER_03: So there's that's where there's that.
• 39:16
  SPEAKER_03: So there's the execution and there's the actual just commitment to it, you know, because it's so true.
• 39:22
  SPEAKER_03: I mean, as you know, running a business, you know, you can make a decision to do something and then you start doing it, and then all of a sudden you're like, wait, what what happened to that?
• 39:31
  SPEAKER_03: What happened to that idea, right?
• 39:32
  SPEAKER_03: It fizzles out.
• 39:34
  SPEAKER_03: So when I know when I'm super passionate about something, I don't allow it to fizzle out, right?
• 39:39
  SPEAKER_03: And it might even require a periodic modification or update or something.
• 39:44
  SPEAKER_03: Tweak.
• 39:45
  SPEAKER_03: Yeah.
• 39:45
  SPEAKER_03: Tweak, yeah.
• 39:46
  SPEAKER_03: Um COVID when COVID hangs, I feel like COVID was this big bomb that came into businesses and just blew up every process.
• 39:54
  SPEAKER_03: Everything we knew.
• 39:54
  SPEAKER_03: It's true.
• 39:56
  SPEAKER_03: Did that really affect your business from a standpoint of you know not so much from not so much from busy not so much from busyness.
• 40:04
  SPEAKER_03: In fact, actually there was this initial bump because people were on Zoom calls and were like, my teeth look horrible.
• 40:11
  SPEAKER_03: So there was like that.
• 40:12
  SPEAKER_03: There was actually this like, and I think most orthodontists out there would would agree.
• 40:17
  SPEAKER_03: Like there was this initial like, oh my goodness, I had no idea my lower teeth had showed that way when I when I talked because you're not looking at yourself.
• 40:26
  SPEAKER_03: Right.
• 40:26
  SPEAKER_03: So funny.
• 40:27
  SPEAKER_03: So there was like this initial, like, okay, like kind of a little bit of a lag, and then all of a sudden, boom, everybody was, you know.
• 40:33
  SPEAKER_03: Busy.
• 40:33
  SPEAKER_03: And they're like, I'm wearing a mask, so let me go through the orthodontics now.
• 40:36
  SPEAKER_03: You know, there was like some reasons to do it.
• 40:39
  TIffany Woolley: So true, there was a few.
• 40:40
  SPEAKER_03: So there was this initial bump in in production, and then like, and then there's then there was kind of like a a correction, if you will.
• 40:48
  SPEAKER_03: Like a sort of a correction.
• 40:50
  TIffany Woolley: Levels out.
• 40:51
  SPEAKER_03: Um But um yeah, the the the things, like we said, the commitment to the all the little marketing and experiential type of.
• 41:01
  Scott Woolley: Experiential, but like when you're sitting in in the in your waiting room, your lobby.
• 41:05
  Scott Woolley: Yeah.
• 41:06
  Scott Woolley: And you've got the TV playing and you've got all these little fun little things about the people who work there.
• 41:11
  SPEAKER_04: Yeah.
• 41:11
  Scott Woolley: So you're getting to know the people who you're if you're a new patient, you're gonna be learning about these people before you meet them.
• 41:19
  TIffany Woolley: Yes, yes.
• 41:20
  Scott Woolley: You don't see that.
• 41:20
  TIffany Woolley: That's a lot of design into creating the whole example.
• 41:25
  TIffany Woolley: And just backing your own.
• 41:26
  SPEAKER_03: And all of things the design of the slides, the design, all of those things.
• 41:30
  SPEAKER_03: Yes.
• 41:30
  SPEAKER_03: And I like I said, I I can't take credit for those.
• 41:33
  SPEAKER_03: We talk about those as a team.
• 41:34
  SPEAKER_03: You know, we do team we have a a rhythm to our meetings, to our team meetings, and we're committed, again, committed to that rhythm.
• 41:44
  SPEAKER_03: And team members even bring ideas because oh, they've worked for other offices.
• 41:48
  SPEAKER_03: Oh, well, we didn't.
• 41:49
  SPEAKER_03: You know, so they might bring up ideas of things that they used to do, you know, in other offices.
• 41:54
  SPEAKER_03: And you know, if it works for us, I frankly, with that kind of stuff, I I always say, I don't have to reinvent the wheel.
• 42:00
  SPEAKER_03: What has worked in other places?
• 42:02
  SPEAKER_03: Like let's do that.
• 42:03
  SPEAKER_03: And then make it yours.
• 42:06
  SPEAKER_03: Let's just turn that up.
• 42:08
  SPEAKER_03: Let's just turn that up.
• 42:09
  SPEAKER_03: Let's just take that that seed of an idea and then let's just expand it to we always call moeify it.
• 42:16
  SPEAKER_03: Oh, I love that.
• 42:17
  SPEAKER_03: Let's just moefy.
• 42:19
  SPEAKER_03: Let's moify that idea.
• 42:20
  SPEAKER_03: You know?
• 42:21
  TIffany Woolley: Because I feel like there are so many facets to it.
• 42:24
  TIffany Woolley: I mean, you really have I mean, you've nailed a lot of and I love all that stuff.
• 42:29
  SPEAKER_03: I I always laugh.
• 42:30
  SPEAKER_03: I'm like, if I didn't have to see the patients, boy, I could really do some great things with the marketing.
• 42:36
  SPEAKER_03: I do love the marketing.
• 42:38
  SPEAKER_03: I there was one point in my career where I thought to myself, geez, maybe I should have gone into marketing.
• 42:42
  SPEAKER_03: And then I thought to myself, oh no, just focus on what you do and and keep enjoying all those things, you know, uh the marketing aspects and the networking aspects and the whole community thing is I just was always taught to give back in my life.
• 42:58
  SPEAKER_03: You know, I really have my mom to thank for that because she was always a giver of time, of you know, treasure and never just a generous and my dad.
• 43:10
  SPEAKER_03: And my dad as well.
• 43:11
  SPEAKER_03: My dad passed away in 04.
• 43:12
  SPEAKER_03: My mom lives with us actually.
• 43:14
  SPEAKER_03: She lives with us full time.
• 43:17
  SPEAKER_03: But um, they were always giving back to the community.
• 43:20
  SPEAKER_03: So we were just raised that way.
• 43:22
  SPEAKER_03: And then of course, this is my primary community that supports us.
• 43:26
  SPEAKER_03: I have to, I you gotta give back and support them.
• 43:30
  SPEAKER_03: So that's why the schools and it's marketing, no question.
• 43:34
  SPEAKER_03: But it's also just just giving back to your community and supporting your community and the soccer.
• 43:41
  SPEAKER_03: I've I've sponsored the soccer since my kids were little.
• 43:44
  SPEAKER_03: Right.
• 43:45
  SPEAKER_03: And now they're 24 and 25.
• 43:47
  SPEAKER_03: I can remember my daughter running around at three years old on the soccer field with the Morocco shirt.
• 43:53
  SPEAKER_03: Yeah, they, you know, the Morocco shirts and you know, those were things.
• 43:57
  SPEAKER_03: You really have to say that whole the whole Sponsoring the festival.
• 44:03
  SPEAKER_03: The way that I got that opportunity was they used to have a car dealership that sponsored their t-shirts, and then one year somebody pulled out.
• 44:11
  SPEAKER_03: I I want to say it.
• 44:12
  SPEAKER_03: I think it might have been around 2008, 2008, like right around that time.
• 44:17
  SPEAKER_03: And I was like, oh heck yeah, I'm going to get those t-shirts.
• 44:21
  SPEAKER_03: I'm like, I'll take that sponsor.
• 44:23
  TIffany Woolley: But to really have that insight, in my opinion, I mean, is pretty impressive for you.
• 44:28
  SPEAKER_03: You know, it's natural for me.
• 44:30
  SPEAKER_03: So it's like when I think about impressive, I'm thinking, is it really impressive?
• 44:34
  SPEAKER_03: Or it just it just comes naturally, I guess.
• 44:36
  TIffany Woolley: Well, because not only are you really, really great at what you do, but you really have created staying power.
• 44:43
  TIffany Woolley: I mean, you've built a brand.
• 44:45
  TIffany Woolley: I mean what is what is next like for Morocco besides like the office refresher, whatever.
• 44:52
  SPEAKER_03: Yeah, we're gonna refresh the office, yeah.
• 44:54
  SPEAKER_03: That and that's gonna be fun, you know, because uh I've already got some thoughts around that.
• 44:58
  SPEAKER_03: But um I we're gonna keep doing what we do.
• 45:01
  SPEAKER_03: I mean, I just I'm I I always say as long as God is giving me my health and you know, I I love just again the brain stuff and the think stuff around what's the next, you know, what are the next uh steps in the practice.
• 45:17
  SPEAKER_03: Um continuing to grow.
• 45:19
  SPEAKER_03: Um and uh you know, I I still want to do what I do, and I just want to continue to take it up to the next level.
• 45:30
  SPEAKER_03: And like I tell my kids, I say I grind every day.
• 45:34
  SPEAKER_03: You know, like you know, they're they're just getting their career started, right?
• 45:37
  SPEAKER_03: They're they're figuring out, you know, what's the right path for me.
• 45:40
  SPEAKER_03: My son's always been in the path, in the lane that he likes.
• 45:43
  SPEAKER_03: And my daughter really frankly has it.
• 45:45
  Scott Woolley: Is either one of them ever considered getting involved with you?
• 45:48
  SPEAKER_03: Unfortunately not.
• 45:49
  Scott Woolley: So eventually never, no, never.
• 45:54
  SPEAKER_03: They they've never they've never really wanted to go down the path of orthodontics per se.
• 45:59
  SPEAKER_03: Um I think Kate will definitely end up in in in some area of the healthcare world, but uh not as an orthodontist.
• 46:09
  SPEAKER_03: But eventually, you know, I'll find that person who wants to eventually become a permanent part of the practice and eventually like a legacy practice, eventually transition it to that person, but they've got to have the passion and the love for it that I do.
• 46:23
  SPEAKER_03: And that person will come along.
• 46:25
  SPEAKER_03: Again, it'll be a God who wants gut feeling.
• 46:27
  SPEAKER_03: Yeah, you'll know.
• 46:28
  SPEAKER_03: Yeah, you'll know.
• 46:29
  SPEAKER_03: You'll know.
• 46:29
  Scott Woolley: Have you ever thought of opening a second office?
• 46:32
  SPEAKER_03: No.
• 46:33
  SPEAKER_03: I actually don't want one.
• 46:34
  SPEAKER_03: Yeah.
• 46:35
  SPEAKER_03: I now that doesn't mean that if somebody comes in and they become an ultimate, like start sharing in the ownership or things like that, if they had that vision, I wouldn't necessarily be against it.
• 46:44
  SPEAKER_03: I would want to support their vision as well.
• 46:47
  SPEAKER_03: Uh I wouldn't necessarily be against it.
• 46:49
  SPEAKER_03: And I'd certainly be happy to contribute my experience and knowledge and vision, et cetera, to that.
• 46:56
  SPEAKER_03: But I want to go to one.
• 46:57
  SPEAKER_03: Like I just want to go to the one.
• 46:59
  TIffany Woolley: That makes sense, actually.
• 47:01
  TIffany Woolley: And that's probably what we appreciate so much of all that energy that is put into one.
• 47:07
  SPEAKER_03: Yeah.
• 47:08
  SPEAKER_03: I'm I'm also practical.
• 47:10
  SPEAKER_03: You know, like I I wanted to be able to have my kids and spend time with them.
• 47:15
  SPEAKER_03: And luckily, I had a husband who was super supportive, or have a husband who has been super supportive in that.
• 47:24
  SPEAKER_03: He often says that he's actually happy that I had the practice and had that part of my life because it actually forced him to adjust his schedule to be able to spend time with the kids as well.
• 47:36
  SPEAKER_03: So he's always been, you know, 100% involved and there and present and certainly is easier to get in touch with them than I am.
• 47:46
  SPEAKER_03: Because when I'm with patients, it's better now because I'm but when I was with patients, it was like my kids could not call.
• 47:51
  SPEAKER_03: They would call dad.
• 47:52
  SPEAKER_03: Because dad, you know, was on the phone.
• 47:54
  SPEAKER_03: Dad was always had his phone with him.
• 47:56
  SPEAKER_03: And that's great.
• 47:57
  SPEAKER_03: It's a beautiful thing.
• 47:59
  SPEAKER_03: So um yeah.
• 48:00
  TIffany Woolley: So I think I think that's so going back to even the design of smiles.
• 48:05
  TIffany Woolley: Design of smiles.
• 48:06
  TIffany Woolley: I I mean to me it fascinates me, I guess, because I kind of went through it recently.
• 48:10
  Scott Woolley: Well that's a tagline of yours, correct?
• 48:13
  SPEAKER_03: Uh my tagline is uh more to smile about.
• 48:16
  SPEAKER_03: Yeah.
• 48:17
  SPEAKER_03: More to smile about, yeah.
• 48:18
  TIffany Woolley: I like that too.
• 48:19
  TIffany Woolley: I mean, when you like obviously have all these super interesting cases and everything like that.
• 48:24
  TIffany Woolley: I mean, what is the first thing that you tackle in your process?
• 48:28
  TIffany Woolley: Like obviously correcting, but like is it you move I mean I still don't even understand the process.
• 48:35
  SPEAKER_03: Yeah.
• 48:36
  SPEAKER_03: Well, on through of course, meeting the patient first and and and and the interview.
• 48:40
  SPEAKER_03: The interview, the initial exam, the consultation.
• 48:44
  SPEAKER_03: Huge, I tell people all the time, especially with adults, right?
• 48:48
  SPEAKER_03: Adults come in with a whole history of things.
• 48:51
  SPEAKER_03: And most of the adults that I'm seeing have a lot of complexities to their case.
• 48:56
  SPEAKER_03: They have a history of TMJ problems, they have a history of periontal problems, maybe recession, bone loss, um, they have a history of missing teeth, restored teeth.
• 49:06
  SPEAKER_03: You know, there's a whole history.
• 49:08
  SPEAKER_03: And you have to uh you have to uh look at all those things and take them into consideration in the treatment plan.
• 49:15
  SPEAKER_03: And many of them, if we're focusing on adults at the moment, are referred for what we call pre-prosthetic ortho, which means I'm going to have the orthodontics to set up a better foundation so then my dentist, prostodontist, whoever, can then restore I would say, build my house on it.
• 49:39
  SPEAKER_03: I would say I'm the foundation builder.
• 49:42
  SPEAKER_03: That's what I call myself with a lot of adult cases.
• 49:44
  SPEAKER_03: And then there's some adults that just come in for the aesthetic component and they just want to, you know, refresh and straighten things up.
• 49:51
  SPEAKER_03: And there's that.
• 49:51
  SPEAKER_03: So there's a whole host of them.
• 49:53
  SPEAKER_03: There's a whole host of the others.
• 49:55
  SPEAKER_03: So getting back to what's the process, the initial interview is huge.
• 50:00
  Scott Woolley: Well, I don't want to interrupt you.
• 50:01
  Scott Woolley: Yeah.
• 50:02
  Scott Woolley: Because there's one thing that I've recognized what's the first thing when you go to your office, is you get a tour.
• 50:08
  SPEAKER_04: Yeah.
• 50:10
  SPEAKER_03: Well, how do you how do you think people into your home?
• 50:14
  SPEAKER_03: I tell my team, I'm like, we are bringing people into our home.
• 50:17
  SPEAKER_03: How do you greet people and bring them into your home?
• 50:19
  SPEAKER_03: Don't you want to show them where things are?
• 50:21
  SPEAKER_03: Don't you want to make them feel welcome?
• 50:24
  SPEAKER_03: Yeah.
• 50:24
  Scott Woolley: When I first took two of our girls to your office and they said, well, let's take you for a tour.
• 50:29
  Scott Woolley: I was like, really?
• 50:30
  Scott Woolley: Tour?
• 50:31
  Scott Woolley: I thought to myself, we're going to see a museum.
• 50:33
  Scott Woolley: Yeah.
• 50:33
  Scott Woolley: But then when they showed around, I thought, wow, this is like very cool.
• 50:37
  SPEAKER_03: Yeah.
• 50:37
  SPEAKER_03: Yeah.
• 50:38
  Scott Woolley: It made you feel like at home.
• 50:39
  SPEAKER_03: Trevor Burrus, Jr.
• 50:39
  SPEAKER_03: Yeah.
• 50:39
  SPEAKER_03: And they could just be like, hey, let's just show you around a little bit so you know where the restroom is, so the girls know where they can come in and brush their teeth, you know, before their appointment.
• 50:48
  SPEAKER_03: You know.
• 50:49
  Scott Woolley: It's just again, it's another thing that's just being considered.
• 50:53
  Scott Woolley: It's like it's also another thing you don't experience going to other doctors and dentists' offices, at least from my perspective.
• 50:59
  SPEAKER_03: Trevor Burrus, Jr.: Oh, I always say to my team, I'm like, how frustrated do you get when you go to a doctor's offices?
• 51:04
  SPEAKER_03: Because we know You're doing the emphasis.
• 51:07
  SPEAKER_03: We know the emphasis that we put on welcoming people.
• 51:12
  SPEAKER_03: And they feel the energy the moment they walk in.
• 51:15
  SPEAKER_03: I mean, it's it's an energy thing.
• 51:17
  SPEAKER_03: You know, you don't even have to say anything.
• 51:19
  SPEAKER_03: It's just an energy thing.
• 51:20
  SPEAKER_03: And I want people greeted by name the moment they walk in the door.
• 51:25
  SPEAKER_03: Welcome.
• 51:26
  SPEAKER_03: You know, and and again, if I don't stay if if I'm not giving my team the message that that is my expectation, they're not gonna do it.
• 51:36
  SPEAKER_03: Oh, I know.
• 51:37
  SPEAKER_03: But they know that's my expectation.
• 51:39
  SPEAKER_03: So they know I'm gonna be a stickler.
• 51:42
  Scott Woolley: I I was taught as a young at a young age in the retail business, my father had grocery stores, and he I opened one and opened up a chain of them here in South Florida.
• 51:50
  Scott Woolley: Yeah.
• 51:51
  Scott Woolley: First impression and last impression was a key for us.
• 51:55
  Scott Woolley: And you have really mastered.
• 51:56
  Scott Woolley: Because that first impression when you come in, how they give a tour, you know, how you it's a great impression that you're sitting there and you're feeling really comfortable.
• 52:05
  Scott Woolley: And then the last impression, how my kids have left, and I each time they when they get the money and and whatnot, they're excited about.
• 52:13
  Scott Woolley: It's just it's a you know, it's it's really well well designed.
• 52:17
  SPEAKER_03: Well, I that's it's great to hear that feedback because you know we need that feedback and we want good and bad feed.
• 52:24
  SPEAKER_03: I always tell my team, I'm like, we share it all.
• 52:26
  SPEAKER_03: Yeah, share it all.
• 52:27
  SPEAKER_03: Because uh sometimes the when we fail or do something wrong or or or just have the impression that something was wrong.
• 52:35
  SPEAKER_04: Right.
• 52:36
  SPEAKER_03: I want to know.
• 52:37
  SPEAKER_03: Yeah.
• 52:37
  SPEAKER_03: Because how can I continue to get better?
• 52:39
  SPEAKER_03: You know, like we we we can actually create a better fan out of someone that had a problem or an issue.
• 52:47
  SPEAKER_03: But how did we handle it?
• 52:48
  SPEAKER_03: How did we handle it?
• 52:50
  SPEAKER_03: I'd like to hear that feedback.
• 52:51
  SPEAKER_03: Like, hey, we had an issue, but they jumped right on it.
• 52:54
  SPEAKER_03: They took it.
• 52:56
  TIffany Woolley: It's like obviously we don't live in a perfect world.
• 52:58
  TIffany Woolley: Things are gonna come in damaged, there's gonna be a timeline.
• 53:02
  TIffany Woolley: I mean, those are just the facts of life.
• 53:04
  TIffany Woolley: So it's how we handle it.
• 53:06
  TIffany Woolley: Keep people, you know, in the loop on how we're dealing with it.
• 53:11
  TIffany Woolley: Give them some a lot of communication.
• 53:14
  SPEAKER_03: But you know, people remember how they feel before they remember other things, right?
• 53:19
  SPEAKER_03: It's how did you make them feel?
• 53:21
  SPEAKER_03: Did they feel special?
• 53:22
  SPEAKER_03: Did they feel listened to?
• 53:24
  SPEAKER_03: So again, the adults, you know, we assess all that.
• 53:27
  SPEAKER_03: We of course have stuff from their dentists and you know, and I I say to them, I'm like, the most important time we spend together is before you do anything because I want to make sure that you feel like we've listened, that we have a good plan moving forward.
• 53:43
  SPEAKER_03: And then once we start the plan, there's less questions and less questioning, you know, about what's going on.
• 53:51
  SPEAKER_03: And I don't care about how much time I spend on it going out because you know what, it's only gonna benefit me and my team that that person knows what's happening.
• 54:01
  SPEAKER_03: And the kids, of course, are a little easier in the sense that they don't have these histories, you know, with bone loss and TMJ.
• 54:09
  SPEAKER_03: Right, right, right.
• 54:09
  SPEAKER_03: They're coming in clean.
• 54:11
  SPEAKER_03: They're coming in clean.
• 54:13
  SPEAKER_03: And we also don't want to create those things for them, right?
• 54:17
  SPEAKER_03: So we do need to be attentive to their biology, to their bite, to the way they're growing, you know, um, all of those things.
• 54:27
  SPEAKER_03: They're they're dental history, because some have dental history too.
• 54:31
  SPEAKER_03: But of course, they're a little bit more straightforward in terms of you know how we're gonna treat them, et cetera.
• 54:36
  SPEAKER_03: But again, do no harm.
• 54:38
  SPEAKER_03: You know, I want to make sure we don't create those things for them.
• 54:40
  SPEAKER_03: And if there are risks involved with that, we want to talk about them ahead of time, not after it happens.
• 54:46
  SPEAKER_03: Is there like a perfect time to start our child?
• 54:50
  SPEAKER_03: Yeah, that's just funny.
• 54:51
  SPEAKER_03: This came up yesterday with my team.
• 54:53
  SPEAKER_03: We did a full, we always once a once a quarter we do a full team meeting and culture events.
• 54:59
  SPEAKER_03: So yesterday we went to Surletab, we did cooking.
• 55:01
  SPEAKER_03: Yeah, we didn't know.
• 55:02
  SPEAKER_03: I love going there.
• 55:03
  SPEAKER_03: It's so fun.
• 55:03
  SPEAKER_03: Yeah.
• 55:04
  SPEAKER_03: We've done that before, and it's a great culture.
• 55:08
  SPEAKER_03: It's great time to spend together.
• 55:09
  SPEAKER_03: But in our team meeting before we went there, we talked about, you know, ideal time.
• 55:14
  SPEAKER_03: And I I always say to my team, I'm like, look, there's no ideal time.
• 55:19
  SPEAKER_03: But you know, yes, it's nice to see kids when they're maybe in that seven, eight, nine year range of time just for like an initial exam.
• 55:29
  SPEAKER_03: Honestly, most kids don't need to start anything at that point, but there's definitely some.
• 55:34
  SPEAKER_03: You know, parents always question that, like if they're coming in at seven, eight, nine, like, why are we here?
• 55:38
  SPEAKER_03: Right.
• 55:39
  SPEAKER_03: You know, unless they have a good referral source that explained to them what you know what they want me to look at.
• 55:48
  SPEAKER_03: Right.
• 55:48
  SPEAKER_03: And there are plenty of good ones out there that that do explain that going in.
• 55:53
  SPEAKER_03: But then a lot of times parents are still questioning, like, shouldn't we just shouldn't we just wait until all the permanent teeth come in?
• 56:00
  SPEAKER_03: And I'm like, well, sometimes that's fine, but then other times that can be a problem.
• 56:05
  SPEAKER_03: There's no rubber stamp.
• 56:06
  SPEAKER_03: Once again, let's go back to design and differences and and different faces, the shapes of faces, shapes of teeth, like this is design, right?
• 56:16
  SPEAKER_03: Like I have to have a vision.
• 56:18
  SPEAKER_03: I can't have a rubber stamp and every single my rubber stamp fits into every single face.
• 56:24
  SPEAKER_03: No, that's no, you cannot do that.
• 56:28
  SPEAKER_03: Um although sometimes in our profession that happens to in offices because they say this is the way we do things and we do this thing the w the same way on every patient.
• 56:41
  SPEAKER_03: I don't.
• 56:42
  SPEAKER_03: I I am I am not a believer in that because then that ends up like, hey, that works for that person, but that didn't work for that person.
• 56:49
  TIffany Woolley: Right.
• 56:49
  TIffany Woolley: It doesn't work like that.
• 56:50
  TIffany Woolley: We're not built up.
• 56:51
  SPEAKER_03: So I would I don't know.
• 56:53
  SPEAKER_03: I I just would rather spend the time up front diagnosing, treatment planning, treatment plan.
• 57:00
  SPEAKER_03: Once a treatment plan's in place, then it's just we need to make the treatment plan happen and we can do it our end, but then the patient has to do it their end.
• 57:08
  SPEAKER_03: Their work too.
• 57:09
  SPEAKER_03: So that's where your you know your differences can come out because some patients aren't as compliant as others.
• 57:14
  TIffany Woolley: Aaron Powell Do you think you'll they'll ever get to a time where like they don't use the metal bracket system anymore?
• 57:19
  SPEAKER_03: Aaron Ross Powell It's a great question.
• 57:20
  SPEAKER_03: It's come up so many times.
• 57:23
  SPEAKER_03: It it I I have to say, metal braces have had a comeback.
• 57:26
  SPEAKER_03: Like they've become more popular recently.
• 57:29
  SPEAKER_03: Like they've more more kids and even some adults have been like, I don't want the invisible line, I won't wear it.
• 57:35
  SPEAKER_03: Just put the braces on me.
• 57:36
  SPEAKER_03: And you know what?
• 57:37
  SPEAKER_03: I'm gonna put the metal ones on me.
• 57:39
  SPEAKER_03: I don't need that.
• 57:40
  SPEAKER_03: Some adults have done that.
• 57:42
  SPEAKER_03: But um I it there's there's I don't think it will go away a hundred percent because there's just times when it's way more efficient and effective.
• 57:54
  SPEAKER_03: And I I wish I could show you pictures of why, but if I did, you'd be like, I get it.
• 58:00
  SPEAKER_03: Yeah, it would be no question.
• 58:02
  SPEAKER_03: And that's what we have to understand.
• 58:04
  SPEAKER_03: There's such like even in your world, even in your world, there's there's not one thing that's gonna go away completely.
• 58:11
  SPEAKER_03: You know, maybe 80% of the cases will be able to be treated by a liner therapy, but there's always gonna be, there's always gonna be a percentage of cases either because of the complexity or compliance.
• 58:25
  SPEAKER_03: You know, some patients just aren't gonna wear them.
• 58:27
  SPEAKER_03: I am a perfect example.
• 58:28
  SPEAKER_03: I didn't want not want to wear a liner, so I put braces beh in my 40s, I did them behind the upper front teeth and the lower front teeth, but I'll I'll never do that to someone again.
• 58:38
  SPEAKER_03: The lower front teeth is tough.
• 58:39
  SPEAKER_03: You can't keep them clean, it's really hard.
• 58:41
  SPEAKER_03: But the uppers, I had them on in behind the teeth, and that worked well.
• 58:46
  SPEAKER_03: Sometimes we do that on patients that you know have an aesthetic concern about showing, you know, showing something.
• 58:52
  SPEAKER_03: But yeah, there's lots of options.
• 58:55
  SPEAKER_03: I don't think one of them's gonna go away a hundred percent.
• 58:58
  SPEAKER_03: But they are gonna advance and become different and maybe be a little less visible or smaller or whatever.
• 59:05
  SPEAKER_03: Those things will continually change.
• 59:07
  TIffany Woolley: So in your industry, like obviously in mine, we have you know markets and design shows and designer houses and you know, all kinds of you know, design, I mean, or I should say.
• 59:18
  TIffany Woolley: Conventions, part conferences, things like that.
• 59:21
  TIffany Woolley: What are some that you look forward to in your industry?
• 59:25
  SPEAKER_03: Oh, because so um trying to think what I have coming up.
• 59:28
  SPEAKER_03: So I still use Invisalign as my um fabricator for my aligners.
• 59:35
  SPEAKER_03: Um they don't fabricate anything I don't design, you know, like I have to plan the treatment, and then they are the ones who have the software to help me with that.
• 59:44
  SPEAKER_03: And then they're the ones when once I say, okay, I'm I'm happy with this treatment plan and how these teeth are moving, then they make so and where are they manufactured?
• 59:55
  SPEAKER_03: They have multiple sites throughout the US and even abroad.
• 1:00:02
  SPEAKER_03: Um but uh that's the company I use.
• 1:00:06
  SPEAKER_03: So they always have conferences and things.
• 1:00:08
  SPEAKER_03: They they offer a lot of continuing education opportunities for doctors, teams, et cetera.
• 1:00:14
  SPEAKER_03: And then of course, now that Invisalign is their patents have expired, and now there's lots of other companies that are out there.
• 1:00:21
  SPEAKER_03: A lot of other clear aligner companies.
• 1:00:23
  SPEAKER_03: But the most popular name that people recognize is Invisalign.
• 1:00:27
  SPEAKER_03: But but people are starting to recognize some other names, some other like Angel aligners and Spark.
• 1:00:33
  SPEAKER_03: There's a there's a there's a bunch of new companies out there that that fabricate aligner.
• 1:00:39
  SPEAKER_03: So that's a liner treatment.
• 1:00:40
  SPEAKER_03: And then there's a ton of companies that have different types of braces and brackets, you know, like there's there's different features to the brackets without going into all designs.
• 1:00:50
  SPEAKER_03: There's so many different designs of brackets and the advantages or different disadvantages to those designs.
• 1:00:58
  SPEAKER_03: And so there's companies out there that specialize in those designs.
• 1:01:02
  SPEAKER_03: Interesting.
• 1:01:03
  Scott Woolley: Is there one conference or convention that's like the go-to that?
• 1:01:06
  Scott Woolley: So I mean, yeah.
• 1:01:11
  SPEAKER_03: Yes.
• 1:01:11
  SPEAKER_03: So the American Trevor Burrus, it's a high point.
• 1:01:13
  SPEAKER_03: Yeah.
• 1:01:13
  SPEAKER_03: So the American Association Borth and Eyes has has a big, huge meeting every every year.
• 1:01:19
  SPEAKER_03: So you go to that and all the companies are there representing their products.
• 1:01:24
  SPEAKER_03: And you know, you have the, you know, kind of like your market.
• 1:01:28
  SPEAKER_03: You know, we have we go into the main room and there's all everybody.
• 1:01:31
  SPEAKER_03: You can look at every marketing things.
• 1:01:33
  TIffany Woolley: You can look at it And do they send your reps coming in the area and pretty much.
• 1:01:38
  SPEAKER_03: Less and less like the reps boy, the re you know, the reps are that was a thing, right?
• 1:01:42
  SPEAKER_03: Like, yeah.
• 1:01:43
  SPEAKER_03: Reps are tough.
• 1:01:44
  SPEAKER_03: I'm like, I don't really like it's funny, Jack and I were talking about this about his business.
• 1:01:48
  SPEAKER_03: He's like, how do I get in front of?
• 1:01:49
  SPEAKER_03: I gotta get in front of, you know, he has home calm healthcare agency.
• 1:01:52
  SPEAKER_03: And they like to deal with they're uh, you know, they deal mainly with you know private private pay clients.
• 1:01:58
  SPEAKER_03: And uh, you know, he was talking about how do we get in touch or how do we get in front of you know certain people that can refer them the client that they want.
• 1:02:07
  SPEAKER_03: And I said I said, I I get that because I don't really want to see a rep coming into the office.
• 1:02:11
  SPEAKER_03: He's like, we can't just show up in people's offices like, oh no, you can't.
• 1:02:14
  SPEAKER_03: You have to figure out a whole nother.
• 1:02:21
  TIffany Woolley: Us too.
• 1:02:22
  SPEAKER_03: Somebody tell the mail.
• 1:02:24
  SPEAKER_03: I don't want to see somebody.
• 1:02:26
  SPEAKER_03: They know you know they know that.
• 1:02:28
  SPEAKER_03: So you have to be again, getting back to creativity.
• 1:02:31
  SPEAKER_03: You have to be creative with how do you get in front of people.
• 1:02:36
  Scott Woolley: Yeah.
• 1:02:36
  SPEAKER_03: You know, even me anymore, because a lot of dentists like to keep orthoorthodontics in their office too.
• 1:02:42
  SPEAKER_03: Oh, now they can do invisalign.
• 1:02:43
  SPEAKER_03: Oh, I do invisalign with my dentist.
• 1:02:45
  SPEAKER_03: I don't need to see an orthodontice.
• 1:02:46
  SPEAKER_03: I'm like, there's a total difference.
• 1:02:48
  SPEAKER_03: There's like there is.
• 1:02:49
  SPEAKER_03: There's a whole I'm like, I do this all day, every day.
• 1:02:52
  SPEAKER_03: I know the problems that are that can occur and will occur.
• 1:02:56
  SPEAKER_03: Um and there is.
• 1:02:58
  SPEAKER_03: There's a whole different level to the treatment plan.
• 1:03:02
  Scott Woolley: Trevor Burrus, Jr.: So at a young age, 16, 17, which I consider to be young, you set yourself in a direction of life and in a career and so forth.
• 1:03:13
  Scott Woolley: So through all those years, and I always like to ask people this question: has anything ever popped up into your head or thought about I had wish I had maybe tried what did something else.
• 1:03:25
  Scott Woolley: Is there something else that you've kind of like thought, I would maybe I would have liked to have a well it just interior design, as I always say as I always say to Tony, because I've done two renovations on my house in the past, and now I'm working on another one with her.
• 1:03:38
  SPEAKER_03: And I I always think to myself, wow, had I known, maybe had I known more about this, or or had a mentor come in front of me at 15, 16, 17, and like had like you had that in your life, right?
• 1:03:52
  SPEAKER_03: Like that was in your life.
• 1:03:53
  SPEAKER_03: And so there was your inspiration and there was your vision.
• 1:03:57
  SPEAKER_03: You know, I think that all is God's way, honestly.
• 1:04:01
  SPEAKER_03: It's like who who's in your life, who who's your inspiration, who who helps you create your vision for your life?
• 1:04:07
  SPEAKER_03: So, you know, so but as I did my homes and everything, I thought to myself, wow, this is really so interesting because again, the design elements are limitless.
• 1:04:16
  SPEAKER_03: The ideas are really there's nothing you can't do if you can't think about it.
• 1:04:21
  SPEAKER_03: Right.
• 1:04:22
  SPEAKER_03: And so many as why we're here, you know, in so many professions.
• 1:04:26
  SPEAKER_03: I love the whole concept of the podcast, right?
• 1:04:30
  TIffany Woolley: The design of how it applies to so many different So many.
• 1:04:34
  TIffany Woolley: And what a beautiful story.
• 1:04:36
  SPEAKER_03: Yeah.
• 1:04:36
  TIffany Woolley: So thank you for sharing your I appreciate being here.
• 1:04:40
  TIffany Woolley: It was so much fun.
• 1:04:41
  TIffany Woolley: Yeah.
• 1:04:41
  TIffany Woolley: It's great.
• 1:04:42
  TIffany Woolley: Appreciate it.
• 1:04:43
  TIffany Woolley: Yeah.
• 1:04:44
  TIffany Woolley: So are we gonna ask any questions at the end today?
• 1:04:47
  TIffany Woolley: Let's do it.
• 1:04:48
  TIffany Woolley: Okay, let's guess.
• 1:04:49
  Scott Woolley: Tiffany always has a little group of people.
• 1:04:51
  SPEAKER_03: I love that.
• 1:04:52
  TIffany Woolley: So tell us your favorite hotel design-wise and experience.
• 1:04:56
  TIffany Woolley: Because I know you're well traveled.
• 1:04:58
  SPEAKER_03: So so um have you ever been to Casamalca in Tulum?
• 1:05:04
  SPEAKER_03: So it's funny how many people love Tulum.
• 1:05:08
  Scott Woolley: Yeah.
• 1:05:08
  Scott Woolley: Tiffany did a house in Tulum.
• 1:05:10
  SPEAKER_03: You must go to Casamalca in Tulum.
• 1:05:13
  SPEAKER_03: That's another thing I'm writing.
• 1:05:15
  SPEAKER_03: When I saw that question, I thought, okay.
• 1:05:17
  SPEAKER_03: I I immediately was like, oh my.
• 1:05:19
  SPEAKER_03: And it's a visceral.
• 1:05:21
  SPEAKER_03: It's a visceral thing, right?
• 1:05:23
  SPEAKER_03: You have to go there because Is that the bird nesty one?
• 1:05:29
  SPEAKER_03: No.
• 1:05:30
  SPEAKER_03: I've been to that one before, and I can't remember even what that's called.
• 1:05:33
  SPEAKER_03: That didn't do for me on Casamaca.
• 1:05:35
  SPEAKER_03: See, see, and my home is this way.
• 1:05:37
  SPEAKER_03: Like, Casamalca does the most beautiful job.
• 1:05:42
  SPEAKER_03: I don't even know who designed it, I don't even know who built it, but they do the most beautiful job, in my opinion, of my aesthetic, which is I want to blend contemporary, traditional, Asian.
• 1:06:01
  SPEAKER_03: Color, holour, color, organic nature.
• 1:06:07
  SPEAKER_03: Yeah.
• 1:06:08
  SPEAKER_03: They blend it all.
• 1:06:09
  SPEAKER_03: So amazing.
• 1:06:11
  Scott Woolley: So is it a boutique hotel or is it a big hotel?
• 1:06:14
  SPEAKER_03: Yeah, no, it's a boutique hotel.
• 1:06:15
  SPEAKER_03: Yeah, it's a very special.
• 1:06:17
  SPEAKER_03: It's a very special place.
• 1:06:18
  SPEAKER_03: And the restaurant in there, one of them.
• 1:06:20
  SPEAKER_03: I I haven't been to others, but Philosophia is the name of the restaurant.
• 1:06:25
  SPEAKER_03: So I mean you just see like Asian rugs on the floor, and then you've got traditional furniture with these fabrics that are and when we were in another place that really is just amazing, if I can remember, we stayed at a guest house in South Africa in Cape Cape Town.
• 1:06:44
  SPEAKER_03: Uh and I took so many pictures of this place because it same thing.
• 1:06:49
  SPEAKER_03: It just blended everything that my aesthetic has a visceral like I just had a visceral reaction place.
• 1:06:56
  SPEAKER_03: And I took pictures of the contemporary couch with the traditional chairs, but the the fabric that was more more traditional oriented, and then the Asian pieces and the organic pieces and how they blended everything together.
• 1:07:11
  SPEAKER_03: And that's been my that's just when there's all that beauty available, why just be simple?
• 1:07:21
  SPEAKER_03: Exactly.
• 1:07:22
  SPEAKER_03: And and it's like you, you know, someone will come into my house and want to throw up.
• 1:07:25
  SPEAKER_03: They'll look at it and they'll be like, it does not work for me.
• 1:07:28
  SPEAKER_03: I don't get it.
• 1:07:29
  SPEAKER_03: I don't get it.
• 1:07:31
  SPEAKER_03: And that's just you know that's just the uniqueness of the individual preferences and what you're drawn to.
• 1:07:39
  SPEAKER_03: But uh yeah, that that those are the ones that that come to mind.
• 1:07:42
  SPEAKER_03: Trevor Burrus, Jr.
• 1:07:43
  Scott Woolley: Is there a restaurant design that pops in your head that yeah, philosophia is the one.
• 1:07:48
  SPEAKER_03: Yeah.
• 1:07:48
  SPEAKER_03: So it's like everything at Casabalco, the hotel and the restaurant.
• 1:07:52
  SPEAKER_03: All right, I'm gonna Google it next.
• 1:07:54
  SPEAKER_03: You have to and you wait till you see their rooms.
• 1:07:56
  SPEAKER_03: Like you wait till you see how the rooms are decorated.
• 1:07:59
  SPEAKER_03: It's interesting that pre people bring up Tulum.
• 1:08:01
  SPEAKER_03: I just feel I just feel like I can let my hair down there.
• 1:08:05
  SPEAKER_03: I don't have to put an ounce of makeup.
• 1:08:06
  SPEAKER_03: Right.
• 1:08:07
  TIffany Woolley: It's a freeing.
• 1:08:08
  TIffany Woolley: So there's a lot to be said.
• 1:08:10
  SPEAKER_03: I feel like I'm a tribal I I don't know, maybe there's some inka.
• 1:08:13
  TIffany Woolley: Isn't that funny?
• 1:08:14
  TIffany Woolley: But I'm like, I just there's a freedom that must you know comes along with being.
• 1:08:20
  SPEAKER_03: You're just in nature, you're like one with nature because everything's like open air.
• 1:08:23
  SPEAKER_03: You know, like things aren't all built out.
• 1:08:25
  SPEAKER_03: Right.
• 1:08:26
  SPEAKER_03: Walking along the streets in these beautiful boutiques and they're just open air, and you're like, oh my god, I'm under the sun, the moon, and the stars, and there's like trees.
• 1:08:34
  SPEAKER_03: And they're it's it's a very cool.
• 1:08:37
  SPEAKER_03: I hope it doesn't get spoiled.
• 1:08:38
  SPEAKER_03: I I heard they were it might even be open building an airport down there.
• 1:08:43
  SPEAKER_03: My husband's a building an airport to get into Tulum, and I go, that's that's a horrible idea.
• 1:08:48
  SPEAKER_03: That's a horrible idea.
• 1:08:49
  Scott Woolley: It's like what an hour and twenty minutes is it from Cancun.
• 1:08:53
  SPEAKER_03: Cancun?
• 1:08:54
  SPEAKER_03: It's uh actually longer.
• 1:08:55
  SPEAKER_03: I think it's like uh maybe it's an hour and a half, two hours.
• 1:08:59
  SPEAKER_03: I don't know.
• 1:08:59
  SPEAKER_03: I've been there several times, but I haven't been there.
• 1:09:01
  SPEAKER_03: We took our kids.
• 1:09:03
  SPEAKER_03: Funny, we took our kids there in December.
• 1:09:06
  SPEAKER_03: No, in January of 2021.
• 1:09:08
  SPEAKER_03: You know, when I was looking for where can we go and get out and into the country without testing at that time?
• 1:09:14
  SPEAKER_03: Yeah, yeah.
• 1:09:15
  SPEAKER_03: You didn't have to test.
• 1:09:16
  SPEAKER_03: It was crazy.
• 1:09:16
  SPEAKER_03: Oh my gosh.
• 1:09:17
  SPEAKER_03: And we took, I took my kids there, and they were like, tell us about it, Mom.
• 1:09:21
  SPEAKER_03: I said, I can't.
• 1:09:21
  SPEAKER_03: I can't.
• 1:09:22
  SPEAKER_03: You gotta describe it.
• 1:09:23
  SPEAKER_03: You have to just I can't describe it.
• 1:09:26
  SPEAKER_03: Like you're just gonna have to go there and feel it.
• 1:09:28
  SPEAKER_03: And they were like, oh MG.
• 1:09:32
  SPEAKER_03: They loved it.
• 1:09:33
  SPEAKER_03: They were loving it so much.
• 1:09:34
  SPEAKER_03: We took them to Casabaca.
• 1:09:36
  SPEAKER_03: I took I have all kinds of pictures.
• 1:09:37
  SPEAKER_03: I'll show you some pictures of them and these little like and they have these little vignettes like where you can take these pictures, you know.
• 1:09:44
  SPEAKER_03: They always call it the most Instagrammable one of the most instagrammable places.
• 1:09:48
  SPEAKER_03: And it's true.
• 1:09:49
  SPEAKER_03: Like they have so like Tulum as a whole.
• 1:09:53
  SPEAKER_03: And you have to be on the beach part.
• 1:09:56
  SPEAKER_03: You cannot be people say, I'm going to Tulum, I'll be, where are you staying?
• 1:09:59
  SPEAKER_03: And they're like, oh, it's some.
• 1:10:02
  SPEAKER_03: I'm like, no, that's not Tulum.
• 1:10:04
  SPEAKER_03: No, you have to be on the little beach road.
• 1:10:07
  SPEAKER_03: It's like a dirt road.
• 1:10:08
  SPEAKER_03: It's like literally too s and you have to stay in these boutique hotels that are closed.
• 1:10:15
  SPEAKER_03: I I could show you the area to stay away from in the area that it's okay to stay, but you have to be able to walk everywhere.
• 1:10:21
  SPEAKER_03: You can't make it.
• 1:10:22
  SPEAKER_03: If you get in a cab, you're in this two little dirt road, and it's like nothing but traffic.
• 1:10:29
  SPEAKER_03: Crazy.
• 1:10:30
  SPEAKER_03: But yeah, Casamaca, you you look that up.
• 1:10:32
  SPEAKER_03: Yeah.
• 1:10:32
  TIffany Woolley: Well, we all need to take a trip there.
• 1:10:35
  TIffany Woolley: Yes.
• 1:10:35
  TIffany Woolley: Yes.
• 1:10:36
  SPEAKER_03: Don't don't bring any.
• 1:10:37
  SPEAKER_03: I always tell my I'm like, don't bring makeup, don't bring it up.
• 1:10:41
  SPEAKER_03: I just my hair has just become curly and crazy, and I pull it back in a headband.
• 1:10:45
  SPEAKER_03: Like, I don't know how happy as could be.
• 1:10:46
  SPEAKER_03: So thank you, Dr.
• 1:10:48
  TIffany Woolley: Mark.
• 1:10:48
  TIffany Woolley: Thank you.
• 1:10:48
  TIffany Woolley: That was great to appreciate it.
• 1:10:50
  TIffany Woolley: This is a lot of fun.
• 1:10:51
  TIffany Woolley: It is a lot of fun.
• 1:10:52
  TIffany Woolley: Thank you for tuning in.
• 1:10:54
  TIffany Woolley: Check back iDesign Lab.
• 1:10:57
  Voice Over: iDesign Labs Podcast is an SW group production in association with the five star and TW interiors.
• 1:11:04
  Voice Over: To learn more about iDesign Lab or TW Interiors, please visit TWInteriors.com.