EP 24: The Guy Who Started Business Coaching Online Is Back to Destroy It
Rich Schefren was in a funk. His business was losing money, he wasn't doing anything about it, and not doing anything about it was making the funk worse. Walking into his office that morning he spotted a report he'd written for clients fifteen years earlier — The Hidden Obstacles of Success, the most well-received thing he'd ever sent them — and thought: the man who wrote that was in better shape than I am right now.
He didn't want to read his own writing. Nobody does. So he loaded the file into ChatGPT and told it to play the other side of the report, the side asking the uncomfortable…
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