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Someday Starts Today: Beverly Jackson on How Zillow Became Culture
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I've been trying to get Beverly Jackson on the podcast for almost a year. Worth the wait. Beverly leads marketing, brand, and channel integration at Zillow—one of 350 marketers working on a brand that's become culture itself. Not just part of culture. IS culture. In this episode, Beverly pulls back the curtain on "Someday Starts Today"—Zillow's newest platform (not campaign, platform) that launched during the Grammys. She shares her marketing framework (Data → Insight →…
The skinny
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