Creative leadership and authentic storytelling - Kerry Laster

Daring Forever (Find your Extraordinary) · Dec 9, 2024 · 58m

Kerry Laster, a creative director from Georgia, shares his journey from discovering creativity through Gordon Parks' documentary to leading creative teams. He discusses the importance of authenticity in creative work, finding inspiration through personal curation, and applying sports team mentality to creative leadership. Kerry emphasizes the value of quiet spaces for ideation and the need for vulnerability in the creative industry. His approach combines Southern storytelling traditions with modern creative direction, bringing authenticity to every project. Drawing from his background in…