335: When Deals Go Quiet: What Sales Silence Means and What to Do Next, with Mark Phinick
Why do promising sales conversations so often fail to turn into actual business? The people interested in your product or service aren't always the ones making the buying decisions. To win their business, you need to help those buyers make a compelling case to the people who control the budget.
My guest today is Mark Phinick, founder and B2B Deal Coach at Let's Make It Rain. His extensive sales experience includes senior leadership roles at IBM and HCL, along with work across startups, public companies, and sectors such as cybersecurity, AI, IT operations, software, and services. He now helps…
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