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369. A New Era For Women's Sports: How To Create Buzz & Follow Your Instincts With The New York Liberty's Chief Brand Officer Shana Stephenson
Shana Stephenson had her dream job at ESPN years ago. Now, she has her dream job—again. As the New York Liberty's Chief Brand Officer, Stephenson has the opportunity shape the way that fans see the Championship team in the stadium, on television, and beyond. In this week's episode, Stephenson talks about how she ended up in Brooklyn, and what goes into marketing the no. 1 team. She also talks about how she balances work and her personal life, how the WNBA has changed drastically over the past eight years since she came on board, and what she's most looking forward to next.
IN THIS EPISODE…
The skinny
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