Datto’s Rob Rae on Building Strong Managed Services Partnerships
Rob Rae, senior vice president of Datto, joins Channelnomics’ Changing Channels host Larry Walsh to discuss why vendors often struggle when building service channels and how to get the most out of MSP relationships.
As the shift away from transactional sales models and toward service- and consumption-based paradigms progresses, vendors are realizing that managed service providers may be the ideal target for building out their indirect sales.
That’s because MSPs are entrenched in current revenue models, are used to selling to their customers, and already have a good installed base of customer…
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