What to Do When a Major Donor Gives Before You Ask
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In this episode of Hey Fundraiser!, Mary Petersen dives into a surprisingly common (and often confusing) fundraising moment — when a donor sends in an unsolicited major gift that’s much smaller than what you were preparing to ask for. Should you celebrate it, be worried, or assume your cultivation failed? Mary breaks down exactly what to do next, why it happens, and how to respond strategically so you don’t lose momentum or confidence.
This episode will help you turn that “surprise…
The skinny
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