Edelman and LinkedIn’s 2022 B2B Thought Leadership Impact Report
This week's show is entitled, "Edelman and LinkedIn's 2022 B2B Thought Leadership Impact Report" and my guest is Ben Laws, EVP & Deputy U.S. Lead for Edelman Business Marketing.
Tune in to hear more about:
Types of thought leadership
How to make sure your thought leadership content is effective based on quality and targeting the right audience
Red flags to look for to prevent thought leadership from back-firing
How to create relationships between your brand and other brands through thought leadership
Listen in now or watch the video. Read the full transcript on the Heinz Marketing blog…
The skinny
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