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Why the Rice Purity Test Went Viral: The Psychology Behind 100 Questions

In 2020, something weird happened on TikTok. A quiz from 1924 — literally a century old — started showing up everywhere. Teenagers filming their reactions. Group chats turning into scoreboards. Friends who'd never talked about their private lives suddenly comparing numbers like it was fantasy football.

The test itself? Almost stupidly simple. One hundred yes-or-no questions. Start at 100, lose a point for every box you check. Held hands? Down one. Tattoo? Down one. Lower number, wilder joke. It started as a freshman survey at Rice University in Houston, got passed around on paper for decades…

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