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AI, SEO, and Ad Transparency in Modern Marketing
In this episode of Digital Marketing Today, we unpack three major forces shaping the future of digital marketing: ad tech transparency, the ongoing evolution of SEO, and the true impact of AI on creative performance. We begin with the industry conversation around Publicis and The Trade Desk, and why their quiet resolution matters far beyond agency politics. The story highlights one of the most important issues in modern programmatic advertising: fee transparency. For marketers running campaigns across the open web, Google ads, connected TV, retail media, audio, display, and other digital…
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