Latest / Practice Disrupted by Practice of Architecture
223: Architect, And: Joann Lui on Matcha, Marketing, and the Portfolio Career
Can You Be an Architect, a Tech Marketer, and a Business Owner All at Once?
In this episode of Practice Disrupted, Evelyn Lee sits down with Joann Lui, an architect-turned-entrepreneur who is redefining what a career in architecture can look like. Joann shares her journey from traditional practice at Gensler to content marketing for tech startups like Monograph and Testfit, and reveals her latest venture: co-founding OIKA, a matcha company that has become the largest matcha refinery in the United States.
Joann opens up about her early realization that she never wanted to start her own…
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