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What Makes a Great Whisky Experience, and Why Scotland Does It Best | Ali Baxter
Ali makes it a hat trick of appearances on the podcast with his third time back on.
He is the Head of Visitor Experience for the famous Scotch Whisky Experience in Edinburgh.
So this was only going to be about one thing; what makes a great whisky experience and how do we do it?
Ali talks us through his role, how he's learnt how to create experiences that bring whisky drinkers and non-whisky drinkers in for something they'll never forget.
Loads of laughs, a lot of fun and some great drams too!
The skinny
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