Christina E. Firpo, "Beauty and the Nation: Women, Culture, and the National Image in Interwar Vietnam" (Columbia UP, 2025)
During the interwar years, Vietnamese society witnessed a rapid change in the way women looked. Rejecting the model of a sequestered maiden with blackened teeth and long hair, they embraced a vivid palette of colors—and a colorful lifestyle to match. Before the war, Vietnam would have seemed like an unlikely place for a beauty industry to thrive. Virtuous young women were expected to hide their natural beauty, not manipulate it with makeup or flaunt it at a beauty contest. Yet ordinary women began seeking out the latest fashions—to great public consternation.
In Beauty and the Nation: Women…
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