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How Federation Clothing Stayed Relevant for 24 Years | Guest: Jenny Joblin
Fashion moves fast - so how do you build a brand that stays relevant for more than two decades?
In this episode, I sit down with Jenny Joblin, founder of Federation Clothing, to talk about building and evolving the New Zealand fashion brand over the past 24 years.
We get into balancing creativity with the realities of running a business, maintaining quality, anticipating trends and adapting through some of the biggest changes the fashion industry has faced.
Jenny also shares how social media, collaboration and even AI are changing the way she approaches fashion - and what she’s learned…
The skinny
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