Being Good People In Business with Liza Borches
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Carter Myers Automotive has been around for 98 years, meaning they lived through the Spanish Flu of 1918.
Liza Borches hasn’t seen all of that, but as the 3rd generation President and CEO of CMA, she knows the stories of the company. She knows the joys and the pains. And she has led the organization through growth and culture shift, overcoming her own ideas about retail auto and even some misogyny from those in her organization. Michael Cirillo, Paul J Daly, and Kyle Mountsier ask her about an opportunity at General Mills, Honda’s 3 Joys, and why groups are asking CMA to…
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