Latest / 10X AI with Julius Neil / AI & Human Cognition: Machines Down, Humans Up
Transcript
- Julius Neil Buenconsejo: Good day everyone. I'm here now with Michael for my next episode. He is founder of a company who created a cognition system that is actually, I really cannot understand right now, but I will let Michael explain it. I will let Michael explain it. We actually discussed this before we recorded this episode, but I wanted Michael to have this floor to be able to explain to our viewers and listeners what he actually this cognition is about. Come on, Michael. Give us your background and how you started with this cognition system that you did. Michael: Okay, Julius, I'm gonna talk for a minute, but I'm not gonna be able to look directly at you because you're a handsome man and and I did I didn't realize you were gonna make me start from scratch, so I gotta I gotta build this up and go. So so let me expla let me explain it like this. There y we all know the concept of the ⁓ of the wedge technology or the the wedge economy, right? What what that's saying is you pick up a spot and you block out this part of of the world and it becomes yours. Julius Neil Buenconsejo: Hahaha Yeah, yeah. Yeah. Yeah. Michael: And that makes sense. That's what people do. That's that's that's how we do, and then all the little wedges make up the pie, and here we go. The problem is, is that when you start looking at the wedges and you start looking at what happens with that, you you look at a company, let's talk about like when I worked at Twilio. So my job was to take Twilio and ⁓ and Sendgrid, who they just purchased, and put bring them in at the same time for a for their help center, so nobody got lost, and then kind of meet them in the middle with Twilio's new command center. Everyone was going to be on those. So you take two processes, you move them together. And everything you're doing in there is is human behavior initiated. It's what are they doing over you know, what are they doing over in one side, what are they doing over in the other? And then how do you make how do you make it move? So when we were doing this, we were looking at it saying, ⁓ this is great. ⁓ why don't we build Julius Neil Buenconsejo: Okay. Michael: our content cent our ⁓ contact center inside our flex, we actually don't need Zendesk. And they said, ⁓ no, Zendesk is friends with Twilio. ⁓ we're absolutely using Zendesk. In fact, the Zendesk phone system that they had was they bought it from Twil Twil it came through Twilio, they sent it to Zendesk and then Zendesk billed or paid Twilio for it. So it was it was all Because they had to hit investor numbers. So when you look up from the wedge economy and you look down, you see huge gaps in between all the wedges because this investor owns this chunk, this investor owns this chunk. So so now they don't talk to each other. So now they've got a bunch of systems that don't share context and intent because all I'm doing is saying I talk to Julius today. You can hear that when you call a help desk center and they go, ⁓ what's your name? And you go, Julius, and they go, let me look up your account. Uh-huh, uh-huh, uh-huh. How can I help you? And that is the context and intent between everything they've got, their Salesforce, their Zen Desk, their everything coming together in one place, giving them information that they don't understand because it's broken by the time it gets there. So they need to rely on you as the human being, the context or the ⁓ integration layer to explain to them the context from all these other systems and give it to you. Julius Neil Buenconsejo: Mm-hmm. Mm. Michael: And the reason why or give it to them and the reason why that's never going to get fixed is because you look at the incentives. Twilio is could build it and they could do it within, you know, but they're not going to do it because of their relationship with Zendesk. Zendesk isn't going to take over sit you know what they could do for Salesforce because they've got relationships with v with ⁓ investors who are all over the place and they need to keep them separated, otherwise they start cannibalizing each other's profits. So then what they do is so so so then you've got that, and that's true. So that's never gonna get fixed. And we call that the invisible hand. That's what Adam Smith came, and he's like, hey, this is the invisible hand, it guides the economy. It's not an invisible hand. If you look at the rest of the hand, the body that's holding the hand, its incentives, its direction, it's where money's flowing, it's all of those things. And if you can track that. And you can understand why certain things are happening because people are being incentivized to do that. It's not that you can predict the future, but you can coordinate around it. And if you can coordinate around it, you can hold context and everything becomes much easier. So now instead of you having to explain something 50 times because there's no context in it, and you gotta make sure the IT people understand this and the legal team understands this and this and the sales team understands this. It's all in one space, kind of like that projection I talked to you about. And this is the perspective that each different group needs to know about the same truth. And that's what the coordination layer is. And once it knows that truth, because it has context and intent, we can act on it and we can actually do the administration around it because we know what you said. We know what you're what you would be willing to do. You explained it already. So we've built constraints along with everything we know about you in the past. Julius Neil Buenconsejo: Okay. Mm-hmm. Michael: That is continually growing and updating who you are as a person. How do you relate with your family? How do you relate with your business? All of that matters. And then we look at what's coming in and say, hey, you got an email from Bill. That's not important. We already know what he's asking. We're gonna respond to that and push that away because you've got family time and that is priority number one. So until 9 30 when that ends, emails unless unless someone is dying. you are not going to get a message that's going to come through and say this is more important than you and your kids and your wife. Julius Neil Buenconsejo: ⁓ okay, okay, okay. So when you develop this system, what's the name of the system now? you... I forgot to ask you about... Michael: I call it sh no, you're good. I it ⁓ the the technology lane I call it in is human cognitive infrastructure. Cause really what you're doing is you're putting the cognitive load of all the loops you have to have in your head in a system in front of you and it's managing it for you and only bringing to you what needs to be known right now so you can be a human in the best moment you need to be. Julius Neil Buenconsejo: Okay, that's a very interesting technology that you have developed. for example, for the sake of our viewers and listeners, how does this system, yeah, how does this system understands my brain, how my brain cells work, how would this understand when somebody wants to use this system or technology? Michael: Please. So so that's perfect. So so let me talk about how I would onboard you specifically so you could understand. The first the first thing I would do is I would look at you you would look at your business and you would say, what do I w because you're thinking about your business is what you want to do right now. Right now you're a podcaster and that's all that's all I know about you, but but I don't know where you went to school. I don't know. Maybe you've got a child who is, you know, d massively involved in Julius Neil Buenconsejo: Yeah, Yes. Michael: ⁓ some charity that you're really interested in. So you're on the board of that charity and that's that's another role. So all of these things happen and all of these things exist. So what we do is we take all of your emails at first that and they come in and we look at them and we and we break them. We remember the thousand snapshots I talked about? We learn who we learn who you are. We learn who your relationships are. We know that there's a guy in in your life named Bill. Well Bill's your boss Julius Neil Buenconsejo: Yeah, yeah, yeah. Michael: So we know that you're gonna talk to Bill a little bit differently than you're gonna talk to John, your friend that you go drinking with and watch sports with. So we're gonna categorize everything that comes through in your life personally. So we know that when John comes in, this is who he is. And then what's gonna happen is you're gonna explain what you need in the system. You're gonna talk to us, you're gonna tell us everything. You and I are gonna sit down. I'm gonna be like, well, what what about your hobbies? What do you like to do? ⁓ I love to do this, I love to do this. So now, because we're talking about that. The system's gonna capture all that, and then it's gonna take that and it's gonna do the same thing with all your information and it's gonna build. And then it's gonna create a document. And that document is gonna be what I call the source of truth. This is what's true about you. And once you say that's true, you give that document, you press a button, my system absorbs it. Because it knows the architecture of it, because it creates its own architecture, it now builds a system on the coordination layer. that I've described for you that manages and works perfectly for you. So now you've got your own coordination layer that understands you and it's working for you and you've got it on an iPad that you're working through and you're seeing information come through and it's switching views depending you know, it's switching views for you. You're y you can move around, but it's the goal is it's bringing the most important thing to you. So so Julius Neil Buenconsejo: Mm-hmm. Michael: It sits and it it stacks up all that information and then when it understands when things happen, you now have that context. And ⁓ and then every time you say, Yes, this is what I want, it goes into the system and the system architects it and creates the packages that I told you about. And we go click, click, click, click, and that thing's up in no time, and then you're up and running, and you've got a system without any real startup. Julius Neil Buenconsejo: Okay, so how does the dashboard looks like? For example, in my iPad or mobile device or desktop. Michael: ⁓ man, Julia Julius, Julius, Julius. So when you think about an iPad, when you think about an iPad app, you think about an iOS app, and you think about the way that it's made, and it's like, okay, this is a very this is a very spirited iOS app. And and it's like, you know, it's it's a monster. This isn't an iOS app in the same way. We're using air table projections because Julius Neil Buenconsejo: Yes. ⁓ huh. Michael: We can move data based on what you're saying. We can create specific dashboards that are custom to what you're doing because we don't need to change anything about it other than the actual data that's being presented through the air. So so Airtable takes it and they project it. Now, because of that, there's several things that we can do. Because the shape of it gives us the ability to put space and we can make ⁓ di you know different ⁓ I'm gonna c I'm gonna call them ⁓ I'll call them templates, right? You know, you've got a templ you've got a template for your podcasting and you need to know these six things. So the system's gonna design you a template, but instead of being being numbers and stuff like that that show you like a dashboard, what's gonna happen is each one of those is gonna be an AI image that takes all the information that you want and displays it to you in a way. So if you're a Corvette fan and you're looking at your ⁓ your dashboard, then your whole dashboard theme for the Corvette is gonna be given to you in Corvette styles. So your dashboard, and I can send you a couple pictures of these, are gonna be created and one of the things that we're gonna do, because we're not looking to dis make humans disappear. This is this is to make machines down, humans up. So we're gonna we're gonna we we have a group of of freestyle designers that are gonna be like your Corvette guy, we're gonna hand make your Corvette room And it's gonna be designed and we're gonna design what that looks like for you. So every time something changes, a new AI image is created, giving you the like maybe you like words, maybe you like pictures, maybe you like temperature, you know, whatever that is, the AI picture's gonna create it so you can look at a dashboard one and go, that's the situation this thing is in right now and move on. Julius Neil Buenconsejo: So it's very personalized based depending on the person. Michael: One hundred percent. One hundred percent. Julius Neil Buenconsejo: Okay, so it's very interesting. This is first time I heard something like this because I'm very used to an app. The app will have this dashboard. It's basically the same all over. Michael: So, Yeah. Let me l let me let me tell you why you haven't heard of me. Because one of the things that happened, number one, is I created this on my own and it just so happened that like I was able to, you know, kind of do this. I'm just I'm a weird I'm a weird dude, my mind thinks weird. ⁓ I was able to do this thing. But here here's what happens is you've got people, you look at you look at the state of the world right now. Let's let's take Zuckerberg, let's take Google, let's take Julius Neil Buenconsejo: Mm-hmm. Michael: Microsoft, let's take the people who really could actually do this if they wanted to. Like, I mean, realistically, if I gave them the design, they'd look at and go, I don't know what this is, because it's an ⁓ it's a it's it I I pulled it out like I like I birthed it was it was that's another s that's another podcast. So so what happens is they now need to understand that, but they can understand it. So now they have to call in all their king's horses and all their king's men to figure out this architecture, and then they've got to figure out how to build it. I built it so dirty, dirty, dirty cheap and so clean because I don't own any hardware, which means I don't need to sell ⁓ I don't need to s like I'm I'm a ⁓ LLC because I'm not gonna sell any stock because as soon as I sell stock, the investors can make me send sell data. As soon as I can promise you that I'm never gonna sell your data, it means you can put the most personal things in your system. I'm gonna lock it up in the deep, deep dark cave of Google. When where there's one way in and one way out, no one's ever gonna get to it, which means that Meta, all those companies can't come after can't do anything because it's gonna be more expensive for them to build it. So I can under and I'm going to undercut this is going to be a very, very reasonable service for every human being who wants to get it. ⁓ so that's it ⁓ the pricing models are, you know, another conversation. But ⁓ those guys already sold their trust. They don't trust him. Mark Zuckerberg says I'm gonna put Google I'm gonna put our meta glasses on you so we can record everything you do and we can know what you do and then manipulate you by selling stuff. That's never gonna happen. That's never gonna happen in this system. So so all those dopamine loops that they put you in are gonna disappear in my system because I can do all of that without it and I can do it better. Julius Neil Buenconsejo: Mm-hmm. Okay, so when it comes to, so for example, you already say that the subscription or the pricing model, how would you price? Is it per usage or depending on the, or it's standardized for everyone? Michael: Yeah. No, no, no, it's it's not standard at all. Let me let me give you an example. ⁓ I'd love to work with you. You're a great guy. You're a lot of fun. You you know people, you've got a network, you've got all this stuff, but look, man, you're not you know, you're not you're not rocking two billion dollars, you know, ten billion dollars like a Microsoft, so it's gonna be a dip more difficult thing. But here's the thing, dude. I lived in a van in San Francisco with my life. I was perfectly happy, I don't need money. So what I can do is I can make a deal with you that says How do we put you on the system? How do we give you responsibility for the system? How do we make it? So when you when you turn off this podcast, it goes through the system and processes, creates the assets, creates the story, creates everything. So all you're doing is hammering out podcasts and spending time with the people you need to do. ⁓ maybe you've got money to to put down on it to put up. Maybe you don't. Maybe you've got money a month that you can pay. Like there's gonna be a subscription cost because I'm actually doing all the ⁓ Julius Neil Buenconsejo: Uh-huh. Michael: Because I don't own any infrastructure. Every transaction is kind of charged and I and I pay it off as it goes, which is perfect because it's super, super, super, stupid cheap. So I can move things around and make a deal for you, build you up, get you stable, get your family stable, get your bills stable. I can go make seventeen dollars at McDonald's and still be fine and still build the system for you. And then when you're stable, your family's good and all of that, you then go back. I mean, you gotta pay for the the throughput of the system, but then we come back and go, Great, I can pull off X amount of money every month from mine without having to take my kids out of school, you know, whatever it is, and that money comes in. And if I do that times everybody on the planet, the number gets low. And I can charge everybody extremely cheap while they're getting rid of their workday, while they're getting rid of all their old SaaS products because I don't need those anymore. I've got the information. I don't have to split it into 50 Julius Neil Buenconsejo: Okay. Michael: places and have you log in to your Zendesk and log into your Salesforce. So I've already got that. So now you've deprecated your Salesforce, you've deprecated your Zendesk. I'm charging you very little. You're running your operation ⁓ you know, you know, the way that you need to run it, ⁓ then then money starts coming in. And then once I hit a certain amount of money, which is going to be just under a billion dollars, because those guys suck, ⁓ 100% of the money goes back into the community. So if I get a big chunk of, say, money from Disney, then I'm gonna t first I'm gonna take that money and I'm gonna reduce the cost of the cancer research. And I'm gonna reduce the cost of the children's, you know, all that stuff that helps family families kind of kind of move around because Disney's making movies. They're not you know, they're not saving lives. We're gonna go move that money to save lives, but they're also gonna reduce their costs and make money so it's win-win for everybody. And then you say, Hey, I need to build a bigger podcast studio because we wanna do this. We see the money coming in here. We're gonna be able to hire more people, we can raise wages. I'm gonna send you a check because all that money that's sitting on top of the company that's not being used is gonna go 100% back into the community. We're gonna build we're gonna build restaurants that are not McDonald's so people have time on their calendar and they don't have to go to McDonald's and get a shitty piece of food. Julius Neil Buenconsejo: ⁓ sweet. Michael: So now they can walk so now they can walk one step forward, get a real grilled chicken that now costs them less to make because we've done the supply chain and we've cleaned all that up and they said, Hey, we need chicken and it goes click, click, click, orders chicken and chicken shows up. So they don't have to wait that's thirty minutes the chef just saved. So now, you know, so so the the efficiency now goes down. We can lower the cost of food. So now people aren't eating shit all the time. They're eating healthier, they're exercising, they're doing that, the hot cost of healthcare goes down. Now we can help people with healthcare. So all of that is 100% planned out already by in the system. So all I need to do is just get the money so I can ⁓ so I can turn on, you know, depending on what it gets, I I can turn on the machine and start building it and then and then spreading it. But but we're talking ⁓ I could build it on a McDonald's salary, no problem. So I I just Julius Neil Buenconsejo: Mm-hmm. Michael: No, i I can't, and it's not it's not that I'm not gonna do it. I'm not a I'm not an engineer. I built this was a very, very difficult thing for me to build. I don't think like that. It burns me out, so I'll do it. But my chef my dog Sheffrey, who this thing's named after, him and I lived in a van together. He didn't get the training, so he wants to play. So I'm doing one hand in this and I'm like, I can't I can't live like that. So when I get the partner and I get the team and I can put him in doggy daycare and I can do those things, yeah, I'll go d I'll do it. It's no problem. Julius Neil Buenconsejo: Mm-hmm. Michael: And then I'll hire more people to do it and we'll just scale the shit out of this thing. But I'm I I'm definitely I'm definitely not going to stop talking with people like you and doing all the things I'm doing to kind of build this to to build it yet until I know where this is gonna get deployed. But it is 100% architected. ⁓ I can change the architecture in 10 minutes to any you know, it it's it's because the truth is there, it just needs to be projected into a different form. So I'm ready to go whenever. Julius Neil Buenconsejo: Okay, so you told me that you're not an engineer. So how did you build this system without that background? Michael: ⁓ okay. So so that's actually really interesting. So I am I worked at Disney, you know, I and I worked in all those technology companies and stuff like that as a program manager. So I saw how the systems work. I like program manager at Disney, Amazon, Twilio, True Pill. So I did I did that for 20 years. So I understand how the psychology goes. I understand where it breaks down. I understand all of that. And then Julius Neil Buenconsejo: What's that? Pro, pro, pro, bub. ⁓ okay. Yeah, ⁓ Michael: The reason I started using Zapier is the execution layer. One is because it's an amazing tool. But two is because it's so low code that I can move things around and I can understand because I'm not because it's it's not I'm not an engineer who's like, okay, I need to know the full stack. I don't need to know how Zapier works. I need to know what it can do and it can't do. So I can understand what my constraints are and what my limitations are. And it's A hundred little pieces with such stupid basic little code in them because it's like I said, it's 10,000, you know, right now and it's going to grow, you know, exponentially as we put more users on this. But because of that, what can be inside is very, very simple, and it's almost the same for every single one. So once I do that, I just go, okay, now we're doing it here. It gives it to me. I put it in. There's a little error, I fix it. And then it goes and then and then it's gone. And then I I promote it. You know, so so it's such an easy process because Zapier did such a good fucking job on building a low-code automation tool that coding is not the most important thing that's there. It's being able to break down a constraint and understand why things matter and why don't. And w I've been doing that so brutally for twenty years and then when I ended up in Idaho, I literally that's a different story, but I've been I mean, when I get down here I'm gonna go go, you know, just pound out other things because I've learned to build them with my voice, push them through AI, and then get what I need out of there. So so the process that of building is way less code than you're thinking. Julius Neil Buenconsejo: Okay, so in terms of data security and privacy, and then the governance of the system, how did you design it? Michael: So I call I call that security. It's called Baskerville, because unless you're Sherlock Holmes, you're not getting in. Because what we're doing, what I learned, right? So if you look at the current enterprise stack right now, what you've got is you've got something that passes risk aversion. This is enterprise level versus this is consumer level, and then you've got HIPAA level. But really all those are is they're the talking about information with ⁓ you know, I there there's some stuff I'm not gonna pretend I know about all of that part of security. But the when I was looking at security, I was looking at Azure Spanner, which is the you know what I'm saying? It's that's the that's the that's going in a hole and you're never gonna see it. And the cost for me to go put it in in there and put a ⁓ and and put a and put a block on it is seven dollars a person more than it would be for enterprise, which might which Julius Neil Buenconsejo: and Michael: which LinkedIn, Microsoft, all those enterprise companies can't compete with because they need to keep it low. So seven dollars a user would bankrupt them, so they've lowered the requirements of internet or or of enterprise security and everything's risk. So it's ⁓ are we gonna risk this? Can we fight it? Can we argue it? We'll sign away all our you know, because they don't really have great security, they just got a guy standing in front of it and, you know, hoping not you know, they got the security guard in San Francisco who's not gonna stop anyone, but they're gonna be there to let you know, they're covering their ass. So we're gonna put it in in the the black dark hole. Seven dollars a user is nothing if people are making ten times what they were making as a result of not having to do the administration burden. ⁓ I'm gonna bury that. It's gonna be it's gonna be I got a guy that's already sitting waiting on it. ⁓ about how we're gonna do it, but the other thing we're gonna do is because we use Google Drive and Google Stack because it's fantastic for a lot of things. It's very, very, very underrated as a powerful tool. If I can get Google to put an instance and then put that same ⁓ spanner behind it, then I'm gonna talk to Google and see if I can get them to to really beef up Google Drive and protect it because that means that that would serve as the data center that I wouldn't have to build. So there's things like that that are gonna happen as a result of this growing and leverage changing who's holding it. Julius Neil Buenconsejo: So in terms of scalability, what do you expect to have a problem from? ⁓ To expect to encounter problems from 100 users to 100 million to 1 billion users? Michael: Honestly, the the things that I I think are gonna break and or I'm not gonna say break. I'm not gonna say break because I I I don't really anticipate a usage because again, it's not my code. It's I've gotta I've gotta work with the company. So for example, Microsoft right now or ⁓ or Google has API limits on certain things that c you know, so so it's things like that that I need to talk about and break, but it's all enterprise software. I'm not I'm not building And it it's it's all logos. Like it never I don't own a ounce of infrastructure, which is another reason why I can keep the the risk so low, because you know, so as AI gets more expensive, I'm working with Zapier and their stock price is still good. So when I speed up the amount of of integrations I'm doing my my product's actually gonna get cheaper while AI goes much goes higher because only the last The last mile of everything I'm doing is AI because I don't need AI to go grab the data and and make understanding of what it's actually seeing. I go click, click, click, click, click, click, click, boom, it's gone, and then we're on to the next thing. Julius Neil Buenconsejo: Okay, so let's ⁓ move on to use cases, for example. ⁓ For example, if you are going to pitch this to McDonald's, we were talking about McDonald's a while ago, how would you tell McDonald's, ⁓ okay, McDonald's, this is my system, I will help you to, what's it, what can you help them with? Michael: Mu muggles? So so there's a couple things you're saying. And again, this like I said, this this goes really deep. McDonald's probably isn't gonna be one of the people I go after. ⁓ in the big in the beginning. And and I'm not going after ⁓ th there's I'm not gonna call out names, but I think we all know kinda who they are who had an opportunity to do good with the money they had and they chose to put it in a bank account. I don't really wanna work with them. ⁓ that's not Julius Neil Buenconsejo: Mm-hmm. Michael: Who that's not who I am, and I'm not saying it's bad people, the incentives, right? Like I'll use Elon Elon Musk in his example. The guy's a trillionaire. And it's not because I I I would bet it's not because he wants that what you know, that number in his bank account because he looks at it once and it's awesome and it's gone. It's because now he can do whatever he wants and that provides it and that's that's the that that got us where we are. We needed to be here somehow. Julius Neil Buenconsejo: Yeah. Michael: And I appreciate all those guys, but where I'm gonna go to this is the first place I'm gonna go is a host let's let's talk about a hospital. Or no, let's let's go let's go let's go real estate. Let's go real estate. I've worked on that one for a while. So so a call comes in and I go, I've got a house. So I'm gonna record that call. Julius Neil Buenconsejo: Mm-hmm. Okay. Okay. Okay. Michael: And we're just gonna be on a phone because because you're gonna use whatever you're gonna use. We're gonna switch over to a voiceover IP versus like an ATT because again, we can pull that information from a from a cloud provider for phones and then put it in. So you're gonna talk to a customer, they're gonna tell you they got a three-year-old, they got a five-year-old, ⁓ I'm married, I work over here, this is our budget, this is what we need. But that's gonna look at and it's gonna go, okay, I got what they need. So then what the system's gonna do is it's gonna grab all that information. And and as the real estate agent, your job is to suss out the the information, not particularly answer it right there. So the information's gonna get picked, you're gonna ask the right questions so we know what it's doing, and then it's gonna look at what's going on in the family and where they wanna go. They've got a three and a five-year-old. There's a neighborhood building over here because because we know that ⁓ Arcotera just signed a deal, they moved people over here. We can see it with their ⁓ with their hiring practices. We could see it with the permits that are being pulled at City Hall. So we know that there's an area coming over here and they're looking to move in there and that could be a really good area. We also know because we have records outside of Zillow and all of those. Like we'll use Zillow and then we're gonna, you know, we'll normalize all that stuff because it's just it's just you know it doesn't mean anything. It's not scrubbed. So our system will ingest it and scrub it, normalize it, look for truth in it, and then file it. So we're creating our own data and So then when she says she needs this house, the system grabs it and goes, ⁓ there's a new neighborhood in Arcotera that just formed. And three days ago they said that they were gonna put an elementary school in there and they think it's gonna take two years. So when your kids five so so we know where this person wants to go because we're watching where jobs are moving, we're watching where money's moving, all these people are announcing it. ⁓ we got a new plan with this, which means okay, that company does this, their investments are this, we can guess this money's gonna go here. So and that's the coordination grid. So we're tracking this. And then the after the call, and the lady says, Give me three options, it goes into the coordination grid and it goes, who what would be the best three options for her? And then it comes back to the real estate agent. The real estate agent goes, Yeah, this is good, and it sends it to her. And then they go, ⁓ dude, this is awesome. I love house number two. Let's go look at it. And they press a button on their iPad because they're they're in that part of their space. And then it goes, ⁓ okay, let's set up a house. Here are the times, here's the times in your calendar, sets it, and then everybody gets a calendar invite. No one did anything. So it does. Julius Neil Buenconsejo: Okay, so this process in traditional way, would take like maybe days or weeks, right? But using your system, you're saying that this can be done within a few minutes or a few hours if you can get all the information. Michael: It it can be too, because if you think about it, right, all that information's coming into like we know the houses, we know that what it looks like, we can look at the furniture, like if they want to track their furniture, we can understand how it sits in a single house and how it would fit because we'd have the blueprints of the house, we'd have you know what I'm saying? So so we can push this through the system before it even gets to them and then it's like here's the pictures of this. And they can it it can build the marketing packet and send it out. So after the phone call, literally within like 10 minutes, they could have a full marketing packet of what they want to do, what houses they w you know what I'm saying? So it's it's all like that because it's already there and we already know how it connects. Julius Neil Buenconsejo: Okay, so for example, you mentioned also about this furniture we can set up the blueprint and where are the furnitures going into and what type of furniture can be in that area or for example the kitchen area and all this. So what types of API you ⁓ need for for the designing? Do you also have the 3D rendering of the house or just a blueprint or just some... some text that you're going to send to the buyer. Michael: So so for that so so for that part I haven't specifically built it yet, but but kinda like what you're saying, because you gotta remember, Zapier is an execution layer. And because it's got about nine thousand integrations, and we could build, I got a team that can build an AI to all that stuff. We just need to see where it comes out. Because the way that we look at Instagram posts, like let's do an Instagram post. I take a picture of myself, I go, look how cute I am. It grabs it. And then it turns it, it looks at the picture, it can edit it, it can do what they want to do. You want to use this picture, this is the best. It sends this message, it does that, and then it puts it all together, and then instead of having to go to Instagram or one of these apps that put it all together, it goes, here's your picture, here's your this, send it at whatever time, and then it clicks off and it goes. So our API is so everything we're doing inside is already built. So all we're doing is looking like, hey, how do we use? what they've got. So like if we need to it like one of the things I like is is for medical is I can take all the information from a doctor for a patient in one thing and and CT scans and MRI scans because they're all digital. They're all it's it's all it's all digital. So I can push I can gather those, p put parameters in it, take all the doctor's notes, the doctor thinks we need to look at the liver, we need to look at this, push it into an AI video based on their structure with that data Julius Neil Buenconsejo: Yes. Michael: Which would create a X amount of time video where it's now walking through the body because we have all the constraints of what the body looks like. The liver was h you know, this big in January and now it's this big. We can watch that happen and everyone can jump on, see the same video, have the same context, and then diagnose the patient. So so all those tools, that's what I'm saying, is everything's already built. We just need to go borrow that service. And then have it built and then put it through and then run it run it through ours. Julius Neil Buenconsejo: It's very very powerful. see, whenever you explain I'm just already running through my head What are the possibilities of this, know of this technology that you have that you're offering? It's really it's it's a multi-industry. It's you can you can you can you know, can use it in different industries For example, if I'm a content creator, so how are you going to pitch me this idea because you already told this to this, know, yeah, for example I'm a I'm starting content creator Michael. I need to blow up my followers into from Michael: And Julius Neil Buenconsejo: 50 to maybe 100,000 in few months. Michael: So there's a there's a few things with that. One is I'll send you my my field guide. They're gorgeous. I'm putting them up all over Twitter so people can go see them and it explains how it works for content creators and then based on you we can, you know, obviously move things around. But but there's there's a thing, right, which is it doesn't replace human beings. So if you're starting from zero, you need you need to internally look at yourself and decide what is your niche, what is your passion, what are your you going to do. Julius Neil Buenconsejo: Mm-hmm. Mm-hmm. Michael: And then once we understand that, right, if you go, dude, I really love World of Warcraft, the first thing we're gonna do is we're going to see if we can assign you to groups that are already existing within ours and say, hey, this guy wants to learn World of Warcraft. So we've got a group of people now who we go, hey, we're gonna build a training thing for you where you're gonna learn how people post, how people do this. You can join this company because because you've got your personal station, they've got a workstation you can plug in there instantly have their information move with yours so you can see how they do stuff and how it would relate to you. So you're now training with them and they go, hey, why don't you go off and build, you know, this thing and you go, you know, you've got all the people who design and all the people who are there, you've got a network. You're instantly plugged in and then that that project's done and it breaks and you go become a part of another project. And and the calendar's moving everyone around. So so all these projects are going. So the path I'm actually going right now, I got this email from this this guy who's like, hey dude, I'm a gifted student. ⁓ we're looking to get into social media and they talked about all that stuff. I'm like, give me everyone. Give me all your interns. I'll put them on the system and then we'll build it from the ground up. We'll take over, you know, that. And then once we have all this content out. We're actually building our own thing because I don't want the dopamine loops. I don't want th you to go in and I don't want you to fill your house with fakeness and then explain to other people like you do on Instagram this is why I'm better than you. So I'm eliminate I'm going to try to move all of that and redo what Instagram should be. Redo what LinkedIn should be. We already know how I work with you. I've got the record of it. Why do I gotta go post a resume? I've got your record, you need this, you need this, it triangulates it, it it introduces me to you, we're done. So all of that stuff is going to start getting built in as all that world moves, because it's already designed. All as soon as it all that world starts moving, and then the that's where the efficiency comes from. And the big businesses like the Disney, like, think about Amazon. If I can move products, if I know, if you go there, you're like, shit, I really need this thing. And I can find someone who's got it locally. Instead of having to go to an Amazon warehouse, I can route it to you without it and I can make it cheaper for you. So you're not paying Amazon's pricing, you're not paying their shipping prices, you're not paying everything for it. ⁓ they could put it in a d local delivery guy who goes around and then you c you know what I'm saying? So it's it's we can change the waste that's happening through local economics and Julius Neil Buenconsejo: Hup. Michael: And fix that so prices go down for everybody. And companies like Amazon who control big spaces like that, those I I would I want to reuse those for other things. Like that's food distribution. That's that, you know, like Amazon's got a really good thing. They just they don't need to be moving a shitty piece of IKEA furniture from New York to California. you know what I'm saying? It's it's it's that. And I'm looking and and that's the re distribution of I'm calling it talent, it's not money. I don't want any, you know, I'm only taking a billion dollars because you need to trust me. So I need to do things and that governance is built in because I need to be the neutral party of this. I don't care what you do. If that stat means something to you, you should go, you should go after it. ⁓ I'm gonna be fine. I'll have I'll I'll be good. So so everyone should go do what they want to do. But here's the thing if you if if you've got an Elon Musk and he's not giving money to charity Because that information's public and it's not fragmented, everyone's gonna know. So when they go to the market and they go, Do I want a ⁓ a Tesla? Or Ford's got Henry Moore Henry Ford Memorial Hospital and profits are gonna go into there, I'd rather support Ford. So that's all gonna come to light and there's gonna be a restructuring of that ⁓ as this continues to grow. Julius Neil Buenconsejo: Okay, so there are two things that you know, so I so that our audience and listeners will be will not be confused So you will have the system and then this could be like a marketplace of connecting, know Connecting people with the same, know with the same Same niche or same interest. Is it this is what you're saying? Like you're you're you're yeah. Yeah Michael: That that that is one of what I call a ring. And the it's a ring architecture which starts out here and then and then if your company goes in, I build a special ring for you that touches all the other rings and pulls the the actual things that it needs from those rings and goes into your account. So I can scale up stupid quick, I can build stupid quick if something happens with a ring and we need to expand functionality because there's whatever. I can I can the system will build it. I can s I can turn on my ⁓ development, which is like an Uber, where people flip flip a switch and they can then start going in and building these things. And then it goes to my team and they put it in. So if I need to build something like really quick for a disaster recovery, I could flip on a switch and send out all the things that people need to build and spin up my team to go to take it from them and put it in and we can we can roll disaster recovery up real quick because the rings are already. accounted for. So it's it's the same thing is once you tell me what your business is and I understand it and I know what you're trying to do and I understand what your constraints are, this I'll build a custom system for you. And it it could be ready very, very, very, very quickly. Julius Neil Buenconsejo: Okay, so in context for our viewers and listeners also, so I'm starting a beauty skincare product e-commerce right now. So I have... ⁓ Michael: ⁓ you don't need one. Look at you, look at you. Julius Neil Buenconsejo: So, I mean, I'm starting, I think that's one of my passions now, passions way, way back, so I only have time now to do that. So, I wanted to start with five products, for example, and then how would that ring, your technology and that ring benefit me if I wanted to start with that ecosystem? Michael: So I don't know your particular ecosystem. So so this isn't gonna be one hundred percent accurate, but take the spirit in which I'm intending. So so the first thing you'd need to do is you'd need to set up a business. So the system would look at it and it would go, We need to connect you with a lawyer. It would write an email, we are starting this, it would y you would you would be talking to it, right? Like this isn't this this isn't cold. You're like I wanna do this and it's gonna design your business. You're talking about this is what it means to you. Julius Neil Buenconsejo: Yeah, yeah, yeah. Michael: This is why you're circling around the idea so much that we have the intent of what we build. And then we'd look at it, we'd look at the mar it would look at the market, who's there, where's where stuff's moving, like, hey, you know what, you've got a really good opportunity in Court d'Alane, Idaho, where I live, because skincare is starting to come become big. People are moving around here. And one of the first thing that women do when they move to a new city is they look for a place to get their hair done. And that becomes the hub of their community. Julius Neil Buenconsejo: Mm-hmm. Michael: Which means all the you see where you see where this goes. And now you're dealing with the that's what that's what I'm saying. And that's how it works. It's not it's not yeah, it's not about how do you make Google ads. It doesn't matter. I don't care about Google ads. I care about knowing who's in the community and getting you involved with them. And then now you're doing health, you're doing beauty care, and they're like, dude, your product's amazing. Can you do something with hair? Now you've got a new market that you can go into. So now you talk to the system and Julius Neil Buenconsejo: Wow. Wow. Michael: And it goes, look, if you're gonna do hair, these are the things that you need to know. And it looks it does the same thing. And then it goes, here's your skincare company, here's your hair company, you've got three of the same vendors. And it starts putting it all together. So when you go, shit, I need to get hair, you know, soap and whatever, it goes, ⁓ this is vendor two, they've got both of them. ⁓ they're doing a delivery at three. Let's schedule a delivery of three with these particular products because you've already defined them, you've ordered them before we know what they are. So it's gonna send it to him and when he's past the area, he's gonna drop him off. So you don't now have to go think about how do I get these products, ship them, reschedule my time. If you had a plan to mix your potions at six o'clock, but you're not gonna get ⁓ till seven, it's gonna move that out of the way. And if there's something else that you need to do and your stress level isn't too high because you're not sitting there saying, I wanna fucking kill myself, then It will reschedule that. If it is, it's gonna take it off. It's gonna be like, dude, you gotta go watch, you gotta go watch Angel Reese and Caitlin Clark go at it. Like it's on at seven, go do this instead. So it manages it, it looks at your stress because it it again, you've said it. You told whoever in a call that you're exhausted, and the system's gonna respond to that and be like, We are not going to burn you out. If there's someone else on your team who can take that delivery, it's gonna get moved over to their side. And it's gonna give them, ⁓ you know, Julius ordered this, this, this, and when it shows up he goes, Got it, got it, got it. Okay, we're we're good. Thank you so much. And then when you come back from watching whatever you're watching, you start doing your thing. Julius Neil Buenconsejo: Okay, okay. So it's it's so amazing. I my mind is blown. My mind is blown of this of this system. So Michael: No no time wasted. Yeah. And that's why and that's why it's taking so long to talk to people because I'm trying to explain this without raising money and they're looking at me going, What the fuck are you talking about? Julius Neil Buenconsejo: I understand, I understand. That's why I wanted to dissect each one of those so that the listeners and audiences will be able to understand what is this system all about. Okay, when it comes to the financial side of that. So if I wanted to go into that ring, do I still have to pay for that? Do I have some membership or additional subscription to be able to use that ring? Or it comes with a, yeah. Michael: Yeah, yeah, yeah. So he so here's how here's how it goes in the beginning, right? I'm broke. My I I'm living with because one of the ways that I needed to do this is I needed to file bankruptcy because I was getting a divorce with my wife and she wanted we owned a bakery, she wanted the baker. I'm like, hey, good, good, take it take it all. I have nothing. And as a result of that, that means I don't owe anyone money, so they don't have any leverage over me. So I'm not gonna build this unless I get money from you because that's a clean deal. If I borrow money from you, then I technically owe you. And I don't want that on. And it's not because I don't like you. I'm here to help you, but it's because I need to make sure everybody knows that you can't buy me. So as a result of that, ⁓ I'm willing to work with you because I'm an LLC. I don't have to put SAS pricing on this. So I'm literally gonna ask you, what is your financial situation? What can you afford? What can you not? And we're gonna and then I'm you're gonna say, okay, this is what it is, and I'm gonna give you a thing, and there's gonna be three three levers you can pull. Here's the down payment for the work that needs to be built for the actual build out. Whatever it is, if you go fuck man, I don't have any cash, then that lever doesn't get pulled. We then look at the subscription cost. When I put this up, it's gonna cost say five hundred dollars for you to run everything because of the way this like it's cheap, but that's you getting rid of all of your tech stack. And it's gonna cost you five hundred dollars. Maybe we make that seven hundred dollars. So I can then take the ⁓ you know what I'm saying? So we so we move it there. And then you go, Well, I'm making ten thousand dollars a year, and you go, Well, when I make a hundred thousand dollars a year, ⁓ why don't I kick you back a percentage of it? And that percentage then goes to the company and then ⁓ you know pays down whatever we need to pay down, and anything left of that is gonna go to you know, maybe someone who's tried to buy a system who can't afford it. Or someone or or, you know, maybe maybe you gave me a million dollars because you misread and I'm not gonna tell you, and then I've got nine hundred and ninety-nine thousand dollars left. I'm gonna s I'm gonna send it to a hospital. I'm gonna send it to a children's hospital and and let them do what they need to do with it because I got my money. I moved on. I'm already over here. Like like after a certain period of time I'm not collecting any more money. It's going back into the community. So I can make deals with people to get them started up, and then they'll pay off their system. So if your system costs twenty thousand dollars, I don't need to charge you interest on it, I'll take it over five years. You'll pass it off, and then once that's paid off, all you're paying for is your subscription and the money that you're paying me that we agreed to take. And until you break a law and I have to come back to talk to you, I got I I got no when you need something, you say it over the system. the system recognizes it, sees who else needs it, put it in priority and then reestablishes and makes it. So you and I technically don't have to talk unless we're gonna go out for beers, but I'm coming to Iceland 'cause that place is awesome. Julius Neil Buenconsejo: Yeah, yeah, okay. Now I understand. So how about the scalability? When you're going to customize for each one of your clients. So if it's a few handful of clients, it's easy. So how are you going to scale that? For example, all at the same time, for example, right now in this hour, like 200, 500 clients who wanted to work with you. And then they wanted also to customize like what you're saying. So how are you going to scale this technology of yours? Michael: So the so the So so there there's a few ways, right? Let's go with the content creation path. So so from a technology perspective, 'cause really what you're talking about is two labor forces. Is a development side and you're talking about a business side. So I've been I've been in contact with people over social media, especially in the gaming space, because they don't use a lot of AI as far as that goes, and they're direct with their people. You know, it's it's it's a really good it's a really good Julius Neil Buenconsejo: Yes. Michael: Opportunity. So I'm looking for people who so I've reached out to people who have mostly told me to go fuck myself. ⁓ but I'm trying to connect with people and be like, look, you know your skill. You are really good at this. You've got X amount of followers, people listen to you. You are now my contact. So I'm gonna work with you. I want you to go talk to the creators because you know that language, and you're gonna come to me and we're gonna build your business. And you're going to build the workstation that all these people are going to plug into. And then when John decides ⁓ that that you go, hey, John wants to go work on a project and I'm going to be the voice of it or I'm going to be the whatever, he then goes and builds a workstation. I plug into that one too. So now I've got all the workstations in my family coordinating itself together. And and he now has that and we build that for him. you know, doing that. So now with the build part of the technology you're talking about, because of the ring structure and because the business builds itself, we already have an account of what needs to touch this. ⁓ think about it like an elevator. You get on, you you walk up to the to the front desk and you say, I need to know this. Julius Neil Buenconsejo: Mm-hmm. Michael: You get in the elevator, the legal person gets on, the HR person gets on, you go to the top of the elevator, you pick up everyone who needs to put something on the elevator for this discussion. And then the top is the AI where it goes, okay, this is what you want to see based on everything people are saying. So that ring structure can continue to get built. And then when I add new people, it's just, ⁓ John's their AI guy, or their John's their legal, their their lawyer instead of Bill. So Bill get you know, John gets on their their elevator when he you know, so so all of that's going through the same building. So all of that's all of that already exists. So all that needs to happen is once I build the ring layer for the workstation for you and I put it on top, it goes up to the workstation and goes, we need to put all this information in ring ten, ring seven, ring six. Ring this and it's already there because it's on Go I don't own any hardware. Google will stack it for me. ⁓ Azure will stack it for me. We'll we'll scale it. So you know what I'm saying? Julius Neil Buenconsejo: Okay, okay. I understand now. So in terms of, for example, 10 years from now when your technology is already widely used and it's very expensive now. It's not expensive, it's very successful in 10 years from now, for example. So what is the... Because people are now talking about using AI and you're saying this is going to automate a lot of things from my perspective for my work. Michael: Okay, okay. I th yeah, I think this is Julius Neil Buenconsejo: People talk about these things replacing jobs. What do you think is the impact of this system with jobs? Michael: It's not re so so and and that's where I win. What you just said is the r is the reason even if I even if I tell everyone that I hate them and I never want to work with them, that's where I win. Because if you think about if you think about that concept, everybody wants AI to take away the is taking away jobs. Why? Like nobody wants nobody wants their job taken away from AI so that all they do is sit on the couch. People want to work. And if they've got a system that understands their world and gives them the exact thing they need to know, like we don't need AI doctors. We need doctors to have non-fragmented information so they can make a decision off what really exists versus what what we think is happening, what the patient's saying, what the doctor was able to say in the two-minute phone call he was able to do before he went into surgery. So he's not even thinking about your phone call, he's thinking about his surgery. So it's not that AI's gonna do that. It's we're gonna coordinate and route all this information so everyone's on the same page, so human beings can do their job. So while Microsoft and Amazon and and Facebook are trying to get rid of all the people, I'm saying, give me your people, let's put you in something else. You don't wanna you don't wanna sit and be a coder. You don't care about you don't care about passing phone calls around. You care about horses. ⁓ there's a ho you go let's go start a business. We'll we'll help you get started. You go take care of horses. We'll put you in the network. And now you're a horse trainer. Instead of sitting in a in 20 the 24th building, and Microsoft now has this option to do this. They don't want you. You're expensive. But you're good at this other thing. So instead of putting you in a cost center role, I'm going to move you to a role that now creates profits. And we're going to lay off half the people. I'm going to take those people. Zapier needs those people. Other people, so if they want to stay in that industry, I'll move them. If they don't, they can use the Uber flip for the people who are buying everything and still make money that way. And when they get laid off because of all the stupid amounts of money we're gonna make, we're gonna give them a ton of money so they can pay off their bills, they can relocate their family to somewhere that they wanna do, they can start their business in the place that they wanna do, and then They also need some time off to to to do Maslow's hierarchy of needs. I need to be with my family. We need to go on vacation. I sat for three months and smoked weed and listened to music and podcasts and cleaned out my closet. And that was the only way I was able to get clear enough to be able to do real work. And I think everybody needs to go through that. And I've already got a transition plan. We're gonna I'm gonna go after hospitality first and we're gonna rebuild their systems. So they can take all the people who are coming down, they'll make money, they'll pay for it, that'll support the back. The companies who are laying off will support, you know, the money that they're giving up and will redistribute those people into into other jobs. And because they'll have the system, they'll have training. They'll be able to understand how do I do these things. You know what I mean? So they'll have their own their own system working with all these other people. As that grows, we distribute it out to other countries. Who don't have this technology infrastructure, because all we need to do is see if we can get, what is it, Elon Musk and a Starlink to to grow there. So now you're going to other countries. And it gets really, really, really interesting when you start talking about how do we solve ⁓ other problems that are in other now it won't work in every other country because if there's a country that disrespects women, I'm not I'm not gonna build the system to help them disrespect women. ⁓ they need to make a decision and if they don't, then they're gonna be the only country who doesn't have this and that's not gonna be fun. So there's there's this it this ain't a free ride for anyone. Julius Neil Buenconsejo: Okay, okay. So how would you describe your startup now? Is it 90 % automation, 10 % AI, or 50-50? Or something else, Michael: ⁓ it's i like I said, AI is a very limited aspect of it. It's the th it's the the cherry on top that it's it's when you get all the fruit, you put it in the blender, and the blender makes sense of like, you know, the blender makes the smoothie, and that's all it is. So the cost on that is down. So I'd call it five percent AI, realistically. and the rest is is a perfectly designed orchestration set. sequence that moves data around, not mutates it. So so w so that's that's what I would say. So all I have to do is build is go through and build the you know the the thousands and thousands of zaps that are already created that already have a copilot. So I just drop it in and go click, click, click and people are up and up and running. So I'd say five percent AI, ⁓ nine ninety ninety five percent ⁓ sh design. Julius Neil Buenconsejo: Okay, since we're also talking about people getting the effort and job, how would this benefit the people or the job seekers if they use this technology? Michael: So so let's talk about the LinkedIn section, right? I'm calling it LinkedIn. Please do not respect disrespect me, you know, on on that. I just it's the easiest thing to to gra the easiest anchor to grab onto. So look, you and I have worked together. You I I'm analyzing our relationship. You like working with me. I'm clear for you. I speak for you. I understand you. So what we're gonna do is we're actually gonna give people the system. Like if you're out of a job and because we can we can Julius Neil Buenconsejo: Mm-hmm. Okay. Mm-hmm. Michael: charge other people, you know, other other money's coming in from other places. We're actually going to subsidize your system. And what you're going to get is you're going to get child care. Stuff so you know where your child is. You're going to get job stuff, which is this is who you are. This is how you think about it. And it's going to go out and it's going to it's going to do the connection with you. And then you're going to meet with someone. Yeah. So it's going to do the job search for you because someone is looking for you somewhere. They just don't know how to find you because your resume looks like shit because you had to run to the middle so you could hit the you know, so you could hit the check marks. So all of that disappears. We know how you communicate. We know what you do good. You're not a program manager. You're actually an organizational psychologist who's really good at communic you know, so so we we define you and then we'll help you connect to people. Then you go in, you plug in their workstation and you're part of it. And then all of a sudden you now get another job. You're you're off you're off our our dollar. You're making money and now we start charging you for the for the system for the for the you know subscription cost and since you don't I mean if you've got a workstation we make the same deal with you which is like you know we're not gonna charge you up front but you gotta you gotta pay us back and we'll subsidize you until you do that and get into the market and then you know it's it's just a big circle that's gonna go around. So it's constantly moving people to where they want to go. So if you're a architect at the same time that you're a gamer and there's an option for a gamer, they're like, hey dude, we need to do we were looking for a guy in our esports, that could be a job for you. You work twenty hours there and but you also want to be an architect. You know what I mean? So it it organizes and splits your time so you can do everything you want instead of going, man, I don't I'm just gonna sit on the couch. So we'll handle that for you so you can go do those things. And all you have to do is just go, ⁓ I'm doing that now walk over there. Julius Neil Buenconsejo: Okay, that's crazy, really great explanation how your system goes going to use the job seeker. So before we go on to the rapid 10x questions, it's very, what do you call this? Very rare that I talk to a founder who wants to help people instead of making money. So it's really hard to find someone like you. So in 10 years from now, Can you share the vision that you wanted for this company once it becomes successful? And how are you going to share all the blessings and all the successes to all the people who are going to use this? Michael: In 10 years, right? So here's what you here's what you've got to understand. And and I'm happy to, you know, get into this. There's V1. V1 was the original system. My goal for that was to figure out how I could build a demo where I could talk to you and all of this happened. So I I built that. I'm like, okay, this is good. But then I realized there's limitations. So then I built V2. And V2 is Julius Neil Buenconsejo: Yes. Michael: basically around the country, right? It's like that's kind of how I look at it, is it's gonna start in US and it's gonna start in the countries that have data sovereignty. So government can't come in and look as soon as government I mean I I there's a kill switch on it. If the government wants to come in and and steal people's data, I'll burn the bitch down. ⁓ like like that's what I'm saying. It's like they don't I don't I don't give a shit. And so so the person who's gonna want to do that is now going to have to campaign on that in politics. And you know what I'm saying? So it's like I I'm safe there. So all the countries out there who have that same protection for their people and have the same fairness like like I'm just gonna use Iceland as an example. You you're you're a great you're a great country. Like I would I would work with Iceland. ⁓ and what I would do is I would send it o is is it would go over there and it would connect to the US global. So now we'd look at what industries are popping up in yours. ⁓ you guys are carrot farmers. I don't know anything. You're you're I don't know if you're really under ice or or you know, or whatever, but maybe you guys are carrot farmers and we're having an issue with carrots in the US, your surplus would move over would would move over there, and now you've got a new market. So we would integrate with you and then we would set up a cycle where where we're now moving, and then we'd integrate with these other comp countries and they'd do what they what they're set up to do, and then we'd help them move their stuff around. So the whole idea. would be that the country would be moving in this and then Elon Musk would get his his shit together and go build Star Trek. Julius Neil Buenconsejo: Okay. Michael: ⁓ yeah, and I'm just gonna be the dude who sits there and goes, This is awesome because I don't I I just wanna go walk around and and walk my dog and and and and do my thing. You know what I mean? It's like it's like you know you don't need you don't need another basa. You don't need another one of those guys, like I don't wanna be that guy like I don't even really want to hang out with that guy, dude. Musk carries a chainsaw, you know? Like he carries that thing around and starts cutting paper, you know, we're gonna cut the budget and he I I don't w I don't I don't want I that that's not me at all. I don't want I don't want any of that. I don't want I wish nobody knew who I was, so I could just be an so I could just be a normal dude, but no one knows how to explain it. So so here I am. Julius Neil Buenconsejo: All right, thank you very much for that. So we're now going to the last part of our podcast, the rapid 10x round. So I'm going to ask you 10 questions about AI. What's one AI tool you actually use every day? Michael: ⁓ I use chat I use Chat GPT because what you have to do is you have to understand that Chat G G T P has defaults and if you can break those defaults then then you don't get sucked in. So I use Chat GPT daily, daily, daily. Julius Neil Buenconsejo: Okay, what's one task AI has already 10x or improved in your life? Michael: Say that one more time? Julius Neil Buenconsejo: What one task AI has already 10x or improved exponentially in your life? Michael: So so I look at it I look at AI as a calculator. So the ability for me to project my ideas through AI that's able to calculate them, look at them, constrain them, and map them is a result of the fact that the calculator is an incredible piece of machinery. Julius Neil Buenconsejo: Okay, so what's human skill AI can ever replace? Michael: Context and judgment or or context and intent. ⁓ as soon as I tell you you're gonna go and you're gonna write an email, I had a good meeting with this guy, no no one knows. That's your language, that's your you know, you your culture, your you know, you speak differently. So I now have to take your words, push them through a filter, understand, you know, your ⁓ the way that you speak, your dissonance, your individualism, and then put it through mine so I can understand that and that is That that's never g I'm unless you build what I call a rifle, ⁓ you're you're never gonna be able to communicate that stuff and AI's never gonna get there. It's just it's the wedge economy is never gonna let it. Julius Neil Buenconsejo: Okay. Okay, so if we could automate one annoying thing forever, what would it be? Michael: Interviews. And it's not that it's not that I don't want to hang out with you. I would want to hang out with you, but but I I like like I am h how do you explain this, man? Like I gotta sit here and and and I know that you know what I mean? It's it's that is the hardest part for me and I hate it. I hate it so much because my biggest fear is not being able like word salad. Like if I ever had that word like that is I would just that that's it for me. That's that's the end. Julius Neil Buenconsejo: Mm-hmm. Okay, okay. So what's the biggest misconception about AI, right? Michael: that it actually It's not that it solves problems because it does that, but it doesn't it doesn't make things better. If you're putting on it on a broken system that has no context, like a Salesforce, all you're doing is supercharging a filing cabinet. Like you're saying, take this crappy data, take this crappy data, tell it something, and that's gonna be your answer. And ne and it never is. That's why everybody hates their Salesforce instance and their Zendesk instance, because you build it once, you dedicate that time to build it. Julius Neil Buenconsejo: You Michael: And then it falls apart as soon as things change and now you've got a supercharger throwing air into that and you just you just got chaos. Julius Neil Buenconsejo: Okay, okay. So what advice would you give someone who wants to 10x or improve exponentially starting today? Michael: You need to be very clear on your truth and what needs to be true for your you to be successful. Because as soon as the drift happens in that and miscommunication happens, you're now not able to predict where your bottlenecks are gonna come through because you've now changed the design. And unless you're me and you've got a fun a system that will function, so you can call me and you know we'll we'll we'll help you work that out. But that's That's the biggest thing that people can't resolve, which is Gmail has now summed up my emails, but I got a text over here which changes the meaning of all those emails. And now I've got to be the integration layer that uses that. And and until that integration layer disappears, all it's gonna do is stack. Julius Neil Buenconsejo: Okay, so what would you tell your Ranggul Seth about the future? Michael: High school wouldn't have shouldn't have been that bad. You're going to meet way more women with money. No, and it's and it and it's it's not that it's not it's not that. It's not that. I literally I literally have like I've I've talked to I've talked to a couple people about this and I'm literally like like they're like, ⁓ my god, do you wanna go out on a ⁓ you know? I'm like it's not gonna change anything. There's gonna be a contract, I'm not gonna take money away from you, I'm not gonna give you money. So we can go if you if you think if you think Julius Neil Buenconsejo: Mm-hmm. Michael: All of this is what you're looking for, but that's what you're that's what you're getting. And it works a lot better at forty than it did at s at sixteen. Forty four. Julius Neil Buenconsejo: Okay, yeah. So what's one book, podcast, or resource that shape your thinking about AI or innovation? Michael: This is gonna be this is gonna be this is gonna be super, super weird. ⁓ the Adam Corolla podcast because what he taught me, I listened to him and and that that's a that's a whole story. ⁓ but I listened to him and I listened to the way that he broke down arguments and that made me understand how you have to talk to AI. You can't just say, I need you to do this things. There's too much. Julius Neil Buenconsejo: Mm-hmm. Michael: There's too much that it needs to assume and it's gonna run to safe ground every time to best practices and it's never gonna let you out of your world unless you define it and tell it to. And I didn't realize how that worked with communication until I heard the way that he communicated and I modeled a lot of my my system's thinking based on his thinking, which changed my perspective. Julius Neil Buenconsejo: Okay, so if you had to bet on one AI trend that will be massive in three years, what is it? Michael: It's gonna it's gonna be images and it's not gonna be images the way that you think, right? Because because what's gonna ha what's gonna happen is AI images are people people don't like ⁓ because they call ⁓ slop, because they're sloppy. But when you define them and you put them in a way, the ability to create something without having a human have to sit and redo it, and then instead of building, you know, this AI image, this AI image, you do it the same way that they did in nineteen thirty seven Disney cartoons where you build slides, you build little pieces at a at a in a time, and then you place them on and that becomes the picture. So the communication of things like pamphlets, right? Like no one wants to sit there and be like, I need to make a window, you know, I got my window business and I'm I'm gonna make this beautiful pamphlet. But art, human art is gonna be broken down. Completely and that's not going to be able to get replicated and the AI things aren't gonna get replicated because if you do if I make a d ⁓ AI video of you and nobody can tell the difference because it's so good, I'm not gonna try to fight the technology. I'm gonna look at where you are, what's your vocabulary? What did you say? Is this consistent with your speaking pattern? So all of that's gonna need to hold up against that before it even gets through my system and is determined real. So Julius Neil Buenconsejo: Okay. ⁓ huh. Michael: All of that stuff's gonna fall off because it's not about trying to beat the technology, it's about going where it can't go. And that trend is going to put the split between how people use AI imagery, which is incredibly powerful and vastly underconsidered to be used, versus how do we use it for built making movies and things like that. Like we should never take away art from people. ⁓ we sh we should get we should get rid of the shit that no one cares about. Julius Neil Buenconsejo: Okay. Okay, in one sentence, my last question, in one sentence, what does 10x mean to you personally? Michael: I like It's a vanity metric. It's it's w when I think 10X, it's it's now you're now not making a product for help. You're making a product for extraction. And that changes your design because now I'm not trying to be truthful to you and help you. I'm trying to push you through the ⁓ yeah, that wasn't a sentence, but I'm now trying to push you through through the yeah, I'm trying to push you through the sales process to hit my numbers. Julius Neil Buenconsejo: It's okay. It's okay. Yeah. Michael: So you need to buy this over here, you need to buy this over here. So it's a manipulation plan ⁓ of people and and I just it's it's it's not for me. It's not I mean, I believe in it and from the extent that that's why we're here. I'm talking to you over this phone because someone 10x the shit out of this phone. But ⁓ but I think that consumer behavior doesn't need to be here anymore. So if you want to break this down into one sentence, 10x means the misalignment of incentives. Julius Neil Buenconsejo: Okay, all right. All right, that was very nice. Wrap it then next round. And if people wanted to connect with you to learn more about the work, learn more about your startup, learn more about the technology or the systems that you're using now, how do they connect with you right now? Michael: So the first way is everybody can email me. I think you've got I you've obviously got my email. I'll make sure you've got you've got the right one because I did a switch. Also on Twitter, ⁓ I or I'm sorry, not Twitter, it it's X now, but I'm doing a lot of stuff on there because they've done a very good job of allowing me to distribute in the way that I want to. LinkedIn, there's gonna be a situation that comes up with that, which is why I don't have a public anchor there. But they can email me Julius Neil Buenconsejo: Yeah. Okay. Okay. You Michael: They can go to Twitter or sorry, X, they can you know, they can hit me through their I see it all and ⁓ and I'll get back to them as soon as as soon as I can. Julius Neil Buenconsejo: Can you share your website now with our audience and listeners? Michael: I I do not have a website up because the original website ⁓ was going to be just an interaction between the system and funds are low and the value I was getting from that was turned off. Yeah, did the yeah wasn't there. So I'm moving nickels around right now to keep to keep this going so I don't have to ask for money. ⁓ so there's no website right now, but it but it exists. The domain is there and it will be up as soon as the funds support it. Julius Neil Buenconsejo: Uh-huh. Uh-huh. Yeah, and then the, you know, your handle in Twitter, X. Michael: Mm. It's it's Sheffrey I T S C H E F R E Y. Sheffrey is my dog Sheffrey Sheffrey is my dog. Julius Neil Buenconsejo: Okay. Okay, okay. All right. Thank you very much for this very insightful conversation and very interesting technology of yours. I'm really rooting for the success of this technology. And I know there's a lot of possibilities with this technology. That's why I'm very curious on how you're going to scale this, are you going to do all these things. And I think there's a big, big opportunity for this. And for that, I really thank you and thank you for all the audiences and listeners I know for watching 10xAI. ⁓ Michael: I appreciate ya. Julius Neil Buenconsejo: Remember, the future doesn't belong to AI, it belongs to the people who use it. See you next episode. All right, so before you...