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The Dragonfly Effect by Jennifer Aaker, Andy Smith with Carlye Adler - Book Summary
“Small Wings, Big Impact: The Dragonfly Effect”
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Title: The Dragonfly Effect
Author: Jennifer Aaker, Andy Smith with Carlye Adler
Category: Startups & Entrepreneurship, Sales, Branding & Marketing
Have you ever felt like you need a huge budget or a massive team to make a real impact? Sam and Sophie unpack The Dragonfly Effect, which argues the opposite—small, focused groups can create outsized change. They introduce the four wings of influence: focus, grabbing…
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