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"Coming Soon" Listings Are Already on the Market — and Using Them Could Get You Sued.
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"Coming Soon" is a marketing fiction — and it may be costing your seller money while exposing you to lawsuits, MLS sanctions, and fair housing violations.
In this episode, Gary Pickren makes the case that a property marketed as "coming soon" has already arrived in the marketplace. The moment you post it on social media, send a text to another agent, or blast an email — that's marketing. And marketing without a signed listing agreement violates South Carolina law.
Gary breaks down exactly why "coming soon" is legally, ethically, and practically indefensible:
SC law is clear…
The skinny
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