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Nucleus Genomics’ “best baby” pitch revives questions about eugenics
Nucleus Genomics used subway ads in New York City to promote “the best baby,” highlighting an expensive IVF procedure that screens up to 20 embryos for genetic disorders and traits such as eye and hair color. The author links this pitch to a modern form of eugenics, framed as parental choice and individual improvement rather than state control. Claims that height is 80 percent genetic and intelligence 50 percent refer to contested estimates of variation across populations. They do not mean parents can reliably choose how tall or intelligent a child will be.
The author writes from personal…
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