Marshall Johnson: Conservation Ranching and the Birds That Depend on It
Marshall Johnson, Chief Conservation Officer for the National Audubon Society, joins Bill Hodge and Anders Reynolds to discuss how the Conservation Ranching Program aligns rancher livelihoods with grassland health. Johnson explains why ranchers were the easiest sell for a national certification effort and how birds act as diplomats connecting urban and rural communities. The conversation traces the program’s evolution from a small pilot to a national framework, highlighting collaborations with brands like Thousand Hills and Lifetime Grazed that carry the Audubon Certified Bird-Friendly Land…
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