Sake’s Missing Link with Pernod Ricard’s Yann Soenen
With LINK, Pernod Ricard made their first foray into the world of sake. Bringing together the craftmanship and nuance of Chivas Regal with the pioneering spirit of Toyama’s Masuda Shuzo – makers of Masuizumi – the company in charge of many of the world’s most iconic labels in spirits set out to bring an unprecedented proposal to the world of sake.
But why sake? And why now? This week Sebastien and Justin welcome Marketing Director for Pernod Ricard Japan, Yann Soenen, to discuss this and more.
While the focus of the show is, of course, primarily on sake, we can’t help but inquire about…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.