Latest / Orthodontic Products Podcast
A Trade Show Playbook for Orthodontists Launching Their Own Product
GUESTS: Mark Ross and Michael Ventriello, co-founders of Personify Group.
EPISODE DESCRIPTION: Trade shows can feel like a necessary evil—write the check, staff the booth, hope for the best. But what if the real return on that investment isn't happening on the show floor at all, but in the months before it opens and the weeks after it closes? In this episode, host Alison Werner sits down with Mark Ross and Michael Ventriello, co-founders of Personify Group, to unpack why trade shows should be treated as "consideration engines" rather than conversion machines.
Ross and Ventriello dig into the…
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