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Marketplace Proverbs & Coffee With ernie · Marketplace Proverbs and Coffee with Ernie-A Proverb Per Day Keeps Stinking Thinking At Bay

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  SPEAKER_00: The real cost of that shiny object might not hit your wallet at first.
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  SPEAKER_00: It might hit your purpose.
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  Today,
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  we're in Proverbs 7,
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  21 through 23,
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  because it's the seventh day of the month.
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  SPEAKER_00: Well,
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  SPEAKER_00: hello,
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  SPEAKER_00: I'm Ernie Lansford,
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  SPEAKER_00: and welcome to Marketplace Proverbs and Coffee with Ernie,
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  SPEAKER_00: where a proverb a day keeps stinking thinking away.
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  SPEAKER_00: Have you ever looked at a bar of soap and realized what it's for?
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  You know,
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  a bar of soap or liquid wash,
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  we use it to clean things,
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  especially our bodies.
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  But we should also look for ways that we can seek internal
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  cleansing through the
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  transformative power of God's Word that helps us and guides us
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  to be strong and,
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  SPEAKER_00: frankly,
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  SPEAKER_00: better influencers in everything we do.
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  SPEAKER_00: And our podcast is specifically focused on the book of Proverbs.
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  SPEAKER_00: Each episode follows the SOAP method.
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  SPEAKER_00: It's an acronym for Scripture, Observation, Application, and Prayer.
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  SPEAKER_00: Each day, we explore the proverb that matches the day of the month.
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  SPEAKER_00: We reflect on His wisdom,
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  SPEAKER_00: apply it to our service in the marketplace,
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  SPEAKER_00: then we connect with God through prayer,
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  hoping and praying that we'll become steward leaders and
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  gospel-centric customer
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  SPEAKER_00: success masters,
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  SPEAKER_00: adding significance to everyone.
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  So,
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  grab your coffee and let's grow together in faith,
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  purpose,
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  and practical wisdom.
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  SPEAKER_00: Today we're in Proverbs 7.
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  SPEAKER_00: I've chosen verses 23.
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  SPEAKER_00: I make that 21 through 23.
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  SPEAKER_00: And I'm reading from the CSB.
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  SPEAKER_00: Quote, she seduces him with her persistent pleading.
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  SPEAKER_00: She lures him with her flattering talk.
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  SPEAKER_00: He follows her impulsively like an ox going to the slaughter.
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  SPEAKER_00: like a deer bounding toward a trap until the arrow pierces its liver,
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  SPEAKER_00: like a bird darting into a snare.
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  SPEAKER_00: He doesn't know it will cost him his life.
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  SPEAKER_00: That's Proverbs 7, verses 21 through 23 from the CSB.
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  Well,
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  from my observation,
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  this passage is often taught as a warning against moral
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  temptation.
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  SPEAKER_00: But frankly, I feel there's more to it.
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  SPEAKER_00: It also speaks loudly to the marketplace,
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  SPEAKER_00: to the lust of stuff,
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  SPEAKER_00: images,
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  SPEAKER_00: upgrades,
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  SPEAKER_00: and success that seduces professionals,
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  SPEAKER_00: all of us,
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  SPEAKER_00: Me included.
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  SPEAKER_00: I confess every day.
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  SPEAKER_00: And sometimes it doesn't come from the outside.
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  SPEAKER_00: It comes from within.
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  SPEAKER_00: Now, I'm going to be very transparent with you.
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  When my income started climbing as I started building
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  relationships in the
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  SPEAKER_00: business,
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  SPEAKER_00: you know,
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  SPEAKER_00: 60 years ago,
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  SPEAKER_00: I felt I had earned something more impressive.
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  than the old Pontiac Bonneville that I had in my first car as
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  my rep-mobile,
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  as we call it.
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  SPEAKER_00: So I bought a Mercedes 450 SL convertible.
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  SPEAKER_00: It screamed success, but in reality, it whispered compromise.
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  SPEAKER_00: That car did more than just shrink my trunk space to hold samples.
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  SPEAKER_00: It shrank my margin for service and significance.
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  Instead of carrying eight guitars and printed materials to
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  serve my clients,
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  SPEAKER_00: I could carry only two.
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  SPEAKER_00: It looked like a win, but it cost me more than I realized.
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  SPEAKER_00: So here's an application thought.
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  SPEAKER_00: You know, shiny objects equal empty returns at times.
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  SPEAKER_00: And Proverbs 7 warns us about impulse, deception, blindness to the cost.
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  SPEAKER_00: It describes a path that feels right but leads to loss.
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  SPEAKER_00: In business, we don't always fall for moral seduction.
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  SPEAKER_00: We fall for the image of success.
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  SPEAKER_00: We buy things to impress people who aren't even our clients.
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  SPEAKER_00: And often we end up serving our lenders,
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  Our debt,
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  instead of serving and adding significance to our customers and
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  their customers.
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  SPEAKER_00: I'm doing my best to say it clearly.
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  SPEAKER_00: There's nothing wrong with quality.
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  SPEAKER_00: But when our desire outpaces our purpose, we drift into indulgence.
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  SPEAKER_00: And that's where the lust of stuff becomes a trap.
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  SPEAKER_00: It pulls us out of partnership.
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  SPEAKER_00: into performance,
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  SPEAKER_00: out of our mission,
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  SPEAKER_00: into marketing ourselves,
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  SPEAKER_00: what I call shameless self-promotion.
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  SPEAKER_00: But you know,
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  when I began to re-anchor my life around the customer success
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  code number two that
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  SPEAKER_00: I wrote years ago,
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  SPEAKER_00: quote,
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  SPEAKER_00: know your customer's customer,
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  SPEAKER_00: serve through versus selling to,
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  SPEAKER_00: that's when everything changed.
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  SPEAKER_00: I stopped chasing shiny objects and started adding significance.
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  SPEAKER_00: I stopped chasing transactions and starting building deep,
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  SPEAKER_00: significant,
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  SPEAKER_00: meaningful relationships.
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  SPEAKER_00: And you know what happened?
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  SPEAKER_00: The transactions found me.
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  SPEAKER_00: Think on that.
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  Today's customer success code resists the lure of shiny objects
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  to serve others,
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  SPEAKER_00: for true success lies in partnership that outlasts fleeting desires.
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  SPEAKER_00: So, today's action steps, very simple and frankly simple.
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  SPEAKER_00: Obvious, number one is pause before buying.
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  SPEAKER_00: Before we buy something shiny,
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  SPEAKER_00: how about waiting 24 hours and ask,
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  SPEAKER_00: well,
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  SPEAKER_00: does this serve my partnerships?
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  SPEAKER_00: Does this help me add significance to others?
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  SPEAKER_00: Or does it just serve my pride?
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  SPEAKER_00: Action point number two, let's review our debts.
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  SPEAKER_00: Take a long,
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  hard look at any financial obligation that's influencing
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  business decisions and
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  SPEAKER_00: create a plan to break free.
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  You know,
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  you're either adding significance to your customers or you're
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  serving your debts.
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  SPEAKER_00: It's difficult.
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  SPEAKER_00: Action point number three is know your customer's customer.
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  Right now,
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  today,
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  and this week,
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  identify ways to help your customers help their customers.
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  SPEAKER_00: Think about that.
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  SPEAKER_00: Serve two layers deep.
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  SPEAKER_00: And you know something?
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  SPEAKER_00: Your customer's customer has a customer, too.
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  And in the musical instrument products pro audio industry,
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  that customer's customer has.
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  is that customer's customer's customer is the audience,
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  the fans in the stands.
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  SPEAKER_00: Help everyone serve all the way through to the fans in the stands.
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  SPEAKER_00: Action point number four is celebrate simplicity.
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  Share a story with a colleague about choosing service and
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  adding significance over image.
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  SPEAKER_00: Help them grow by realizing that, and that's your new KPI.
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  SPEAKER_00: And action point number five,
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  SPEAKER_00: set a serving goal or a significance goal,
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  SPEAKER_00: adding significance goal.
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  SPEAKER_00: Choose one act,
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  SPEAKER_00: big or small,
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  SPEAKER_00: where you prioritize someone else's need over your desired upgrade.
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  SPEAKER_00: Think about it.
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  Lord,
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  thank you for opening my eyes to the real cost of image and
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  impulse.
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  Help me to pause before chasing what fades and redirect my
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  heart away from ego,
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  SPEAKER_00: edging you out and into significance.
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  Give me clarity to serve deeply,
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  lead humbly,
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  and trust you with the outcome.
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  I don't want to live in the trap of self-focused ambition and
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  shameless self-promotion.
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  SPEAKER_00: I just want to walk and be directed by your wisdom.
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  SPEAKER_00: In Jesus' name, amen.
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  SPEAKER_00: Well,
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  thank you for joining me for today's episode of Marketplace
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  Proverbs and Coffee
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  SPEAKER_00: with Ernie.
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  I'm here to share real-life marketplace leadership and customer
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  success mastery
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  SPEAKER_00: that I've learned through six decades in the marketplace.
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  SPEAKER_00: I'm not teaching doctrine.
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  If you hear me teaching doctrine or anything that sounds like
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  false teaching,
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  SPEAKER_00: well,
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  SPEAKER_00: then call me out.
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  SPEAKER_00: Call me directly.
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  SPEAKER_00: Email me, ernie at ernie.coach.
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  SPEAKER_00: I certainly welcome your input.
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  SPEAKER_00: I speak the words from Psalm 1, 1 through 3 over you.
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  God blesses those people who refuse evil advice and won't
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  follow sinners or join in
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  SPEAKER_00: sneering at God.
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  Instead,
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  they find happiness in the teaching of the Lord,
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  and they think about it day and night.
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  SPEAKER_00: They are like trees growing beside a stream.
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  SPEAKER_00: Trees that produce fruit in season and always have leaves.
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  SPEAKER_00: These people succeed in everything they do.
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  SPEAKER_00: Psalms 1, 1, 2, 3 from the CEV.
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  SPEAKER_00: Please share this episode if I've added value and significance to you.
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  SPEAKER_00: And remember, success is temporal.
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  SPEAKER_00: Adding significance to others is infinite.
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  I look forward to meeting again with you on the next episode of
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  Marketplace
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  SPEAKER_00: Proverbs and Coffee with Ernie.