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The Rise of the Personal Media Brand with Eric Newcomer Founder of the Newcomer Media Outlet

Welcome to In Reality, the podcast about truth, disinformation and the media hosted by Eric Schurenberg, a long-time journalist and media executive, now the founder of the Alliance for Trust in Media.

Among the many forces unravelling institutional media is the relatively recent ability of journalists to become mini-institutions on their own, thanks to social media and especially newsletter platforms like Substack and Ghost. For journalists with a following or a novel approach, going indy can yield a much better living than they could earn in a traditional newsroom.

Eric Newcomer was one of…

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