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How to Create Your Audiobook for Under $20 · Substack Writers Salon

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  SPEAKER_03: And we're live.
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  Hello,
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  everyone,
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  to another episode of the Substack Writer's Salon.
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  SPEAKER_03: All right.
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  SPEAKER_03: So today I have with me for the second time on this show,
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  SPEAKER_03: because he has a lot to give,
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  SPEAKER_03: is author and marketing strategist Gunnar Havits.
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  SPEAKER_03: So,
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  SPEAKER_03: Gunnar,
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  SPEAKER_03: for those who don't know him,
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  SPEAKER_03: but he's quite famous on Substack,
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  SPEAKER_03: he's a busy book builder,
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  SPEAKER_03: strategic networker,
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  SPEAKER_03: and a 28-time published author,
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  SPEAKER_03: course creator,
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  SPEAKER_03: emcee,
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  SPEAKER_03: and public speaker from Sydney,
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  SPEAKER_03: Australia.
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  SPEAKER_03: All right, Gunnar, I'm so happy to have you today.
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  And today we're going to talk about a different topic than we
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  talked about last time.
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  And this time we are going to talk about creating audiobooks if
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  you're a self-published author.
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  all right so for for those who who don't know how this works if
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  you're published
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  with a traditional publisher um usually they would take care of
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  usually i mean
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  things are changing and publishers are cutting budgets but they
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  usually take care
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  of the budget and the recording for your audiobook so they
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  either record it in a
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  SPEAKER_03: studio with a professional voice actor or you actually do it but
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  what would you do if you're a published author and
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  self-published or author and an
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  indie author what are your options should you use ai should you
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  use like a voice
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  cloning um tools like 11 labs how much does it cost can you do
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  it from home so so
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  so many questions but today the expert gunnar is gonna tell us
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  how to do it so
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  SPEAKER_03: gunnar
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  SPEAKER_03: Thank you for joining me.
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  SPEAKER_03: I know it's like midnight now in Australia, so I appreciate it.
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  SPEAKER_03: So, Gunnar, the floor is yours.
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  SPEAKER_03: I'm a self-published author.
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  SPEAKER_03: I want to go ahead and do an audiobook of my book.
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  SPEAKER_03: What shall I do?
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  SPEAKER_01: So first of all, thank you for inviting me again, Natasha.
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  SPEAKER_01: I really like this.
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  SPEAKER_01: And you're right.
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  SPEAKER_01: It's already next day for me.
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  SPEAKER_01: So let me tell you where I'm actually coming from on that one.
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  So I thought being non-native English speaker,
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  I would never do audiobooks.
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  But then I followed some books and realized,
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  oh,
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  I'd like to listen to it.
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  SPEAKER_01: So I bought this book a couple of years ago,
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  SPEAKER_01: Combo Prospective,
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  SPEAKER_01: from Tony Hughes,
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  SPEAKER_01: who is an Australian sales expert.
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  SPEAKER_01: I know him in person.
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  SPEAKER_01: He is really one of the most known in his field in Australia.
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  traditional published book,
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  and then I realized,
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  oh,
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  that's an audiobook.
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  SPEAKER_01: Cool.
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  SPEAKER_01: I listened to it, and I said, that's not Tony.
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  SPEAKER_01: It feels weird.
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  SPEAKER_01: I hear the voice.
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  SPEAKER_01: I know how he speaks at conferences.
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  SPEAKER_01: It's his words, but not his voice.
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  SPEAKER_01: Then I realized, that's not good.
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  SPEAKER_01: We all thought we should take care that it's our voice.
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  SPEAKER_01: But how to do it?
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  Then when I created my first LinkedIn book called Connect and
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  Act nearly three years ago,
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  I got offered to have a professional audio book done so that it
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  ends up with
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  SPEAKER_01: Audible,
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  SPEAKER_01: that means Amazon,
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  SPEAKER_01: with all of the rules that they have.
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  SPEAKER_01: And the studio,
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  SPEAKER_01: not far away from here,
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  SPEAKER_01: half an hour to go there,
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  SPEAKER_01: is,
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  SPEAKER_01: if all goes well,
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  SPEAKER_01: he said,
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  SPEAKER_01: maybe about $2,000,
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  SPEAKER_01: $2,500.
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  SPEAKER_01: Okay, if you take a look, it's just money and highly professional.
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  SPEAKER_01: But is it really worth it?
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  SPEAKER_01: And is there a return of investment as a self-published author there?
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  SPEAKER_01: I had my doubts.
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  SPEAKER_01: Then I thought recently,
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  SPEAKER_01: for a book that I published called Happy Heritage,
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  SPEAKER_01: somewhere in my shelf over there.
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  SPEAKER_00: Yeah, I see it.
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  SPEAKER_01: Yeah.
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  SPEAKER_01: I thought a good audiobook doesn't need to be so expensive.
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  SPEAKER_01: So what I've done was this.
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  SPEAKER_01: You mentioned also 11labs.
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  I really love this AI tool called 11labs because it does so
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  many cool things on it.
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  SPEAKER_01: But that is an AI clone, and that doesn't really get me into Amazon.
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  SPEAKER_01: But do I really need to publish my book over there?
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  SPEAKER_01: What I've done, I wanted to have first to speak my book.
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  SPEAKER_01: I need to be able that I can read it aloud.
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  SPEAKER_01: Typically,
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  SPEAKER_01: when I write a book,
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  I would also try to read a chapter aloud just to see how it
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  sounds at the first
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  SPEAKER_01: time of preparing for audio while writing.
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  SPEAKER_01: Good, okay, I've done that.
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  SPEAKER_01: And then I went over Christmas time into a silent room in a hotel.
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  SPEAKER_01: There was nothing going on, no conference, no nothing.
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  SPEAKER_01: Not really soundproof, but good enough.
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  SPEAKER_01: And I used a software called Riverside FM.
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  And they have some tools built in there that allow,
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  let's say,
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  noise reduction and optimization.
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  I had a free trial which was running,
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  I think,
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  two weeks or one week,
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  whatever.
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  SPEAKER_01: But of course, I forgot to cancel that.
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  SPEAKER_01: So I'm a paid member.
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  SPEAKER_01: It'll be 20 US dollars per month.
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  SPEAKER_01: And I forgot it again.
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  SPEAKER_01: Yeah, these things happen.
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  I work in software as a service,
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  so I also enjoy being employed in that way.
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  SPEAKER_01: Okay, then people forget it.
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  SPEAKER_01: So what?
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  SPEAKER_01: So then I created this recording without thinking well enough,
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  SPEAKER_01: and then realized,
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  SPEAKER_01: oh,
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  SPEAKER_01: I should record nothing.
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  SPEAKER_01: So that the software knows not speaking is this decibel level.
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  SPEAKER_01: So that it can then figure out if I speak or not speak
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  SPEAKER_01: how it can then play with the sound.
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  SPEAKER_01: So that's a good thing.
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  So I recorded the whole book and didn't come on the idea that
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  with 12 chapters,
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  SPEAKER_01: I should have 12 takes.
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  SPEAKER_01: I summarized them three in one go, half an hour.
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  SPEAKER_01: Not good.
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  SPEAKER_01: So I have done it again.
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  SPEAKER_01: But these are things to learn that you don't know.
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  SPEAKER_01: So then finally,
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  SPEAKER_01: I had 12 chapters of Happy Habits of my book,
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  SPEAKER_01: plus intro and outro,
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  SPEAKER_01: the main things of it.
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  SPEAKER_01: I spoke that.
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  SPEAKER_01: So, but where to go with that?
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  SPEAKER_01: Then I thought,
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  SPEAKER_01: When I have not just Audible,
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  SPEAKER_01: but when I have a place where I can sell my book,
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  SPEAKER_01: I have a book funnel,
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  SPEAKER_01: for example,
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  SPEAKER_01: where people can buy my book directly from myself,
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  SPEAKER_01: not necessarily Amazon,
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  SPEAKER_01: but it's another channel,
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  SPEAKER_01: people can just click on an order bump for $10 more,
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  SPEAKER_01: and then they would get that one.
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  SPEAKER_01: So that's completely sold by myself as part of a funnel.
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  SPEAKER_01: That way is quite nice.
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  SPEAKER_03: I'm going to stop you a bit here,
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  SPEAKER_03: Gunnar,
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  because you're giving us a lot of information and I'm going to
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  just chunk it down.
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  SPEAKER_03: Okay,
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  SPEAKER_03: so I think for those who's listening,
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  SPEAKER_03: I don't think they realize that,
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  SPEAKER_03: or maybe some do,
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  SPEAKER_03: that...
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  SPEAKER_03: Audible does not accept AI-produced books, correct?
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  SPEAKER_03: And the reason for that,
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  SPEAKER_03: not because it's anti-AI,
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  SPEAKER_03: I think because they want you to use their program,
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  SPEAKER_03: I guess.
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  SPEAKER_03: And that's what I heard.
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  SPEAKER_03: But when you said you used Riverside and recorded and you said a sample,
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  SPEAKER_03: are you saying that you read your whole book on Riverside?
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  Or did you use a clip and you went to 11 lab and you made 11
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  lab clone it?
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  SPEAKER_01: Okay.
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  SPEAKER_01: Not yet.
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  SPEAKER_01: Not yet.
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  SPEAKER_01: I wanted to really read my whole book,
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  SPEAKER_01: which actually helps when you first publish a book,
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  SPEAKER_01: and let's say you do the audio a week later or so,
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  SPEAKER_01: the book is out.
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  You have maybe between finalizing the script and doing the
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  audio might be three,
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  SPEAKER_01: four weeks in between.
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  And then read it aloud,
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  recognize that might be something that you could change.
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  SPEAKER_01: So I had that.
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  SPEAKER_01: There were two pieces in the book where while reading,
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  SPEAKER_01: I realized,
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  SPEAKER_01: oh,
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  SPEAKER_01: I've done a typo in the world or something like that that I overlooked.
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  SPEAKER_01: So then publishing it by myself on Amazon,
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  SPEAKER_01: I can easily go in there and do a new version without the error,
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  SPEAKER_01: without the typo.
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  SPEAKER_01: So that was one thing that worked.
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  SPEAKER_01: But I read the whole book, yeah.
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  SPEAKER_03: Okay,
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  so why wouldn't Amazon then accept Audible since you actually
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  read it yourself if
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  SPEAKER_03: you do not use AI?
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  SPEAKER_03: My understanding,
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  SPEAKER_03: and correct me if I'm wrong,
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  SPEAKER_03: is Amazon won't accept it if you use a voice clone,
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  SPEAKER_03: correct?
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  SPEAKER_03: But why wouldn't they accept if you recorded it using Riverside?
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  SPEAKER_01: The question is of the professional editing.
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  SPEAKER_01: If you take all steps which are there,
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  SPEAKER_01: when you have a book already,
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  SPEAKER_01: you need to have someone speaking this book,
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  SPEAKER_01: ideally the author.
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  You need to have someone who edits this in that high
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  professional way that Audible needs it.
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  You can do it yourself or you ask someone,
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  an expert,
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  and then you can upload to it.
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  So for me,
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  the reason of reading and creating the book was actually I had
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  a hidden agenda.
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  SPEAKER_01: I had a second book.
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  SPEAKER_01: a fiction book for which I wanted to have an 11-lapse recording,
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  SPEAKER_01: an AI voice flower to make it quickly.
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  But in order to do this,
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  I needed to give 11-lapse,
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  let's say,
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  half an hour of me speaking.
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  SPEAKER_01: So I thought, okay.
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  SPEAKER_01: Then I use my book,
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  SPEAKER_01: record the whole lot,
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  and give a full Gunnar voice of two and a half hours and put
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  that into 11-lapse.
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  SPEAKER_01: But first, let's go back to this Riverside recording.
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  SPEAKER_01: From there, I have the raw files.
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  I can edit them a little bit,
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  but they are in different format that I can use.
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  SPEAKER_01: I can take it as it is out of Riverside and put it into Spotify.
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  SPEAKER_01: Easy.
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  SPEAKER_01: Then I already have an audiobook on Spotify.
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  So Spotify would take it with the requirement of a highly
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  produced audiobook like Amazon.
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  So you're saying Spotify standards are lower when it comes to
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  taking books,
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  is that?
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  SPEAKER_03: Or is Spotify have better tools?
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  SPEAKER_03: Or why is Spotify embracing indie authors while Amazon is not?
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  I would say it is because the market share of Audible is so
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  great and Spotify wants
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  SPEAKER_01: to more grab market share from them.
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  So then they need to make it easier and reduce the burden while
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  Audible tries to
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  artificially do this so high so that it sits in a certain
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  technical way to do it.
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  SPEAKER_01: So Spotify works.
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  SPEAKER_01: So then I have a book on Spotify.
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  SPEAKER_01: Fine.
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  SPEAKER_01: So then the next thing what I would do is either hire a sound engineer,
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  SPEAKER_01: and I found some on Fiverr,
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  SPEAKER_01: on AirTasker,
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  SPEAKER_01: on Upwork,
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  who would take a recording in Riverside or anything else and
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  make this Audible
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  SPEAKER_01: ready.
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  SPEAKER_01: I could do it.
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  Maybe it costed only $200 compared to the $2,500 for going into
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  a professional studio.
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  SPEAKER_01: That would be cool.
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  SPEAKER_01: I just haven't.
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  So then that's the one part I'm still doing because the
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  alternative is you go to an
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  SPEAKER_01: editing software and try it by yourself.
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  SPEAKER_01: But then I realized,
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  SPEAKER_01: I took a software,
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  SPEAKER_01: forgot the name of that actually,
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  and I realized that grab from a source like Riverside and make
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  it audible ready,
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  but that is a software that needs someone who understands the
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  rules of sound
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  SPEAKER_01: mixing.
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  SPEAKER_01: And I'm a writer, I'm not a sound engineer.
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  SPEAKER_01: So then that was in the too hard basket, and then I stopped that.
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  SPEAKER_01: But here's the other thing.
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  SPEAKER_01: So when I have a recording in Riverside,
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  SPEAKER_01: I have the files,
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  and there's various ways how you can fine-tune them and edit
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  them a little bit
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  SPEAKER_01: better.
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  SPEAKER_01: So that's good.
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  SPEAKER_01: And I have an article on Substack,
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  SPEAKER_01: I think,
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  SPEAKER_01: on the next weekend coming on that one,
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  SPEAKER_01: with the details how to do it in Riverside,
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  SPEAKER_01: what button to press on it,
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  SPEAKER_01: that it comes easily out there.
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  SPEAKER_01: But from that point of view, I thought, good, I have my recording.
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  SPEAKER_01: I use it as selling by myself, but how can I place it?
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  SPEAKER_01: The tricky thing with audiobooks, we have people who have two options.
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  SPEAKER_01: Either they listen to an audiobook on the go.
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  I don't really literally mean while you are walking or you are
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  on public transport
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  SPEAKER_01: or you are driving or joking,
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  SPEAKER_01: whatever.
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  SPEAKER_01: So you need to have a way to get it to be able to play that.
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  SPEAKER_01: Spotify is good for that.
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  SPEAKER_01: And the alternative is you are sitting in front of something,
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  SPEAKER_01: a platform that you can be used for an online call.
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  SPEAKER_01: That's how I delivered that.
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  SPEAKER_01: I used my online course platform to deliver the e-book,
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  SPEAKER_01: the bonuses,
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  SPEAKER_01: and if somebody also buys the audiobook,
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  SPEAKER_01: then it comes also in there.
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  SPEAKER_01: So then people would sit and listen to it this way.
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  But what I want eventually is take it into Amazon,
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  of course,
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  into Audible.
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  SPEAKER_03: Ah, okay.
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  SPEAKER_03: So what are you saying is that, okay, so there's different steps.
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  SPEAKER_03: Let's basically make it, streamline it.
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  SPEAKER_03: I go, like, let's say I'm in this room.
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  SPEAKER_03: It's quiet.
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  There's no dog barking or whatever,
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  which you might have to get my dog in because he's barking.
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  SPEAKER_03: Anyways, so I go to, we're keeping it real here.
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  SPEAKER_03: So I go to, I open my computer.
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  SPEAKER_03: I open Riverside.
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  SPEAKER_03: I take, like, this is my book.
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  SPEAKER_03: say fiction,
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  SPEAKER_03: and I start reading,
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  SPEAKER_03: I record it,
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  SPEAKER_03: let's say I record two hours of it at least,
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  SPEAKER_03: and then I,
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  SPEAKER_03: let's say I got very ambitious,
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  SPEAKER_03: I recorded the whole thing,
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  SPEAKER_03: and then I go directly and upload it on Spotify,
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  SPEAKER_03: then the next step I hire an audio engineer to make it Audible ready,
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  SPEAKER_03: and then put it on Audible,
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  SPEAKER_03: And then after that,
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  I would take the voice and use a voice clone in Eleven Labs to
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  create that voice,
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  SPEAKER_03: to create a fiction book.
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  SPEAKER_03: And my voice would be one of the characters, I guess.
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  SPEAKER_03: And Audible will create the whole characters.
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  SPEAKER_01: Yeah, that's what I've done.
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  SPEAKER_01: I technically played it on two books.
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  I could even use my voice clone for any other book that I'm
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  writing or did write in the past.
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  SPEAKER_01: Out of a two-hour recording,
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  SPEAKER_01: the professional approach from Eleven Labs,
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  SPEAKER_01: they allow you one professional voice clone and various normal ones.
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  SPEAKER_01: The normal ones are not good enough,
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  but the professional that you have once with an Eleven Labs
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  account is really good.
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  SPEAKER_01: So then when I had this voice clone,
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  SPEAKER_01: which took maybe,
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  SPEAKER_01: I don't know,
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  SPEAKER_01: one hour,
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  SPEAKER_01: two hours until I really embraced it,
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  SPEAKER_01: I uploaded into Eleven Labs
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  SPEAKER_01: my book,
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  SPEAKER_01: the whole script,
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  SPEAKER_01: and the funny thing,
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  SPEAKER_01: it really understands when you upload a book script,
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  SPEAKER_01: what is the title,
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  SPEAKER_01: what is an H2 to H6 type of headline,
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  SPEAKER_01: the letter,
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  SPEAKER_01: so that at the end,
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  SPEAKER_01: it looks good visually,
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  SPEAKER_01: it's reading this,
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  SPEAKER_01: and you click on the button in 11 left,
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  SPEAKER_01: that it creates that.
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  SPEAKER_01: using this voice clone.
• 14:44
  SPEAKER_01: And when you then realize,
• 14:45
  SPEAKER_01: oh,
• 14:45
  SPEAKER_01: I made a typo,
• 14:47
  SPEAKER_01: I want to change something,
• 14:48
  SPEAKER_01: you can change a word of an existing recording,
• 14:51
  SPEAKER_01: and it would only then change this little word that has been modified.
• 14:56
  SPEAKER_01: That's very well done in 11 labs.
• 14:58
  SPEAKER_01: So then,
• 14:59
  SPEAKER_01: all of a sudden,
• 14:59
  SPEAKER_01: I uploaded the whole fiction book of 18,000 words,
• 15:03
  SPEAKER_01: maybe,
• 15:04
  SPEAKER_01: into 11 labs,
• 15:06
  SPEAKER_01: which took 30 minutes to produce,
• 15:08
  SPEAKER_01: despite the audio file is two hours long.
• 15:11
  SPEAKER_01: That's the beauty of AI voice plumbing.
• 15:14
  SPEAKER_01: It's much faster, the whole thing.
• 15:17
  SPEAKER_03: Okay, so how much does it cost to clone your voice on Eleven Labs?
• 15:23
  SPEAKER_03: Because, you know, as indie authors, we're bootstrapping everything.
• 15:28
  SPEAKER_03: So, yeah.
• 15:30
  SPEAKER_03: And then here we have the questions from Anne Fernie saying,
• 15:33
  SPEAKER_03: Gunnar,
• 15:34
  SPEAKER_03: can you able to share screen to show us how to do this?
• 15:37
  SPEAKER_03: If you can go...
• 15:43
  SPEAKER_01: Let me get back into my 11 labs just to show that.
• 15:49
  SPEAKER_03: Yeah, it'll be good to show everyone.
• 15:52
  SPEAKER_03: It'll be like a masterclass.
• 15:53
  SPEAKER_03: I know this is a podcast, but it's also a video, so people can see that.
• 16:00
  SPEAKER_01: Yeah, so one moment.
• 16:04
  SPEAKER_01: I need to share out of this one, right?
• 16:07
  SPEAKER_01: So now hit me on that a bit.
• 16:10
  SPEAKER_01: So let me get share screen.
• 16:14
  if i do that will you be able to see what i'm sharing now yeah
• 16:19
  i am yeah okay so
• 16:20
  this is your 11 lab screen great this is great all right so if
• 16:24
  you can if you can
• 16:25
  show us ah okay so just walk us around to show uh and also how
• 16:31
  much does all of
• 16:32
  SPEAKER_03: this cost because remember we're woodstrapping here um and
• 16:39
  SPEAKER_03: Let's see another voice.
• 16:40
  Yeah,
• 16:41
  the tricky thing on the price,
• 16:43
  let me just check the pricing out of this one.
• 16:45
  SPEAKER_01: Because I started to give this a free version beforehand,
• 16:51
  SPEAKER_01: just to find out,
• 16:53
  SPEAKER_01: is it worthy to do it?
• 16:55
  SPEAKER_01: And the pricing, if I go to, let me change this one here.
• 16:57
  SPEAKER_01: Can you see here's the pricing?
• 16:58
  SPEAKER_01: Yeah.
• 16:59
  SPEAKER_03: Oh, that's not that.
• 17:01
  SPEAKER_03: Okay.
• 17:01
  SPEAKER_01: So that's a free version that you can use.
• 17:06
  SPEAKER_01: I took the...
• 17:09
  SPEAKER_01: I think I took the creator version.
• 17:11
  SPEAKER_01: It comes with a professional voice cloning that I have a really,
• 17:14
  SPEAKER_01: really,
• 17:14
  SPEAKER_01: really good quality that I wanted to have,
• 17:16
  SPEAKER_01: and more credits.
• 17:18
  SPEAKER_01: The credits is technically like a character on it.
• 17:21
  SPEAKER_01: I think it serves me well, so I needed more.
• 17:24
  SPEAKER_01: If I get only 30 credits for this type of $5 US dollar per month,
• 17:28
  SPEAKER_01: then it would get me maybe a shorter book.
• 17:33
  SPEAKER_01: But then, if not, I need to wait for the next month to write more.
• 17:40
  SPEAKER_03: What do the credits get you?
• 17:42
  SPEAKER_03: If you have 11,000 credits, what does that get you?
• 17:46
  SPEAKER_03: You have 100,000.
• 17:47
  SPEAKER_01: I think it's like words.
• 17:51
  SPEAKER_01: I actually started with a 30K because I thought my fairy tale is short.
• 17:56
  SPEAKER_01: It would be a good one.
• 17:57
  SPEAKER_01: But then I realized, I'm missing a little bit.
• 18:00
  SPEAKER_01: Can I do it?
• 18:00
  SPEAKER_01: I would typically stop.
• 18:02
  But there's a button in it that allows you can get into more
• 18:08
  before the next
• 18:09
  SPEAKER_01: payment cycle comes.
• 18:10
  SPEAKER_01: But then you need to pay for a little bit on it.
• 18:13
  SPEAKER_01: So technically speaking, that was $5 per month.
• 18:16
  SPEAKER_01: I maybe added $2 or $3 more to have a bit more.
• 18:18
  SPEAKER_01: So what?
• 18:19
  SPEAKER_01: I think that was totally worth it.
• 18:21
  SPEAKER_01: But at least I started on...
• 18:25
  SPEAKER_01: what you call it, on a trial of the startup plan.
• 18:28
  SPEAKER_01: Of course, the time was not enough and then went into payment.
• 18:30
  SPEAKER_01: But I don't go for annually, but at least that was worth doing this.
• 18:35
  SPEAKER_01: When I get back into my lead part, into the studio side of it.
• 18:41
  SPEAKER_01: Let me get and show you how that technique would look like.
• 18:43
  SPEAKER_01: I've done this one.
• 18:48
  SPEAKER_01: Oh, maybe that's a German verse.
• 18:50
  SPEAKER_01: Maybe if I'm lucky, I can also get the English verse.
• 18:52
  SPEAKER_01: It might be easier to read, maybe.
• 18:55
  SPEAKER_01: Take me this one.
• 18:57
  SPEAKER_00: That's easier.
• 18:58
  SPEAKER_01: Easier to understand for the audience, yeah.
• 19:01
  SPEAKER_01: So I created the voice.
• 19:03
  SPEAKER_01: Here you see Guna English.
• 19:05
  And that was exactly this type of voice which had all of the
• 19:08
  topics in there.
• 19:10
  SPEAKER_01: I can even change at the end.
• 19:12
  SPEAKER_01: But I took the...
• 19:15
  two hours of my Happy Habits recording in it,
• 19:18
  and then had this professional voice.
• 19:20
  SPEAKER_01: And then later, I uploaded a book, a new book like this.
• 19:23
  SPEAKER_01: Oh, a lot of credits remaining.
• 19:25
  SPEAKER_01: I haven't done anything this month.
• 19:27
  And you see,
• 19:27
  it is a normal sentence and everything in it,
• 19:29
  and it marked down that I used my own
• 19:32
  SPEAKER_01: my own voice toward it.
• 19:33
  SPEAKER_01: If I would then say,
• 19:34
  SPEAKER_01: not fairytale,
• 19:37
  SPEAKER_01: I could say,
• 19:38
  SPEAKER_01: maybe,
• 19:40
  SPEAKER_01: how you would call it,
• 19:41
  SPEAKER_01: just fiction book,
• 19:43
  SPEAKER_01: it would realize that something is missing,
• 19:45
  SPEAKER_01: so we need to then do something more,
• 19:47
  SPEAKER_01: click on generate,
• 19:48
  and then it would try to get a little bit of the rest that has
• 19:52
  not been done yet.
• 19:54
  SPEAKER_03: So this voice is your clone, that's not you?
• 20:00
  wow uh brave new word my friend so basically uh i mean we
• 20:08
  cannot hear it here but
• 20:12
  it's okay so what you did is you uploaded the voice for the
• 20:17
  video that you recorded
• 20:18
  in riverside plugged it into 11 labs and then uploaded the text
• 20:24
  of the book
• 20:25
  SPEAKER_03: And then it took your voice clone and read this for you.
• 20:28
  SPEAKER_03: And boom, it's ready.
• 20:29
  SPEAKER_03: You upload it on Spotify.
• 20:32
  SPEAKER_03: And you can also take the file, send it to a professional editor.
• 20:36
  SPEAKER_03: But would Audible accept it?
• 20:40
  SPEAKER_03: No.
• 20:41
  SPEAKER_01: No, Audible doesn't.
• 20:43
  SPEAKER_01: But so what?
• 20:44
  SPEAKER_01: Audible is not everything.
• 20:45
  SPEAKER_01: But first of all,
• 20:46
  SPEAKER_01: what I like,
• 20:47
  SPEAKER_01: you can see on the right-hand side,
• 20:49
  SPEAKER_01: it really has every chapter there by itself.
• 20:51
  SPEAKER_01: Everything fits on there.
• 20:53
  SPEAKER_01: I could even...
• 20:55
  SPEAKER_01: You see that a paragraph is a paragraph properly.
• 20:58
  SPEAKER_01: That's actually really good.
• 21:00
  SPEAKER_01: I enjoy seeing this and ensure that it also fits well.
• 21:04
  SPEAKER_01: And it creates also the separate files.
• 21:07
  SPEAKER_01: Then I can say, yeah, it is published.
• 21:11
  SPEAKER_01: Okay, hold on.
• 21:13
  SPEAKER_01: I can export only chapters, separate chapters.
• 21:18
  SPEAKER_01: Here, like only a chapter.
• 21:19
  SPEAKER_01: It gets me a single file.
• 21:23
  SPEAKER_01: in WAV or MP3.
• 21:24
  SPEAKER_01: So MP3 is easier to handle.
• 21:27
  SPEAKER_01: WAV would be a bit more bigger.
• 21:30
  SPEAKER_01: Like just audio format.
• 21:31
  SPEAKER_01: And that's it.
• 21:31
  SPEAKER_01: Exposed and have the separate files.
• 21:33
  SPEAKER_01: Properly linked.
• 21:34
  SPEAKER_01: All good.
• 21:35
  But then what you can also do to take a full project to have
• 21:39
  everything in one zip
• 21:40
  SPEAKER_01: file and all done.
• 21:41
  SPEAKER_01: Cool.
• 21:42
  SPEAKER_01: But, and here's an interesting thing.
• 21:45
  SPEAKER_01: What this does, it costs 23 credits to generate the remaining paragraphs.
• 21:51
  SPEAKER_01: You remember, I've changed a little thing on it.
• 21:53
  SPEAKER_01: Yeah, yeah, yeah.
• 21:55
  SPEAKER_01: It's peanut.
• 21:55
  SPEAKER_01: So what?
• 21:56
  SPEAKER_01: I have plenty of it.
• 21:58
  SPEAKER_01: So that's good.
• 21:58
  SPEAKER_01: And then it creates these files, and it has something.
• 22:01
  Out of here,
• 22:02
  I can bring it from the 11 Labs into Spotify and into 11
• 22:08
  Reader.
• 22:08
  SPEAKER_01: And 11 Reader is their own.
• 22:11
  SPEAKER_01: It's a marketplace.
• 22:12
  SPEAKER_01: And here's one thing which is often totally overlooked.
• 22:15
  SPEAKER_01: Let me try to...
• 22:17
  SPEAKER_01: Remember, I built.com.
• 22:26
  SPEAKER_01: What is Smile Audio?
• 22:30
  I hope I picked the right link because I'm not as good at
• 22:34
  memorizing long links.
• 22:36
  SPEAKER_01: And I'll show you this one.
• 22:39
  SPEAKER_01: You don't see the URL here, but it's massively long, but so on.
• 22:43
  SPEAKER_01: So this is what comes out of Eleven Reader.
• 22:46
  SPEAKER_01: It's their own
• 22:47
  SPEAKER_01: app to listen.
• 22:49
  SPEAKER_01: And here, you can buy it for $10.
• 22:52
  SPEAKER_01: And you have the whole thing.
• 22:55
  SPEAKER_01: Completely ready.
• 22:56
  SPEAKER_01: All of the chapters about the author, everything there.
• 22:59
  SPEAKER_01: And so I have this one.
• 23:02
  SPEAKER_01: It's two of them in the series.
• 23:04
  SPEAKER_01: It looks actually quite good.
• 23:05
  SPEAKER_01: It's also good on mobile.
• 23:06
  SPEAKER_01: I'm very happy about that.
• 23:08
  SPEAKER_01: And I'm technically in it now as a reader, not as me.
• 23:11
  SPEAKER_01: There's a preview to it.
• 23:13
  SPEAKER_01: The interest here, you can see something, can play it.
• 23:17
  SPEAKER_01: The interesting thing of this one,
• 23:18
  SPEAKER_01: you see I put an image of the book,
• 23:21
  SPEAKER_01: so to say,
• 23:22
  SPEAKER_01: but that is in a portrait aspect ratio,
• 23:27
  SPEAKER_01: while Spotify,
• 23:29
  SPEAKER_01: for example,
• 23:29
  SPEAKER_01: and Audible,
• 23:30
  SPEAKER_01: they have a square image to it.
• 23:31
  SPEAKER_01: So I needed to know the aspect ratio,
• 23:34
  what it is that I can create it out of the Kindle version of
• 23:37
  the book into this
• 23:38
  SPEAKER_01: one,
• 23:38
  slightly different on the aspect ratio in terms of how high
• 23:42
  versus how wide.
• 23:44
  SPEAKER_01: So therefore, I created multiple versions for this one.
• 23:46
  SPEAKER_01: But here, it's there.
• 23:48
  SPEAKER_01: And the other aspect would be to say,
• 23:50
  SPEAKER_01: I go back to where BIM,
• 23:53
  SPEAKER_01: share this tab instead,
• 23:54
  SPEAKER_01: I can publish directly to Spotify.
• 23:57
  SPEAKER_01: And then it would land in Spotify.
• 23:59
  SPEAKER_01: So if I would go,
• 24:01
  SPEAKER_01: sorry,
• 24:01
  SPEAKER_01: how that would look like in Spotify,
• 24:03
  SPEAKER_01: Tales to Travel,
• 24:05
  SPEAKER_01: Smile,
• 24:05
  SPEAKER_01: I hope I picked the right URL.
• 24:09
  SPEAKER_01: I use a lot of domain redirect.
• 24:12
  SPEAKER_01: So the series is called Tales to Travel.
• 24:14
  SPEAKER_01: I have tales2travel.com slash
• 24:18
  SPEAKER_01: smile-spotify.
• 24:19
  SPEAKER_01: That should be the Spotify version.
• 24:20
  SPEAKER_01: If I've done that, well, I have.
• 24:23
  SPEAKER_01: No, I haven't.
• 24:24
  SPEAKER_01: So that's the wrong link.
• 24:26
  SPEAKER_01: Sometimes happened.
• 24:28
  SPEAKER_01: What would it be?
• 24:30
  SPEAKER_01: Ah, it still goes to LNVIDA.
• 24:32
  SPEAKER_01: Let me do it a different way.
• 24:33
  SPEAKER_01: Let me try to find the directory on Spotify.
• 24:36
  SPEAKER_00: Should work, right?
• 24:41
  SPEAKER_00: Share this tab instead.
• 24:43
  SPEAKER_00: Here.
• 24:44
  SPEAKER_01: This is the other of those two.
• 24:46
  directly in spotify and it was really uploaded from um 11 labs
• 24:55
  into here the only
• 24:57
  difference that you see beforehand it showed 9.99 here it was
• 25:01
  12.99 but who said
• 25:04
  the price did you i do i do but the confusion comes i don't
• 25:08
  sell it more expensive
• 25:10
  SPEAKER_01: But what they do,
• 25:12
  SPEAKER_01: my Spotify shows Australian dollar automatically,
• 25:16
  SPEAKER_01: while the 11 Labs version that came with the US dollar.
• 25:28
  SPEAKER_01: When you see here, we use the same sign, right?
• 25:31
  SPEAKER_01: I mean,
• 25:32
  SPEAKER_01: there's a Singapore dollar,
• 25:33
  SPEAKER_01: there's a TV dollar,
• 25:34
  SPEAKER_01: there's an Aussie dollar,
• 25:35
  SPEAKER_01: Canadian dollar,
• 25:36
  SPEAKER_01: and I heard the Americans also have a dollar.
• 25:39
  SPEAKER_01: It's not the Chinese yen.
• 25:41
  SPEAKER_01: It's not the Chinese yen.
• 25:42
  SPEAKER_01: No.
• 25:48
  But when you see a dollar sign,
• 25:50
  it doesn't necessarily always mean it is U.S.
• 25:52
  SPEAKER_01: dollar.
• 25:52
  So when I go to here again,
• 25:55
  on this version,
• 25:55
  you can see it has the image in square.
• 26:00
  SPEAKER_01: But otherwise, the same type of show notes in there.
• 26:02
  SPEAKER_01: It's the same thing, technically speaking.
• 26:05
  SPEAKER_01: It just ends up here on Spotify.
• 26:09
  SPEAKER_01: So if I run,
• 26:10
  SPEAKER_01: for example,
• 26:10
  SPEAKER_01: a podcast that sits on Spotify,
• 26:13
  it also has an audiobook that actually is cool because you can
• 26:16
  link it together.
• 26:18
  SPEAKER_03: Oh, wow.
• 26:19
  SPEAKER_03: You know, Gunnar, you just changed my life here.
• 26:21
  SPEAKER_03: All right.
• 26:23
  SPEAKER_03: This is just like my mind is blown.
• 26:25
  SPEAKER_03: Okay.
• 26:26
  SPEAKER_03: Okay.
• 26:27
  You mentioned something that you give the audiobook on your
• 26:32
  coaching platform along
• 26:34
  SPEAKER_03: with the book funnel.
• 26:35
  SPEAKER_03: Can you explain that?
• 26:37
  SPEAKER_03: What are you doing?
• 26:38
  SPEAKER_03: For me,
• 26:39
  SPEAKER_03: I'm assuming you would say you put somewhere the audiobook,
• 26:43
  SPEAKER_03: you put link to this and you send it in your newsletter,
• 26:46
  SPEAKER_03: I guess.
• 26:47
  SPEAKER_03: But you mentioned the book funnel.
• 26:49
  SPEAKER_03: If you can tell me if it's how you say you do that.
• 26:54
  SPEAKER_01: Yeah, let me tell you.
• 26:55
  SPEAKER_01: So then I go explain.
• 26:57
  SPEAKER_01: planning on the book.
• 26:58
  So this is here my subset called Happy Habits,
• 27:01
  named after the book here on my shelf.
• 27:04
  SPEAKER_01: That's how it looks like.
• 27:05
  SPEAKER_01: And I thought I can have something more to it.
• 27:08
  SPEAKER_01: And instead of buying the book out of here, I then created this one.
• 27:13
  SPEAKER_01: That was over Christmas time.
• 27:14
  SPEAKER_01: I started to write this landing page, which even has advertising.
• 27:18
  SPEAKER_01: I put Facebook, Instagram advertising to it recently.
• 27:22
  SPEAKER_01: And people can opt in for this one.
• 27:25
  SPEAKER_01: So then here, it talks all about the book, why that's important.
• 27:29
  SPEAKER_01: You see the way of copywriting with red and green to go lower or higher,
• 27:34
  SPEAKER_01: the accounts,
• 27:35
  SPEAKER_01: some testimonials,
• 27:37
  SPEAKER_01: a real-life picture from the book,
• 27:38
  SPEAKER_01: what you'll get.
• 27:39
  SPEAKER_03: What platform did you use for this?
• 27:44
  SPEAKER_01: This is in Kajabi, but I know people can do any type of landing page.
• 27:48
  SPEAKER_01: I could have built it in cart, could have built it in
• 27:53
  kid,
• 27:54
  what I heard,
• 27:56
  I can also create landing pages in an active campaign.
• 28:02
  SPEAKER_01: In an earlier life,
• 28:02
  SPEAKER_01: when I had my own email marketing agency,
• 28:05
  SPEAKER_01: I created 650 landing pages in GetResponse,
• 28:09
  SPEAKER_01: and I don't recommend that.
• 28:11
  SPEAKER_01: Not a good idea.
• 28:12
  But the purpose of a book funnel here is not to direct the
• 28:16
  people to Amazon,
• 28:17
  SPEAKER_01: where obviously I only get whatever,
• 28:20
  SPEAKER_01: 60% or so from the e-book.
• 28:21
  SPEAKER_01: but rather I give them some bonuses and then go to me directly.
• 28:24
  SPEAKER_01: Then you get a book,
• 28:26
  SPEAKER_01: a story where I wrote the book,
• 28:28
  SPEAKER_01: some extra voices,
• 28:29
  SPEAKER_01: which is technically extra from the launch,
• 28:33
  SPEAKER_01: and then I added a custom GPT to it,
• 28:36
  SPEAKER_01: which is not in the book.
• 28:36
  But if you get it from here,
• 28:38
  starting with seven US dollar,
• 28:40
  you get this one as well.
• 28:41
  SPEAKER_01: And then about the book itself, all of these type of questions,
• 28:46
  SPEAKER_01: It took me a while to build that.
• 28:48
  SPEAKER_01: And then if people want to have that,
• 28:50
  SPEAKER_01: and I take any email address that comes into my head,
• 28:54
  SPEAKER_01: whatever,
• 28:56
  SPEAKER_01: this one might already have it.
• 28:59
  SPEAKER_03: But this one is telling me PDF and EPUB.
• 29:02
  SPEAKER_03: Where is the audiobook in this?
• 29:04
  SPEAKER_01: Wait.
• 29:05
  SPEAKER_01: So now you have the checkout page, and then you click here, audiobook.
• 29:11
  SPEAKER_03: Ah, you observe them, the audiobook.
• 29:13
  SPEAKER_03: Ah, okay.
• 29:14
  SPEAKER_01: Yes, and about 60% of people are doing that.
• 29:17
  SPEAKER_01: It doesn't hurt.
• 29:18
  SPEAKER_01: You just click a button, oh, you get it.
• 29:20
  And those who don't and only get the e-book version with all of
• 29:26
  the goodies and
• 29:26
  SPEAKER_01: bonuses,
• 29:27
  SPEAKER_01: they see the audiobook as well.
• 29:29
  SPEAKER_01: They think, oh, audiobook, click on it, and then comes the paywall.
• 29:33
  SPEAKER_01: If you want it, click pay $10.
• 29:34
  SPEAKER_01: It converts.
• 29:36
  SPEAKER_01: It's really cool.
• 29:37
  SPEAKER_01: And then you just click on it with the audiobook, and then they get it.
• 29:42
  SPEAKER_01: That's how I delivered the audiobook here.
• 29:44
  SPEAKER_01: That's in addition to all of Spotify's in the world.
• 29:47
  SPEAKER_01: But the beauty of this $10, it's my $10.
• 29:52
  SPEAKER_01: Maybe credit card,
• 29:53
  SPEAKER_01: or no,
• 29:54
  SPEAKER_01: the Skype fees I need to cater for,
• 29:55
  SPEAKER_01: which is peanuts,
• 29:56
  SPEAKER_01: but then it's my money.
• 29:58
  SPEAKER_01: But on Spotify, I get maybe 60%, if anybody serves me well.
• 30:02
  SPEAKER_01: On 11 labs, 70%, and here, nearly 100%.
• 30:10
  SPEAKER_03: Ah, I see.
• 30:12
  SPEAKER_03: Okay.
• 30:13
  SPEAKER_03: So Spotify takes a royalty.
• 30:15
  SPEAKER_03: Eleven Labs takes a royalty.
• 30:17
  SPEAKER_03: And you're willing to do that.
• 30:18
  But if you sell it on your own platform...
• 30:22
  Yeah,
• 30:22
  Audible,
• 30:22
  if they accepted that.
• 30:24
  SPEAKER_03: But if you sell it here on your site, they won't take any royalties.
• 30:31
  SPEAKER_03: And since you own the rights, you can put it anywhere you want.
• 30:34
  SPEAKER_03: You're the master of your ship.
• 30:37
  SPEAKER_03: You're the captain of your soul.
• 30:39
  SPEAKER_03: Nobody can control you.
• 30:41
  SPEAKER_01: Okay.
• 30:42
  Especially as I built the delivery of the audiobook in form of
• 30:47
  an online course,
• 30:48
  SPEAKER_01: technically speaking.
• 30:49
  SPEAKER_01: I mean, you can even use Gumroad for this one, for the delivery.
• 30:52
  SPEAKER_01: Then that is also not a bad thing because I could go on here,
• 30:56
  SPEAKER_01: on my Substack,
• 30:58
  SPEAKER_01: and I could put it as,
• 30:59
  SPEAKER_01: let's say,
• 31:00
  SPEAKER_01: for the...
• 31:00
  SPEAKER_01: I haven't done yet,
• 31:01
  SPEAKER_01: but if you would like to
• 31:03
  SPEAKER_01: be a paid client for my subject,
• 31:06
  SPEAKER_01: let's say on the annual plan,
• 31:07
  SPEAKER_01: I could say the audiobook is included as part of that.
• 31:11
  And then everyone who subscribes to annually,
• 31:13
  they would automatically get.
• 31:14
  SPEAKER_01: I can even connect it with Zephi.
• 31:16
  SPEAKER_01: Don't need me to think about it.
• 31:18
  SPEAKER_01: I could do it.
• 31:19
  SPEAKER_01: It's a good reason.
• 31:20
  SPEAKER_03: Come to think of it,
• 31:21
  SPEAKER_03: like for me is with Substack and all these,
• 31:25
  that's why I love independent publishing is there are so many
• 31:30
  options to sell and
• 31:31
  SPEAKER_03: upsell and give away things and convert people to paid subscribers.
• 31:36
  SPEAKER_03: And like this, it's like you see life as a game, right?
• 31:41
  And you're upscaling and you're going to the next level and
• 31:46
  nobody can stop you.
• 31:47
  SPEAKER_03: Because you own all of that and it makes what you do so exciting.
• 31:52
  SPEAKER_03: You're like always in the flow.
• 31:54
  SPEAKER_03: Okay.
• 31:54
  SPEAKER_00: Yeah.
• 31:56
  SPEAKER_03: So I have a practical question.
• 31:59
  SPEAKER_03: I mean, you're a busy man.
• 32:00
  SPEAKER_03: You have your full-time job.
• 32:01
  SPEAKER_03: You have, you know, your busy social life.
• 32:06
  SPEAKER_03: Who is, is there anyone helping you build all of that stuff?
• 32:10
  SPEAKER_03: Because like building this page in Kajabi takes a long time.
• 32:14
  SPEAKER_03: Do you have a VA or do you like,
• 32:17
  SPEAKER_03: where do you have the energy and the time to come up with all of this?
• 32:21
  SPEAKER_03: Do you have anyone helping you doing all of that?
• 32:27
  SPEAKER_01: No.
• 32:28
  SPEAKER_01: There's a funny remark to this one.
• 32:30
  SPEAKER_01: You might know Amy Porterfield.
• 32:33
  SPEAKER_00: Yeah, I do.
• 32:34
  SPEAKER_01: Who used to run the marketing for Tony Robbins maybe 50 years ago.
• 32:39
  SPEAKER_01: And I've been part of her first digital course academy.
• 32:42
  SPEAKER_01: On the last call to sell it, she asked, does anyone have a question?
• 32:47
  SPEAKER_01: So I raised my hand.
• 32:48
  SPEAKER_01: And she said, oh, there's a question from Gunnar from Australia.
• 32:51
  SPEAKER_01: So I realized, oh, that was real.
• 32:52
  SPEAKER_01: It's a live course.
• 32:53
  SPEAKER_01: Okay, cool.
• 32:54
  SPEAKER_01: And I said,
• 32:55
  SPEAKER_01: Amy,
• 32:56
  SPEAKER_01: you promote Kajabi for your course academy,
• 33:00
  SPEAKER_01: but I started a school in Teachable and I would use ConvertKit.
• 33:03
  SPEAKER_01: Does it also work?
• 33:05
  SPEAKER_01: And then she said the worst thing to me.
• 33:07
  SPEAKER_01: She said, Guna, you can use even ConvertKit at Teachable.
• 33:10
  SPEAKER_01: We have tutorials, but you can also test Kajabi.
• 33:13
  And as a programmer,
• 33:15
  initially,
• 33:16
  that's the worst thing somebody can tell me.
• 33:18
  SPEAKER_01: I would immediately go and start with the tech aspects of that.
• 33:22
  SPEAKER_01: So I love creating these things.
• 33:25
  SPEAKER_01: That's my vision.
• 33:26
  SPEAKER_01: I love playing around that and learning from others.
• 33:29
  I take so many screenshots from advertised books on Facebook
• 33:35
  and Instagram to
• 33:35
  figure out what can I learn from the flow of the text and then
• 33:39
  to build it.
• 33:40
  SPEAKER_01: So I must admit also one thing.
• 33:43
  SPEAKER_01: From the book fund itself, I got...
• 33:46
  SPEAKER_01: I got an example that I took it from.
• 33:50
  SPEAKER_01: Let me show you.
• 33:51
  SPEAKER_01: I think it's million-dollar books.
• 33:56
  SPEAKER_01: I showed it from a guy called Ryan Wigner.
• 33:58
  SPEAKER_01: It's this one.
• 33:59
  SPEAKER_01: He says, show you how to write a short book.
• 34:03
  SPEAKER_01: Blah, blah, blah.
• 34:03
  SPEAKER_01: He talks, whatever he does.
• 34:05
  SPEAKER_01: But that's a hardcore sales.
• 34:06
  SPEAKER_01: You see it immediately in golden.
• 34:10
  SPEAKER_01: No, no, no.
• 34:12
  SPEAKER_01: Don't talk.
• 34:12
  SPEAKER_01: Don't talk.
• 34:13
  SPEAKER_01: But I bought this.
• 34:15
  SPEAKER_01: And there was a template for this type of landing pad.
• 34:18
  SPEAKER_01: But you see, it's a hardcore sales thing.
• 34:21
  SPEAKER_01: My book is about habits.
• 34:22
  SPEAKER_01: It's about more calmness,
• 34:24
  about thinking how you can improve yourself instead of a
• 34:27
  hardcore sales like he
• 34:29
  SPEAKER_01: has.
• 34:29
  SPEAKER_01: But still, the flow of the things, I learned a lot from that.
• 34:33
  SPEAKER_01: And there was a template in it, so I got the template.
• 34:36
  SPEAKER_01: That's how I started.
• 34:38
  SPEAKER_01: But this goes on and on and on and on and on.
• 34:42
  SPEAKER_01: And I would normally go at the bottom.
• 34:43
  SPEAKER_01: Hey, where's the button to click and so on.
• 34:45
  And that's how I learned a little bit of psychology of the flow
• 34:48
  of landing pages.
• 34:50
  SPEAKER_01: And that's how I got into this one.
• 34:52
  SPEAKER_01: It can be built in any of these type of tools.
• 34:54
  SPEAKER_01: So even when I look into the page of my book itself,
• 35:00
  SPEAKER_01: when the book was out in July,
• 35:04
  SPEAKER_01: I thought I needed a quick
• 35:06
  SPEAKER_01: landing page only for the book.
• 35:08
  SPEAKER_01: So I've done this here.
• 35:09
  SPEAKER_01: And instead of buying on Amazon,
• 35:10
  SPEAKER_01: there used to be a form to grab early readers that I can send them.
• 35:15
  And this took me one hour that even built an active campaign in
• 35:17
  my email marketing
• 35:18
  SPEAKER_01: tool and nothing out of a template.
• 35:23
  SPEAKER_01: So these things for me are cool.
• 35:26
  SPEAKER_01: I like playing around that and I help some others to do the same thing.
• 35:30
  SPEAKER_01: So this part, I personally really enjoy, I must admit.
• 35:35
  I mean,
• 35:35
  now you're making me think,
• 35:37
  why do I need the landing page for a book?
• 35:39
  SPEAKER_03: I'm not like the best marketer out there,
• 35:41
  but I just put the book on my website and then description and
• 35:46
  I put a link to
• 35:47
  SPEAKER_03: Amazon.
• 35:48
  SPEAKER_03: Why do you have a whole landing page?
• 35:50
  SPEAKER_03: Why can't you just put it?
• 35:51
  SPEAKER_03: What is the whole point of the landing page for a book?
• 35:56
  SPEAKER_01: So first of all, what I do, typically I create a domain for a book.
• 36:01
  SPEAKER_01: that I would like to do something with it.
• 36:02
  SPEAKER_01: Because I can use the domain,
• 36:04
  SPEAKER_01: so happyhabits.com,
• 36:05
  SPEAKER_01: then slash whatever comes to your mind,
• 36:08
  SPEAKER_01: slash book,
• 36:08
  SPEAKER_01: what's the book finder,
• 36:09
  SPEAKER_01: or slash audio,
• 36:11
  SPEAKER_01: would be the audio book,
• 36:12
  SPEAKER_01: and all of these type of things that I like to play around that,
• 36:14
  SPEAKER_01: and I can direct traffic.
• 36:17
  SPEAKER_01: So that's what I wanted to create with that one.
• 36:22
  SPEAKER_01: And then why a landing page for the book?
• 36:24
  SPEAKER_01: Because it should go somewhere.
• 36:25
  But I have,
• 36:26
  for example,
• 36:27
  let's say,
• 36:27
  that typed happyhabit.com slash Amazon,
• 36:33
  for example.
• 36:34
  SPEAKER_01: It goes straight into here.
• 36:36
  SPEAKER_01: For me, it goes into amazon.com.au.
• 36:39
  If you would check the link,
• 36:41
  happyhabit.com slash Amazon,
• 36:42
  it would go to the US Amazon.
• 36:44
  SPEAKER_01: Because I use Booklinker in between.
• 36:48
  SPEAKER_03: You said you use what in between?
• 36:53
  SPEAKER_01: I use Booklinker.
• 36:54
  SPEAKER_01: Booklinker is a platform from what's the name of the person?
• 36:59
  SPEAKER_00: What's Booklinker?
• 37:00
  SPEAKER_00: I don't know.
• 37:00
  SPEAKER_01: Booklinker is this one.
• 37:03
  SPEAKER_01: One book link every store.
• 37:05
  SPEAKER_01: You would type in any link that you have from a book.
• 37:10
  SPEAKER_01: Let me find you one.
• 37:15
  SPEAKER_01: If I'm lucky, I find a good book.
• 37:19
  Just as an example,
• 37:20
  let me grab a link of a good book I have that I can show you.
• 37:25
  SPEAKER_01: You might know the author properly, maybe not.
• 37:29
  SPEAKER_01: Of course you know.
• 37:30
  SPEAKER_01: Let me take this one.
• 37:32
  SPEAKER_01: I type in a link, like this link, and I build a universal link.
• 37:37
  SPEAKER_01: That is maybe something I think is receivable.
• 37:42
  SPEAKER_03: I know, that looks familiar.
• 37:45
  SPEAKER_01: Then I say, okay, I take Karma Unleashed, create a link.
• 37:49
  SPEAKER_01: If I click on this, and it might actually work, let me do it.
• 37:55
  SPEAKER_01: I know, I'm not logged in.
• 37:56
  SPEAKER_01: Okay.
• 37:57
  SPEAKER_01: But imagine I would have been logged in on purpose.
• 37:59
  SPEAKER_01: I haven't.
• 38:00
  SPEAKER_01: Then I own this link, mybook.to and slash something.
• 38:04
  SPEAKER_01: And if now someone in the UK gets on the link, they go to Amazon UK.
• 38:09
  SPEAKER_01: If somebody in Ireland does it, there's now an Amazon in Ireland.
• 38:13
  SPEAKER_01: There's one in Belgium now.
• 38:15
  SPEAKER_01: Of course, there's one in Japan.
• 38:16
  It tries to go by the location into what is the nearest Amazon
• 38:20
  marketplace.
• 38:22
  SPEAKER_01: Otherwise, it's complicated.
• 38:23
  I moved from Germany to Switzerland and then from Switzerland
• 38:26
  to New Zealand and to Australia.
• 38:29
  It's physically possible to move the household,
• 38:32
  but I cannot move my Kindle library.
• 38:35
  SPEAKER_01: It doesn't work.
• 38:37
  SPEAKER_01: The Kindle library I have on Amazon Germany.
• 38:39
  SPEAKER_01: If I would try to move the books,
• 38:41
  SPEAKER_01: I would lose all those that are not in the Australian Amazon,
• 38:45
  SPEAKER_01: but in the German.
• 38:47
  SPEAKER_01: So therefore, that's another story.
• 38:51
  SPEAKER_01: But at least this is possible.
• 38:52
  So therefore,
• 38:53
  I have my happyhabits.com that I can have a lot of redirects
• 38:58
  towards slash Amazon.
• 38:59
  SPEAKER_01: And then it opens up as the book linker type of thing.
• 39:03
  SPEAKER_01: And slash audio, whatever.
• 39:04
  SPEAKER_01: There's so many options we can do with that.
• 39:07
  And when you have this link to a landing page,
• 39:09
  you can do anything behind whatever you want.
• 39:14
  And to your question,
• 39:15
  why I would not have my own website and take it from there?
• 39:20
  SPEAKER_01: That would be enough, right?
• 39:22
  SPEAKER_03: I barely remember.
• 39:25
  SPEAKER_03: I forgot to put the second book on my website.
• 39:27
  SPEAKER_03: I just don't have time.
• 39:28
  SPEAKER_03: And you put it on your website.
• 39:30
  SPEAKER_03: You put it on landing page.
• 39:31
  SPEAKER_03: You put it everywhere.
• 39:33
  SPEAKER_01: I also have a normal website, so that's my normal website.
• 39:37
  SPEAKER_01: Look, some people who you know, like Veronica.
• 39:41
  And there I have my books,
• 39:43
  and these books go into at least a full set published.
• 39:48
  SPEAKER_01: Happy Habits Not Managed, and there are two LinkedIn books.
• 39:52
  SPEAKER_01: From there, it goes somewhere, and it goes to happyhabits.com.
• 39:57
  SPEAKER_03: Can you click on buy the book?
• 39:58
  SPEAKER_03: Where will it take you?
• 40:02
  SPEAKER_00: This goes to the landing page where it's Amazon.
• 40:06
  SPEAKER_01: It doesn't have to.
• 40:07
  SPEAKER_01: I could build it directly.
• 40:09
  If I go back to here,
• 40:10
  what I've done with this one,
• 40:14
  this one I created only a checkout page.
• 40:16
  SPEAKER_01: I call it bottomless book bundle.
• 40:18
  SPEAKER_01: So I add more to it.
• 40:19
  SPEAKER_01: That was a growing book.
• 40:21
  SPEAKER_01: And people get a PDF and the EPUB.
• 40:24
  SPEAKER_01: Oh, not added soon.
• 40:25
  SPEAKER_01: It already exists.
• 40:26
  SPEAKER_01: But like you, you always need to get that.
• 40:28
  SPEAKER_01: And then sometimes people see this and just buy and get me $10.
• 40:33
  SPEAKER_03: Okay, speaking of buying, how are you doing with the sales?
• 40:36
  SPEAKER_03: First, how are you marketing?
• 40:38
  SPEAKER_03: Like you're putting a lot of work, you know, you're putting me to shame.
• 40:43
  SPEAKER_03: I should stop watching Netflix and do this instead.
• 40:46
  SPEAKER_03: But, okay, so how is the sales going?
• 40:51
  SPEAKER_03: How are you selling your book, marketing tools?
• 40:55
  SPEAKER_03: And two, what is selling mostly?
• 40:57
  SPEAKER_03: Is it the e-book, the audio book, or the print book?
• 41:02
  SPEAKER_01: That's a very valid question.
• 41:04
  SPEAKER_01: I'll show you,
• 41:05
  SPEAKER_01: maybe just on the LinkedIn book,
• 41:07
  SPEAKER_01: because I can claim that this book here,
• 41:10
  SPEAKER_01: Connect and Act,
• 41:11
  SPEAKER_01: my first set from this business book,
• 41:13
  SPEAKER_01: click on this landing app too.
• 41:17
  SPEAKER_01: Yeah, I have a dedicated landing page for this book.
• 41:20
  SPEAKER_01: Let me just show you by the flow,
• 41:23
  SPEAKER_01: addressing what I really want to do,
• 41:24
  SPEAKER_01: what you get in four weeks.
• 41:26
  SPEAKER_01: That is not the younger brother of Gary V. What's in it?
• 41:30
  The whole story of the book is sold for home,
• 41:33
  and then me,
• 41:33
  and then testimonials.
• 41:35
  SPEAKER_01: The book launch, and that was also my birthday.
• 41:37
  SPEAKER_01: I love this.
• 41:38
  SPEAKER_01: I'll do another one in May.
• 41:41
  SPEAKER_01: And then you can get the e-book, the paperback, and hardcover.
• 41:43
  SPEAKER_01: So what sells most?
• 41:45
  So having this as a landing page,
• 41:47
  which sits on my LinkedIn and whatever,
• 41:49
  is good to have.
• 41:50
  SPEAKER_01: But of course,
• 41:51
  SPEAKER_01: what works best is to sell a book not only on Amazon,
• 41:54
  SPEAKER_01: but also with my own email that I can send to people.
• 41:59
  SPEAKER_01: I run webinars around LinkedIn where it's always a book at the end,
• 42:04
  SPEAKER_01: visible,
• 42:05
  SPEAKER_01: and there's ways to get into this one.
• 42:07
  SPEAKER_01: So that for me is an important thing.
• 42:09
  SPEAKER_01: Place a book wherever you can.
• 42:11
  SPEAKER_01: It makes sense.
• 42:12
  SPEAKER_01: Like on here, I have
• 42:15
  SPEAKER_01: that I've done with Veronica in January.
• 42:17
  SPEAKER_01: And from there, I also send them people.
• 42:20
  SPEAKER_01: I need to market myself, otherwise nobody does it for me.
• 42:24
  SPEAKER_01: So always need to place a book without being hard-cost selling.
• 42:27
  SPEAKER_01: I can claim,
• 42:28
  SPEAKER_01: though,
• 42:29
  that this LinkedIn book that I've had there got me 30 times
• 42:37
  more consulting dollars
• 42:39
  SPEAKER_01: over royalties.
• 42:39
  SPEAKER_01: And the royalties were four digits.
• 42:41
  SPEAKER_01: So I sold maybe not $9,000, but maybe $2,000 worth of books from this.
• 42:46
  SPEAKER_01: And revenue-wise,
• 42:48
  SPEAKER_01: not profit-wise,
• 42:49
  so then I would say maybe 60% e-books and 40% are paperback by
• 42:56
  the dollars.
• 42:57
  SPEAKER_01: Yeah, that would be right.
• 43:00
  SPEAKER_01: I have this also, in addition to Amazon, I have it also on IngramSpark.
• 43:07
  SPEAKER_01: Technically, a bookstore can also have that if they wanted to.
• 43:10
  SPEAKER_01: And I had people in Germany who ordered it through a bookshop.
• 43:13
  SPEAKER_01: Yeah, so that also is a possibility.
• 43:15
  Today,
• 43:16
  I would rather prefer Draft2Digital over IngramSpark,
• 43:19
  but that's another story.
• 43:20
  SPEAKER_01: So there's various ways how to make that happen.
• 43:23
  SPEAKER_01: I often meet people for coffee, and they can also get a book.
• 43:29
  SPEAKER_01: Speaking of coffee, another one, and I can already confuse you a bit with
• 43:34
  with my love for tech tools,
• 43:36
  do you know a platform called Buy Me A Coffee?
• 43:39
  SPEAKER_01: Buy Me A Coffee, yeah.
• 43:41
  SPEAKER_03: Yeah.
• 43:42
  SPEAKER_01: So that's my Buy Me A Coffee.
• 43:44
  Normally it would be yellow,
• 43:45
  but you can create it with the whole branding as whatever you
• 43:48
  like.
• 43:48
  So I have here not only the $5 coffee,
• 43:52
  but I'm selling here also the same $7 e-book.
• 43:57
  SPEAKER_01: But this here delivers technically only a PDF file or EPUB file.
• 44:03
  SPEAKER_01: It cannot deliver audio version.
• 44:05
  SPEAKER_01: So buy me a coffee is not good for this.
• 44:07
  SPEAKER_01: But even people can buy a power hour of anything I can do for them.
• 44:12
  SPEAKER_03: So they can buy you a coffee for whatever.
• 44:15
  SPEAKER_03: And then what do they get when they buy you a coffee?
• 44:18
  SPEAKER_03: They get a book?
• 44:19
  SPEAKER_01: No, no.
• 44:20
  The coffee type of thing in general is if you have someone,
• 44:23
  let's say they're from...
• 44:25
  developing countries where they don't have that many chance of
• 44:28
  making good money,
• 44:29
  SPEAKER_01: but you want to give them something,
• 44:30
  SPEAKER_01: you can say,
• 44:32
  SPEAKER_01: give them a coffee.
• 44:33
  SPEAKER_01: A coffee is typically $5.
• 44:34
  SPEAKER_01: Maybe I can buy coffee with $25.
• 44:37
  That's some people who you might know from Fiverr can have
• 44:40
  another way to make some money.
• 44:41
  SPEAKER_01: That's how that got created.
• 44:43
  SPEAKER_01: And in contrary to most other platforms,
• 44:46
  SPEAKER_01: while it's connected to Stripe,
• 44:47
  SPEAKER_01: but the fees are pretty low,
• 44:49
  SPEAKER_01: that's actually good.
• 44:52
  SPEAKER_01: So Gumroad takes more.
• 44:54
  SPEAKER_01: Many other platforms take more.
• 44:55
  SPEAKER_01: This doesn't do.
• 44:56
  It doesn't help me on audiobooks,
• 44:58
  but at least I can sometimes give this thing.
• 45:01
  SPEAKER_01: Buy me a coffee.
• 45:03
  SPEAKER_01: Somebody wants to,
• 45:04
  SPEAKER_01: you know,
• 45:05
  the typical thing like pick your brain on something like how to
• 45:09
  do book stuff.
• 45:10
  SPEAKER_01: So I'm not a memoir growth writer like you are,
• 45:14
  SPEAKER_01: an expert on that one,
• 45:15
  SPEAKER_01: but I can share my expertise,
• 45:17
  SPEAKER_01: but I do not want to jump
• 45:20
  SPEAKER_01: on a one-and-a-half-hour call just for $5.
• 45:23
  SPEAKER_01: So then I created something like this.
• 45:26
  SPEAKER_01: And it worked.
• 45:27
  And it looks,
• 45:28
  in terms of branding,
• 45:29
  it looks very consistent with all the other stuff.
• 45:33
  SPEAKER_01: And that's the story that I like.
• 45:35
  SPEAKER_01: You can create something that really looks as similar as you have.
• 45:40
  SPEAKER_01: And you see my Buy Me A Coffee.
• 45:42
  SPEAKER_01: And then you can see my Facebook.
• 45:46
  SPEAKER_01: Looks pretty similar.
• 45:48
  yeah uh okay so back to audiobooks back to audiobooks yeah and
• 45:57
  how are you in terms
• 45:59
  of marketing your audiobooks or books in general what worked
• 46:05
  the best is itSubstack
• 46:07
  SPEAKER_03: is it meeting people is it but what is working best in terms of
• 46:13
  SPEAKER_03: Like you're putting a lot of effort.
• 46:16
  SPEAKER_03: And what is the one that has the highest ROI?
• 46:21
  SPEAKER_01: Let me say in terms of effort,
• 46:23
  I'm someone who likes to play with the tech tools and figure
• 46:26
  out what makes more
• 46:27
  SPEAKER_01: sense,
• 46:27
  SPEAKER_01: what is comfortable of doing,
• 46:29
  SPEAKER_01: what I can tell others,
• 46:30
  SPEAKER_01: what they can do as well.
• 46:31
  SPEAKER_01: So therefore, I test maybe a little bit more than I would need to.
• 46:34
  SPEAKER_01: So this is this sort of thing.
• 46:36
  SPEAKER_01: From an ROI point of view,
• 46:37
  SPEAKER_01: if you put it on 11 Media,
• 46:39
  SPEAKER_01: which is the 11 Apps marketplace,
• 46:41
  SPEAKER_01: not many people know it.
• 46:43
  SPEAKER_01: yet.
• 46:43
  It needs you to always put traffic to it and then it can be
• 46:48
  executed over there.
• 46:49
  SPEAKER_01: Not to forget platforms like Level Reader or Spotify,
• 46:54
  SPEAKER_01: they pay the commission only after certain thresholds.
• 47:00
  SPEAKER_01: So when I say I sell on 11 reader my book for $10,
• 47:04
  SPEAKER_01: and I get maybe $7 maybe from it,
• 47:11
  SPEAKER_01: but they don't pay me anything below reaching $10.
• 47:15
  SPEAKER_01: So I need to have a second book sold until I get some money.
• 47:19
  SPEAKER_01: So we need to have these things in mind.
• 47:20
  SPEAKER_01: It's not Amazon that sends me small amounts.
• 47:24
  So twice in my life,
• 47:26
  I got from Amazon royalties,
• 47:27
  from the US market,
• 47:29
  of one cent.
• 47:30
  SPEAKER_01: Not one dollar, one cent.
• 47:33
  SPEAKER_01: So somebody must have read a page or two pages.
• 47:37
  SPEAKER_03: It's crazy.
• 47:41
  SPEAKER_01: One cent.
• 47:41
  SPEAKER_01: And they sent me this money.
• 47:43
  And even the normal email says,
• 47:45
  be careful with this money,
• 47:46
  spend it wisely.
• 47:51
  SPEAKER_01: Then you realize it's automation.
• 47:52
  SPEAKER_01: But same thing on Spotify.
• 47:54
  SPEAKER_01: So if I have it on Spotify and somebody bought it recently,
• 47:57
  SPEAKER_01: I only sold one on Spotify from this fair return that just got on there.
• 48:01
  And then I need to wait until somebody else buys it so that
• 48:04
  finally I get the money from that.
• 48:06
  SPEAKER_01: But I sold many,
• 48:07
  many more on my book funnel because there is an easy thing to
• 48:11
  just upsell another
• 48:11
  SPEAKER_01: $10.
• 48:13
  SPEAKER_01: If you combine it with something that is a better approach,
• 48:16
  In particular,
• 48:17
  from a book funnel point of view,
• 48:19
  I have the email address of the people.
• 48:21
  SPEAKER_01: I can ask them, hey, was the audiobook any good?
• 48:26
  SPEAKER_01: In Amazon, you don't know.
• 48:27
  SPEAKER_01: In Spotify, you don't know.
• 48:28
  SPEAKER_01: So particularly when getting started, it's a wise idea.
• 48:31
  You can have it on your Substack as a kind of,
• 48:35
  let's say,
• 48:36
  Easter promotion.
• 48:37
  SPEAKER_01: If you sign up as an annual member, you get also an audiobook to it.
• 48:42
  SPEAKER_01: And then you take a key sale, maybe more than you would normally do.
• 48:45
  and then you can get back to them and ask for feedback and then
• 48:50
  figure out.
• 48:51
  Currently,
• 48:52
  I sell more on BookFunnels because not everyone is looking for
• 48:54
  it.
• 48:55
  SPEAKER_01: I don't have the marketplace function of Audible slash Amazon.
• 49:00
  SPEAKER_01: But I want to take my happy habits,
• 49:02
  SPEAKER_01: get a mixer to it or learn it by myself,
• 49:05
  SPEAKER_01: and then have it out there.
• 49:06
  SPEAKER_01: There are people,
• 49:06
  SPEAKER_01: you can find them on Upwork,
• 49:09
  SPEAKER_01: Fiverr,
• 49:10
  SPEAKER_01: who can take it from Riverside and put it into Audible.
• 49:14
  SPEAKER_01: It costs a little bit, but it's truly worth it.
• 49:18
  SPEAKER_03: Okay,
• 49:18
  SPEAKER_03: so we're kind of running out of time,
• 49:21
  SPEAKER_03: but I would like you,
• 49:22
  SPEAKER_03: if that's okay,
• 49:23
  if you can give us the kind of roadmap quickly before we take a
• 49:29
  few questions or
• 49:30
  SPEAKER_03: comments.
• 49:32
  Like,
• 49:32
  what is the five-step guide to publishing your audiobook as a
• 49:39
  self-published author?
• 49:41
  SPEAKER_03: In one minute.
• 49:43
  SPEAKER_03: In one minute, no.
• 49:45
  SPEAKER_01: In one minute.
• 49:46
  SPEAKER_01: First, have the courage to record a book by yourself.
• 49:50
  SPEAKER_01: The authors want to hear you.
• 49:51
  SPEAKER_01: You are the author.
• 49:52
  SPEAKER_01: Nobody else.
• 49:53
  It should be not written by any better actor who might be great
• 49:56
  in speaking,
• 49:56
  but it's not you.
• 49:58
  SPEAKER_01: I want to hear from that person.
• 49:59
  SPEAKER_01: I want to hear you in your books, Latasha.
• 50:02
  SPEAKER_01: So that's the mindset issue at the beginning.
• 50:05
  SPEAKER_01: Find a good silent place where you can record it.
• 50:09
  SPEAKER_01: There are libraries who even have podcast-related rooms,
• 50:12
  SPEAKER_01: at least here in cities,
• 50:13
  SPEAKER_01: and surely in other cities as well.
• 50:15
  SPEAKER_01: That's cool.
• 50:16
  SPEAKER_01: And then you can create that.
• 50:17
  SPEAKER_01: Use a software like Riverside,
• 50:19
  SPEAKER_01: which has step number three,
• 50:22
  SPEAKER_01: who have often a kind of a trial version to begin with.
• 50:26
  SPEAKER_01: And even if the first month costs you $20, it's worth it.
• 50:30
  SPEAKER_01: But then you have a good enough version that you can have as your voice.
• 50:35
  SPEAKER_01: Grab that.
• 50:36
  SPEAKER_01: download it in mp3 and wave whatever type of file.
• 50:40
  SPEAKER_01: And then,
• 50:40
  SPEAKER_01: out of this one,
• 50:41
  you can even put it already to Spotify as one very well-known
• 50:45
  marketplace,
• 50:45
  SPEAKER_01: because that's the thing.
• 50:46
  SPEAKER_01: When you put anything people don't know, it makes less sense.
• 50:50
  SPEAKER_01: But when you say, I'm on Spotify, oh, cool.
• 50:54
  SPEAKER_01: That means something.
• 50:55
  When you say,
• 50:56
  I'm on Facebook,
• 50:57
  my grandmother is there as well,
• 50:58
  but on Spotify,
• 50:59
  nice.
• 51:01
  SPEAKER_01: And then when you create your voice clone with 11 labs,
• 51:04
  SPEAKER_01: which you can do for free,
• 51:07
  SPEAKER_01: also in the test version,
• 51:08
  SPEAKER_01: but then in the proper one,
• 51:09
  SPEAKER_01: that you have enough of credit for one month.
• 51:12
  SPEAKER_01: I think I paid this $5 or maybe $10, all good.
• 51:15
  SPEAKER_01: And then I had my second book, Youth with the AI Clone.
• 51:20
  SPEAKER_01: The professional AI clone was really, really good.
• 51:23
  SPEAKER_01: Quickly, you listened earlier in this call.
• 51:26
  SPEAKER_01: And I gave it to Frank.
• 51:27
  SPEAKER_01: I said, oh, when did you record that?
• 51:29
  SPEAKER_01: That sounds actually good.
• 51:31
  SPEAKER_01: Because it can grab my accent.
• 51:35
  SPEAKER_01: It doesn't sound as I want it to be sound, but it sounds very like me.
• 51:39
  SPEAKER_01: That's a good thing about it.
• 51:40
  And then it took me 30 minutes to upload a fiction book,
• 51:43
  which itself takes two hours to listen.
• 51:45
  SPEAKER_00: Okay, wow.
• 51:47
  And then from there,
• 51:48
  from 11 Labs,
• 51:49
  I placed it again into 11 Reader,
• 51:51
  which is their own.
• 51:52
  SPEAKER_01: I now place it to Spotify.
• 51:54
  SPEAKER_01: And there are also other sources that you can put it to out of 11 Labs.
• 51:59
  SPEAKER_01: It sits somewhere.
• 52:00
  It can put in audio,
• 52:02
  and from there it goes to Barnes & Noble,
• 52:04
  Rakuten,
• 52:05
  and some other.
• 52:06
  wow okay i have a mindset question i think i want to ask a
• 52:10
  question which is uh
• 52:13
  having an accent like me or you and we record using our accents
• 52:19
  and i know some
• 52:19
  readers don't like that they're kind of they're like oh this is
• 52:23
  like an accented
• 52:24
  book did you and i know this is a this is me and my mindset
• 52:28
  that i need to work on
• 52:30
  SPEAKER_03: Was that an issue for you when you recorded it in English?
• 52:33
  SPEAKER_03: Because your modern tongue is German.
• 52:37
  SPEAKER_03: So when you speak English, you have like a German accent.
• 52:41
  SPEAKER_03: Was that an issue for you or no?
• 52:46
  SPEAKER_01: I hope it's not only a strong German accent,
• 52:48
  SPEAKER_01: but maybe more German and Swiss because I've spent most of my career in
• 52:53
  SPEAKER_01: Switzerland.
• 52:53
  SPEAKER_01: So there can be a little bit of French in a different way sometimes.
• 52:57
  But yeah,
• 52:57
  no,
• 52:58
  it's fine for me because I know how I sound when I'm speaking
• 53:01
  on stage.
• 53:02
  SPEAKER_01: I've been a tour guide in the past,
• 53:03
  so I know when I speak with a microphone in the hand how that
• 53:06
  sounds like.
• 53:07
  But that is a mindset border we need to jump over to say there
• 53:12
  are people who want
• 53:14
  SPEAKER_01: to read the book from us,
• 53:16
  SPEAKER_01: not from anyone else,
• 53:17
  SPEAKER_01: and there are people who want to also hear the story from the author.
• 53:22
  And that is better authentic compared to perfectly read by a
• 53:26
  machine or by a
• 53:27
  SPEAKER_01: professional actor.
• 53:29
  I get confused when I took this book here from Tony and was
• 53:33
  read by this one.
• 53:35
  His next book was written with a co-author and I realized,
• 53:38
  oh,
• 53:38
  Tony,
• 53:38
  it doesn't sound like him.
• 53:39
  And that's how I discovered his co-author and now bought four
• 53:42
  books from that
• 53:43
  SPEAKER_01: co-author who reads by himself.
• 53:46
  okay great yeah all right i'm gonna go through quickly through
• 53:49
  the comments uh we
• 53:50
  have coach sean michael saying talking about uh landing pages
• 53:55
  for a book he's
• 53:56
  saying a landing page for your book is not some sales trick
• 53:59
  it's a declaration that
• 54:00
  SPEAKER_03: says my work matters enough to have its own home i like that question
• 54:05
  SPEAKER_03: And then he says also, great tip.
• 54:08
  SPEAKER_03: I use Booklinker too.
• 54:09
  SPEAKER_03: It removes friction for buyers.
• 54:12
  SPEAKER_03: Also Coach Sean says, your true readers want to hear your words.
• 54:17
  SPEAKER_03: Those who are hung up on your accent are not your real audience.
• 54:20
  SPEAKER_03: I love that.
• 54:22
  SPEAKER_03: And then there is Unfairy saying hi, Naomi saying wow, so that's good.
• 54:28
  SPEAKER_03: All right,
• 54:28
  SPEAKER_03: before we go,
• 54:29
  SPEAKER_03: I have to jump to another meeting,
• 54:31
  SPEAKER_03: but quickly,
• 54:32
  SPEAKER_03: how can people reach you,
• 54:33
  SPEAKER_03: Gunnar?
• 54:34
  SPEAKER_03: How can they buy your books,
• 54:37
  SPEAKER_03: take your courses,
• 54:39
  SPEAKER_03: learn from all the vast amount of knowledge that you have?
• 54:44
  SPEAKER_03: So this is your turn to do your plug here.
• 54:48
  SPEAKER_01: Oh, funny.
• 54:49
  SPEAKER_01: So I have my subject publication.
• 54:51
  SPEAKER_01: It's called Busy Book Builder.
• 54:53
  SPEAKER_01: But the URL is still from the old name.
• 54:55
  SPEAKER_01: I call it writingincafes.subject.com.
• 54:58
  SPEAKER_01: And I have this URL in my book.
• 55:00
  SPEAKER_01: So therefore, I never change the URL.
• 55:03
  SPEAKER_01: Writingincafes.
• 55:03
  SPEAKER_01: That's what I do.
• 55:05
  SPEAKER_01: Like also Demi, who's on the call, loves to write in cafe.
• 55:08
  SPEAKER_01: So that's what I do.
• 55:10
  SPEAKER_01: Otherwise, my website from there, something is going on.
• 55:13
  SPEAKER_01: It's by my name, kundahabit.com.au.
• 55:15
  And my favorite platform where I'm hanging out every day is
• 55:20
  LinkedIn.com.
• 55:23
  SPEAKER_01: I'm typing on LinkedIn.
• 55:25
  SPEAKER_00: Ah, great.
• 55:25
  SPEAKER_01: That's it.
• 55:26
  SPEAKER_01: These are the links.
• 55:28
  SPEAKER_01: Yeah, and out of the website, everything is pointing from there.
• 55:30
  SPEAKER_01: So that's a good thing.
• 55:31
  But I love actually creating different type of landing pages
• 55:34
  for different books.
• 55:35
  SPEAKER_03: Wow.
• 55:36
  SPEAKER_03: This was amazing.
• 55:37
  SPEAKER_03: This is good.
• 55:39
  SPEAKER_03: This was a masterclass in creating audiobooks.
• 55:43
  I'm going to turn this into a post as well and send it because
• 55:47
  this has amazing
• 55:49
  SPEAKER_03: information and it's all for free.
• 55:51
  SPEAKER_03: I'm so grateful for you for giving me the time and the knowledge.
• 55:57
  I hope everyone who's listening or watching,
• 56:01
  please go check out Gunnar's Substack.
• 56:05
  SPEAKER_03: Buy his books, learn from him.
• 56:06
  SPEAKER_03: I personally learned a lot from him.
• 56:08
  SPEAKER_03: He was actually the one who encouraged me to get on Substack.
• 56:11
  SPEAKER_03: Thanks to Gunnar.
• 56:13
  SPEAKER_03: So thank you so much for your time.
• 56:15
  SPEAKER_03: And for anyone listening or watching,
• 56:17
  thank you for joining us for another episode of the Substack
• 56:21
  Writer's Salon.
• 56:22
  SPEAKER_03: And until we meet again, thank you very much.