Latest / Closing the Deal with Fexingo: Sales, Negotiation, and Revenue Conversations for Operators
The Lost Ten Million Dollar Deal and What It Teaches About Sales
In the premiere episode of Closing the Deal, Lucas and Luna dissect a real fumbled deal from a SaaS company's quarterly review. They walk through the specific mistakes a sales executive made when a ten-million-dollar enterprise contract collapsed in the final hour. The conversation covers price anchoring, internal champion dynamics, and the overlooked value of a 'black swan' walkaway. Lucas shares a counterintuitive tactic from his own negotiation experience, and Luna pushes back on conventional wisdom about always extending deadlines. This episode sets the tone for the entire…
The skinny
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