What People First Marketing Means for Algorithms
The people who will drive your brand’s future growth may already be influencing what gets bought today. Gugu Mthembu, CMO of Telkom, explores why brands should listen to younger audiences now and use that understanding to think about the products they may need in five years.
Gugu shares how Telkom’s approach to the creator economy began with African language radio DJs and the communities that trusted them. She explains why a brand’s role in culture depends on understanding those relationships and contributing value as audiences move between platforms.
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Challenging whether a…
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