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Why People Click Your Product Page but Don't Buy
The companion playbook for this episode: The First $10K Digital Product System — https://thesloanemercer.gumroad.com/l/first-10k
Three hundred and twelve people visited Lena's product page in a month. Two of them bought. This episode asks where the other three hundred and ten turned around, and refuses the two easy answers, shout louder and cut the price.
Sloane Mercer diagnoses a clicked-but-unsold page as a chain of six small decisions, worked through Lena, an invented freelance bookkeeper selling the client onboarding pack she uses in her own practice. She starts with what a small sample…
The skinny
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