Latest / Marketing School - Digital Marketing and Online Marketing Tips
Content Marketing Doesn't Work The Way You Think | Ep. #676
In episode #676, Eric and Neil Discuss the two schools of thought on content marketing. Tune in to hear how your conversions rates can be affected.
TIME-STAMPED SHOW NOTES
[00:27] Today’s Topic: Content Marketing Doesn't Work The Way You Think
[00:37] There are two schools of thought on content marketing: The first is: Write a lot of content and you will get rankings, traffic, and generate a ton of sales.
[01:02] Someone will not convert the same way if they visit your home page vs. your blog post, because the intent is to read, not to buy.
[01:20] You just have to keep in mind how…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.