Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#850: Newell VP of E-commerce Tambi Younes on expanding the operational limits of ecommerce capabilities
What's the real cost of only having the bandwidth to focus on your top-performing products?
Agility requires systems and processes that not only respond to change but also proactively manage complexity across an entire portfolio. It’s about creating the capacity to act on every opportunity, not just the most obvious ones.
Today, we're going to talk about a critical breaking point for large consumer brands: the operational limits of ecommerce execution. When you’re managing thousands of products across countless digital shelves, manual processes don't just slow you down—they force you to leave…
The skinny
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