Latest / Kids Media Club Podcast / BBC's New Direction, Danny Go's Netflix Deal, and Why You Can't Speed Run Fandom — A Kids Media Club Hosts' Hangout

Transcript

BBC's New Direction, Danny Go's Netflix Deal, and Why You Can't Speed Run Fandom — A Kids Media Club Hosts' Hangout · Kids Media Club Podcast

• 0:00
  The
• 0:00
  Kids
• 0:00
  Media
• 0:00
  Club
• 0:01
  Podcast
• 0:01
  is
• 0:01
  open
• 0:02
  for
• 0:02
  sponsorship.
• 0:03
  So
• 0:03
  if
• 0:03
  you
• 0:03
  would
• 0:03
  like
• 0:04
  to
• 0:04
  get
• 0:04
  a
• 0:04
  conversation
• 0:05
  in
• 0:05
  the
• 0:06
  ears
• 0:06
  of
• 0:06
  your
• 0:06
  stakeholders
• 0:07
  before
• 0:07
  big
• 0:07
  events
• 0:08
  such
• 0:08
  as
• 0:08
  Brand
• 0:08
  Licensing
• 0:09
  Europe
• 0:09
  or
• 0:10
  Mitcom
• 0:10
  Nuremberg
• 0:11
  Toy
• 0:12
  Fair,
• 0:12
  maybe
• 0:12
  you've
• 0:13
  got
• 0:13
  a
• 0:13
  launch
• 0:13
  or
• 0:13
  a
• 0:13
  big
• 0:14
  announcement
• 0:14
  to
• 0:14
  make,
• 0:15
  then
• 0:15
  why
• 0:15
  not
• 0:15
  consider
• 0:16
  sponsoring
• 0:16
  the
• 0:16
  Kids
• 0:17
  Media
• 0:17
  Club
• 0:17
  Podcast
• 0:18
  and
• 0:18
  of
• 0:18
  course
• 0:18
  our
• 0:18
  newsletter.
• 0:19
  You
• 0:20
  can
• 0:20
  contact
• 0:20
  either
• 0:21
  Emily,
• 0:21
  Andy
• 0:22
  or
• 0:22
  I
• 0:22
  on
• 0:22
  LinkedIn
• 0:23
  or
• 0:23
  you
• 0:24
  can
• 0:24
  reach
• 0:24
  us
• 0:24
  through
• 0:24
  our
• 0:24
  website,
• 0:25
  which
• 0:25
  is
• 0:25
  Kids
• 0:26
  Media
• 0:26
  Club
• 0:26
  Podcast.
• 0:35
  Hello
• 0:35
  and
• 0:35
  welcome
• 0:36
  to
• 0:36
  another
• 0:37
  episode
• 0:37
  of
• 0:37
  the
• 0:38
  Kids
• 0:38
  Media
• 0:38
  Club
• 0:38
  Podcast.
• 0:39
  Just
• 0:40
  the
• 0:40
  two
• 0:40
  of
• 0:40
  us
• 0:40
  today,
• 0:41
  Joe.
• 0:41
  Ah,
• 0:42
  just
• 0:42
  the
• 0:42
  two
• 0:43
  of
• 0:43
  us,
• 0:46
  yes.
• 0:46
  Emily
• 0:46
  is
• 0:47
  tied
• 0:47
  up.
• 0:47
  She's
• 0:48
  a
• 0:48
  very,
• 0:48
  very
• 0:48
  busy
• 0:49
  lady.
• 0:49
  So
• 0:49
  we
• 0:49
  decided
• 0:50
  we
• 0:50
  were
• 0:50
  going
• 0:50
  to
• 0:50
  have
• 0:50
  a
• 0:50
  host's
• 0:51
  hangout
• 0:51
  and
• 0:52
  perhaps
• 0:52
  a
• 0:52
  truncated
• 0:52
  one
• 0:53
  because
• 0:53
  I
• 0:53
  got
• 0:53
  to
• 0:53
  go
• 0:53
  and
• 0:53
  pick
• 0:53
  my
• 0:53
  car
• 0:54
  up
• 0:54
  from
• 0:54
  the
• 0:54
  garage
• 0:54
  before
• 0:55
  it
• 0:55
  closes.
• 0:56
  Okay,
• 0:56
  so
• 0:56
  let's
• 0:57
  crack
• 0:57
  on,
• 0:57
  shall
• 0:58
  we?
• 0:58
  So
• 0:59
  the
• 0:59
  clock
• 0:59
  is
• 0:59
  ticking.
• 1:01
  Great.
• 1:02
  So
• 1:02
  what
• 1:02
  are
• 1:02
  we
• 1:02
  going
• 1:02
  to
• 1:03
  chat
• 1:03
  about
• 1:03
  today?
• 1:03
  We
• 1:03
  wrote
• 1:04
  a
• 1:04
  couple
• 1:04
  of
• 1:04
  things
• 1:04
  down
• 1:05
  before
• 1:06
  him
• 1:06
  record.
• 1:07
  We
• 1:07
  did,
• 1:08
  we
• 1:08
  did.
• 1:08
  Shall
• 1:09
  we
• 1:09
  talk
• 1:09
  about
• 1:09
  the
• 1:10
  BBC?
• 1:11
  Yes.
• 1:12
  So.
• 1:12
  So
• 1:13
  it's
• 1:13
  all
• 1:13
  changed
• 1:13
  at
• 1:14
  the
• 1:14
  top.
• 1:15
  It
• 1:15
  is.
• 1:17
  And
• 1:17
  very
• 1:17
  often,
• 1:18
  I
• 1:18
  mean
• 1:19
  people
• 1:20
  are
• 1:20
  definitely
• 1:21
  reading
• 1:21
  the
• 1:21
  new,
• 1:22
  the,
• 1:22
  the
• 1:23
  hiring
• 1:23
  of
• 1:23
  the
• 1:23
  new
• 1:24
  DG
• 1:24
  as
• 1:25
  a
• 1:25
  signal
• 1:25
  for
• 1:26
  where
• 1:26
  the
• 1:26
  BBC
• 1:27
  is
• 1:27
  going.
• 1:27
  Obviously
• 1:28
  charter
• 1:28
  renewal
• 1:29
  negotiations
• 1:30
  are
• 1:31
  ongoing.
• 1:31
  Huge
• 1:32
  amount
• 1:32
  of
• 1:32
  scrutiny
• 1:33
  on
• 1:33
  the
• 1:33
  BBC.
• 1:34
  It's
• 1:34
  been
• 1:34
  in
• 1:35
  the
• 1:35
  news
• 1:35
  for
• 1:35
  other
• 1:35
  reasons,
• 1:36
  radio
• 1:37
  reasons
• 1:37
  this
• 1:38
  week
• 1:38
  as
• 1:38
  well.
• 1:38
  Goodness,
• 1:39
  there's
• 1:39
  never
• 1:40
  a
• 1:40
  shortage
• 1:40
  of
• 1:40
  anything
• 1:41
  to
• 1:41
  talk
• 1:41
  about
• 1:41
  BBC
• 1:41
  wise.
• 1:42
  But
• 1:42
  let's
• 1:42
  focus
• 1:42
  on
• 1:42
  that
• 1:43
  dg
• 1:43
  because
• 1:45
  as
• 1:45
  we've
• 1:45
  spoken
• 1:46
  about
• 1:46
  many
• 1:47
  times
• 1:47
  and
• 1:47
  actually
• 1:48
  it
• 1:48
  came
• 1:48
  up
• 1:48
  when
• 1:49
  the
• 1:49
  BBC
• 1:49
  and
• 1:49
  YouTube
• 1:50
  were
• 1:51
  speaking
• 1:51
  to
• 1:51
  me
• 1:52
  at
• 1:52
  MIP
• 1:53
  London,
• 1:53
  the
• 1:53
  Kids
• 1:54
  and
• 1:54
  Teens
• 1:54
  Summit.
• 1:55
  We're
• 1:55
  moving
• 1:56
  from
• 1:57
  a
• 1:57
  kind
• 1:57
  of
• 1:57
  channel
• 1:58
  first
• 1:58
  BBC
• 2:00
  to
• 2:00
  a
• 2:00
  platform
• 2:01
  first
• 2:02
  BBC.
• 2:03
  And,
• 2:04
  and
• 2:04
  I
• 2:04
  think
• 2:04
  this
• 2:05
  is
• 2:05
  probably
• 2:05
  a
• 2:06
  confirmation
• 2:06
  of
• 2:06
  that.
• 2:07
  We've
• 2:07
  obviously
• 2:07
  had
• 2:07
  the,
• 2:08
  the
• 2:08
  announcement
• 2:09
  of
• 2:09
  a,
• 2:09
  a
• 2:09
  greater
• 2:09
  partnership
• 2:10
  between
• 2:10
  BBC
• 2:10
  and
• 2:11
  YouTube,
• 2:11
  particularly
• 2:12
  BBC
• 2:12
  Children's
• 2:13
  launching
• 2:13
  seven
• 2:13
  new
• 2:14
  channels
• 2:14
  and
• 2:14
  they're
• 2:15
  going
• 2:15
  to
• 2:15
  be
• 2:15
  putting
• 2:15
  kids
• 2:15
  content
• 2:16
  up
• 2:16
  on
• 2:16
  YouTube
• 2:17
  in
• 2:17
  an
• 2:17
  effort
• 2:18
  to
• 2:18
  reach
• 2:19
  those
• 2:19
  younger
• 2:20
  social
• 2:21
  video
• 2:21
  first
• 2:21
  generations
• 2:22
  and
• 2:23
  reawaken
• 2:24
  the
• 2:24
  relevance
• 2:25
  of
• 2:25
  the
• 2:25
  BBC
• 2:26
  for
• 2:26
  those
• 2:27
  younger
• 2:28
  viewers.
• 2:28
  But
• 2:29
  what
• 2:29
  does
• 2:29
  it
• 2:30
  say?
• 2:30
  Yes,
• 2:30
  the
• 2:30
  fact
• 2:30
  that
• 2:31
  he's
• 2:31
  come
• 2:31
  from
• 2:31
  Google.
• 2:32
  Yes.
• 2:34
  So
• 2:35
  Matt
• 2:35
  Britton
• 2:35
  is
• 2:36
  the
• 2:36
  new
• 2:36
  Director
• 2:37
  General
• 2:37
  of
• 2:38
  the
• 2:38
  BBC
• 2:40
  and
• 2:40
  as
• 2:40
  you
• 2:40
  said,
• 2:40
  he's
• 2:41
  come
• 2:41
  from,
• 2:42
  I
• 2:42
  think
• 2:42
  has
• 2:43
  some
• 2:43
  publishing
• 2:44
  in
• 2:44
  his
• 2:45
  background,
• 2:46
  but
• 2:46
  very
• 2:47
  much
• 2:47
  a
• 2:47
  big
• 2:47
  part
• 2:47
  of
• 2:47
  it
• 2:48
  is,
• 2:48
  is
• 2:48
  big
• 2:49
  tech
• 2:49
  and
• 2:49
  Google,
• 2:50
  which,
• 2:52
  yeah,
• 2:52
  it
• 2:52
  does
• 2:52
  indicate
• 2:53
  that
• 2:53
  the
• 2:53
  BBC
• 2:54
  feels
• 2:54
  that
• 2:55
  it's
• 2:55
  important
• 2:55
  for
• 2:55
  somebody
• 2:56
  to
• 2:56
  have
• 2:57
  an
• 2:57
  understanding
• 2:58
  of
• 2:58
  the
• 2:58
  way
• 2:58
  that
• 2:59
  world
• 2:59
  operates
• 3:00
  moving
• 3:00
  forward.
• 3:02
  For
• 3:02
  sure,
• 3:03
  for
• 3:03
  sure.
• 3:03
  I
• 3:03
  mean
• 3:03
  he's,
• 3:04
  you
• 3:04
  know,
• 3:05
  the
• 3:05
  fact
• 3:05
  that
• 3:05
  he
• 3:07
  has
• 3:07
  been
• 3:07
  at
• 3:07
  Google
• 3:08
  and
• 3:08
  he
• 3:08
  was
• 3:08
  at
• 3:08
  Google
• 3:09
  for
• 3:09
  a
• 3:09
  long
• 3:09
  stretch,
• 3:10
  so
• 3:10
  it's
• 3:11
  not
• 3:11
  as
• 3:11
  if
• 3:11
  he
• 3:11
  was
• 3:11
  just
• 3:12
  in
• 3:12
  and
• 3:12
  out.
• 3:12
  So
• 3:13
  this
• 3:13
  is,
• 3:13
  it's
• 3:14
  going
• 3:14
  to
• 3:14
  be
• 3:14
  in
• 3:14
  his,
• 3:15
  the
• 3:15
  corporate
• 3:15
  DNA
• 3:17
  and
• 3:17
  I
• 3:17
  imagine,
• 3:18
  I
• 3:18
  mean,
• 3:19
  obviously
• 3:20
  distribution,
• 3:21
  a
• 3:21
  more
• 3:21
  pragmatic
• 3:22
  relationship
• 3:22
  with
• 3:23
  Big
• 3:23
  Tech,
• 3:23
  I
• 3:23
  assume,
• 3:24
  which
• 3:25
  we're
• 3:25
  already
• 3:25
  seeing
• 3:25
  signs
• 3:26
  off,
• 3:26
  but
• 3:26
  this
• 3:26
  I
• 3:27
  think
• 3:27
  really
• 3:27
  cements
• 3:27
  that.
• 3:29
  Clearly
• 3:30
  he's
• 3:30
  going
• 3:30
  to
• 3:30
  understand
• 3:30
  that
• 3:31
  YouTube
• 3:31
  is
• 3:32
  not
• 3:33
  necessarily
• 3:33
  a
• 3:33
  threat
• 3:34
  and
• 3:35
  certainly
• 3:35
  for
• 3:35
  our
• 3:36
  younger
• 3:36
  audiences,
• 3:37
  part
• 3:37
  of
• 3:37
  that
• 3:37
  media
• 3:38
  infrastructure,
• 3:39
  it's
• 3:39
  where
• 3:39
  they
• 3:39
  go,
• 3:39
  is
• 3:40
  their
• 3:40
  first
• 3:40
  port
• 3:41
  for
• 3:41
  video.
• 3:41
  We
• 3:41
  know
• 3:41
  that
• 3:41
  it's
• 3:41
  their
• 3:42
  default
• 3:42
  search
• 3:42
  engine.
• 3:44
  But
• 3:44
  what
• 3:45
  he
• 3:45
  is
• 3:46
  really
• 3:46
  going
• 3:46
  to
• 3:46
  understand
• 3:47
  is
• 3:48
  data
• 3:49
  in
• 3:49
  a
• 3:49
  way
• 3:49
  that
• 3:50
  perhaps
• 3:50
  the
• 3:50
  BBC
• 3:51
  don't
• 3:51
  necessarily
• 3:52
  have
• 3:52
  expertise
• 3:52
  in
• 3:54
  and
• 3:54
  scale,
• 3:55
  I
• 3:55
  mean
• 3:55
  global
• 3:56
  scale.
• 3:56
  I
• 3:56
  mean
• 3:56
  we,
• 3:57
  you
• 3:57
  know,
• 3:57
  we've
• 3:57
  said
• 3:57
  this
• 3:58
  before,
• 3:58
  those,
• 3:59
  those
• 3:59
  three
• 4:00
  letters,
• 4:01
  although
• 4:02
  they
• 4:02
  evoke
• 4:03
  a
• 4:03
  ton
• 4:03
  of
• 4:04
  feeling
• 4:04
  in
• 4:04
  the
• 4:04
  uk,
• 4:05
  are
• 4:05
  still
• 4:05
  very
• 4:05
  respected
• 4:06
  global,
• 4:07
  globally.
• 4:08
  The
• 4:08
  BBC
• 4:08
  as
• 4:08
  a
• 4:09
  brand
• 4:09
  still
• 4:10
  means
• 4:10
  something
• 4:11
  and
• 4:11
  that
• 4:11
  I
• 4:12
  think
• 4:12
  is
• 4:12
  exciting
• 4:12
  because
• 4:13
  he
• 4:13
  understands
• 4:13
  global
• 4:14
  distribution
• 4:14
  and
• 4:15
  scale
• 4:15
  and
• 4:16
  that's
• 4:16
  going
• 4:16
  to
• 4:16
  be
• 4:16
  important
• 4:16
  for
• 4:17
  the
• 4:17
  future
• 4:17
  survival
• 4:17
  of
• 4:17
  the
• 4:18
  BBC.
• 4:18
  Sure,
• 4:19
  absolutely.
• 4:19
  And
• 4:20
  I
• 4:20
  think
• 4:20
  even
• 4:20
  though
• 4:21
  everyone
• 4:21
  has
• 4:21
  opinion
• 4:22
  about
• 4:22
  the
• 4:22
  BBC
• 4:23
  in,
• 4:24
  in
• 4:24
  the
• 4:25
  uk,
• 4:26
  in
• 4:26
  some
• 4:26
  ways
• 4:26
  that's
• 4:27
  a
• 4:27
  reflection
• 4:27
  of
• 4:27
  how
• 4:28
  much
• 4:28
  people
• 4:28
  care
• 4:28
  about
• 4:29
  the
• 4:29
  BBC
• 4:29
  that,
• 4:30
  that,
• 4:31
  that
• 4:31
  everyone
• 4:31
  has
• 4:32
  an
• 4:32
  opinion
• 4:32
  about
• 4:32
  it.
• 4:33
  And
• 4:34
  what
• 4:34
  I
• 4:34
  hope
• 4:35
  the,
• 4:35
  the
• 4:36
  appointment
• 4:36
  indicates
• 4:37
  is
• 4:37
  that
• 4:38
  you'd
• 4:38
  hope
• 4:39
  that
• 4:39
  he
• 4:39
  has
• 4:41
  an
• 4:41
  understanding
• 4:42
  of
• 4:42
  the
• 4:42
  value
• 4:43
  that
• 4:43
  BBC
• 4:44
  as
• 4:44
  a
• 4:44
  brand
• 4:45
  and
• 4:45
  as
• 4:45
  an
• 4:46
  archive
• 4:46
  of
• 4:47
  of
• 4:47
  kind
• 4:48
  of
• 4:48
  all
• 4:48
  the
• 4:48
  legacy
• 4:49
  of
• 4:49
  programming,
• 4:49
  that
• 4:50
  he
• 4:50
  has
• 4:50
  an
• 4:50
  understanding
• 4:51
  of
• 4:51
  the
• 4:51
  value
• 4:51
  that
• 4:51
  that
• 4:52
  has
• 4:52
  for
• 4:52
  Big
• 4:53
  Tech
• 4:53
  in
• 4:54
  a
• 4:54
  way
• 4:54
  that
• 4:55
  allows
• 4:55
  him
• 4:55
  to
• 4:56
  be
• 4:56
  protective
• 4:56
  of
• 4:57
  it,
• 4:57
  but
• 4:57
  also
• 4:58
  to,
• 4:59
  to
• 4:59
  kind
• 4:59
  of
• 4:59
  leverage
• 5:00
  that
• 5:00
  value
• 5:01
  to
• 5:01
  the
• 5:01
  benefit
• 5:01
  of
• 5:02
  the
• 5:02
  BBC
• 5:02
  as
• 5:02
  a
• 5:02
  whole.
• 5:03
  That's
• 5:04
  kind
• 5:04
  of
• 5:04
  what
• 5:04
  you
• 5:04
  hope
• 5:05
  and,
• 5:05
  and
• 5:05
  as
• 5:06
  you
• 5:06
  said,
• 5:06
  it
• 5:06
  does
• 5:06
  maybe
• 5:07
  indicate
• 5:09
  their
• 5:09
  fact
• 5:09
  that
• 5:09
  they'll
• 5:10
  maybe
• 5:10
  have
• 5:10
  to
• 5:10
  take
• 5:11
  more
• 5:11
  of
• 5:11
  a
• 5:11
  kind
• 5:11
  of
• 5:11
  a
• 5:11
  global
• 5:14
  mindset
• 5:14
  in
• 5:15
  terms
• 5:15
  of
• 5:15
  the
• 5:15
  way
• 5:15
  they
• 5:15
  approach
• 5:16
  that.
• 5:17
  And
• 5:17
  I
• 5:17
  think
• 5:17
  going
• 5:18
  and,
• 5:19
  and
• 5:19
  looking
• 5:19
  at
• 5:19
  kids
• 5:20
  specifically
• 5:21
  that
• 5:21
  BBC
• 5:23
  logo
• 5:23
  I
• 5:23
  think
• 5:24
  has
• 5:24
  a
• 5:24
  lot
• 5:24
  of
• 5:24
  credibility
• 5:26
  internationally
• 5:28
  for
• 5:29
  a
• 5:29
  kids
• 5:29
  market.
• 5:30
  So.
• 5:30
  So,
• 5:31
  yeah,
• 5:31
  interesting.
• 5:32
  Yeah.
• 5:32
  And
• 5:33
  that
• 5:33
  will
• 5:33
  be
• 5:33
  eroded
• 5:34
  over
• 5:34
  time.
• 5:34
  So
• 5:34
  arguably
• 5:35
  the
• 5:35
  time
• 5:35
  to
• 5:35
  really
• 5:36
  leverage
• 5:36
  it
• 5:36
  is
• 5:36
  now,
• 5:37
  arguably
• 5:37
  it
• 5:38
  was
• 5:38
  five
• 5:38
  years
• 5:38
  ago.
• 5:39
  I
• 5:39
  mean,
• 5:39
  one
• 5:39
  of
• 5:39
  the
• 5:39
  things
• 5:40
  when
• 5:40
  I
• 5:40
  was
• 5:40
  still
• 5:40
  at
• 5:40
  the
• 5:41
  BBC,
• 5:42
  at
• 5:42
  BBC
• 5:43
  Children's,
• 5:44
  when
• 5:44
  we
• 5:44
  went
• 5:45
  into
• 5:45
  lockdown,
• 5:46
  I
• 5:46
  remember,
• 5:47
  you
• 5:47
  know,
• 5:47
  you
• 5:47
  had
• 5:48
  CBBs,
• 5:49
  you
• 5:49
  had
• 5:49
  CBBC
• 5:50
  and
• 5:50
  you
• 5:50
  had
• 5:50
  bite
• 5:51
  size.
• 5:52
  And
• 5:53
  almost
• 5:53
  immediately
• 5:54
  there
• 5:54
  were
• 5:54
  other
• 5:55
  broadcasters
• 5:57
  from
• 5:57
  around
• 5:57
  the
• 5:57
  world
• 5:58
  that
• 5:58
  were
• 5:58
  looking
• 5:58
  to
• 5:59
  kind
• 5:59
  of
• 5:59
  access
• 5:59
  BBC
• 6:00
  content
• 6:00
  because
• 6:01
  it
• 6:01
  was
• 6:01
  so
• 6:01
  good,
• 6:01
  it
• 6:02
  was
• 6:02
  really
• 6:02
  educational.
• 6:03
  Obviously
• 6:03
  the
• 6:03
  bite
• 6:04
  sized
• 6:04
  stuff
• 6:05
  was,
• 6:06
  was
• 6:06
  really
• 6:07
  popular.
• 6:07
  So
• 6:08
  there
• 6:08
  is
• 6:08
  still
• 6:09
  that,
• 6:10
  that
• 6:10
  brand
• 6:11
  value,
• 6:11
  that
• 6:12
  stock
• 6:13
  held
• 6:13
  in
• 6:14
  the
• 6:14
  BBC
• 6:14
  as
• 6:15
  a
• 6:15
  brand
• 6:15
  globally.
• 6:16
  And
• 6:16
  I
• 6:16
  think
• 6:16
  that
• 6:17
  it's
• 6:17
  interesting
• 6:18
  because
• 6:19
  obviously
• 6:19
  BBC
• 6:20
  Studios,
• 6:20
  formerly
• 6:21
  BBC
• 6:21
  worldwide,
• 6:22
  they
• 6:22
  were
• 6:23
  the
• 6:23
  commercial
• 6:23
  arm
• 6:24
  but
• 6:26
  almost
• 6:26
  treated
• 6:27
  as
• 6:27
  that
• 6:27
  kind
• 6:28
  of
• 6:29
  secondary
• 6:30
  peripheral,
• 6:31
  you
• 6:31
  know,
• 6:31
  make
• 6:32
  the
• 6:32
  money
• 6:32
  to
• 6:33
  feed
• 6:33
  the
• 6:33
  engine
• 6:33
  that
• 6:34
  is
• 6:34
  BBC
• 6:35
  UK
• 6:35
  public
• 6:36
  service.
• 6:37
  And
• 6:37
  given
• 6:37
  that
• 6:39
  Matt,
• 6:40
  Britain
• 6:40
  has
• 6:41
  worked
• 6:41
  for
• 6:42
  a
• 6:42
  global
• 6:43
  platform,
• 6:44
  but
• 6:45
  you
• 6:45
  know,
• 6:46
  a
• 6:46
  huge
• 6:47
  commercial
• 6:47
  behemoth,
• 6:48
  I
• 6:49
  would
• 6:49
  actually
• 6:49
  expect
• 6:50
  that
• 6:50
  global
• 6:52
  kind
• 6:53
  of
• 6:53
  revenue
• 6:53
  generating
• 6:55
  side
• 6:55
  of
• 6:55
  things,
• 6:55
  which
• 6:56
  is
• 6:56
  BBC
• 6:56
  Studios,
• 6:57
  to
• 6:58
  come
• 6:58
  much
• 6:58
  more
• 6:58
  kind
• 6:59
  of
• 6:59
  front
• 6:59
  and
• 6:59
  center
• 7:00
  and
• 7:00
  be
• 7:00
  much
• 7:01
  more
• 7:01
  aggressive
• 7:01
  with
• 7:02
  exploiting
• 7:03
  the
• 7:03
  BBC
• 7:03
  as
• 7:04
  a
• 7:04
  brand
• 7:04
  and
• 7:04
  its
• 7:05
  associated
• 7:05
  IP
• 7:06
  globally.
• 7:07
  So
• 7:07
  I
• 7:08
  mean
• 7:08
  that
• 7:09
  I
• 7:09
  hope
• 7:09
  will
• 7:10
  be
• 7:10
  a
• 7:10
  shift.
• 7:11
  Absolutely.
• 7:12
  Yeah.
• 7:13
  And
• 7:14
  sometimes
• 7:14
  I've
• 7:15
  always
• 7:15
  been
• 7:15
  surprised
• 7:16
  sometimes
• 7:16
  when
• 7:16
  the
• 7:17
  BBC
• 7:18
  hasn't
• 7:18
  necessarily
• 7:21
  leveraged
• 7:21
  the
• 7:21
  commercial
• 7:22
  potential
• 7:22
  of
• 7:22
  some
• 7:23
  of
• 7:23
  the
• 7:23
  brands
• 7:23
  that
• 7:23
  were
• 7:24
  really
• 7:24
  born
• 7:24
  at
• 7:24
  the
• 7:24
  BBC.
• 7:26
  I'm,
• 7:27
  I'm
• 7:27
  always
• 7:27
  sort
• 7:27
  of
• 7:28
  slightly
• 7:28
  baffled
• 7:28
  by
• 7:29
  how
• 7:30
  the
• 7:30
  BBC
• 7:31
  would
• 7:31
  so
• 7:31
  instrumental
• 7:32
  in
• 7:32
  something
• 7:32
  like
• 7:32
  creating
• 7:33
  Bake
• 7:33
  off
• 7:35
  yet,
• 7:36
  yet
• 7:36
  managed
• 7:37
  to
• 7:37
  kind
• 7:37
  of
• 7:37
  lose
• 7:38
  that
• 7:38
  brand
• 7:39
  to
• 7:39
  Channel
• 7:39
  4.
• 7:40
  And
• 7:40
  I
• 7:40
  wonder
• 7:41
  whether,
• 7:41
  yeah.
• 7:42
  Whether
• 7:42
  it's
• 7:42
  gonna
• 7:43
  herald
• 7:44
  more
• 7:44
  of
• 7:45
  a,
• 7:45
  a
• 7:45
  kind
• 7:46
  of
• 7:46
  a
• 7:46
  commercial
• 7:47
  attitude
• 7:47
  to
• 7:47
  some
• 7:47
  of
• 7:48
  those
• 7:48
  franchises
• 7:49
  that
• 7:49
  are
• 7:49
  really
• 7:49
  born
• 7:50
  for
• 7:50
  the,
• 7:50
  from
• 7:51
  the
• 7:51
  patronage
• 7:51
  of
• 7:52
  the
• 7:52
  BBC
• 7:52
  really.
• 7:53
  Yeah,
• 7:54
  I
• 7:54
  agree
• 7:54
  and,
• 7:54
  and
• 7:55
  I
• 7:55
  would
• 7:55
  hope
• 7:55
  so
• 7:56
  because
• 7:57
  like
• 7:57
  I
• 7:57
  said
• 7:57
  actually
• 7:58
  that
• 7:58
  over
• 7:59
  time
• 7:59
  that
• 8:00
  will
• 8:00
  be
• 8:00
  eroded.
• 8:01
  So
• 8:01
  actually
• 8:01
  now
• 8:01
  is
• 8:02
  the
• 8:02
  time
• 8:02
  to
• 8:02
  really
• 8:02
  leverage
• 8:03
  that
• 8:03
  globally,
• 8:04
  particularly
• 8:04
  when
• 8:05
  there's
• 8:05
  lots
• 8:06
  of
• 8:06
  AI
• 8:06
  generated
• 8:07
  content.
• 8:08
  Trust
• 8:09
  in
• 8:10
  content
• 8:10
  and
• 8:10
  what
• 8:11
  you're
• 8:11
  being
• 8:11
  served
• 8:12
  is
• 8:13
  now
• 8:13
  more
• 8:13
  important
• 8:13
  than
• 8:14
  ever,
• 8:14
  as
• 8:14
  is
• 8:15
  quality
• 8:15
  as
• 8:16
  we
• 8:16
  get
• 8:16
  to
• 8:16
  that
• 8:16
  kind
• 8:16
  of
• 8:17
  barbell
• 8:17
  stage
• 8:17
  where
• 8:17
  you'll
• 8:18
  have
• 8:18
  high
• 8:18
  quality
• 8:19
  and
• 8:19
  then
• 8:20
  a
• 8:20
  proliferation
• 8:21
  of
• 8:21
  slop.
• 8:22
  The
• 8:22
  two
• 8:22
  ends
• 8:23
  of
• 8:23
  the
• 8:23
  curve.
• 8:24
  So
• 8:25
  yes,
• 8:25
  it
• 8:26
  will
• 8:26
  be
• 8:26
  very
• 8:26
  interesting
• 8:27
  to
• 8:27
  see
• 8:28
  what
• 8:28
  changes,
• 8:28
  if
• 8:29
  any
• 8:29
  he
• 8:29
  makes
• 8:30
  from
• 8:30
  early
• 8:30
  on
• 8:30
  in
• 8:31
  his
• 8:31
  tenure.
• 8:31
  I
• 8:31
  don't
• 8:32
  actually
• 8:32
  know
• 8:32
  when
• 8:32
  he
• 8:32
  starts.
• 8:33
  I
• 8:33
  think
• 8:33
  it's
• 8:33
  kind
• 8:33
  of
• 8:33
  summertime.
• 8:35
  Ryan.
• 8:35
  Yeah.
• 8:37
  Tough
• 8:37
  job
• 8:37
  though.
• 8:38
  Tough.
• 8:39
  Oh
• 8:39
  my
• 8:39
  good
• 8:40
  goodness,
• 8:40
  yes.
• 8:40
  Tough
• 8:41
  job.
• 8:42
  You
• 8:42
  couldn't.
• 8:43
  Yeah.
• 8:44
  You
• 8:44
  couldn't
• 8:44
  pay
• 8:44
  me
• 8:44
  enough
• 8:44
  to
• 8:44
  do
• 8:45
  that
• 8:45
  job
• 8:45
  anyway.
• 8:47
  Yes.
• 8:47
  Onto
• 8:48
  something
• 8:48
  that
• 8:48
  was.
• 8:49
  I
• 8:49
  literally
• 8:50
  only
• 8:51
  read
• 8:51
  early
• 8:51
  this
• 8:51
  morning,
• 8:52
  but
• 8:53
  made
• 8:53
  me
• 8:53
  very
• 8:53
  excited
• 8:54
  and
• 8:54
  was
• 8:55
  immediately
• 8:55
  put
• 8:55
  on
• 8:55
  our
• 8:56
  Kids
• 8:56
  Media
• 8:56
  Club,
• 8:56
  WhatsApp
• 8:57
  group.
• 8:57
  Uh,
• 8:58
  Danny
• 8:59
  Go.
• 8:59
  I
• 8:59
  need
• 8:59
  to
• 8:59
  cheer
• 9:00
  for
• 9:00
  Danny
• 9:00
  Go.
• 9:01
  For
• 9:01
  those
• 9:01
  of
• 9:01
  you
• 9:02
  who
• 9:02
  aren't
• 9:02
  aware
• 9:02
  of
• 9:02
  what
• 9:03
  Danny
• 9:03
  Go
• 9:03
  is.
• 9:04
  Yeah.
• 9:04
  So
• 9:04
  tell
• 9:04
  us
• 9:04
  about
• 9:04
  Danny
• 9:05
  Go.
• 9:05
  You
• 9:06
  need
• 9:06
  to
• 9:06
  check
• 9:06
  it
• 9:06
  out
• 9:06
  on
• 9:07
  YouTube.
• 9:07
  Mr.
• 9:08
  Andrew
• 9:08
  Williams,
• 9:09
  you're
• 9:09
  going
• 9:09
  to
• 9:09
  be
• 9:09
  watching
• 9:09
  Danny
• 9:10
  Go
• 9:10
  later.
• 9:11
  And
• 9:11
  Emily
• 9:12
  and
• 9:12
  I
• 9:12
  have
• 9:12
  discussed
• 9:13
  Danny
• 9:13
  Go
• 9:14
  before.
• 9:14
  It
• 9:14
  is
• 9:15
  a
• 9:15
  brilliantly
• 9:16
  produced
• 9:17
  kids
• 9:17
  show
• 9:18
  native
• 9:18
  to
• 9:19
  YouTube,
• 9:19
  which
• 9:19
  has
• 9:20
  just
• 9:20
  been
• 9:20
  picked
• 9:21
  up
• 9:21
  by
• 9:21
  Netflix.
• 9:22
  No
• 9:22
  surprise
• 9:23
  there.
• 9:23
  That
• 9:23
  has
• 9:23
  been
• 9:24
  very
• 9:24
  much
• 9:24
  their
• 9:24
  modus
• 9:25
  operandi
• 9:25
  for
• 9:26
  a
• 9:26
  while.
• 9:27
  But
• 9:27
  Danny
• 9:27
  Goat
• 9:28
  reminds
• 9:29
  me
• 9:29
  of
• 9:30
  the
• 9:30
  Wiggles
• 9:31
  in
• 9:31
  the
• 9:31
  sense
• 9:31
  that
• 9:32
  it's
• 9:32
  bright
• 9:32
  and
• 9:33
  it's
• 9:33
  energetic
• 9:34
  and
• 9:34
  it's
• 9:34
  music
• 9:35
  led,
• 9:35
  but
• 9:36
  boy,
• 9:36
  it's
• 9:37
  good
• 9:37
  music.
• 9:37
  I
• 9:38
  mean,
• 9:38
  it's,
• 9:38
  this
• 9:38
  is
• 9:39
  not
• 9:39
  kind
• 9:39
  of,
• 9:40
  you
• 9:40
  know,
• 9:40
  patronizing,
• 9:41
  kind
• 9:41
  of
• 9:42
  tinkering
• 9:42
  on
• 9:42
  a
• 9:42
  Bontempi
• 9:43
  kids
• 9:44
  stuff.
• 9:44
  This
• 9:44
  is
• 9:45
  well
• 9:45
  produced,
• 9:46
  really
• 9:47
  catchy.
• 9:47
  Earworm
• 9:48
  songs.
• 9:49
  And
• 9:49
  Netflix
• 9:50
  have
• 9:50
  swept
• 9:51
  in
• 9:51
  and
• 9:52
  scooped
• 9:53
  it
• 9:53
  up.
• 9:54
  So
• 9:54
  great
• 9:55
  congrats
• 9:55
  to
• 9:55
  them.
• 9:56
  And
• 9:56
  actually
• 9:56
  I'm
• 9:56
  really
• 9:57
  pleased
• 9:57
  to
• 9:57
  see
• 9:57
  it
• 9:57
  move
• 9:58
  to
• 9:58
  Netflix.
• 9:58
  And
• 9:58
  given
• 9:59
  that
• 9:59
  Emily
• 10:00
  Horgan
• 10:00
  has
• 10:01
  in
• 10:01
  the
• 10:01
  past
• 10:01
  week
• 10:02
  published
• 10:02
  her
• 10:03
  Netflix
• 10:04
  Kids
• 10:04
  Content
• 10:04
  Performance
• 10:05
  report,
• 10:07
  I'd
• 10:08
  place
• 10:08
  a
• 10:08
  little
• 10:08
  wager
• 10:09
  that
• 10:09
  we're
• 10:09
  going
• 10:09
  to
• 10:09
  be
• 10:09
  seeing
• 10:10
  Danny
• 10:10
  Go
• 10:10
  featuring
• 10:11
  one
• 10:11
  of
• 10:11
  those
• 10:11
  pretty
• 10:12
  soon.
• 10:12
  Because
• 10:12
  as
• 10:12
  soon
• 10:12
  as
• 10:12
  it
• 10:13
  lands
• 10:13
  on
• 10:13
  Netflix,
• 10:14
  I
• 10:14
  even
• 10:14
  think
• 10:15
  it
• 10:15
  might
• 10:15
  give
• 10:15
  Ms.
• 10:15
  Rachel
• 10:16
  a
• 10:16
  run
• 10:16
  for
• 10:16
  its
• 10:16
  money.
• 10:16
  It's
• 10:17
  so
• 10:17
  good.
• 10:18
  Interesting.
• 10:19
  So
• 10:20
  that's
• 10:20
  another
• 10:20
  example
• 10:21
  of
• 10:21
  in
• 10:21
  some
• 10:22
  ways
• 10:22
  the
• 10:22
  new
• 10:22
  way
• 10:23
  of
• 10:23
  launching
• 10:23
  a
• 10:24
  children's
• 10:24
  franchise
• 10:25
  that.
• 10:25
  So
• 10:26
  he's
• 10:26
  very
• 10:26
  much
• 10:26
  built
• 10:27
  it,
• 10:28
  he's
• 10:28
  built
• 10:28
  it
• 10:28
  in
• 10:28
  public
• 10:29
  himself.
• 10:31
  He's
• 10:31
  proven
• 10:32
  his
• 10:32
  audience
• 10:33
  as
• 10:33
  well
• 10:34
  as
• 10:34
  the
• 10:34
  creative
• 10:35
  and
• 10:35
  then
• 10:36
  Netflix
• 10:37
  have
• 10:37
  come
• 10:37
  on
• 10:37
  board
• 10:38
  once
• 10:38
  that
• 10:39
  has
• 10:39
  been
• 10:39
  kind
• 10:39
  of
• 10:39
  established.
• 10:41
  Yeah,
• 10:42
  yeah.
• 10:42
  I
• 10:42
  mean,
• 10:42
  we've,
• 10:43
  we've,
• 10:43
  we've
• 10:43
  said
• 10:43
  before
• 10:44
  that
• 10:44
  YouTube
• 10:45
  and
• 10:46
  Netflix
• 10:46
  have
• 10:46
  really
• 10:47
  leaned
• 10:47
  into
• 10:47
  this.
• 10:48
  As
• 10:48
  I
• 10:48
  said,
• 10:48
  YouTube
• 10:49
  is,
• 10:49
  is
• 10:49
  actually
• 10:50
  an
• 10:50
  incubation
• 10:52
  platform
• 10:53
  for
• 10:53
  content
• 10:54
  and
• 10:54
  for
• 10:54
  creators
• 10:56
  and
• 10:56
  very
• 10:57
  sensible
• 10:58
  of
• 10:58
  Netflix
• 10:59
  to
• 10:59
  kind
• 10:59
  of
• 10:59
  sit
• 10:59
  back
• 10:59
  and
• 11:00
  see
• 11:00
  what
• 11:00
  starts
• 11:00
  popping
• 11:01
  there
• 11:01
  and
• 11:01
  then
• 11:01
  decide
• 11:02
  whether
• 11:02
  it
• 11:02
  fits
• 11:02
  their
• 11:03
  portfolio
• 11:03
  of
• 11:04
  kids
• 11:04
  stuff
• 11:04
  on
• 11:05
  Netflix.
• 11:05
  But
• 11:08
  what's,
• 11:08
  what
• 11:08
  is
• 11:08
  interesting
• 11:09
  is
• 11:10
  it
• 11:10
  used
• 11:10
  to
• 11:10
  be
• 11:10
  the
• 11:10
  case
• 11:11
  that
• 11:11
  Netflix
• 11:11
  would
• 11:12
  want
• 11:12
  things
• 11:12
  exclusively.
• 11:13
  We
• 11:13
  know
• 11:13
  that
• 11:13
  with
• 11:13
  Ms.
• 11:14
  Rachel,
• 11:15
  that's
• 11:15
  not
• 11:16
  the
• 11:16
  case.
• 11:16
  So,
• 11:16
  so
• 11:17
  she's
• 11:17
  built
• 11:17
  her
• 11:18
  audience
• 11:18
  on
• 11:18
  YouTube
• 11:18
  and
• 11:19
  she's
• 11:19
  not
• 11:19
  gonna
• 11:20
  deny
• 11:21
  her
• 11:21
  audience
• 11:22
  on
• 11:22
  YouTube
• 11:22
  and
• 11:22
  Netflix
• 11:23
  are
• 11:23
  okay
• 11:23
  with
• 11:23
  that.
• 11:24
  I'm
• 11:24
  not
• 11:24
  across
• 11:25
  the
• 11:27
  detail
• 11:27
  of
• 11:27
  the
• 11:27
  deal
• 11:27
  for
• 11:28
  Danny
• 11:28
  Go,
• 11:28
  but
• 11:28
  I'm
• 11:28
  assuming
• 11:29
  it's
• 11:30
  a
• 11:30
  similar
• 11:31
  thing.
• 11:31
  They've
• 11:31
  built
• 11:32
  their
• 11:32
  audience
• 11:32
  on
• 11:32
  YouTube,
• 11:33
  so
• 11:33
  they're
• 11:33
  really
• 11:33
  not
• 11:33
  gonna
• 11:34
  take
• 11:35
  everything
• 11:35
  down
• 11:35
  off
• 11:36
  YouTube.
• 11:36
  But
• 11:37
  it
• 11:37
  does
• 11:37
  bear
• 11:37
  out.
• 11:38
  What
• 11:38
  Emily
• 11:38
  has
• 11:39
  been
• 11:39
  saying
• 11:39
  for
• 11:40
  a
• 11:40
  while
• 11:40
  is
• 11:40
  that,
• 11:41
  that
• 11:41
  there
• 11:41
  is
• 11:41
  place,
• 11:42
  there
• 11:42
  is
• 11:43
  a
• 11:43
  place
• 11:43
  on
• 11:43
  a
• 11:44
  curated
• 11:44
  platform
• 11:45
  like
• 11:45
  Netflix
• 11:45
  for
• 11:46
  creator
• 11:46
  led
• 11:47
  content
• 11:47
  that
• 11:47
  has
• 11:48
  scaled
• 11:49
  and
• 11:49
  incubated
• 11:49
  on
• 11:50
  platforms
• 11:50
  like
• 11:50
  YouTube
• 11:51
  and
• 11:51
  they
• 11:51
  can
• 11:51
  work
• 11:51
  quite
• 11:52
  nicely
• 11:52
  alongside
• 11:53
  one
• 11:53
  another.
• 11:54
  Interesting.
• 11:54
  And
• 11:55
  I
• 11:55
  wonder
• 11:55
  whether
• 11:56
  in
• 11:56
  Some
• 11:56
  ways.
• 11:57
  So
• 11:58
  it
• 11:58
  sounds
• 11:58
  like
• 11:58
  YouTube
• 12:00
  functions
• 12:01
  as
• 12:01
  the
• 12:01
  R
• 12:01
  and
• 12:02
  D
• 12:02
  department
• 12:02
  for
• 12:03
  Netflix
• 12:04
  Kids.
• 12:04
  In
• 12:05
  some
• 12:05
  respects
• 12:05
  it
• 12:05
  kind
• 12:05
  of
• 12:06
  does,
• 12:06
  yeah.
• 12:06
  I
• 12:07
  mean,
• 12:07
  it's
• 12:07
  difficult
• 12:07
  not
• 12:07
  to
• 12:08
  draw
• 12:09
  that
• 12:09
  conclusion,
• 12:10
  isn't
• 12:10
  it
• 12:10
  really?
• 12:11
  When
• 12:11
  you,
• 12:11
  you
• 12:11
  can
• 12:12
  see
• 12:12
  how
• 12:13
  they're
• 12:14
  waiting.
• 12:14
  I
• 12:14
  mean,
• 12:15
  it
• 12:16
  de.
• 12:16
  Risks
• 12:17
  it
• 12:17
  for
• 12:17
  Netflix.
• 12:18
  They
• 12:19
  can
• 12:19
  sit
• 12:19
  back
• 12:19
  and
• 12:19
  let
• 12:20
  the
• 12:20
  creators
• 12:20
  make
• 12:20
  all
• 12:21
  the
• 12:21
  mistakes,
• 12:21
  do
• 12:21
  all
• 12:21
  the
• 12:22
  hard
• 12:22
  work
• 12:23
  and
• 12:24
  build
• 12:24
  their
• 12:24
  audience
• 12:24
  and
• 12:25
  then
• 12:25
  community
• 12:25
  there
• 12:26
  and
• 12:26
  then
• 12:27
  reach
• 12:27
  out
• 12:27
  to
• 12:27
  them.
• 12:28
  But
• 12:28
  in
• 12:28
  a
• 12:29
  way,
• 12:29
  I
• 12:29
  think
• 12:30
  it's
• 12:30
  a
• 12:30
  nice
• 12:30
  symbiosis
• 12:31
  because
• 12:32
  it
• 12:32
  almost
• 12:33
  feels
• 12:33
  like
• 12:34
  there's
• 12:35
  still
• 12:35
  a
• 12:35
  kudos
• 12:35
  and
• 12:35
  a
• 12:36
  legitimacy
• 12:36
  to
• 12:37
  a
• 12:37
  creator
• 12:38
  that
• 12:38
  has,
• 12:39
  that
• 12:39
  has
• 12:39
  built
• 12:39
  an
• 12:40
  audience
• 12:40
  on
• 12:40
  YouTube
• 12:41
  to
• 12:41
  then
• 12:41
  say,
• 12:42
  and
• 12:42
  now
• 12:42
  I'm
• 12:43
  on
• 12:43
  Netflix.
• 12:44
  And
• 12:44
  you
• 12:45
  know,
• 12:45
  it's
• 12:45
  almost
• 12:45
  like
• 12:46
  you've
• 12:47
  been
• 12:47
  accepted,
• 12:47
  you've
• 12:47
  graduated
• 12:50
  as
• 12:50
  a
• 12:50
  creator.
• 12:51
  Yeah,
• 12:52
  it
• 12:52
  reminds
• 12:52
  me
• 12:52
  a
• 12:53
  little
• 12:53
  bit,
• 12:53
  sometimes
• 12:54
  you
• 12:54
  get
• 12:55
  brands
• 12:55
  that
• 12:56
  will
• 12:56
  be
• 12:56
  retail
• 12:57
  brands
• 12:57
  that
• 12:57
  will
• 12:58
  just
• 12:58
  exist
• 12:58
  online
• 12:59
  and
• 12:59
  they'll
• 12:59
  have
• 13:00
  their
• 13:00
  own
• 13:00
  website
• 13:01
  that
• 13:01
  sells,
• 13:02
  sells
• 13:02
  their
• 13:03
  product
• 13:03
  and
• 13:03
  then
• 13:03
  they'll
• 13:04
  come
• 13:04
  a
• 13:04
  point
• 13:04
  where
• 13:04
  they,
• 13:05
  then
• 13:06
  they're
• 13:06
  then
• 13:06
  sold
• 13:07
  in
• 13:07
  stores
• 13:08
  or
• 13:08
  a
• 13:08
  department
• 13:09
  store
• 13:09
  will
• 13:09
  then
• 13:09
  take
• 13:09
  on
• 13:10
  that
• 13:10
  product
• 13:10
  and
• 13:11
  it
• 13:11
  kind
• 13:11
  of
• 13:11
  elevates
• 13:12
  that
• 13:12
  brand
• 13:13
  because
• 13:13
  it
• 13:13
  gives
• 13:13
  it
• 13:14
  a
• 13:14
  kind
• 13:15
  of
• 13:15
  a
• 13:15
  real
• 13:15
  world
• 13:15
  credibility.
• 13:16
  And
• 13:17
  I
• 13:17
  feel
• 13:17
  like
• 13:18
  Netflix
• 13:18
  is
• 13:19
  almost
• 13:19
  equivalent
• 13:19
  to
• 13:19
  that
• 13:20
  bricks
• 13:20
  and
• 13:20
  mortar
• 13:21
  store.
• 13:21
  When
• 13:22
  you've
• 13:22
  had
• 13:22
  a,
• 13:23
  where
• 13:23
  you've
• 13:23
  had
• 13:23
  a
• 13:23
  website
• 13:24
  as
• 13:24
  the,
• 13:25
  as
• 13:25
  your
• 13:25
  main
• 13:26
  point
• 13:26
  of
• 13:26
  sale
• 13:26
  before
• 13:27
  that.
• 13:27
  Yeah,
• 13:28
  absolutely.
• 13:28
  It's
• 13:28
  almost
• 13:29
  like
• 13:29
  peer
• 13:30
  review,
• 13:30
  isn't
• 13:30
  it?
• 13:31
  You
• 13:31
  pass
• 13:32
  peer
• 13:32
  review
• 13:33
  and
• 13:33
  then,
• 13:33
  yeah,
• 13:34
  you
• 13:34
  get
• 13:35
  taken
• 13:35
  into,
• 13:36
  into
• 13:37
  Netflix
• 13:37
  or
• 13:37
  into
• 13:38
  the
• 13:38
  store.
• 13:38
  So
• 13:39
  it's
• 13:39
  great
• 13:39
  news
• 13:39
  for
• 13:39
  Danny
• 13:40
  Go.
• 13:40
  And
• 13:40
  I
• 13:41
  don't
• 13:41
  suppose
• 13:41
  it
• 13:41
  will
• 13:41
  be
• 13:42
  the
• 13:42
  last.
• 13:42
  I
• 13:42
  think
• 13:43
  Netflix
• 13:43
  are
• 13:43
  playing
• 13:44
  a
• 13:44
  very
• 13:44
  canny
• 13:45
  game.
• 13:46
  What
• 13:46
  I
• 13:46
  do
• 13:47
  hope,
• 13:47
  and
• 13:48
  this
• 13:48
  has
• 13:48
  been
• 13:48
  something
• 13:49
  that
• 13:49
  we've
• 13:49
  talked
• 13:49
  about
• 13:50
  before,
• 13:50
  is
• 13:50
  that,
• 13:50
  you
• 13:51
  know,
• 13:51
  the
• 13:51
  headwinds
• 13:52
  against
• 13:53
  investment
• 13:54
  into
• 13:54
  making
• 13:54
  good
• 13:55
  quality
• 13:55
  kids
• 13:56
  media
• 13:57
  are
• 13:57
  pretty
• 13:58
  strong
• 13:58
  at
• 13:58
  the
• 13:58
  moment.
• 13:59
  If
• 13:59
  anything,
• 14:00
  it's
• 14:01
  the
• 14:01
  motivation
• 14:02
  and,
• 14:02
  and
• 14:03
  the
• 14:03
  incentive
• 14:03
  to
• 14:04
  invest
• 14:04
  in
• 14:04
  making
• 14:04
  good
• 14:04
  quality
• 14:05
  kids
• 14:05
  media
• 14:06
  is,
• 14:06
  is
• 14:06
  harder
• 14:07
  than
• 14:07
  ever.
• 14:07
  So
• 14:08
  seeing
• 14:08
  something
• 14:08
  like
• 14:09
  Danny
• 14:09
  go
• 14:09
  succeed
• 14:10
  and
• 14:10
  then
• 14:10
  be
• 14:11
  acquired
• 14:11
  by
• 14:11
  Netflix,
• 14:12
  hopefully
• 14:13
  is,
• 14:13
  is
• 14:13
  a
• 14:14
  glimmer
• 14:14
  of
• 14:14
  hope
• 14:14
  and
• 14:15
  encourages
• 14:15
  that
• 14:16
  investment
• 14:16
  into
• 14:16
  making
• 14:16
  good
• 14:17
  quality
• 14:17
  stuff.
• 14:17
  Because
• 14:18
  it
• 14:18
  is
• 14:18
  good
• 14:18
  quality
• 14:18
  stuff.
• 14:19
  Yeah,
• 14:20
  absolutely.
• 14:21
  I
• 14:21
  also
• 14:21
  wonder
• 14:22
  in
• 14:22
  some
• 14:22
  ways
• 14:22
  whether
• 14:22
  it
• 14:23
  encourages
• 14:24
  individual
• 14:25
  creators
• 14:25
  to
• 14:26
  decide
• 14:26
  that
• 14:26
  they
• 14:26
  can
• 14:26
  invest
• 14:27
  in
• 14:27
  themselves
• 14:28
  rather
• 14:28
  than
• 14:28
  waiting
• 14:29
  for
• 14:29
  a
• 14:30
  broadcaster
• 14:30
  or
• 14:31
  platform
• 14:31
  to
• 14:31
  invest
• 14:31
  in
• 14:32
  their
• 14:32
  idea.
• 14:33
  Yeah,
• 14:33
  yeah.
• 14:34
  I
• 14:34
  mean
• 14:34
  there's,
• 14:34
  there's,
• 14:36
  it's
• 14:36
  hard,
• 14:36
  isn't
• 14:37
  it?
• 14:37
  Not
• 14:37
  everybody's
• 14:37
  got
• 14:38
  the
• 14:38
  ability
• 14:38
  to
• 14:38
  bootstrap
• 14:39
  their
• 14:39
  own
• 14:40
  content.
• 14:41
  Not
• 14:41
  when
• 14:41
  the
• 14:41
  production
• 14:42
  yeah,
• 14:43
  not
• 14:43
  when
• 14:44
  the
• 14:44
  production
• 14:44
  values
• 14:44
  are
• 14:45
  relatively
• 14:45
  high.
• 14:45
  Is.
• 14:45
  Is
• 14:46
  when
• 14:46
  you
• 14:46
  watch
• 14:47
  Danny
• 14:47
  Go
• 14:47
  later
• 14:48
  and
• 14:48
  you
• 14:49
  will
• 14:49
  see.
• 14:49
  I
• 14:50
  will
• 14:50
  check
• 14:50
  that
• 14:50
  out.
• 14:52
  One
• 14:52
  final
• 14:53
  question
• 14:53
  on
• 14:53
  the
• 14:53
  Danny
• 14:54
  Go
• 14:54
  thing
• 14:54
  as
• 14:54
  well
• 14:55
  is
• 14:55
  that
• 14:56
  do
• 14:57
  have
• 14:58
  you
• 14:58
  seen
• 14:59
  the
• 14:59
  production
• 15:00
  values
• 15:00
  increase
• 15:01
  over
• 15:01
  time
• 15:03
  as
• 15:04
  he's
• 15:04
  has
• 15:04
  he's
• 15:04
  built
• 15:05
  the
• 15:05
  brand
• 15:05
  and
• 15:05
  how
• 15:05
  long
• 15:07
  has
• 15:07
  his
• 15:08
  YouTube
• 15:08
  channel
• 15:08
  been
• 15:09
  running?
• 15:09
  Well,
• 15:10
  that's
• 15:10
  a
• 15:10
  great
• 15:10
  question.
• 15:11
  I
• 15:11
  mean
• 15:12
  I
• 15:12
  certainly
• 15:12
  was
• 15:13
  looking
• 15:13
  at
• 15:13
  it
• 15:13
  over
• 15:14
  12
• 15:14
  months
• 15:14
  ago.
• 15:15
  Right.
• 15:16
  In
• 15:16
  fact,
• 15:17
  Kids
• 15:17
  Screen
• 15:17
  reached
• 15:18
  out
• 15:18
  to
• 15:18
  me
• 15:18
  and
• 15:18
  asked
• 15:18
  me
• 15:18
  to
• 15:19
  have
• 15:19
  a
• 15:19
  look
• 15:19
  at
• 15:20
  some
• 15:21
  kids
• 15:21
  and
• 15:21
  family
• 15:21
  YouTube
• 15:22
  channels
• 15:22
  and
• 15:22
  give
• 15:22
  them
• 15:22
  my
• 15:23
  views
• 15:23
  on
• 15:24
  which
• 15:24
  had
• 15:24
  potential
• 15:25
  into
• 15:25
  merch
• 15:26
  and
• 15:26
  extension
• 15:26
  and,
• 15:27
  and
• 15:27
  Damigo
• 15:27
  was
• 15:28
  in
• 15:28
  one
• 15:28
  of
• 15:28
  those
• 15:29
  and
• 15:29
  it
• 15:29
  was
• 15:29
  already
• 15:30
  really
• 15:30
  successful
• 15:31
  and
• 15:31
  it
• 15:31
  had
• 15:32
  kind
• 15:32
  of
• 15:32
  popped
• 15:32
  up
• 15:32
  on
• 15:32
  my
• 15:32
  radar.
• 15:33
  So
• 15:33
  it's,
• 15:33
  it's
• 15:33
  been
• 15:33
  around
• 15:34
  a
• 15:34
  while.
• 15:35
  Yeah,
• 15:35
  I've.
• 15:36
  I've
• 15:36
  just
• 15:36
  googled
• 15:37
  it
• 15:37
  and
• 15:39
  according
• 15:39
  to,
• 15:40
  according
• 15:41
  to
• 15:41
  Google
• 15:41
  it
• 15:42
  was
• 15:42
  created
• 15:42
  in
• 15:43
  2019.
• 15:44
  Okay.
• 15:45
  Yeah.
• 15:45
  So
• 15:45
  I
• 15:46
  mean
• 15:46
  this
• 15:46
  is,
• 15:46
  it
• 15:46
  takes
• 15:47
  time.
• 15:48
  To
• 15:48
  your
• 15:48
  point.
• 15:49
  These
• 15:49
  things
• 15:50
  don't
• 15:50
  happen
• 15:50
  overnight.
• 15:51
  And
• 15:51
  interestingly,
• 15:52
  I
• 15:52
  was
• 15:52
  having
• 15:52
  a
• 15:53
  very,
• 15:53
  very
• 15:53
  similar
• 15:53
  discussion
• 15:54
  with
• 15:54
  someone
• 15:55
  around
• 15:57
  new
• 15:57
  sport
• 15:57
  formats
• 15:58
  like
• 15:58
  Baller
• 15:59
  League,
• 15:59
  the
• 16:00
  creator
• 16:00
  heavy
• 16:01
  league
• 16:01
  that's
• 16:02
  being
• 16:02
  shown
• 16:02
  on
• 16:02
  a
• 16:02
  Monday
• 16:02
  night
• 16:03
  on
• 16:03
  YouTube.
• 16:03
  It's
• 16:03
  got
• 16:03
  KSI
• 16:04
  and
• 16:04
  Angry
• 16:05
  Ginge
• 16:05
  and
• 16:07
  really
• 16:07
  built
• 16:07
  for
• 16:07
  that
• 16:08
  social
• 16:08
  first
• 16:08
  generation.
• 16:09
  They're
• 16:10
  into
• 16:10
  their
• 16:10
  third
• 16:11
  season,
• 16:11
  so
• 16:11
  they're
• 16:11
  only
• 16:12
  about
• 16:12
  two
• 16:12
  years
• 16:12
  old.
• 16:13
  They've
• 16:13
  already
• 16:13
  paused
• 16:14
  Baller
• 16:14
  League
• 16:15
  Germany,
• 16:15
  but
• 16:15
  they
• 16:15
  are
• 16:16
  launching
• 16:17
  in
• 16:17
  the
• 16:17
  US
• 16:18
  but
• 16:19
  it's
• 16:20
  that
• 16:20
  kind
• 16:20
  of
• 16:21
  you
• 16:21
  can't
• 16:22
  speed
• 16:22
  run
• 16:22
  fandom.
• 16:23
  You
• 16:23
  can't
• 16:23
  speed
• 16:23
  run
• 16:24
  sport
• 16:24
  fandom.
• 16:24
  You
• 16:25
  can't
• 16:25
  speed
• 16:25
  run
• 16:26
  affinity
• 16:26
  and
• 16:26
  love
• 16:27
  for
• 16:27
  a
• 16:27
  kids
• 16:27
  show.
• 16:28
  It
• 16:28
  takes
• 16:29
  time
• 16:29
  to
• 16:29
  build
• 16:30
  it's
• 16:30
  affinity,
• 16:31
  then
• 16:31
  it's
• 16:31
  repeat
• 16:32
  viewing
• 16:32
  and
• 16:32
  then
• 16:33
  at
• 16:33
  some
• 16:33
  point
• 16:33
  it
• 16:33
  converts
• 16:34
  into
• 16:34
  passion.
• 16:35
  But
• 16:35
  actually
• 16:36
  there's
• 16:36
  no
• 16:36
  way
• 16:36
  to
• 16:37
  speed
• 16:37
  run
• 16:37
  that
• 16:37
  whether
• 16:38
  you're
• 16:38
  launching
• 16:39
  a
• 16:39
  new
• 16:39
  sport
• 16:39
  format
• 16:40
  for
• 16:40
  YouTube
• 16:40
  in
• 16:40
  baller
• 16:41
  league
• 16:41
  or
• 16:41
  whether
• 16:41
  you're
• 16:41
  launching
• 16:42
  something
• 16:42
  like
• 16:42
  Danny
• 16:43
  Goat.
• 16:43
  So
• 16:43
  it
• 16:43
  doesn't
• 16:44
  really
• 16:44
  surprise
• 16:45
  me
• 16:45
  that
• 16:45
  it
• 16:45
  was
• 16:45
  2019.
• 16:46
  So
• 16:47
  similarly,
• 16:47
  the
• 16:47
  Savannah
• 16:48
  Bananas,
• 16:48
  one
• 16:49
  of
• 16:49
  my
• 16:49
  favorite
• 16:49
  kind
• 16:50
  of
• 16:50
  sporting
• 16:50
  IP
• 16:51
  at
• 16:51
  the
• 16:51
  moment.
• 16:51
  They
• 16:52
  were
• 16:52
  also
• 16:52
  2019
• 16:53
  and
• 16:53
  only
• 16:54
  now
• 16:54
  in
• 16:54
  2026
• 16:55
  are
• 16:55
  they
• 16:55
  doing
• 16:56
  distribution
• 16:56
  deals.
• 16:57
  They
• 16:57
  stream
• 16:57
  everything
• 16:58
  on
• 16:58
  YouTube,
• 16:58
  but
• 16:58
  they're
• 16:58
  doing
• 16:59
  distribution
• 16:59
  deals
• 16:59
  with
• 17:00
  ESPN.
• 17:01
  So
• 17:01
  again
• 17:02
  you.
• 17:03
  It's
• 17:03
  patience
• 17:04
  and
• 17:04
  I
• 17:04
  think
• 17:05
  that's
• 17:05
  one
• 17:05
  of
• 17:05
  the
• 17:06
  things
• 17:06
  that
• 17:06
  maybe
• 17:08
  investment
• 17:08
  investors
• 17:09
  don't
• 17:10
  necessarily
• 17:11
  have.
• 17:12
  But
• 17:12
  these,
• 17:13
  you
• 17:13
  know,
• 17:13
  these
• 17:14
  IP
• 17:14
  that
• 17:14
  have
• 17:14
  been
• 17:15
  been
• 17:15
  doing
• 17:15
  this
• 17:15
  and
• 17:16
  have.
• 17:16
  Have
• 17:16
  largely
• 17:16
  been
• 17:17
  building
• 17:17
  themselves
• 17:18
  have
• 17:18
  been
• 17:18
  doing
• 17:18
  it
• 17:18
  for
• 17:19
  seven,
• 17:19
  eight
• 17:19
  years.
• 17:20
  It's
• 17:20
  not.
• 17:20
  Yeah.
• 17:21
  Overnight
• 17:21
  success.
• 17:22
  Yeah.
• 17:23
  And
• 17:23
  it
• 17:23
  fits
• 17:23
  into
• 17:23
  my
• 17:24
  seven
• 17:24
  year
• 17:24
  theory
• 17:24
  of
• 17:25
  life,
• 17:25
  which
• 17:26
  is.
• 17:27
  Which
• 17:27
  is
• 17:27
  all
• 17:27
  brands
• 17:28
  need
• 17:28
  to
• 17:28
  be
• 17:29
  around
• 17:29
  for
• 17:29
  at
• 17:29
  least
• 17:30
  seven
• 17:30
  years
• 17:30
  before
• 17:30
  they
• 17:31
  start
• 17:31
  to
• 17:31
  gain
• 17:31
  track
• 17:32
  proper
• 17:32
  traction.
• 17:32
  We've
• 17:33
  only
• 17:33
  got
• 17:33
  one
• 17:33
  year
• 17:33
  to
• 17:34
  go
• 17:34
  with
• 17:34
  the
• 17:34
  kids.
• 17:38
  Yes,
• 17:39
  yes.
• 17:39
  We're
• 17:39
  already
• 17:40
  over
• 17:40
  six
• 17:40
  years
• 17:41
  old
• 17:41
  and
• 17:41
  we're
• 17:41
  still
• 17:42
  here.
• 17:42
  We're
• 17:43
  not
• 17:43
  going.
• 17:43
  We
• 17:43
  better
• 17:44
  get
• 17:44
  a
• 17:44
  move
• 17:44
  on
• 17:44
  if
• 17:44
  we're
• 17:44
  going
• 17:45
  to
• 17:45
  catch
• 17:45
  up
• 17:45
  with
• 17:45
  Danny.
• 17:46
  Go.
• 17:49
  Okay,
• 17:49
  well
• 17:50
  listen,
• 17:50
  we've
• 17:51
  got
• 17:51
  five,
• 17:51
  ten
• 17:52
  minutes
• 17:52
  left
• 17:52
  before
• 17:52
  I
• 17:52
  have
• 17:53
  to
• 17:53
  shoot
• 17:53
  off
• 17:53
  and
• 17:53
  pick
• 17:53
  up
• 17:54
  my
• 17:54
  right.
• 17:54
  Yes.
• 17:55
  So
• 17:55
  the
• 17:55
  only
• 17:55
  other
• 17:55
  thing
• 17:56
  that
• 17:56
  we
• 17:57
  ended
• 17:57
  on
• 17:57
  a
• 17:58
  kind
• 17:58
  of
• 17:58
  an.
• 17:58
  Another
• 17:59
  positive
• 17:59
  note
• 18:00
  was
• 18:00
  that
• 18:01
  we've
• 18:02
  discussed
• 18:02
  a
• 18:02
  lot
• 18:02
  about
• 18:03
  the
• 18:03
  rise
• 18:03
  of
• 18:04
  franchises
• 18:05
  and,
• 18:05
  and
• 18:06
  how
• 18:06
  there
• 18:07
  isn't
• 18:07
  really
• 18:07
  space
• 18:07
  for
• 18:08
  original
• 18:08
  IP
• 18:09
  in
• 18:09
  the
• 18:09
  same
• 18:09
  way.
• 18:10
  And
• 18:11
  I
• 18:11
  thought
• 18:11
  that
• 18:11
  some
• 18:12
  hopeful
• 18:12
  signs
• 18:13
  were.
• 18:13
  One
• 18:14
  is
• 18:14
  how
• 18:14
  well
• 18:14
  Hoppers
• 18:15
  did
• 18:15
  for
• 18:15
  Pixar
• 18:16
  and
• 18:16
  Disney
• 18:17
  and
• 18:18
  really
• 18:18
  managed
• 18:19
  to,
• 18:19
  you
• 18:20
  know,
• 18:20
  make
• 18:20
  a
• 18:20
  big
• 18:20
  splash.
• 18:21
  And
• 18:21
  also,
• 18:21
  I
• 18:22
  mean
• 18:22
  even
• 18:22
  more
• 18:22
  so
• 18:23
  was
• 18:23
  Project
• 18:23
  Hail
• 18:24
  Mary
• 18:24
  which
• 18:24
  really
• 18:25
  seems
• 18:25
  to
• 18:25
  put
• 18:26
  original
• 18:27
  movie
• 18:27
  IPs
• 18:28
  back
• 18:28
  on
• 18:28
  the.
• 18:29
  Back
• 18:30
  on
• 18:30
  the
• 18:30
  agenda.
• 18:31
  Really
• 18:31
  is
• 18:31
  it
• 18:31
  really
• 18:32
  have,
• 18:32
  hasn't
• 18:32
  it?
• 18:33
  It
• 18:33
  had
• 18:33
  a
• 18:34
  storming
• 18:35
  second
• 18:35
  weekend.
• 18:36
  The
• 18:36
  drop
• 18:36
  off
• 18:37
  was
• 18:37
  not
• 18:38
  as
• 18:38
  steep
• 18:38
  as
• 18:38
  is
• 18:39
  typically
• 18:40
  observed
• 18:40
  after.
• 18:42
  After
• 18:42
  one
• 18:42
  full
• 18:43
  weekend
• 18:43
  at
• 18:43
  box
• 18:44
  office.
• 18:44
  I
• 18:44
  was
• 18:44
  reading
• 18:45
  yesterday.
• 18:46
  So
• 18:47
  yeah,
• 18:48
  echoes
• 18:49
  what
• 18:49
  we've
• 18:49
  said
• 18:49
  in
• 18:49
  kids
• 18:50
  media
• 18:50
  for
• 18:50
  a
• 18:50
  while
• 18:51
  in
• 18:51
  the
• 18:51
  sense
• 18:51
  that
• 18:52
  kids
• 18:53
  still
• 18:53
  crave
• 18:54
  novelty.
• 18:55
  I
• 18:55
  know
• 18:55
  for
• 18:56
  young
• 18:57
  kids
• 18:57
  it's
• 18:57
  easy
• 18:58
  to
• 18:58
  say,
• 18:58
  oh,
• 18:58
  you
• 18:58
  inherit
• 18:59
  a
• 18:59
  new
• 18:59
  audience
• 18:59
  every
• 18:59
  three
• 19:00
  years
• 19:00
  because
• 19:00
  they
• 19:00
  age
• 19:00
  out
• 19:01
  and
• 19:01
  so
• 19:01
  it's
• 19:02
  new
• 19:02
  to
• 19:02
  them.
• 19:03
  But
• 19:03
  actually,
• 19:04
  particularly
• 19:05
  in
• 19:05
  movies
• 19:06
  and
• 19:06
  particularly
• 19:07
  in
• 19:07
  more
• 19:07
  family
• 19:08
  movies,
• 19:09
  we've
• 19:09
  seen
• 19:10
  K
• 19:10
  Pop
• 19:10
  Demon
• 19:11
  Hunters,
• 19:11
  we've
• 19:11
  seen
• 19:11
  Project
• 19:12
  Hail
• 19:12
  Mary,
• 19:12
  we've
• 19:13
  seen
• 19:13
  Hoppers.
• 19:14
  There
• 19:14
  is
• 19:15
  still
• 19:15
  the
• 19:15
  demand
• 19:16
  for
• 19:16
  new
• 19:17
  even
• 19:17
  at
• 19:18
  a
• 19:18
  time
• 19:18
  when
• 19:18
  a
• 19:19
  lot
• 19:19
  of
• 19:19
  the
• 19:19
  studio
• 19:20
  system
• 19:20
  is
• 19:20
  trying
• 19:20
  to
• 19:21
  de
• 19:21
  risk
• 19:21
  and
• 19:21
  is
• 19:21
  just
• 19:22
  falling
• 19:22
  back
• 19:22
  into
• 19:23
  okay,
• 19:23
  we'll
• 19:23
  just
• 19:24
  stick
• 19:24
  with
• 19:24
  a
• 19:24
  franchise
• 19:25
  approach.
• 19:26
  So
• 19:26
  yeah,
• 19:27
  I
• 19:27
  haven't
• 19:27
  seen
• 19:27
  Project
• 19:27
  Hail
• 19:28
  Mar,
• 19:28
  Project
• 19:29
  Hail
• 19:29
  Mary
• 19:29
  yet.
• 19:30
  My
• 19:30
  youngest
• 19:31
  saw
• 19:31
  it
• 19:31
  and
• 19:31
  wants
• 19:32
  to
• 19:32
  go
• 19:32
  and
• 19:32
  see
• 19:32
  it
• 19:32
  again
• 19:32
  on
• 19:32
  Saturday.
• 19:33
  So
• 19:33
  I'm
• 19:33
  going
• 19:33
  to
• 19:33
  go
• 19:33
  with
• 19:34
  yeah,
• 19:34
  it's.
• 19:34
  I
• 19:35
  saw
• 19:35
  it
• 19:35
  last
• 19:36
  week.
• 19:36
  Right.
• 19:37
  Yeah,
• 19:37
  it's
• 19:37
  great.
• 19:38
  And,
• 19:39
  and
• 19:39
  following
• 19:39
  on
• 19:39
  from
• 19:40
  your
• 19:40
  point,
• 19:40
  I
• 19:40
  think
• 19:40
  there
• 19:40
  becomes
• 19:41
  a
• 19:41
  point
• 19:41
  where,
• 19:42
  you
• 19:43
  know,
• 19:43
  we
• 19:43
  all,
• 19:43
  we
• 19:43
  all
• 19:43
  like
• 19:44
  nostalgia
• 19:45
  but
• 19:45
  if
• 19:45
  that's
• 19:45
  all
• 19:46
  that's
• 19:46
  being
• 19:46
  served,
• 19:47
  I
• 19:47
  think
• 19:47
  people
• 19:47
  start
• 19:48
  to
• 19:48
  get
• 19:48
  a
• 19:48
  bit
• 19:48
  tired
• 19:48
  of
• 19:48
  it.
• 19:49
  So
• 19:49
  yeah,
• 19:50
  I'm
• 19:50
  hoping,
• 19:50
  I'm
• 19:50
  hoping
• 19:51
  that
• 19:51
  there's
• 19:51
  space
• 19:52
  for
• 19:52
  people
• 19:53
  to
• 19:53
  have
• 19:53
  more
• 19:53
  of
• 19:53
  an
• 19:53
  appetite
• 19:54
  for,
• 19:54
  for
• 19:55
  the
• 19:55
  new.
• 19:56
  Yeah,
• 19:56
  yeah,
• 19:57
  I
• 19:57
  would
• 19:57
  hope
• 19:58
  so.
• 19:58
  I
• 19:58
  mean
• 19:58
  we've
• 19:58
  got,
• 19:59
  I
• 20:00
  mean
• 20:00
  whether
• 20:01
  it
• 20:01
  Seems
• 20:01
  to
• 20:01
  be
• 20:03
  more
• 20:03
  successful
• 20:04
  in
• 20:04
  that
• 20:04
  in
• 20:04
  movies.
• 20:05
  I
• 20:06
  do
• 20:06
  hope
• 20:06
  that
• 20:06
  we
• 20:06
  get
• 20:07
  some
• 20:07
  more
• 20:07
  fresh
• 20:08
  kind
• 20:08
  of
• 20:08
  new
• 20:08
  kids
• 20:09
  content
• 20:09
  coming
• 20:10
  through
• 20:10
  that
• 20:10
  isn't
• 20:10
  just
• 20:11
  being
• 20:11
  swept
• 20:11
  up
• 20:11
  from
• 20:12
  YouTube.
• 20:12
  But,
• 20:13
  you
• 20:13
  know,
• 20:13
  we'll
• 20:13
  have
• 20:13
  to
• 20:14
  see
• 20:14
  how
• 20:14
  commissioning
• 20:15
  budgets
• 20:15
  are
• 20:16
  in
• 20:16
  the
• 20:16
  future.
• 20:17
  Yeah.
• 20:18
  Willing
• 20:18
  to
• 20:18
  take
• 20:19
  a
• 20:19
  punt
• 20:19
  on
• 20:19
  something
• 20:19
  new.
• 20:20
  Yes,
• 20:21
  indeed.
• 20:22
  Yeah.
• 20:23
  Right.
• 20:24
  Okay.
• 20:24
  We're,
• 20:25
  we're
• 20:25
  just.
• 20:31
  Oh,
• 20:31
  there's
• 20:31
  my
• 20:31
  reminder
• 20:32
  to
• 20:32
  go
• 20:32
  and
• 20:32
  pick
• 20:32
  up
• 20:32
  the
• 20:33
  R.
• 20:34
  Perfect.
• 20:36
  We
• 20:36
  beat
• 20:37
  the
• 20:37
  clock
• 20:37
  there.
• 20:38
  We
• 20:38
  did
• 20:38
  beat
• 20:39
  the
• 20:39
  clock.
• 20:39
  And
• 20:39
  what
• 20:40
  I
• 20:40
  will
• 20:40
  say
• 20:40
  is
• 20:41
  we'll
• 20:41
  finish
• 20:42
  off
• 20:42
  actually
• 20:42
  just
• 20:42
  by
• 20:43
  saying
• 20:43
  that
• 20:43
  the
• 20:43
  Kids
• 20:44
  Media
• 20:44
  Club
• 20:44
  podcast
• 20:45
  is
• 20:45
  going
• 20:46
  well.
• 20:46
  I
• 20:46
  mean
• 20:47
  we're
• 20:47
  kind
• 20:47
  of
• 20:47
  here,
• 20:47
  there
• 20:48
  and
• 20:48
  everywhere.
• 20:48
  You
• 20:49
  and
• 20:49
  Emily
• 20:49
  went
• 20:49
  to
• 20:49
  Kids
• 20:49
  Screen
• 20:50
  in
• 20:50
  San
• 20:50
  Diego
• 20:50
  whilst
• 20:51
  I
• 20:51
  was
• 20:51
  hosting
• 20:52
  in
• 20:52
  MIP
• 20:53
  London.
• 20:54
  We
• 20:55
  are
• 20:55
  gonna
• 20:55
  be.
• 20:57
  Emily
• 20:57
  went
• 20:57
  to
• 20:57
  Dingle.
• 20:59
  Then
• 20:59
  we're
• 21:00
  gonna
• 21:00
  be
• 21:00
  at
• 21:01
  Content
• 21:02
  Europe
• 21:02
  in
• 21:03
  a
• 21:03
  couple
• 21:03
  of
• 21:03
  weeks
• 21:03
  time.
• 21:04
  Yeah.
• 21:06
  You're
• 21:06
  gonna
• 21:06
  be
• 21:06
  at
• 21:06
  the
• 21:07
  streaming
• 21:07
  thing
• 21:07
  before
• 21:08
  that
• 21:08
  as
• 21:08
  well.
• 21:08
  And
• 21:09
  I'm
• 21:09
  going
• 21:09
  to
• 21:09
  stream
• 21:10
  TV
• 21:10
  Europe.
• 21:10
  Yes.
• 21:11
  Before
• 21:12
  that.
• 21:12
  So
• 21:12
  I'm
• 21:13
  two.
• 21:14
  Two
• 21:14
  successive
• 21:15
  weeks
• 21:15
  in
• 21:15
  Lisbon.
• 21:17
  But
• 21:18
  you
• 21:18
  have
• 21:18
  to
• 21:18
  get
• 21:18
  flat.
• 21:19
  Yeah.
• 21:20
  So
• 21:20
  the
• 21:20
  Kids
• 21:21
  Media
• 21:21
  Club
• 21:22
  podcast
• 21:22
  will
• 21:22
  be
• 21:23
  out
• 21:23
  and
• 21:23
  about.
• 21:23
  But
• 21:24
  if
• 21:24
  there
• 21:25
  is
• 21:25
  anyone
• 21:26
  in
• 21:26
  Kids
• 21:26
  Media
• 21:27
  who
• 21:27
  actually
• 21:28
  wants
• 21:28
  to
• 21:28
  meet
• 21:28
  us
• 21:29
  at
• 21:29
  those
• 21:30
  kind
• 21:30
  of
• 21:30
  conferences,
• 21:31
  let
• 21:31
  us
• 21:31
  know.
• 21:31
  We'd
• 21:32
  be
• 21:32
  more
• 21:32
  than
• 21:32
  we.
• 21:33
  We
• 21:33
  love
• 21:33
  chatting
• 21:33
  to
• 21:34
  people
• 21:34
  when
• 21:34
  we're
• 21:34
  out
• 21:34
  and
• 21:34
  about,
• 21:34
  don't
• 21:35
  we?
• 21:36
  And
• 21:37
  also
• 21:37
  the
• 21:38
  Kids
• 21:38
  Media
• 21:38
  Club
• 21:38
  podcast
• 21:39
  and
• 21:39
  associated
• 21:40
  newsletter
• 21:40
  is
• 21:41
  open
• 21:41
  for
• 21:41
  collaboration.
• 21:42
  So
• 21:43
  do
• 21:43
  let
• 21:43
  us
• 21:43
  know
• 21:43
  if
• 21:43
  you've
• 21:44
  got
• 21:44
  a
• 21:44
  big
• 21:44
  announcement
• 21:45
  or,
• 21:45
  or
• 21:45
  you've
• 21:45
  got
• 21:46
  something
• 21:46
  that
• 21:46
  you're
• 21:46
  launching
• 21:46
  at
• 21:47
  any
• 21:47
  one
• 21:47
  of
• 21:47
  these
• 21:47
  conferences
• 21:48
  and
• 21:48
  you'd
• 21:48
  like
• 21:49
  to
• 21:49
  amplify
• 21:49
  it
• 21:49
  through
• 21:49
  the
• 21:49
  Kids
• 21:50
  Media
• 21:50
  Club
• 21:50
  podcast.
• 21:51
  We're,
• 21:52
  we're,
• 21:52
  we're
• 21:52
  open
• 21:52
  to
• 21:52
  offers.
• 21:53
  Well,
• 21:53
  I
• 21:53
  am
• 21:54
  anyway.
• 21:54
  Absolutely.
• 21:55
  Yeah,
• 21:55
  we
• 21:56
  all
• 21:56
  are.
• 21:57
  That
• 21:58
  was
• 21:58
  great.
• 21:58
  I'll
• 21:58
  do
• 21:59
  a
• 21:59
  quick
• 21:59
  sign
• 21:59
  off
• 22:00
  so
• 22:00
  you
• 22:00
  can,
• 22:00
  you
• 22:01
  can
• 22:01
  get
• 22:01
  going.
• 22:02
  So
• 22:04
  how
• 22:04
  you
• 22:04
  guys
• 22:04
  have
• 22:05
  enjoyed
• 22:05
  that.
• 22:06
  Please
• 22:07
  like
• 22:07
  and
• 22:07
  subscribe
• 22:08
  wherever
• 22:08
  you
• 22:08
  get
• 22:08
  your
• 22:08
  podcast
• 22:09
  and
• 22:09
  we
• 22:09
  will
• 22:10
  see
• 22:10
  you
• 22:10
  next.