Latest / The Demographics Podcast with Fexingo: Aging Populations, Birth Rates, and Economic Impact
How Falling Birth Rates Reshape the Toy Industry Part 2
In this episode of The Demographics Podcast with Fexingo, Lucas and Luna revisit the toy industry two years after their first deep dive. Birth rates have fallen further in key markets, and the toy aisle is transforming faster than expected. Lucas shares new data: the U.S. toy market shrank 3% in 2025, while the 'kidult' segment — toys marketed to adults 18 and older — grew 12% and now accounts for 30% of all toy sales. Lego's adult-targeted sets, like the $680 Titanic model, consistently sell out, and Hasbro is pivoting its gaming division toward collector-oriented products…
The skinny
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