Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#794: LiveRamp CMO Jessica Shapiro on building brand trust while automating at scale
With AI poised to generate nearly infinite content, personalization, and experiences, is the single most important thing marketers should be focused on actually something that can’t be automated at all?
Agility requires not just adopting new technologies, but knowing when and how to double down on timeless human principles. It’s about integrating the power of AI without losing the soul of the brand.
Today, we're going to talk about the unexpected paradox of the AI revolution. As artificial intelligence becomes more capable of creating, personalizing, and automating customer interactions at…
The skinny
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