You’re Probably Wrong About Reference-Based Pricing | with Jeff Bak
"We did this survey with a third-party consulting group who talked to 2,000 brokers. Their perception was that 25% of bills are going to be balance bills; it's actually 3%."
Is Reference-Based Pricing (RBP) still something that just creates endless problems for HR?
My guest this week is Jeff Bak, CEO of Imagine360. Jeff brings 30 years of healthcare and private equity experience to the table, and he's leading the charge to rebrand and evolve RBP from a defensive "pay and defend" model into a comprehensive, full-stack alternative health plan.
In this episode, we tackle the persistent broker…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.