Event marketing 2.0 – how to get more ROI from your event strategy in 2018 and beyond
Our guest is Mark Granovsky, President and CEO of G2Planet which does Event Marketing and applies data science to a growing field.
When people think of event marketing, they don't think of the latest and greatest and most technologically advanced campaigns in the world. I think when people think about big data, they think about marketing technology. They think about lead nurture programs. Then you have events which in many cases have kind of lagged. Talk about where event marketing is today in the 2017 B2B world and where do we need to take it to make sure that it aligns with the way that…
The skinny
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